This document outlines a 7-step process for developing an effective sales strategy: 1) Define goals; 2) Brainstorm products, customers, and value propositions; 3) Analyze the market, customers, and competitors; 4) Test ideas; 5) Prepare marketing materials; 6) Educate salespeople; and 7) Implement, measure results, test improvements, and continue iterating the process. The overall goal is to position a company and its products in a meaningful way that differentiates itself for target customers.