Userlytics is a premier Usability Testing Platform that captures the qualitative and quantitative user experience data of participants by recording the screen + audio + webcam of participants in a “Picture-in-Picture” format with hard metrics such as time on task, success/failure, ease of use, and more. This tool facilitates the rapid iterative design, development, and customer experience diagnosis of all digital assets, including websites, mobile apps, mockups, videos, prototypes, search journeys, etc. Scroll through the presentation to learn more about Userlytics and the features the Userlytics platform provides.

1. User Experience Analysis:
Userlytics tells you why

2. What Userlytics Does
Userlytics captures the qualitative user experience testing data of participants from their homes by
recording the screen + audio + webcam of participants in a “Picture-in-Picture” format, as well as
quantitative metrics, to facilitate the rapid iterative design, development and customer experience
diagnosis of digital assets (websites, mobile apps, mockups, videos, prototypes, search journeys, etc.)
Analytics tells you what, Userlytics tell you why.
Remote - You can
source participants from
anywhere
Scalable - Launch the test in
minutes, receive 10, 20, 50
or even more results within
days, sometimes hours
Qual and Quant - Integrated
& hyperlinked quant metrics
with recordings of users’
thoughts and impressions
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3. Userlytics In A Nutshell
Watch and listen to your target persona
as they navigate through your digital
assets (site, app, prototype, ads,
commercial, etc.) and have them tell
you what they:
● Like or don’t like
● Don’t understand
● Wish was different
● Get frustrated by
Additionally, you can ask your
participants anything you want
whenever you want through surveys or
talk out loud questions
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Analytics tells you what, Userlytics tell you why.

4. Benefits of Userlytics
● Launch a test in minutes
● We provide as many participants of your target Persona
as you want (or you can bring your own participants)
● Scalable, multiple results in days/hours
● Shareable annotations, clips and highlight reels
● Automated, searchable, hyperlinked & time stamped
transcriptions
● Unlimited user, admin and super admin seats
● Integrated Qual & Quant data
● Optional professional services (test design, analysis,
reporting, etc.)
● And a lot more….
Analytics tells you what, Userlytics tell you why.

5. What You Can Do With Userlytics
Watch and listen to your target persona answer your questions
and follow your instructions from the comfort of their home, in a
scalable fashion, anywhere in the world, with:
● Unlimited number of tasks & survey questions:
○ Single Choice (No limit on number of responses), Multiple
choice (No limit), Rating (No limit), Write in, Single Ease
Question (Pre-formatted), System Usability Scale
(Pre-formatted), Net Promoter Score (Pre-formatted)
○ Any digital asset (websites, mobile app, prototypes,
mockups, video advertisements, etc)
● Personalize the tests with branching logic
● Always recording time on task
● Success/Failure metrics
● Automated, hyperlinked and time stamped transcription
● Shareable clips and sizzle reels
Analytics tells you what, Userlytics tell you why.

6. Metrics You Get With Userlytics
Metrics at the aggregate level, or for each individual participant, including:
● Success / Failure ratios
● Time on task
● Automatically calculated Net Promoter Score
● Automatically calculated System Usability Score
● Automatically calculated Single Ease Questions
● One click export to Excel
Net Promoter Score (Aggregate)
Success / Failure
Analytics tells you what, Userlytics tell you why.

7. Metrics You Get With Userlytics (cont)
System Usability Score (Aggregate)System Usability Score (Individual)
Analytics tells you what, Userlytics tell you why.

8. Full Audio Transcripts
At the click of a button and in a matter of minutes, you get a full
audio transcription, where:
● Every word is time stamped - watch the text move along with
the video or click any word to jump to that spot in the video
● Text broken up by task to more easily understand
● You can find any term with our full search functionality
Analytics tells you what, Userlytics tell you why.

