Saudi Arabia Diagnostic Labs Market Size, Share, Trend, Analysis and Forecast...TechSci Research
According to #TechSci Research report, Saudi Arabia Diagnostic Labs Market is expected to witness formidable growth through 2026 on account of the growing prevalence of several chronic and lifestyle associated diseases.
Gain More Insight: https://bit.ly/3qmbrGh
Get Sample Report: https://bit.ly/3o0PJEE
Press Release: https://bit.ly/3mqj2Aw
Website: https://www.techsciresearch.com/
Market Research News: https://techsciblog.com/
Aagami Market Intelligence PresentationAagami, Inc.
Aagami, Inc., is a life sciences consulting firm offering,
· Market Intelligence
· Strategic Consulting
· Technology Licensing
For Global companies in
· Pharma
· Biotech
· Consumer Healthcare
· Technology Licensing Office of Universities
· Medical Devices & Technology
· CROs, CDMOs
In Brief, Aagami Brings:
· Deep Experience of overcoming business and socio-cultural differences of various countries
· Supplementing your bandwidth to save time, effort & cost
· Global Deal experience, honed for decades
· Partners having combined experience of 250+ years
· Extensive ‘C’ level network nurtured for over 15 years
75+ Bio Pharma clients globally across 125+ assignments have put their trust in Aagami since 2003.
Vietnam Water Purifier Market - Industry Size, Share, Trends, Opportunity and...TechSci Research
According to #TechSci Research report, Vietnam Water Purifier Market is anticipated to grow at a CAGR of 9.21% during the forecast period to reach around USD451.21 million by 2027F.
Gain More Insight: https://bit.ly/3iHMYWI
Get Sample Report: https://bit.ly/3wRj4I1
Press Release: https://bit.ly/3uuy3EQ
Website: https://www.techsciresearch.com/
Market Research News: https://techsciblog.com/
Saudi Arabia Diagnostic Labs Market Size, Share, Trend, Analysis and Forecast...TechSci Research
According to #TechSci Research report, Saudi Arabia Diagnostic Labs Market is expected to witness formidable growth through 2026 on account of the growing prevalence of several chronic and lifestyle associated diseases.
Gain More Insight: https://bit.ly/3qmbrGh
Get Sample Report: https://bit.ly/3o0PJEE
Press Release: https://bit.ly/3mqj2Aw
Website: https://www.techsciresearch.com/
Market Research News: https://techsciblog.com/
Aagami Market Intelligence PresentationAagami, Inc.
Aagami, Inc., is a life sciences consulting firm offering,
· Market Intelligence
· Strategic Consulting
· Technology Licensing
For Global companies in
· Pharma
· Biotech
· Consumer Healthcare
· Technology Licensing Office of Universities
· Medical Devices & Technology
· CROs, CDMOs
In Brief, Aagami Brings:
· Deep Experience of overcoming business and socio-cultural differences of various countries
· Supplementing your bandwidth to save time, effort & cost
· Global Deal experience, honed for decades
· Partners having combined experience of 250+ years
· Extensive ‘C’ level network nurtured for over 15 years
75+ Bio Pharma clients globally across 125+ assignments have put their trust in Aagami since 2003.
Vietnam Water Purifier Market - Industry Size, Share, Trends, Opportunity and...TechSci Research
According to #TechSci Research report, Vietnam Water Purifier Market is anticipated to grow at a CAGR of 9.21% during the forecast period to reach around USD451.21 million by 2027F.
Gain More Insight: https://bit.ly/3iHMYWI
Get Sample Report: https://bit.ly/3wRj4I1
Press Release: https://bit.ly/3uuy3EQ
Website: https://www.techsciresearch.com/
Market Research News: https://techsciblog.com/
Performing Competitive Intelligence in a Pharmaceutical CompanyAnthony Russell
Workshop presented in the Competitive Intelligence and Pricing course as part of the University of Southern California Master of Science in Healthcare Decision Analysis program. Presented on Nov 4, 2018 at USC. The workshop gives an overview of what competitive intelligence is and how it is done in pharmaceutical companies. The workshop includes a couple of non-pharmaceutical exercises to help students learn how to write key intelligence questions and to work through a market simulation exercise. The workshop ends with a discussion on the various career pathways available within the competitive intelligence field.
