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1. Customer Lead
Management
Your Company Name

2. Lead Generation Strategy (Option 1 of 2)
Conversation
Strategy
Promotion
Strategy
Content
Strategy
Analytics
Strategy
SEO
Strategy
Prospects
Leads
Nurture Lead
Segment List
Sources
Page Visits
Reach
Blog Analytics
Competitors
Publish Social
Manage Email
Social Media
Off Page SEO
Key Words
On Page SEO
Blog Posts
Landing Pages
Call to Action
Web Pages
Lead
Generation
We have identified 5 key
strategies for generating lead.
You can highlight the tactics
which your company might
implement, under each strategy
2

3. Lead Generation Strategy (Option 2 of 2) 3
Opportunitie
s
Prospects
All
Contacts
Qualified
Leads
Sales
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Qualified Out

4. Lead Nurturing Lifecycle
Acquire Activate Keep Customers
Articles
Social Media
Media
Get Customers
Outreach
Programs
Product
Updates
Loyalty
Programs
Contests,
Events
Blogs, RSS
Emails
Grow Customers
VIRAL
LOOP
V I R A L L O O P
With lead nurturing, however,
you can bring those leads
through your sales funnel and
garner increased response rate.
We have mentioned some
possible tools at each stage
which would be helpful in
nurturing customers
4

5. Day 1
Intro Phone Call (VM) Intro Email
LinkedIn
Connect in
Email
Day 2
Day 3
Day 4
Day 5
Nurture Email #1
Follow up 2nd Phone
Call-Validate Info
Received
Mail Letter
Day 6
Day 7
Day 8
Day 9
Follow up 3rd Phone
Call-Offer Similar
Content
Nurture Email #2
Day 10
Day 11
Day 12
Day 13
4th Phone Call w/CTA
(Such as Webinar
Invite
CTA Email Follow Up
Day 14
Day 15
Day 16
Day 17
5th Phone Call
If first contact is not
achieved after 3 weeks
of one-to-one
nurturing, review with
LDR Manager
regarding appropriate
next steps
Email – Break
Up Email
(If No
Response)
Day 18
Day 19
Day 20
Lead
Nurturing Process
Change the days and your
strategy as per requirement and
build an impressive lead
nurturing process
5

6. Lead Scoring
Prospects
Returning
Visitor
Time on site is
more than 5 min
Country is Score
Age: 30-40
Gender: Male 95
Age: 18-30
Gender: Male 75
Age: 20-35
Gender:
Female
25
It is used to rank prospects
against a scale that represents
the perceived value each lead
represents to the organization.
The resulting score is used to
determine which leads a
receiving function will engage, in
order of priority
6

7. Lead Conversion Process
Pipeline
Leads
Sales
The # of new leads you bring in
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The # of leads you qualify for sales follow-up
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The Number of leads who convert into customers
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Enter the number of leads that
were generated this year,
followed by those which
qualified for follow-ups and
finally got converted into paying
customers. This slide will
determine whether you have a
high or low conversion rate
7

8. Funnel Based Conversion Metrics
250 Opportunities
@ 5% conv. (Lead:Opp)
5,000 Leads
@ 5% conv. (visitor:lead)
50 New Customers
@ 20% conv. (lead:customer)
12.5 New Customers
@ $50k ASP = $2.5M Revenue
5,000
Leads
250
Opportunities
50
New Customers
12.5
New Customers
100,000
Visitors
8

9. 10:15
To10:30 am.
Coffee
Break
9

10. Charts &
Graphs
10

11. Stacked Line With Markers
0
10
20
30
40
50
60
Task1 Task2 Task3 Task4 Task5 Task6 Task7 Task8 Task9 Task10 Task11 Task12
In
Million
➢ Product 01
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11

12. Area Chart
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➢ Product 01
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attention.
➢ Product 02
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
100%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
12

13. 20%
40%
18%
10%
12%
Pie Chart
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➢ Product 01
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needs and capture your audience's attention.
➢ Product 02
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➢ Product 03
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➢ Product 04
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➢ Product 05
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13

14. Additional
Slides
14

15. Our
Mission
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15

16. Our Team
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to your needs and capture your
audience's attention.
Manager
Anita Smile
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audience's attention.
Managing Director
Jack Lee
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audience's attention.
CEO
Julie Star
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audience's attention.
Financial Advisor
John Doe
01 03
02 04
16

17. About Us
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audience's attention.
17

18. Our
Goal
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19. Comparison
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30% 22%
INCREASE DECREASE
19

20. Financial
$ 652.2m $ 542.3m $ 463.4m
$ 1042.3m
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21. It’s not just about
being better. It’s
about being
different. You need
to give people a
reason to choose
your business.
Quotes
21

22. Dashboard
0
25
50
75
100 0
25
50
75
100
25% Low
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75% High
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22

23. Location
United States
Brazil
China
Australia
50%Text Here
30%Text Here
35%
Text Here
20% Text Here
23

24. Timeline
2014 2015 2016 2017 2018
Text Here
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25. Our
Target
Target 02
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Target 01
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Target 03
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26. Mind Map
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Idea 04
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Idea 03
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audience's attention.
Idea 01
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audience's attention.
Idea 02
Bulb
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28. Magnifying Glass
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29. Thank You
Address:
# street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789
29