9. Highlight Reels
Analytics tells you what, Userlytics tell you why.
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Cross-study, highlight reel functionality available in a matter of minutes, that lets you:
● Have a single video reel made up of all the important clips for any topic you want
● Have full control over which annotated clips get added by using tags
● Combine highlights from multiple studies
● Share or download with just the click of a button
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10. Functional areas that can benefit from Userlytics
● Marketing: Collateral &
Campaign Optimization
● User Experience & Usability
Research & Testing
● Customer Experience
Optimization
● Design & Development
● Market Research
Analytics tells you what, Userlytics tell you why.

11. Ex: Advertising Effectiveness
Ever wonder:
● Which of your ads is preferred?
● Which ad has better recall?
● Which ad will likely lead to more sales?
With Userlytics you can watch and listen to full
length videos where people in your target
demographic watch, talk about, and give feedback
on your ads. We’ll even help with pre-test and
post-test surveys, diaries, and more!
Analytics tells you what, Userlytics tell you why.
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12. Ex: Website Testing
Enhance the flow and layout of your website to
accommodate the needs of your users. This can be
done by:
● Finding silly errors you missed
○ Grammar, broken links, page errors, etc.
● Improving inconsistent branding
● Uncovering layout improvements
● Getting an idea of customers’ on-site
ease-of-use and satisfaction scores
Analytics tells you what, Userlytics tell you why.
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13. Ex: App Testing
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Analytics tells you what, Userlytics tell you why.
Bring the advantages of Userlytics to your app as well.
Help your users fall in love with your app and keep them
coming back for more by discovering all of your users’
motivations and barriers.
The Userlytics platform can be used on any website or
app (at any stage from mockup to production to live) on:
● Desktop
● Mobile or Tablet
○ iOS
○ Android

14. Ex: Design & Development Teams
Verify & validate ideas, concepts, and mockups
before spending all the time, energy, and money to
launch a new product or update.
User testing sessions of just a few users can easily
be added quickly in between each design stage (ex:
every sprint or update or new feature launch) to
immediately confirm you are moving in a direction
your customers like and understand!
Analytics tells you what, Userlytics tell you why.

15. Ex: Search Optimization
Watch as people within your target demographic
navigate the web and try to find your (or your
competitor’s) stores and products. See if your users
can find:
● Your local business on Google Maps
● Your ecommerce site on Google Search
● Your product on Amazon
● Your restaurant on Yelp
● Your profile on Instagram
● Your channel on YouTube
Analytics tells you what, Userlytics tell you why.

16. Ex: Data Scientists
Analytics platforms provide strong Quant metrics, but Userlytics will help you uncover what your users
thought and felt; how your users accomplished certain tasks; and why your customers did what they did.
Adding Userlytics to your quant analytics will give you the full image of your user’s expectations, desires
and journey.
Analytics tells you what, Userlytics tell you why.

17. Ex: Market Research
Analytics tells you what, Userlytics tell you why.
Userlytics can complement or replace In Depth
Interviews or Focus Groups, including:
● Product research
● Concept Testing
● Positioning
● Customer Satisfaction
● Advertising Research
● Branding research
● Brand equity

18. Additional Professional Services: Test Creation
We even have a team of UX professionals to help
you create the perfect test script to maximize every
user testing session.
This extra services is available for you whenever
you want on a project by project basis.
Analytics tells you what, Userlytics tell you why.

19. Additional Professional Services: Full Report
Our team of UX consultants can also craft the
perfect report for you, by:
● Watching and annotating all videos
● Crafting detailed highlight reels
● Providing task by task breakdowns
● Showcasing in-depth comparisons
● Prioritizing issues
And delivering the full report to you only a few days
after the user testing results have come in.
This extra services is available for you
whenever you want on a project by project
basis.
Analytics tells you what, Userlytics tell you why.

20. Upcoming Enhancements to Userlytics
In the coming months we will also be coming out with:
● Heat maps
● Clickstream data
○ Click based metrics
○ Url based success/failure
● A new mobile app
● Card sorting
● Tree testing
Analytics tells you what, Userlytics tell you why.

21. How To Get Started?
To learn how you can put Userlytics to use for your team, get in contact with info@userlytics.com.
Additionally, if you want more info, check out:
● How Userlytics Works
● Why Userlytics
● More Real Examples
Analytics tells you what, Userlytics tell you why.