This report, from Stratview Research, studies the global spoolable pipe market over the period of 2017 to 2022. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.
For more details, please visit:
https://stratviewresearch.com/142/spoolable-pipe-market.html
Synthetic Biology Market Size, Share, Trend, Forecast, & Industry AnalysisStratview Research
Synthetic Biology Market is likely to witness an impressive CAGR of 23.9% during the forecast period. Increasing use of synthetic biology for various applications such as biofuel development, protein therapeutics, personalized medicine, and synthetic drugs & vaccines is one of the prime factors contributing to the demand for synthetic biology.
How and When to Kill a Program in New Product PlanningAnthony Russell
Presented at the 4th New Product Planning Summit in Boston (Dec 2 -3 , 2019). Presentation covers why weak programs should be cut from pharmaceutical and biotech pipelines, what defines a "weak" program, and describes objective methods to evaluate programs to help prioritize assets.
Making Key Decisions in New Product Planning When “Perfect” Information is No...Anthony Russell
Presentation given at New Product Planning Summit 2021.
Learning Objectives:
* Review the types of decisions typically made in New Product Planning
* Discuss the nature of information available to support decision-making in New Product Planning
* Review the impact and context of decision-making in New Product Planning
* Review potential approaches to assist in New Product Planning decision-making
How early is too early for pharmaceutical market insights and product forecasts. A discussion on pipeline product research during early product development
Lifecycle Management in the Pharmaceutical IndustryAnthony Russell
Presented to students in the Drug Development and Product Management program at UC San Diego. Covers the rationale for lifecycle management is important. Includes case studies of successful implementation of lifecycle management. Presentation date: 2/5/2019.
Malaysia Elevators & Escalators Market stood at USD411.94 million in 2020 and is projected to grow at a CAGR of 5.44% by 2026. Click : https://www.techsciresearch.com/report/malaysia-elevator-and-escalator-market/7209.html
New Product Planning in the Pharmaceutical IndustryAnthony Russell
Lecture presented in the Competitive Intelligence and Pricing course as part of the University of Southern California Master of Science in Healthcare Decision Analysis program. Presented on June 14, 2020 at USC via Zoom. The lectures gives an overview of what new product planning is in the pharmaceutical industry, what tools are used during new product evaluations, and the key elements of a new product business case. The lecture includes a couple of case studies to be worked on by the class.
3D Imaging Software Market - Outlook (2017-21)ResearchFox
3D imaging is being widely adopted across industries such as Healthcare, Defence, Industry & Heavy Engineering, Media & Entertainment and Others. Most of the businesses are integrating 3D imaging into their devices to enable the 360-degree visual of their product. Enhanced imaging and improved visualisation are the significant factors for 3D imaging software that has driven its demand among various industries. But the cost and design constrains of 3D imaging are expected to hinder the growth of market.
This report presents interpretative and easy-to-understand facts on how the current 3D imaging Software market is segmented based on geographies (North America, Europe, APAC and ROW), type (Image Reconstruction, Scanning, Rendering, Modeling, Visualization, Layout & Animation), Industry (Healthcare, Defence, Industry & Heavy Engineering, Media & Entertainment and Others).
How to Work Effectively with Research Teams in New Product PlanningAnthony Russell
Presented at the 3rd New Product Planning Summit. The presentation was designed to help professionals in New Product Planning to present a case for why commercial strategy input is needed early in the process of developing new therapeutics. The presentation also includes suggested approaches and tools to help with effective engagement with Research teams.
What do Module Eight” has in for usThis module will discuss lorileemcclatchie
What do “Module Eight” has in for us?
This module will discuss the role and implications of market research in the marketing process. It will cover the advantages and disadvantages of collecting and analyzing both primary and secondary data. This module will illustrate how all the components of marketing work together, including market research, to increase the chances of product success in the marketplace.
