The School of CEOs offers training for first-time CEOs aimed at supporting future startups by equipping them with essential management skills in strategy, finance, and human resources. The program includes modules on strategic planning, financial analysis, and leadership, complemented by master classes from industry experts. Sessions are scheduled from March 3 to April 8, with specific application details available online.

1. SCHOOL OF CEOs
Sharp training for first-time CEOs
Supporting the startups of the future by boosting their CEOs

2. A crash course on subjects any CEO has to deal with when
their companies grow
While learning about management, human resources, finance
and other topics, CEOs will feel betterprepared to take the lead
on their companies’ strategies
People aiming at becoming CEO’s will have here the chance to
improve their skills and feel ready to do it
ABOUT
Supporting the startups
of the future by
boosting their CEOs

3. Attendees will
• Learn keymanagement concepts;
• Developstrategyandmarketing expertise;
• Understandandanalyze the financial performance of a
company;
• Learn howto organize,manage,motivate and leada
team;
• Identify toolsand instrumentsapplicable to functional
management areas;
• Have access to trendsand real case studiesof everyday
corporate life.

4. Target
Startup CEOs
Startup Founders
Aspiring leaders

5. Applications at
http://uminhoexec.uminho.pt/page/candidaturas

6. Schedule
Course Program
M1 – Strategy and Marketing 17 hours
M2 – Analysis and Financial Management 17 hours
M3 – Human Resources and Leadership 17 hours
MC – Master Classes 9 hours
O – Optional Subject 8 hours
Course Days March 3 – April 8
Friday 14:00-17:00; 17:00-20:00; Saturday 9:00-13:00

7. MODULE 1
Strategy and Marketing
17h, Elisabete Sá, Beatriz Casais e Luís Rodrigues
Dates: 03 mar (3h) | 04 mar (4h) | 10 mar (6h) | 11 mar (4h)
Strategic Planning
Analysis of the organization’s external and internal environment; Tools of strategic
analysis (SWOT, Balanced Scorecard, value chain); Competitive analysis and
competitive strategy; Organization’s mission; sectorial analysis (Porter 5 forces
analysis).
Marketing Management
Market segmentation; Planning of product range; Price strategies, Selection of
distribution channels; Marketing communication for new products; Digital
marketing.
Sales and Negotiation
The seller (qualities, personal attributes and technical knowledge); Prospecting,
preparation of the sale and its stages; Motivation to purchase and customer
loyalty; Negotiation and assessment of advantages and disadvantages; The profiles,
roles, and stages of a negotiation; Trading over the Internet.
Program

8. MODULE 2
Analysis and Financial Management
17h, Sónia Silva
Dates: 17 mar (3h) | 18 mar (4h) | 24 mar (6h) | 25 mar (4h)
Financial Reporting and its importance
Financial Planning and Analysis
Firms’ capital budgeting decisions: estimation of the relevant cash-flows,
incremental cash-flows, selection criteria for capital budgeting decisions,
investment projects under uncertainty.
Financing decisions: venture capital and funding of Startups
Firm valuation: general methodologies and the case of SMEs
Program

9. MODULE 3
Human Resources and Leadership
17h, Ana Veloso; Luís Machado; Carlos Alexandre Mendes
Dates: 31 mar (6h) | 1 apr (4h) | 7 apr (3h) | 8 apr (4h)
Recruitment Sources and Selection Tools: choosing wisely
Organizational and functional fit in people retention: retaining talent in a constraint
context
Leading and motivating with resource scarcity
Program

10. Human Resources and Leadership
Dave Darsch
April 7, 17:00
Masterclasses
Strategy and Marketing
Keith Cornell
March 3, 17:00
Analysis and Financial Management
David Frodsham
March 17, 17:00

11. Applications at
http://uminhoexec.uminho.pt/page/candidaturas

12. SCHOOL OF CEOs
Sharp training for first-time CEOs
Supporting the startups of the future by boosting their CEOs