The document contains a presentation on building an actionable sales plan with 31 slides. The slides cover topics such as developing a sales strategy and channel marketing plan, analyzing the target customer and buyer's journey, managing channel partners, generating leads, and reviewing sales metrics. The slides are meant to be fully customizable with editable text and can be adapted to specific needs and audiences.

1. Building an
Actionable
Sales Plan
Your Company Name

2. Agenda
2
A g e n d a
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01.
A g e n d a
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03.
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02.
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04.
A g e n d a
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06.

3. Channel Marketing Strategy
3
Market Factors
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Product Factors
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Nature Of
Intermediaries
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Competitors
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4. Channel Marketing Strategy
4
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Marketing Strategy
Development
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Competitor
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Distribution
Channel Analysis
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Consumer
Analysis
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Market
Analysis

5. Channel Marketing Planning
5
Geographic
presence/reach
Target
market
Vertical market
expertise
Core competencies &
solution differentiation
Revenue/
size
Vendor
relationships
Routes to market &
distribution strategy
01
02
03
04
05
06
07

6. Launch Plan at a Glance
6
07
06
05
04
03
02
01
Ideation
Business
Model
Customer
Discovery
Product
Design
Launch
Market
Planning
Development
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JAN FEB MAR APR MAY JUN JULY

7. Launch Plan at a Glance
7
Business Model
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Product Design
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Market Planning
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Ideation
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Customer Discovery
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Development
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Launch
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8. Our Channel Products
8
Product 01
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Product 02
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Product 03
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Product 04
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Product 05
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9. Our Channel Products
9
Product 02
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Product 03
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Product 01
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10. Currently Active Channels
10
Product
Knowledge
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Selling Computing
Product
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Pricing
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Certain Brand
Incentives
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11. Currently Active Channels
11
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Selling Computing
Products
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Product
Knowledge
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Certain Brand
Incentives
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Pricing

12. Who is Your Buyer
12
Demographics
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Psychographics
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Biographic
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Modality
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Motivation
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Relationships
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Your
Buyer
01
02
03
04
05
06

13. Buyer’s Journey
13
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Explore
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Buy
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Evaluate
Engage
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14. Buyer’s Journey
14
Discover
• Learn about approaches
• Identify opportunity
• Feel need or pain
Explore
• Identify solutions
• Build a business case
• Commit to change
Evaluate
• Choose approach
• Compare alternatives
• Consider risks
Engage
• Select vendor
• Check references
Buy
• Measure results
• Adopt and use
• Deploy or launch
GG

15. Buyer’s Journey
15
Anonymous
Prospect
Lead
Qualified Opportunity
Closed Won
Post Sale
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16. Our Channel Partners
16
Partner 01
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Partner 02
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Partner 03
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Partner 04
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17. 17 Target Customer
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18. Measure Potential Channel Partners
18
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Capabilities
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Capacities
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Competencies
02
01
03

19. Measure Potential Channel Partners
19
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Capabilities
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Capacities
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Competencies 3C’s

20. Process to Manage Partners
20
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Demographics
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Psychographics
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Biographic
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Motivation
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Modality
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Relationships

21. Process to Manage Partners
21
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01
Recruitment
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03
Engagement
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05
Enablement
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04
Incentives
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02
Training

22. Our Lead Generation Process
22
04
03
02
01
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23. Lead Generation Activities
23
Ads
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Marketing
Programs
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Named
Account List
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Speaking
Events
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Tradeshows
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Roadshows
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Nurturing
Campaigns
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24. Value Added by Channel Partnership
24
Inventory Control
Systems
Employee
Training
Data Processing
Programs And Systems
Financing
Advertising Planning
Assistance
Catalog
Services
Accounting
Services

25. Our Marketing Communication Plan
25
2017
2018
2019
2020
2021
Situational
Analysis
Budget
Planning
Evaluation & Control
Of Marketing
Developing
Communication Plan
Developing
Communication Program

26. Marketing Analysis
26
Pricing
Strategy
Reporting
Intelligence
Marketing
ROI
Pre-post Campaign
Strategy
Product
Design
Marketing
Analysis

27. Deliverables from Marketing
27
Products Datasheet Product Brief White Papers Case Studies
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7

