Procter & Gamble has a wide product mix with many product lines that are closely related in end use and production. Their product mix includes over 25 items across 5 product lines presented, with each line containing various variants or stock-keeping units. On average, their depth of product variants per line is high, as their consumer goods span multiple flavors and sizes within brands like Crest toothpaste.

1. PRODUCT MIXProcter & Gamble’s

2. Product Mix Of Procter & Gamble’s

3. WIDTHHow many different product lines the company carriesin the case of P&G, we just saw 5 such lines. P&G produces many more lines, in fact.

4. LENGTHRefers to the total no. of items in the mix. In the P&G case, there are 25 in all.Average length = total length/no. of lines.For P&G it is 5 (in this case)

5. DEPTHHow many variants are offered of each product in the line.In the case of Crest (say):2 flavors * 3 sizes= 6 SKUsSo depth = 6

6. CONSISTENCYHow closely related the product lines are in end use, production, distribution etc.For P&G, consistency is high, since it operates in the FMCG segment.