This document discusses product market strategies and pricing strategies and policies. It defines a product market strategy as outlining where a product will end up by setting a strategic direction. An effective strategy focuses on a specific target market and features. The strategy should answer questions like who the target customers are, what problem the product solves, and how it will be priced and distributed. The document also discusses different pricing strategies like penetration pricing, skimming pricing, economy pricing, bundle pricing, and premium pricing. It explains strategies like setting low initial prices to attract customers or charging different prices to different customer groups. The goal of pricing policies is to maximize profits by considering customer demand, costs, and competitors.