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M O D U L E 1
P r e p a r e d B y
R e s h m a K r i s h n a n
A s s i s t a n t P r o f e s s o r
M a r E l i a s C o l l e g e
Evolution Of Marketing
Evolution Of Marketing
 Marketing is not a phenomenon and practice
developed by the modern world. The are different
stages in the evolution of marketing.
1. Barter Stage
2. Production stage
3. Sales stage
4. Marketing stage
1. Barter Stage
 This is considered as
the first phase of
evolution.
 During this period
people exchanged
goods for goods
without using any
medium of exchange
such as money
2. Production Stage
 Production oriented
marketing dominated at
the beginning of capitalism
to the mid 1950’s.
 At that time business
enterprises were highly
concerned with production
issues.
 Features :
 limited line of products
 Pricing based on cost of production
 Limited research
 Low promotion
3. Sales Stage
 Estimated from the mid of
1950 to 1970’s
 After second world war ,
accelerated demand for
consumer products led to
the development of this
stage.
 Advertisement and other
promotion techniques were
widely followed.
 Pricing was based on
competitiors
4. Marketing stage
 It is considered as
modern stage
 Business start with the
determination of
consumer wants and
ends with the satisfaction
of those wants.

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Evolution of Marketing 2.pptx

  • 1. M O D U L E 1 P r e p a r e d B y R e s h m a K r i s h n a n A s s i s t a n t P r o f e s s o r M a r E l i a s C o l l e g e Evolution Of Marketing
  • 2. Evolution Of Marketing  Marketing is not a phenomenon and practice developed by the modern world. The are different stages in the evolution of marketing. 1. Barter Stage 2. Production stage 3. Sales stage 4. Marketing stage
  • 3. 1. Barter Stage  This is considered as the first phase of evolution.  During this period people exchanged goods for goods without using any medium of exchange such as money
  • 4. 2. Production Stage  Production oriented marketing dominated at the beginning of capitalism to the mid 1950’s.  At that time business enterprises were highly concerned with production issues.  Features :  limited line of products  Pricing based on cost of production  Limited research  Low promotion
  • 5. 3. Sales Stage  Estimated from the mid of 1950 to 1970’s  After second world war , accelerated demand for consumer products led to the development of this stage.  Advertisement and other promotion techniques were widely followed.  Pricing was based on competitiors
  • 6. 4. Marketing stage  It is considered as modern stage  Business start with the determination of consumer wants and ends with the satisfaction of those wants.