Non price competition is among the characteristics of Oligopoly market where firms compete to win the market share by aggressive advertisement programs rather than price. The climax of Non-price competition is the formation of Cartels which are illegal in most economies.
Content:
1. How Promotions work and why we need them in the context of marketing communication mix.
2. Promotional evaluation tool – measuring effectiveness.
4Ps Of Marketing PowerPoint Presentation Slides SlideTeam
Building a 4p's of marketing PowerPoint show is no easy feat. To set an example of great PPT about marketing mix strategy you need to deliver a stunning visual show. Taking this into account here we have come up with our readymade slide presentation to illustrate the 4 p's of marketing. With help of this PowerPoint presentation you can share insights about new market opportunities, discussion of business strategies, efficient resource use and to combat rivals. Using this PPT sample you can highlight the importance of right marketing mix elements required for the success of a product. Not only this, this PowerPoint slide deck also supports to underline the key challenges as well as purpose of a marketing mix in new product development and improve business. To help you out further exclusive PowerPoint presentation slides like the product life cycle, extension strategies, pricing strategies and tactics, channels of distribution, types of promotion, marketing mix modeling etc. are included. In short, if you really need to do this fast, then just quickly download our 4 p's of marketing PPT. Illustrate the innards of the engine with our 4ps Of Marketing PowerPoint Presentation Slides. Explain how greater horsepower is generated.
DMS Expo: The Future is Participation ManagementRich Medina
This is the first of 3 presentations I gave at DMS Expo in Stuttgart, 2013. Deeper and broader Participation Management (versus Content and Process Management) is the most important industry trend today, and there are several important emerging Best and Worst Practices for how to incorporate the new technologies and pursue the new opportunities.
DMS Expo: Workplace 2025 -- The Reality TV ShowRich Medina
The successful mobile and social workplace in 2025 will: 1) have a baseline of adequacy in the new technologies, 2) have some solid mobile and social line-of-business applications (which I describe), and 3) will address the serious inefficiencies and risks of mobile and social.
Non price competition is among the characteristics of Oligopoly market where firms compete to win the market share by aggressive advertisement programs rather than price. The climax of Non-price competition is the formation of Cartels which are illegal in most economies.
Content:
1. How Promotions work and why we need them in the context of marketing communication mix.
2. Promotional evaluation tool – measuring effectiveness.
4Ps Of Marketing PowerPoint Presentation Slides SlideTeam
Building a 4p's of marketing PowerPoint show is no easy feat. To set an example of great PPT about marketing mix strategy you need to deliver a stunning visual show. Taking this into account here we have come up with our readymade slide presentation to illustrate the 4 p's of marketing. With help of this PowerPoint presentation you can share insights about new market opportunities, discussion of business strategies, efficient resource use and to combat rivals. Using this PPT sample you can highlight the importance of right marketing mix elements required for the success of a product. Not only this, this PowerPoint slide deck also supports to underline the key challenges as well as purpose of a marketing mix in new product development and improve business. To help you out further exclusive PowerPoint presentation slides like the product life cycle, extension strategies, pricing strategies and tactics, channels of distribution, types of promotion, marketing mix modeling etc. are included. In short, if you really need to do this fast, then just quickly download our 4 p's of marketing PPT. Illustrate the innards of the engine with our 4ps Of Marketing PowerPoint Presentation Slides. Explain how greater horsepower is generated.
DMS Expo: The Future is Participation ManagementRich Medina
This is the first of 3 presentations I gave at DMS Expo in Stuttgart, 2013. Deeper and broader Participation Management (versus Content and Process Management) is the most important industry trend today, and there are several important emerging Best and Worst Practices for how to incorporate the new technologies and pursue the new opportunities.
DMS Expo: Workplace 2025 -- The Reality TV ShowRich Medina
The successful mobile and social workplace in 2025 will: 1) have a baseline of adequacy in the new technologies, 2) have some solid mobile and social line-of-business applications (which I describe), and 3) will address the serious inefficiencies and risks of mobile and social.
This talk discusses several likely and less likely (but dramatic) trends, particularly those involving new technologies, new opportunities, and new risks
This is part of my working Strategies Notebook. Hardcopy papers from outside resources are printed or collected and then placed in the appropriate section for later reference.
