The document is a step-by-step guide on product innovation using canvas tools to capture and validate product ideas, and create a product vision and backlog. It introduces concepts such as the product vision board, product canvas, and user stories for developing features and addressing market needs. The guide emphasizes continuous learning and incorporates practical examples, including a mobile application designed for home monitoring.

1. PRODUCT INNOVATION USING CANVAS.
A STEP-BY-STEP GUIDE.
Product
Idea
Capture
and
validate
ini2al
assump2on
By
Giulio
Rooggero
CC
3.0
-­‐
Work
derived
by
Roman
Pichler
work
h>p://www.romanpichler.com/blog/agile-­‐product-­‐innovaCon/the-­‐product-­‐vision-­‐board
CC
3.0
Product vision
Business model canvas
Product canvas
Define
the
business
model
Define
the
product
features

2. Introduc2on
Crea2on
and
refinement
of
the
product
backlog
can
be
achived
in
different
ways.
Roman
Pichler,
in
is
post
originally
wriBen
in
Jul,
16
2012
-­‐
hBp://www.romanpichler.com/blog/agile-­‐product-­‐innova2on/the-­‐product-­‐
canvas
,
has
proposed
a
really
interes2ng
approach:
use
canvas
to
create
and
share
product
vision
and
product
backlog
crea2on
and
refinement.
I
used
this
approach
for
a
while
with
cool
results.
These
slides
are
a
step-­‐by-­‐step
introduc2on
of
the
tool.
Please
send
me
feedbacks
to
correct
and
improve
it!
You
can
use
these
slides
under
Crea2ve
Commons
ABribu2on-­‐ShareAlike
3.0
Unported
License.

3. Product
Vision
Board
–
Ini2al
assump2ons
Vision Statement
Who is for? Needs TOP Features Business expectations
Write
in
one
sentence
the
aim
of
the
product
What
are
the
needs
that
this
product
will
sa4sfy?
List
of
main
features
of
the
product
What
are
the
values
that
this
product
will
generate
for
the
company?
Values
can
be
profit,
market
share,
cost
saving,
improve
KPIs
and
so
on..
Barriers
Impediments
to
sa4sfy
these
needs
Impediments
to
reach
these
values
Who is out?
List
eventually
who
is
not
the
target
barrieRs
List
people
who
are
the
target
of
the
product.
People
may
be
cutsomers,
end-­‐users,
internal
users
…
all
stakeholders
that
will
are
impacted
by
the
product.
Use
roles
to
iden4fy
them

4. Product
Canvas
–
Create
the
product
backlog
Vision Statement
personas How personas live the product User stories
Write
in
one
sentence
the
aim
of
the
product
Describe
how
the
various
personas
interact
with
the
product
sa4sfying
their
needs.
Detailed
features
of
the
product
backlog
epics
High
level
main
features
of
the
product
Name Product
or
Service
name
name
background
needs
name
background
needs
name
background
needs
Ac2on
1
Ac2on
2
Ac2on
3
Ac2on
1
Ac2on
2
Ac2on
3
constrains
External
constrains
design
Visual
design

5. Product
Canvas
Insights
from User
feedbacks
Product
increment
or
MVP
ON THE BASE OF THE PRODUCT CANVAS A
CONTIUNUOUS LEARNING CYCLE LIVE.

6. Step-­‐by-­‐step
example*
–
The
Home
App
Show
on
a
mobile
status
of
home
Product
Idea
*derived
by
a
real
use
case

7. Product vision

8. Vision Statement
Product
Vision
Board
–
Ini2al
assump2ons
Provide
a
mobile
applica4on
to
monitor
and
control
home

9. Vision Statement
Who is for?
Housedold
Private
guards
Parents
Product
Vision
Board
–
Ini2al
assump2ons
Provide
a
mobile
applica4on
to
monitor
and
control
home

10. Vision Statement
Who is for?
Housedold
Private
guards
Parents
Product
Vision
Board
–
Ini2al
assump2ons
Provide
a
mobile
applica4on
to
monitor
and
control
home
Who is out?
Foreign

11. Vision Statement
Who is for?
Housedold
Private
guards
Parents
Product
Vision
Board
–
Ini2al
assump2ons
Provide
a
mobile
applica4on
to
monitor
and
control
home
Who is out?
Foreign
Needs
Know
if
there
are
problems
at
home
Control
device
remotely
Be
alerted
immediately
if
cri4cal
events
happen

12. Vision Statement
Who is for?
Housedold
Private
guards
Parents
Product
Vision
Board
–
Ini2al
assump2ons
Provide
a
mobile
applica4on
to
monitor
and
control
home
Who is out?
Foreign
Needs
Know
if
there
are
problems
at
home
Control
device
remotely
Be
alerted
immediately
if
cri4cal
events
happen
Barriers
Usability
Real4me