How can you be successful this week?
Simple! Read/watch all the links to the resources (articles, website, videos, etc.) posted for this module. Don’t forget to click on the Module Overview Link and read it. Then complete the following activities:
Read the Textbook:
Marketing: An Introduction
, Chapter 4
Read the Marketing Concept Glossary VIII
Watch the Video: Brand Meaning and Identification
Participate in the Module Eight Discussion: Making Connections
Video Activity: Market Research
MyMarketingLab Simulation Activity: Market Research
For each activity you have to complete, make sure that you first review the Rubric that I will use to grade it. In this way, you will be able to hit each requirement, and your road to success will be guaranteed.
The Discussion
This discussion will allow you to put all the learning together. This is the discussion board where you will have to showcase all your new “Marketing Vocabulary.” Don’t forget to discuss market research! This is the topic where every marketing activity starts!
As an additional resource watch the following Video on "Reptilian Marketing" which will provide abundant information on how & why Marketing Research is conducted:
Direct Link:https://www.youtube.com/watch?v=uoK9lIhzBjw
Start by reading and reviewing the articles posted, and then answer the question(s) posted in the Discussion Forum.
For your initial post (1) you must:
Compose a post of one to two paragraphs
Complete the initial post on Thursday night and the reply to your peers by Sunday night.
Responses to your peers must demonstrate a depth and think. Keep in mind that I grade quality and not quantity. As your first marketing activity in this class, make sure you deliver VALUE being an exceptional contributor to the Discussion Forum.
Module Eight: Market Research
Learning Objectives
Upon completion of the course, students will be able to:
Identify reasons to conduct market research
Describe the different types of primary and secondary market research
Apply research options to a real-world market scenario
Module Reading and Resources
Textbook
:
Marketing: An Introduction
, Chapter 4
This chapter provides an introduction to the market research process and the types of market research approaches used by companies.
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Presentation:
Marketing Concept Glossary VIII
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this wee ...
Performing Competitive Intelligence in a Pharmaceutical CompanyAnthony Russell
Workshop presented in the Competitive Intelligence and Pricing course as part of the University of Southern California Master of Science in Healthcare Decision Analysis program. Presented on Nov 4, 2018 at USC. The workshop gives an overview of what competitive intelligence is and how it is done in pharmaceutical companies. The workshop includes a couple of non-pharmaceutical exercises to help students learn how to write key intelligence questions and to work through a market simulation exercise. The workshop ends with a discussion on the various career pathways available within the competitive intelligence field.
This report, from Stratview Research, studies the global spoolable pipe market over the period of 2017 to 2022. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.
For more details, please visit:
https://stratviewresearch.com/142/spoolable-pipe-market.html
Synthetic Biology Market Size, Share, Trend, Forecast, & Industry AnalysisStratview Research
Synthetic Biology Market is likely to witness an impressive CAGR of 23.9% during the forecast period. Increasing use of synthetic biology for various applications such as biofuel development, protein therapeutics, personalized medicine, and synthetic drugs & vaccines is one of the prime factors contributing to the demand for synthetic biology.
How and When to Kill a Program in New Product PlanningAnthony Russell
Presented at the 4th New Product Planning Summit in Boston (Dec 2 -3 , 2019). Presentation covers why weak programs should be cut from pharmaceutical and biotech pipelines, what defines a "weak" program, and describes objective methods to evaluate programs to help prioritize assets.
Making Key Decisions in New Product Planning When “Perfect” Information is No...Anthony Russell
Presentation given at New Product Planning Summit 2021.
Learning Objectives:
* Review the types of decisions typically made in New Product Planning
* Discuss the nature of information available to support decision-making in New Product Planning
* Review the impact and context of decision-making in New Product Planning
* Review potential approaches to assist in New Product Planning decision-making
How early is too early for pharmaceutical market insights and product forecasts. A discussion on pipeline product research during early product development
Lifecycle Management in the Pharmaceutical IndustryAnthony Russell
Presented to students in the Drug Development and Product Management program at UC San Diego. Covers the rationale for lifecycle management is important. Includes case studies of successful implementation of lifecycle management. Presentation date: 2/5/2019.