Webinar on Marketing Basics by IIM Rohtak for Admissions-2014PR Cell, IIM Rohtak
Webinar on Marketing Basics by IIM Rohtak for Admissions-2014. Here are the videos of the webinar:
http://www.youtube.com/watch?v=zUTmwdGX4Sg
http://www.youtube.com/watch?v=ji3c3XOFnG0
Generic Pricing StrategiesPricing is one of the most importan.docxbudbarber38650
Generic Pricing Strategies:
Pricing is one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product, it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship. Pricing a product too high or too low could mean a loss of sales for the organisation. Pricing should take into account the following factors:
1. Fixed and variable costs.
2. Competition
3. Company objectives
4. Proposed positioning strategies.
5. Target group and willingness to pay.
Pricing Strategy
Definition
Example
Penetration pricing:
Here the organisation sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price.
A television satellite company sets a low price to get subscribers then increases the price as their customer base increases.
Skimming pricing:
The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer.
A games console company reduces the price of their console over 5 years, charging a premium at launch and lowest price near the end of its life cycle.
Competition pricing
Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher
Some firms offer a price matching service to match what their competitors are offering.
Product Line Pricing:
Pricing different products within the same product range at different price points.
An example would be a DVD manufacturer offering different DVD recorders with different features at different prices eg A HD and non HD version.. The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximising turnover and profits.
Bundle Pricing:
The organisation bundles a group of products at a reduced price. Common methods are buy one and get one free promotions or BOGOF's as they are now known. Within the UK some firms are now moving into the realms of buy one get two free can we call this BOGTF i wonder?
This strategy is very popular with supermarkets who often offer BOGOF strategies.
Psychological pricing:
The seller here will consider the psychology of price and the positioning of price within the market place
The seller will therefore charge 99p instead £1 or $199 instead of $200. The reason why this methods work, is because buyers will still say they purchased their product under £200 pounds or dollars, even thought it was a pound or dollar away. My favourite pricing strategy.
Premium pricing
The price set is high to reflect the exclusiveness of the product.
An example of products u.
What is pricing and promotion strategies?
Promotional pricing strategy aims towards increasing brand awareness and attracting customers by offering massive discounts and deals. The market strategy creates a perception of time-based scarcity in the minds of the consumer
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
2. Write this down:
‘The marketing mix is a recipe for effective
marketing. Using the marketing mix when
planning the marketing for a product allows for
a consistent approach’
Getting a good balance of the 4 Ps will mean an
effective marketing campaign
3. The marketing mix or 4 Ps of marketing:
◦ Price
◦ Product
◦ Promotion
◦ Place
Decisions about these are based on the results
of market research
4. The main pricing strategies are
◦ Competitive pricing
◦ Cost-plus pricing
◦ Penetration pricing
◦ Price skimming
◦ Destroyer pricing
◦ Price discrimination
5. This is the simplest pricing strategy and is
aimed at ensuring the business covers its costs
and makes an acceptable profit. The total costs
of producing one unit of the product are
calculated to which is added the required profit
margin. This gives the selling price.
6. Where the amount of competition in the market
is strong so customers have a wide choice of
suppliers to buy from businesses must set their
prices close to the prices of competitors,
having regard to the quality of the product and
any unique selling points (USPs)
7. In penetration pricing the product’s price is set
significantly lower than any competitors’ prices.
This pricing strategy may be used where the
objective is to enter or capture a larger share
of the market, but may yield a low profit or
even a loss in the short run. The price is usually
raised later
8. Where a new product is likely to generate a
high volume of initial sales (because it is a new
product) a high price may be charged in order
to maximise profits. The price will be reduced
when the initial high demand has subsided.
9. A destroyer pricing strategy involves setting a
price so low that competitors cannot match it.
In this way they will lose customers and be
driven out of the market. The price can then be
raised without threat of competition.
10. Some times it is possible to discriminate
between types of customer for the same
product, perhaps based on usage or quality. Car
insurance companies, for example, commonly
discriminate on the basis of age and perceived
risk.
11.
12.
13. "Anything that is capable of satisfying customer
needs"
The process by which companies distinguish their product
offerings from the competition is called branding.
For most companies, brands are not developed in isolation
- they are part of a product group.
A product group (or product line) is a group of brands
that are closely related in terms of their functions and
the benefits they provide (e.g. Dell's range of personal
computers or Sony's range of televisions).
