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Product
Awareness
Content
Brand Awareness - Introduction
Brand Awareness Steps
Brand Awareness Roadmap
Brand Awareness Campaign
Brand Awareness Metrics
Measuring Effectiveness of the Brand
2
Brand Awareness
Awareness Pyramid
Unaware Of The Brand
Aided Awareness
Unaided Awareness
Top Of Mind
Dominant
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needs and capture your audience's attention.
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needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
3
Step 1
Step 2
Step 3
• Identify your Audience
• Determine your positioning
• Create your platforms and materials
Maintain Interest
• Create content themes and establish
expertise
• Balance the use of different marketing
channels
Reward Interest
• Hold contests & challenges
• Plan campaigns & events
• Create a loyalty program
Brand
Awareness
-Steps
4
Steps To Build Brand Awareness Online
Facebook Ads Engagements and Clicks
Youtube Ads Clicks
Twitter Ads Engagements and Clicks
Social Posts Engagements and Clicks
Retargeting Audience Size and Impressions
LinkedIn Group Members and Engagements
Email Subscribers, opens, Clicks
Pinterest Friends and Engagements
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attention.
Facebook Ads Impressions & Reach
Youtube Ads Impressions & Video Views
Twitter Ads Impressions
Search Ads Sales, Revenue, Profit
Email Blasts Sales, Revenue, Profit
Landing Page Optimization Conversion Rate
Search Ads Sales, Revenue, Profit
Repeat Visibility
& Engagement
Awareness
Sales
Channel Key Metrics
5
Brand Awareness Roadmap (Layout)
August 2017
Promotion of brand on all
social media platforms
January 2015
Choose a Brand name,
logo and color
December 2015
Consider the slogan of
the Brand
March 2016
Development & Execution of
Brand positioning strategies
January 2017
Launch a brand
campaign program
November 2019
Extension of the existing brand
01 02
0304
05 06
This slide gives a
layout of the timeline of
a Brand, you can alter
it as per your
requirements
6
Duration
March- May’18 (90 days)
Components
Display Ads, Webinar Series,
Tech Summit
Objectives
Introduce the product and
generate interested prospects
Target Audience
Type your text here
Key Messages
Type your text here
Goals
Multiple responses
Expected ROI
5 times the
program spend
Budget
$ 250K
Campaign Name
XYZ
Brand Awareness Campaign
7
Jan 16 Feb 16 % MoM
Tweets 1,364 1,441 5.7%
Twitter Followers 928 487 -47.5%
Facebook Posts 109 167 53.3%
Facebook Fans 14,990 9,541 -36.3%
Brand Mentions 3,547 3,628 2.3%
Referring Links 1,550 445 -71.3%
New Links 1,991 855 -57.1%
Branded Search 9,944 11,718 17.8%
Brand Awareness Metrics
How do people hear about my brand ?
Awareness
8
Effectiveness Measurement
Awareness
42.3
39.8
33
36.7
36.4
28.8
35.7
31
35.4
33
28.8
24.5
36
27.9
30.6
50's
40's
30's
20's
Total Have never seen before
Maybe have seen before
Certainly have seen
before
69.4
72.1
64.0
75.5
71.1
9
Product Awareness Icon10
Coffee Break
This is a representative image, and should be
replaced by your own image. Just right click and
replace image.
11
Graphs
And
Charts
12
Bar Chart
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07
InPercentage
In Years
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
13
Line Chart
0
10
20
30
40
50
60
70
80
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
Inpercentage
In years
• Product 01
• Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
14
Pie Chart
40%
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit
Data”.
70%
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit
Data”.
80%
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit
Data”.
15
Additional
Slides
16
Our Mission
Vision
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it to your needs and capture your
audience's attention.
Value
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it to your needs and capture your
audience's attention.
Mission
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it to your needs and capture your
audience's attention.
17
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Our Team
Mary Parker
CEO & Founder
Robin Clark
Designer
Jess Leo
Finance Manager
18
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
About
US
19
Comparison
Male
85%
Female
55%
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
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your needs and capture your audience's
attention.
20
Financial
This slide is 100%
editable. Adapt it to your needs
and capture your audience's
attention.
Minimum
50%
This slide is 100%
editable. Adapt it to your needs
and capture your audience's
attention.
Medium
60%
This slide is 100%
editable. Adapt it to your needs
and capture your audience's
attention.
Maximum
75%
21
Quotes
- Steve Jobs
The only way to do
great work, is to
love what you do.
22
Dashboard23
0%
50%
100%
75%
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needs and capture your audience's attention.
0%
50%
100%
50%
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Location
Russia
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it to your needs and capture your
audience's attention.
Australia
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it to your needs and capture your
audience's attention.
Brazil
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it to your needs and capture your
audience's attention.
Canada
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it to your needs and capture your
audience's attention.
24
Target
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Adapt it to your needs and capture
your audience's attention.
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Adapt it to your needs and capture your
audience's attention.