Malaysia Elevators & Escalators Market stood at USD411.94 million in 2020 and is projected to grow at a CAGR of 5.44% by 2026. Click : https://www.techsciresearch.com/report/malaysia-elevator-and-escalator-market/7209.html
New Product Planning in the Pharmaceutical IndustryAnthony Russell
Lecture presented in the Competitive Intelligence and Pricing course as part of the University of Southern California Master of Science in Healthcare Decision Analysis program. Presented on June 14, 2020 at USC via Zoom. The lectures gives an overview of what new product planning is in the pharmaceutical industry, what tools are used during new product evaluations, and the key elements of a new product business case. The lecture includes a couple of case studies to be worked on by the class.
3D Imaging Software Market - Outlook (2017-21)ResearchFox
3D imaging is being widely adopted across industries such as Healthcare, Defence, Industry & Heavy Engineering, Media & Entertainment and Others. Most of the businesses are integrating 3D imaging into their devices to enable the 360-degree visual of their product. Enhanced imaging and improved visualisation are the significant factors for 3D imaging software that has driven its demand among various industries. But the cost and design constrains of 3D imaging are expected to hinder the growth of market.
This report presents interpretative and easy-to-understand facts on how the current 3D imaging Software market is segmented based on geographies (North America, Europe, APAC and ROW), type (Image Reconstruction, Scanning, Rendering, Modeling, Visualization, Layout & Animation), Industry (Healthcare, Defence, Industry & Heavy Engineering, Media & Entertainment and Others).
How to Work Effectively with Research Teams in New Product PlanningAnthony Russell
Presented at the 3rd New Product Planning Summit. The presentation was designed to help professionals in New Product Planning to present a case for why commercial strategy input is needed early in the process of developing new therapeutics. The presentation also includes suggested approaches and tools to help with effective engagement with Research teams.
What do Module Eight” has in for usThis module will discuss lorileemcclatchie
What do “Module Eight” has in for us?
This module will discuss the role and implications of market research in the marketing process. It will cover the advantages and disadvantages of collecting and analyzing both primary and secondary data. This module will illustrate how all the components of marketing work together, including market research, to increase the chances of product success in the marketplace.
How can you be successful this week?
Simple! Read/watch all the links to the resources (articles, website, videos, etc.) posted for this module. Don’t forget to click on the Module Overview Link and read it. Then complete the following activities:
Read the Textbook:
Marketing: An Introduction
, Chapter 4
Read the Marketing Concept Glossary VIII
Watch the Video: Brand Meaning and Identification
Participate in the Module Eight Discussion: Making Connections
Video Activity: Market Research
MyMarketingLab Simulation Activity: Market Research
For each activity you have to complete, make sure that you first review the Rubric that I will use to grade it. In this way, you will be able to hit each requirement, and your road to success will be guaranteed.
The Discussion
This discussion will allow you to put all the learning together. This is the discussion board where you will have to showcase all your new “Marketing Vocabulary.” Don’t forget to discuss market research! This is the topic where every marketing activity starts!
As an additional resource watch the following Video on "Reptilian Marketing" which will provide abundant information on how & why Marketing Research is conducted:
Direct Link:https://www.youtube.com/watch?v=uoK9lIhzBjw
Start by reading and reviewing the articles posted, and then answer the question(s) posted in the Discussion Forum.
For your initial post (1) you must:
Compose a post of one to two paragraphs
Complete the initial post on Thursday night and the reply to your peers by Sunday night.
Responses to your peers must demonstrate a depth and think. Keep in mind that I grade quality and not quantity. As your first marketing activity in this class, make sure you deliver VALUE being an exceptional contributor to the Discussion Forum.
Module Eight: Market Research
Learning Objectives
Upon completion of the course, students will be able to:
Identify reasons to conduct market research
Describe the different types of primary and secondary market research
Apply research options to a real-world market scenario
Module Reading and Resources
Textbook
:
Marketing: An Introduction
, Chapter 4
This chapter provides an introduction to the market research process and the types of market research approaches used by companies.