14. Businesses should manage their products carefully
over time to ensure that they deliver products
that continue to meet customer wants. The
process of managing groups of brands and product
lines is called portfolio planning.
One model of product portfolio planning that is
widely known and used in business:
• The Boston Group Growth-Share Matrix-
research this for your coursework
15. Businesses need to regularly look for new products and markets for
future growth.
A useful way of looking at growth opportunities is the Ansoff Growth
matrix which suggests that there are four main ways in which growth
can be achieved through a product strategy:
(1) Market penetration - Increase sales of an existing product in an
existing market
(2) Product development - Improve present products and/or develop
new products for the current market
(3) Market development - Sell existing products into new markets (e.g.
developing export sales)
(4) Diversification - Develop new products for new markets
16.
17. Place is about ensuring that supplies of a
product are available on the market for
potential purchasers to buy.
Distribution is vital in order to make sure
that this happens.
It is likely that a producer will use one of
three models to distribute their product on
to the market- what will yours be??
19. Model A is the traditional model of distribution.
In this model a wholesaler buys in bulk from a
producer, and then sells (and often delivers) smaller
quantities to retailers, who in turn sell even small
quantities to customers.
This process of breaking up large, bulk purchases
from producers into smaller quantities for resale to
retailers is known as BREAK BULK.
20. Model B is typically used by large retailers (e.g. Tesco,
ASDA, J Sainsbury).
Because they are so large, they are able to take on the
role of the wholesaler.
Such companies have Regional Distribution Centres
(RDC) to which producers can deliver in bulk, and from
where smaller quantities can be sent to retail stores in
the area served by the RDC.
21. Model C is known as DIRECT MARKETING and is generally used
by producers or suppliers (e.g. Computer manufacturers,
Insurance Companies) who wish to target a niche or specialist
market.
This is often done through:
Direct Mail to chosen customers (e.g. Car insurance to members of
the AA or RAC)
Mail Order Catalogues (e.g. Book Clubs)
Advertisements in specialist publications (e.g. Computer magazines)
Telesales (e.g. Double glazing)
Teleshopping (e.g. QVC)
22.
23. The main objectives of promotion are
◦ To inform prospective customers of the product and
the business
◦ To show the benefits of the product
◦ To persuade potential customers to buy the product
◦ To present a good image
24. Your businesses objectives may include
◦ To increase market share
◦ To enter a new market or market segment
◦ To extend the life of a product
◦ To launch a new product into a market
The success of a promotional campaign must
be measured against these objectives
25. Price reductions, special offers and free gifts
persuade new customers to try a product and
can give a boost to sales and that lasts longer
than the promotion
Free samples can increase awareness of a new
product
Competitions attract customers to new and
existing products
26. Brochures and catalogues inform customers
about a product and present an image of the
business
Point of sale promotion such as in-store displays
encourage impulse buying
Internet based using a web site and e-mail
depends on customers knowing where to look
and providing an e-mail address
After sales involves providing service backup
and information as well as warranties and
guarantees
27. Advertising should be targeted using
◦ Television: expensive and wide coverage
◦ Radio: cheaper and smaller audience; no visual
stimulus
◦ Cinema: local audience
◦ Newspapers and magazines: can be expensive but
more specialised; if kept can be long lasting
◦ Posters: cheaper; have impact but may be ignored;
little opportunity for targeting
◦ Leaflets: delivered to peoples homes or distributed
in the street; cheap but little opportunity for
targeting
28. Public relations
◦ Press releases and news stories released to the
press can provide cheap promotion that can be
targeted by using trade press
◦ Sponsorship of events and television programmes
bring the product or business to peoples’ awareness
but can be expensive
◦ Endorsement by celebrities associates the product
with the celebrity
29. A theme and consistency should run throughout
the marketing mix plan
It must suit the target market
32. Costs
◦ All marketing activity costs money and the availability
of finance may restrict methods used
◦ Changes in price affect profitability and the ability to
cover costs
◦ The cost of a marketing campaign must be less than
additional revenue generated
33. PESTLE:
◦ Political
◦ Economic
◦ Social
◦ Technological
◦ Legal
◦ Environmental/ecological
◦ Consideration on PESTLE in your coursework is
essential