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1. Customer
Acquisition Plan
Your company name

2. Acquisition Strategy Plan
Nurturing
• Lead nurturing
tactics
• Email and
marketing
automation
• Marketing and
sales enablement
Sales
• Sales force
automation
Conversion
• Lead
Generation
• Lead
management
• Analytics
• Lead scoring
Driving Traffic
• Advertisement
• Social media
marketing
• SEO
• Blogs
It is a framework
indicating all the key
aspects considered
while making
acquisition strategy
2

3. 3
Acquisition
Strategy Plan
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your audience's attention.
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your audience's attention.
• This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
• This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Nurturing
• Lead Nurturing Tactics
• Email and Marketing Automation
• Marketing and Sales Enablement
Sales
• Sales Force Automation
Conversion
• Lead Generation
• Lead Management
• Analytics
• Lead Scoring
Driving Traffic
• Advertisement
• Social Media Marketing
• SEO
• Blogs
It is a framework
indicating all the key
aspects considered
while making
acquisition strategy

4. Nurturing
20%
31%
40%
30%
50%
35%
69%Creating Relevant Content
Personalizing Campaigns
Targeting By Prospect Persona
Targeting By Decision Stage
Nurturing Campaign Workflows
Segmenting Lead Data
Multi-channel Integration
Most effective lead nurturing tactics
4

5. Email & Marketing Automation
Day 1
› Intro Phone Call
(VM)
› Intro Email
› Connect/InMail
Day 5
› Nurture Email #1
› Follow Up 2nd phone
Call-Validate Ifo Received
› Mail Latter
Day 13
› 4th phone Call
w/CTA (Such as
Webinar Invite)
› CTA Email Follow
Up
Day 17
› 5th Phone Call
› If first contact is not
achieved after 3 weeks of
one-to one nurturing,
review with LDR
Manager regarding
appropriate next steps
› Email-Break Up Email (If
no Response)
Day 9
› Follow Up 3rd phone
Call-Offer Similar
Content
› Nurture Email #2
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5

6. Sales Enablement Checklist
Use feedback from sales to create
content they’ll actually use
Plan content creation
around sales pipeline
Use visibility into buyer behavior to
create targeted content
Ensure sale content lines up with the
sales methodology
Align marketing end goals and
strategies with sales
Provide feedback on content usage
Give marketing visibility into the
sales pipeline
Give marketing visibility into the
status of marketing leads
Align sales end goals and strategies
with marketing
Give marketing visibility into buyer
behavior
01
02
03
04
01
SALES
needs to be
For Sales Enablement
MARKETING
needs to be
6

7. Sales Enablement Checklist
02
Provide feedback on content
usage
01
Give marketing visibility into the
sales pipeline
03
Give marketing visibility into the
status of marketing leads
05
Align sales end goals and
strategies with marketing
04
Give marketing visibility into
buyer behavior
02
Use feedback from sales to create
content they’ll actually use
01
Plan content creation around
sales pipeline
03
Use visibility into buyer behavior to
create targeted content
04
Ensure sale content lines up with the
sales methodology
05
Align marketing end goals and
strategies with sales
SALES
needs to be
For Sales Enablement
MARKETING
needs to be
7

8. Sales Enablement Checklist
SALES
needs to be
For Sales Enablement
MARKETING
needs to be
Use feedback from sales to create
content they’ll actually use
Plan content creation
around sales pipeline
Use visibility into buyer behavior to
create targeted content
Ensure sale content lines up with the
sales methodology
Align marketing end goals and
strategies with sales
Provide feedback on content usage
Give marketing visibility into the
sales pipeline
Give marketing visibility into the
status of marketing leads
Align sales end goals and strategies
with marketing
Give marketing visibility into buyer
behavior
Pipeline
Feedback
Visibility
Align
Content
8

9. 9
Customer Acquisition Plan Icon Slide

10. Bar
Graphs &
Charts
10

11. Line chart
11
0
10
20
30
40
50
60
70
80
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Salesinpercentage(%)
Financial years
▪ Product 01 ▪ Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

12. 0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
98%Column
Chart
▪ Product 01
▪ Product 02
This graph/chart is linked to excel, and changes automatically based on data.
Just left click on it and select “Edit Data”.
12

13. Area Chart
13
100%
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
▪ Product 01 ▪ Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

14. Radar
Chart
0
5
10
15
20
25
30
35
03-05-2018
05-05-2018
08-05-2018
12-04-2018
15-05-2018
17-05-2018
▪ Product 01
▪ Product 02
This graph/chart is linked to excel, and changes automatically based on data.
Just left click on it and select “Edit Data”.
14

15. Combo Chart
15
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100
Million)
▪ Product 01 ▪ Product 02 ▪ Product 03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

16. Donut Pie Chart
16
40%
30%
20%
10%
Product 02
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Product 01
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Product 04
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Product 03
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your needs and capture your audience's
attention.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

17. Stacked
Line
Product 01
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Product 02
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Product 03
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0
2
4
6
8
10
12
14
FY 01 FY 02 FY 03 FY 04
RevenueInPercentage
This graph/chart is linked to excel, and changes automatically based on data.
Just left click on it and select “Edit Data”.
17

18. Additional
slides
18

19. Vision & Mission
Vision
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Mission
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Goal
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19

20. Name Here
Designation
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Name Here
Designation
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audience's attention.
Name Here
Designation
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audience's attention.
Meet Our Team
20

21. 21
About Us
Target Audiences
This is a representative image, and should be replaced by
your own image. Just right click and replace image.
Preferred by Many
This is a representative image, and should be replaced
by your own image. Just right click and replace image.
Values Client
This is a representative image, and should be replaced by
your own image. Just right click and replace image.

22. 22
Awareness
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Quality
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Success
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Our Goal

23. Comparison
Positive Factors
Negative Factors
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23

24. Financial
24
58% 75%
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Target 75%
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Actual 58%

25. 25
Opportunity is missed
by most people
because it
dresses in overalls
and looks like work.
…Thomas Edison

26. Time Line
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audience's attention.
2012
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2013
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2014
Start
26

27. Time Line Continued…
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2017
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2016
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2015
Finish
27

28. Circular
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01
04
03
06 02
05
Text Here
28

29. Mind Map
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your audience's attention.
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your audience's attention.
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your audience's attention.
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your audience's attention.
01
02
03 04
05
06
29

30. 30
Thank You
Address
# street number, city, state
Email Address:
emailaddress@123.com
Contact Numbers:
0123456789