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Presentation:
Marketing Concept Glossary VIII
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this wee ...
236 chapter 6 information systems for marketing decisions.docxeugeniadean34240
236 chapter 6 information systems for marketing decisions
the marketing research process 235
THE MARKETING RESEARCH PROCESS
224 chapter 6 information systems for marketing decisions
the marketing research process 225
226 chapter 6 information systems for marketing decisions
Marketing research process
A process used to collect data about marketing programs, external environments, and consumer markets In an attempt to improve the quality of marketing.
The marketing research process is undertaken to answer a wide variety of questions, which might include: "Where do our guests come from? How frequently do people dine out in this area? In what types of restaurants do they most frequently dine? If the seating capacity of a restaurant is expanded by 20 percent, what impact will this have on sales and profits? If the city builds a new convention center, how many additional room nights is that likely to bring to the city?"
Conducting market research is not an inexpensive proposition, and when research is undertaken, care must be taken to ensure that proper methods are used. This is true whether the hospitality organization conducts its own market research or relies on external consultants. Market research data are only as good as the methodology used. If poor methodology is used, the results are not likely to describe the situation accurately, and marketing decisions based on this information are not likely to be very appropriate. Figure 6.3 contains the five steps involved in the marketing research process.
(
Define the problem
) (
Analyzt
the data
<
r
Prepare the final report
Collect the data
)figure 6.3 • The marketing research process.
224 chapter 6 information systems for marketing decisions
the marketing research process 225
226 chapter 6 information systems for marketing decisions
Step 1: Define the Problem
Before initiating any marketing research effort, a firm must decide whether marketing research is necessary. In general, marketing research should be undertaken if it clarifies a problem that could impact your business, if it helps in selecting between alternatives for achieving marketing objectives, if it assists in gaining a competitive advantage, or if it provides useful information on your markets.1 Marketing research may not be needed if the information is already available, there is insufficient time for marketing research, resources are not available, or costs of conducting the research outweigh the potential benefits of having the information.
If the decision is made to proceed with the marketing research, the research problem should be clearly defined. What does the research effort propose to do? What types of questions need to be asked? What solutions are sought? A strong tendency among all researchers, especially novice researchers, is to rush into data collection without giving adequate thought to defining the problem. This tendency should be vigorously avoided. A small amount of time sp.
Marketing research, Role of Marketing Research and Marketing Research ProcessShashiPrabhat2
Hello, friends
This PPT includes the explanation of Marketing Research, Role of Marketing Research and Marketing Research Process or Steps of Marketing Research.
Here you will get the definition of Marketing Research according to American Marketing Association.
If you are getting any doubt, you email me at: shashiprabhat566@gmail.com
B Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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2. Techniques in marketing
research
Need and Importance
Meaning
Content
Field survey techniques
Test marketing
Delphi Techniques
Desk research
Observation method &
Experiment method
3. Meaning
In the modern marketing activities,
the marketing research is the
systematic gathering, recording,
and analysis of useful information
about the market for planning and
growth of the business
activity. It acts as a tool for
accurate decision making regarding
to marketing of goods and
services.
4. American Marketing
Association
The systematic gathering,
recording and analysis of
all facts about problems relating
to the marketing of goods and
services is called
marketing research.”
Definition
5. Need &
Importance
The most important task of a marketer is to get the
right product at the right place with the right price to
the right person. Besides, it was also necessary to go
back and find whether consumer is getting optimum
satisfaction, so that consumer remains loyal. These
aspects made it imperative for the marketers to
conduct marketing research.
6. 1. IDENTIFYING PROBLEM
AND OPPORTUNITIES IN
THE MARKET
It helps in identifying new market
opportunities for existing and new products.
It provides information on market share,
nature of competition, customer satisfaction
levels, sales performances and channel of
distribution. This helps the firms is solving
problems.
2. FORMULATING
MARKET STRATEGIES
Today, markets are no more local. They
have become global. Manufactures
find it difficult to contact customers
and control distribution channels.