28. Roles of Channel Marketing Manager
28
Marketing
Manager
Address
concerns
Establish standards
for the retailer
Negotiate
contracts
Devise advertising
strategies
Client Relationship
management

29. Roles of Channel Support Specialist
29
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Logistical
Support
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Planning
Assistance
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Specialized
Expertise

30. Our Top Channel Sales People
30
03
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01
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02
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31. Our Channel Sales Numbers
31
50 45 35 25
15
0
10
20
30
40
50
2017 2018 2019 2020 2021
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40 30 20 10
0
10
20
30
40
50
2017 2018 2019 2020
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5
10
15
20
Jan Fab Mar Apr May
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0
20
40
60
80
Jan Fab Mar Apr May Jun July Aug Sep
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32. Sales by Region
32
Russia
+13,4%
Australia
+2,3%
Africa
+13,6%
Brazil
-4,2%
USA
+5,2%

33. US Sales by Regions
33
T h i s s l i d e i s 1 0 0 % e d i t a b l e .
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Highest Sales
85%
Lowest Sales
70%
Average Sales 50%

34. Financial Highlights
34
Heading 8
$ 762.3m
+12%
Heading 7
$ 432.4m
+11%
Heading 6
$ 622.2m
+8%
Heading 5
$ 362.4m
+7%
Heading 4
$ 962.1m
+14%
Heading 3
$ 712.2m
+9%
Heading 2
$ 662.3m
+10%
Heading 1
$ 542.5m
+6%

35. Financial Highlights
35
$ 662.3m
+12%
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$ 952.4m
+11%
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$ 875.5m
+11%
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36. Our Sales Pipeline
36
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05
04
03
02
01

37. Analyst Briefing Plan
37
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2022
2021
2020
2019
2018
2017

38. Types of Channel Promotion Used
38
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Referral Program
Trade - INS
MDF/COOP
Loyality Programs
Premiums
Contsets
Merchandising / Display
Events
Price Incentives / Rebates

39. Channel Promotional Events
39
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Press
Release
Regional
Events
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Buy Back
Program
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Trade
Shows
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Referral
Program

40. Our Trade Show Calendar
40
2017 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Text Here
Text Here
Text Here
Text Here
Text Here

41. Social Media Marketing Plan
41
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Facebook
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Tumblr
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Twitter
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Instagram
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Google+
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Linked In
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Pinterest

42. 42
WEBSITE
UPDATE
PLAN
Updating
60%

43. Competitive Intelligence
43
Low High
Low
High
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44. Competitive Intelligence
44
Task Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7

45. Challenges in the Channel
45
Manufacturer
End
Customers
Distributor
1 Tier Partner 2 Tier Partner
Channels
Direct

46. Common Channel Conflict
46
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Services
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Geography
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Price Wars
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Crossed Accounts

47. 47 Common Channel Conflict
Opportunities
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Threats
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Weaknesses
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Strengths
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48. How to Maintain Channel Relationship
48
Treat your partners as an
extension of your sales force
Invest in maintaining
relationships
Consider fewer partners
who sing your praises
Ensure that their
needs are addressed
Finally strike a final
consensus with channel
partners is just the first step
And sell confidently, unlike
disgruntled partners
Channel
Relationship
01
02
03
04
05
06

49. T h i s s l i d e i s 1 0 0 % e d i t a b l e .
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Case Study
49

50. John Finder
Graphic Designer
Lily William
Ceo
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50 Customer Testimonials

51. Additional
Slides

52. Our Mission
52
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VISION
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MISSION
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GOALS

53. 53 Our Team
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Tom Mike
Marketing Manager
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Mary Carter
Graphic Designer
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John Smith
Product Manager
01 03
02

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54 About us

55. Dashboard
55
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1000
5000
3000
MEDIUM
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1000
5000
3000
HIGH
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1000
5000
3000
LOW

56. Location
56
RUSSIA
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AUSTALIA
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CANADA
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BRAZIL
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57. Timeline
57
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2012 2014 2016
2013 2015 2017

58. Lego
58
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59. Silhouettes
59
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60. Funnel
60
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05
04
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01

61. 61
Thanks
For
Watching Contact Numbers:
0123456789
Email Address:
emailaddress@123.com
Address:
# street number city, state