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1. Brand
Recognition
Your company name

2. Content
Brand Awareness - Introduction
Brand Awareness Steps
Brand Awareness Roadmap
Brand Awareness Campaign
Brand Awareness Metrics
Measuring Effectiveness of the Brand
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2

3. Brand Awareness
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Top Of Mind
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Aided Awareness
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Unaware Of The Brand
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Unaided Awareness
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Dominant
AWARENESS PYRAMID
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
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4. Brand Awareness - Steps
▪ Hold contests & challenges
▪ Plan campaigns & events
▪ Create a loyalty program
Reward Interest
▪ Create content themes and
establish expertise
▪ Balance the use of different
marketing channels
Maintain Interest
▪ Identify your Audience
▪ Determine your positioning
▪ Create your platforms and
materials
Create Interest
Step 2 Step 3Step 1
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5. Steps to build Brand Awareness Online
Facebook Ads Engagements and Clicks
Youtube Ads Clicks
Twitter Ads Engagements and Clicks
Social Posts Engagements and Clicks
Retargeting Audience Size and Impressions
LinkedIn Group Members and Engagements
Email Subscribers, opens, Clicks
Pinterest Friends and Engagements
Facebook Ads Engagements and Clicks
Search Ads Sales, Revenue, Profit
Email Blasts Sales, Revenue, Profit
Landing Page Optimization Conversion Rate
Search Ads Sales, Revenue, Profit
Facebook Ads Impressions & Reach
Youtube Ads Impressions & Video Views
Twitter Ads Impressions
Channel Key Metrics
Repeat Visibility &
Engagement
Awareness
Sales
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attention.
5

6. Brand Awareness Roadmap (Layout)
05
August 2017
Promotion of brand on all
social media platforms
01
January 2015
Choose a Brand name,
logo and color
02
December 2015
Consider the slogan of
the Brand
03
March 2016
Development & Execution of
Brand positioning strategies
04
January 2017
Launch a brand
campaign program
06
November 2019
Extension of the existing brand
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This slide gives a
layout of the timeline
of a Brand, you can
alter it as per your
requirements
6

7. Campaign Name
XYZ
Duration
March- May’18 (90 days)
Components
Display Ads, Webinar Series,
Tech Summit
Objectives
Introduce the product and
generate interested prospects
Target Audience
Type your text here
Key Messages
Type your text here
Goals
Multiple responses
Budget
$ 250K
Expected ROI
5 times the
program spend
Brand Awareness Campaign7

8. Brand Awareness Metrics
Awareness
How do people hear about my brand ?
Jan 16 Feb 16 % MoM
Tweets 1,364 1,441 5.7%
Twitter Followers 928 487 -47.5%
Facebook Posts 109 167 53.3%
Facebook Fans 14,990 9,541 -36.3%
Brand Mentions 3,547 3,628 2.3%
Referring Links 1,550 445 -71.3%
New Links 1,991 855 -57.1%
Branded Search 9,944 11,718 17.8%
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9. Awareness
Effectiveness Measurement
42.3 39.8 33 36.7 36.4
28.8 35.7
31
35.4 33
28.8 24.5
36 27.9 30.6
50's 40's 30's 20's Total
Have never seen
before
Maybe have seen
before
Certainly have seen
before
71.1 75.5 64.0 72.1 69.4
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10. Brand Recognition Icons10

11. 20Min
Coffee Break
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11

12. Graph And Charts
12

13. Stacked Bar
100
80
-50
-30
90
65
-56
-25
-100 -90 -80 -70 -60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60 70 80 90 100
Unit Count
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and select “Edit Data”.
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▪ Product 01
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▪ Product 02
13

14. Scatter Chart
20
60
30
40
75
55
80
90
10
20
30
40
50
60
70
80
90
100
10 20 30 40 50
Profit(InSales)
In Percentage
▪ Product 1 ▪ Product 2
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
14

15. Clustered Column
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
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0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
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needs and capture your audience's attention.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
▪ Product 1 ▪ Product 2
15

16. Additional Slides
16

17. This is a representative image, and should be replaced by your own
image. Just right click and replace image.
Our
Vision▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
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17

18. Meet Our Team
Miltom Smith
CEO
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John Parker
Designer
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Mary Finder
Financial advisor
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Tom Albert
Manager
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18

19. About Us
19

20. Comparison
70%
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Female
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Male
40%
20

21. Financial
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382.146
55%
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200.003
45%
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726.887
75%
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645.874
65%
21

22. Quotes
“Technology should
not aim to replace
humans, rather amplify
human capabilities.
”
Doug Engelhard
22

23. Dashboard
50
100
0
Medium
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50
100
0
High
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50
100
0
Low
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23

24. Location24
40%
80%
50%
20%
Canada
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Africa
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Russia
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25. Idea
Vision
Success
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Our Target
25

26. Timeline
START
2014
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own image. Just right click and
replace image.
2015
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27. Timeline Continued….
END
2016
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own image. Just right click and
replace image.
2017
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own image. Just right click and
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28. Mind Map
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29. Creative
IDEAS
Solution
Plan
Knowledge
Bulb or Idea
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30. Magnify
Glass
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30

31. Contact Numbers:
0123456789
Email Address:
emailaddress@gmail.com
Address
# street number, city, state
Thank You
31