13. Vision Statement
Who is for?
Housedold
Private
guards
Parents
Product
Vision
Board
–
Ini2al
assump2ons
Provide
a
mobile
applica4on
to
monitor
and
control
home
Who is out?
Foreign
Needs
Know
if
there
are
problems
at
home
Control
device
remotely
Be
alerted
immediately
if
cri4cal
events
happen
Barriers
Usability
Real4me
TOP Features
Show
current
events
Filter
events
Show
video
of
home
Localize
an
event
Manage
an
event
Browse
events
history

14. Vision Statement
Who is for?
Housedold
Private
guards
Parents
Product
Vision
Board
–
Ini2al
assump2ons
Provide
a
mobile
applica4on
to
monitor
and
control
home
Who is out?
Foreign
Needs
Know
if
there
are
problems
at
home
Control
device
remotely
Be
alerted
immediately
if
cri4cal
events
happen
Barriers
Usability
Real4me
TOP Features
Show
current
events
Filter
events
Show
video
of
home
Localize
an
event
Manage
an
event
Browse
events
history
Business expectations
Sell
more
home
automa4on
systems
Reduce
the
cost
of
home
automa4on
system
because
it
is
no
more
need
of
fix
panels
Increase
market
share
with
a
cool
product

15. Vision Statement
Who is for? Needs TOP Features Business expectations
Know
if
there
are
problems
at
home
Control
device
remotely
Be
alerted
immediately
if
cri4cal
events
happen
Show
current
events
Filter
events
Show
video
of
home
Localize
an
event
Manage
an
event
Browse
events
history
Sell
more
home
automa4on
systems
Reduce
the
cost
of
home
automa4on
system
because
it
is
no
more
need
of
fix
panels
Increase
market
share
with
a
cool
product
Barriers
Usability
Real4me
Reliability
Trust
Who is out?
Foreign
barrieRs
Housedold
Private
guards
Parents
Product
Vision
Board
–
Ini2al
assump2ons
Provide
a
mobile
applica4on
to
monitor
and
control
home

16. Product canvas

17. Vision Statement Provide
a
mobile
applica4on
to
monitor
building
status
Name The
Home
App
Product
Canvas

18. personas
gianni
40
years
old
Single
Tech
expert
Private
guardian
of
the
house
Be
alerted
of
cr2cal
problems
Ack
event
Product
Canvas
Vision Statement Provide
a
mobile
applica4on
to
monitor
building
status
Name The
Home
App

19. Vision Statement Provide
a
mobile
applica4on
to
monitor
building
status
Name The
Home
App
Product
Canvas
personas
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
Be
alerted
of
cri2cal
problems
Ack
event

20. Vision Statement Provide
a
mobile
applica4on
to
monitor
building
status
Name The
Home
App
Product
Canvas
personas
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
Be
alerted
of
cri2cal
problems
Ack
event
anna
Monitor
home
Visualize
video
35
years
Married
Accurate
Wife
and
owner
of
the
house

21. Vision Statement Provide
a
mobile
applica4on
to
monitor
building
status
Name The
Home
App
Product
Canvas
personas
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
Be
alerted
of
cri2cal
problems
Ack
event
anna
Monitor
home
Visualize
video
35
years
Married
Accurate
Wife
and
owner
of
the
house
jean
65
years
Re2red
Dad
of
anna
Fix
a
problems
when
anna
is
in
vaca2on

22. Vision Statement Provide
a
mobile
applica4on
to
monitor
building
status
Name The
Home
App
Product
Canvas
personas
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
Be
alerted
of
cri2cal
problems
Ack
event
anna
Monitor
home
Visualize
video
35
years
Married
Accurate
Wife
and
owner
of
the
house
jean
65
years
Re2red
Dad
of
anna
Fix
a
problems
when
anna
is
in
vaca2on
Alert!
Check
Ack
How personas live the product
Describe
how
the
various
personas
interact
with
the
product
sa4sfying
their
needs.

23. Vision Statement
personas How personas live the product
Provide
a
mobile
applica4on
to
monitor
building
status
Describe
how
the
various
personas
interact
with
the
product
sa4sfying
their
needs.
Name The
Home
App
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
anna
jean
Alert!
Check
Ack
Be
alerted
of
cri2cal
problems
Ack
event
35
years
Married
Accurate
Wife
and
owner
of
the
house
Monitor
home
Visualize
video
65
years
Re2red
Dad
of
anna
Fix
a
problems
when
anna
is
in
vaca2on
Product
Canvas

24. Vision Statement
personas How personas live the product
Provide
a
mobile
applica4on
to
monitor
building
status
Describe
how
the
various
personas
interact
with
the
product
sa4sfying
their
needs.
Name The
Home
App
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
anna
jean
Alert!
Check
Ack
Be
alerted
of
cri2cal
problems
Ack
event
35
years
Married
Accurate
Wife
and
owner
of
the
house
Monitor
home
Visualize
video
65
years
Re2red
Dad
of
anna
Fix
a
problems
when
anna
is
in
vaca2on
Product
Canvas
Problem
Check
Solve