Competition is equally severe. The
consumer needs are difficult to
predict. Market segmentation is a
compli
cated task in such wide
markets. The marketing intelligence
provided through marketing research
not only helps in framing but also in
implementing the market strategies.
7. Marketing has become customer-centric.
However, large-scale production needs
intermediaries for mass distribution. Due
to prevalence of multi channels of
distribution, there is an information gap.
Marketing research helps in collecting
information on consumers from
structured distribution research and
helps in making marketing customer
oriented.
3. DETERMINING CONSUMER
NEEDS AND WANTS
8. 4. FOR EFFECTIVE
COMMUNICATION MIX
In an era of micro- rather than
mass-marketing, communica
tion
plays a vital role. Marketing
research uses promotional research
to study media mix, adver
tising
effectiveness and integrated
communication tools. Research on
such aspects will help in promoting
effectively a company’s product in
the market.
5. IMPROVING SELLING
ACTIVITIES
Marketing research is used to
analyse and evaluate performances
of a company within a market. It also
studies effectiveness of a sales force.
It helps in identify
ing sales
territories. Such information helps
the companies in identifying areas of
shortcoming in sales. It also
examines alternative methods for
distribution of goods.
9. The most challenging task for any
production manager is to keep optimum
levels of inventory. However, production
is undertaken in anticipation of demand.
Therefore, scientific forecast of sales is
required. Marketing research helps in
sales forecasting by using market share
method, sales force estimate method and
jury method. This can also help in fixing
sales quotas and marketing plans.
6. FOR SALES FORECASTING
10. Item 1
16.7%
Item 2
16.7%
Item 3
16.7%
Item 4
16.7%
Item 5
16.7%
Item 6
16.7%
Marketing research is used to study
and find out the existing brand
position. It finds out the recall value of
brands. It explores the possibilities of
brand extension or prospects of
changing existing brand names. The
main purpose of marketing is to create
brand loyalty. Marketing research
helps in developing techniques to
popularize and retain brand loyalty.
7. TO REVITALIZE BRANDS
11. 8. TO FACILITATE SMOOTH
INTRODUCTION OF NEW PRODUCTS
Marketing research helps in testing the new
products in one or two markets on a small
scale. This helps in finding out consumer
response to new product and develop a
suitable marketing mix. It reveals the
problems of the customers regarding new
products. Thus, it controls the risk involved in
introducing a new product.
13. 1- Field Survey
Techniques
Which also known as Primary researchmethod.
There are many ways of gathering primary
research. The most suitable method will
depend on the questions you want to answer
and the problem you're trying to solve. The
most common primary market research
methods are interviews, surveys, focus groups
and observations.
14. Test marketing is used to ascertain
various uses of a product, the class
or category of users, and the
motives that prompt the users or
buyers. This helps organizations
gauge the nature of general
competitive situations, the latest
trend in demand, etc. This test is
conducted to know consumer
behavior
2- TEST MARKETING
15. The Delphi method is a forecasting
process framework based on the
results of multiple rounds of
questionnaires sent to a panel of
experts. After each round of
questionnaires, the experts are
presented with an aggregated
summary of the last round, allowing
each expert to adjust their answers
according to the group response
3- DELPHI TECHNIQUE
16. 4- DESK RESEARCH
Also known as Secondary Research
Secondary research involves the summary, collation
and/or synthesis of existing research. Secondary research
is contrasted with primary research in that primary
research involves the generation of data, whereas
secondary research uses primary research sources as a
source of data for analysis
17. Observation, as the name implies, is a
way of collecting data through
observing. Observation data collection
method is classified as a participatory
study. Observation as a data collection
method can be structured or
unstructured.
5- OBSERVATION
METHOD
18. 6- EXPERIMENT
METHOD
Experiment is a research method which can be
defined as "the act of conducting such an
investigation or test". Commonly used to find the best
method for maximizing revenues through the
acquisition of new customers.
19. Jay Kawale
BBA SY- Student
THANK YOU!!!
To sum it up in a nutshell, Market
Research it would be Gather,
Analyze, and Present.