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Adapt it to your needs and capture
your audience's attention.
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Adapt it to your needs and capture
your audience's attention.
25
Timeline
2013
01
2014
02 2015
03
2016
04 2017
05
16/08/2013 24/02/2014 10/01/2015 08/05/2016 28/09/2017
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
26
Mind Map
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
01 02
03
04
27
Bulb or Idea
IDEAThis slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Generate
28
Magnify Glass
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it to your needs and capture your
audience's attention.
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Adapt it to your needs and capture
your audience's attention.
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Adapt it to your needs and capture
your audience's attention.
29
Thanksfor your time
Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress@123.com
30

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Product Awareness PowerPoint Presentation Slides

  • 2. Content Brand Awareness - Introduction Brand Awareness Steps Brand Awareness Roadmap Brand Awareness Campaign Brand Awareness Metrics Measuring Effectiveness of the Brand 2
  • 3. Brand Awareness Awareness Pyramid Unaware Of The Brand Aided Awareness Unaided Awareness Top Of Mind Dominant This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder 3
  • 4. Step 1 Step 2 Step 3 • Identify your Audience • Determine your positioning • Create your platforms and materials Maintain Interest • Create content themes and establish expertise • Balance the use of different marketing channels Reward Interest • Hold contests & challenges • Plan campaigns & events • Create a loyalty program Brand Awareness -Steps 4
  • 5. Steps To Build Brand Awareness Online Facebook Ads Engagements and Clicks Youtube Ads Clicks Twitter Ads Engagements and Clicks Social Posts Engagements and Clicks Retargeting Audience Size and Impressions LinkedIn Group Members and Engagements Email Subscribers, opens, Clicks Pinterest Friends and Engagements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Facebook Ads Impressions & Reach Youtube Ads Impressions & Video Views Twitter Ads Impressions Search Ads Sales, Revenue, Profit Email Blasts Sales, Revenue, Profit Landing Page Optimization Conversion Rate Search Ads Sales, Revenue, Profit Repeat Visibility & Engagement Awareness Sales Channel Key Metrics 5
  • 6. Brand Awareness Roadmap (Layout) August 2017 Promotion of brand on all social media platforms January 2015 Choose a Brand name, logo and color December 2015 Consider the slogan of the Brand March 2016 Development & Execution of Brand positioning strategies January 2017 Launch a brand campaign program November 2019 Extension of the existing brand 01 02 0304 05 06 This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements 6
  • 7. Duration March- May’18 (90 days) Components Display Ads, Webinar Series, Tech Summit Objectives Introduce the product and generate interested prospects Target Audience Type your text here Key Messages Type your text here Goals Multiple responses Expected ROI 5 times the program spend Budget $ 250K Campaign Name XYZ Brand Awareness Campaign 7
  • 8. Jan 16 Feb 16 % MoM Tweets 1,364 1,441 5.7% Twitter Followers 928 487 -47.5% Facebook Posts 109 167 53.3% Facebook Fans 14,990 9,541 -36.3% Brand Mentions 3,547 3,628 2.3% Referring Links 1,550 445 -71.3% New Links 1,991 855 -57.1% Branded Search 9,944 11,718 17.8% Brand Awareness Metrics How do people hear about my brand ? Awareness 8
  • 9. Effectiveness Measurement Awareness 42.3 39.8 33 36.7 36.4 28.8 35.7 31 35.4 33 28.8 24.5 36 27.9 30.6 50's 40's 30's 20's Total Have never seen before Maybe have seen before Certainly have seen before 69.4 72.1 64.0 75.5 71.1 9
  • 11. Coffee Break This is a representative image, and should be replaced by your own image. Just right click and replace image. 11
  • 13. Bar Chart 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 InPercentage In Years This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 13
  • 14. Line Chart 0 10 20 30 40 50 60 70 80 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 Inpercentage In years • Product 01 • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 14
  • 15. Pie Chart 40% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 70% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 80% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 15
  • 17. Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 17
  • 18. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team Mary Parker CEO & Founder Robin Clark Designer Jess Leo Finance Manager 18
  • 19. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About US 19
  • 20. Comparison Male 85% Female 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20
  • 21. Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum 75% 21
  • 22. Quotes - Steve Jobs The only way to do great work, is to love what you do. 22
  • 23. Dashboard23 0% 50% 100% 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0% 50% 100% 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. Location Russia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brazil This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Canada This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
  • 25. Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
  • 26. Timeline 2013 01 2014 02 2015 03 2016 04 2017 05 16/08/2013 24/02/2014 10/01/2015 08/05/2016 28/09/2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
  • 27. Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 27
  • 28. Bulb or Idea IDEAThis slide is 100% editable. Adapt it to your needs and capture your audience's attention. Generate 28
  • 29. Magnify Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
  • 30. Thanksfor your time Address: # street number, city, state Contact Number: 0123456789 Email Address: emailaddress@123.com 30