25. Vision Statement
personas How personas live the product
Provide
a
mobile
applica4on
to
monitor
building
status
Describe
how
the
various
personas
interact
with
the
product
sa4sfying
their
needs.
Name The
Home
App
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
anna
jean
Alert!
Check
Ack
Be
alerted
of
cri2cal
problems
Ack
event
35
years
Married
Accurate
Wife
and
owner
of
the
house
Monitor
home
Visualize
video
65
years
Re2red
Dad
of
anna
Fix
a
problems
when
anna
is
in
vaca2on
Product
Canvas
Problem
Check
Solve
epics
Events
History
Single
event
Control
devices
Video
No4fica4on

26. Vision Statement
personas How personas live the product
Provide
a
mobile
applica4on
to
monitor
building
status
Describe
how
the
various
personas
interact
with
the
product
sa4sfying
their
needs.
Name The
Home
App
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
anna
jean
Alert!
Check
Ack
Be
alerted
of
cri2cal
problems
Ack
event
35
years
Married
Accurate
Wife
and
owner
of
the
house
Monitor
home
Visualize
video
65
years
Re2red
Dad
of
anna
Fix
a
problems
when
anna
is
in
vaca2on
Product
Canvas
Problem
Check
Solve
epics
Events
History
Single
event
Control
devices
Video
No4fica4on
design

27. Vision Statement
personas How personas live the product
Provide
a
mobile
applica4on
to
monitor
building
status
Describe
how
the
various
personas
interact
with
the
product
sa4sfying
their
needs.
Name The
Home
App
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
anna
jean
Alert!
Check
Ack
Be
alerted
of
cri2cal
problems
Ack
event
35
years
Married
Accurate
Wife
and
owner
of
the
house
Monitor
home
Visualize
video
65
years
Re2red
Dad
of
anna
Fix
a
problems
when
anna
is
in
vaca2on
Product
Canvas
Problem
Check
Solve
epics
Events
History
Single
event
Control
devices
Video
No4fica4on
design
constrains
Real4me

28. Vision Statement
personas How personas live the product
Provide
a
mobile
applica4on
to
monitor
building
status
Describe
how
the
various
personas
interact
with
the
product
sa4sfying
their
needs.
Name The
Home
App
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
anna
jean
Alert!
Check
Ack
Be
alerted
of
cri2cal
problems
Ack
event
35
years
Married
Accurate
Wife
and
owner
of
the
house
Monitor
home
Visualize
video
65
years
Re2red
Dad
of
anna
Fix
a
problems
when
anna
is
in
vaca2on
Product
Canvas
Problem
Check
Solve
epics
Events
History
Single
event
Control
devices
Video
No4fica4on
design
constrains
Real4me
User stories

29. Vision Statement
personas How personas live the product User stories
Provide
a
mobile
applica4on
to
monitor
building
status
Describe
how
the
various
personas
interact
with
the
product
sa4sfying
their
needs.
epics
Events
History
Single
event
Control
devices
Video
No4fica4on
Name The
Home
App
gianni
40
years
Single
Tech
expert
Private
guardian
of
the
house
anna
jean
Alert!
Check
Ack
Problem
Check
Solve
constrains
Real4me
design
Be
alerted
of
cri2cal
problems
Ack
event
35
years
Married
Accurate
Wife
and
owner
of
the
house
Monitor
home
Visualize
video
65
years
Re2red
Dad
of
anna
Fix
a
problems
when
anna
is
in
vaca2on
Product
Canvas

30. REAL EXAMPLE OF PRODUCT CANVAS ON WHITE BOARD

31. PRODUCT CANVAS DURING “AGILE: THE BOARD GAME” SESSION

32. … AND THE FINAL RESULT

33. OTHER EXAMPLES DURING THE GAME…

34. OTHER EXAMPLES DURING THE GAME…

35. This
is
not
the
end
…
…
is
just
the
begin
of
your
journey!
Canvas
is
not
only
a
board;
Agile
is
not
only
Vision.
Be
curios,
respect
people
and
improve,
always!

36. Credits
V0.1
–
alpha
by
Giulio
Roggero
–
Crea2ve
Common
3.0
BY-­‐SA
License
–
hBp://www.isolasocware.it
-­‐
hBp://www.intre.it
giulio.roggero@isolasocware.it
hBp://it.linkedin.com/in/giulioroggero
hBps://twiBer.com/giulioroggero
Work
inspired
by
great
slides
and
posts
wriBen
by
Roman
Pichler
work
h>p://www.romanpichler.com/blog/agile-­‐product-­‐innovaCon/the-­‐product-­‐vision-­‐board
Graphics
elements
by
Emanuele
Mantovani
-­‐
hBp://emanuelemantovani.com/