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A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
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Brand communication powerpoint presentation slidesSlideTeam
"You can download this product from SlideTeam.net"
Presenting this set of slides with name - Brand Communication Powerpoint Presentation Slides. This is a one stage process. The stages in this process are Brand Equity, Brand Communication, Brand Awareness. https://bit.ly/3sLCo7x
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Brand Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/3bqpIaU
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A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
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Leveraging Secondary Brand Association to build Brand Equity. Brand Association is very essential to build brand equity as it helps the audience to recall about the brand. For example, Close up reminds us about fresh breathing.
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it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
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Leveraging secondary brand associations to build brand equity
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors: Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert (17th May 2014)
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
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Leveraging secondary brand associations to build brand equity
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The primary objective of Amazons business strategy is to meet customer demands by providing an exceptional experience. Our professionally designed How Amazon Generates Revenues Across the Globe template presents an overview of Amazons marketing strategy, including partnerships, initiatives, marketing activities, and brand positioning. The deck focuses on gaining a competitive advantage by showcasing the progress Amazon has made over the years, such as their successful IPO investment, performance progress, and managing competition. The Amazon Business Strategy module shows the companys performance in managing SWOT analysis, BCG matrix, and VRIO analysis. The PPT also includes an assessment of Amazons marketing mix, advertising strategy, and business model to enhance revenue and market share. Additionally, the template presents the selling process across the platform, financial review, and future predictions. Finally, it showcases the critical executives associated with Amazons core team. Gain access to this powerful template now and unlock Amazons business strategy secrets.
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Event marketing is a strategy used to create awareness of a companys products or services through direct customer engagement. Check out Our Guide for an Effective Event Marketing template. It has been carefully designed to help companies engage their target audience effectively. Our Social Media Advertising deck highlights the benefits, emerging trends, and statistics of event advertising while also addressing common challenges faced by marketers, such as audience engagement and converting pre registrants to attendees. Our Conference Marketing PPT covers virtual and physical events, including webinars, live streaming, tradeshows, and conferences. It also provides insights on social media platforms used for promotion and outlines critical steps in event marketing, including goal setting, management checklists, activity management, audience attraction, and performance evaluation. Lastly, our Audience Engagement module details the marketing team, impact, and advertising channel costs. Access our resources today and take your event marketing to the next level.
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Managed Services refers to outsourcing IT services to improve operational efficiency and reduce costs for an organization. The Managing Business Customers Technology PowerPoint presentation provides insights on pricing and growth strategies for these services, making it useful for IT and Chief Strategy managers looking to determine the right pricing model. The Capacity Services Management presentation includes an analysis of the global managed services market, competitive landscape, and pricing models such as Per User, Per Device, A La Carte, and Tiered Pricing. These models are compared based on scalability, cost, and technology, and the most suitable one is selected. The presentation also highlights the impact of implementing the pricing strategy and the key strategies for managed services growth, which can lead to increased sales, reduced operational costs, and increased market share. Gain access to this informative template now.
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...SlideTeam
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The story of Apples brand emphasizes the importance of its identity in building its strength. View our professionally designed Unearthing Apples billion-dollar branding secret PowerPoint presentation. It showcases how Apple has established itself as an innovative market leader. Our market leader deck helps present Apples success as a market leader through its unique brand personality and clear vision. Apples primary goal is to develop ground-breaking solutions that positively impact peoples lives continually. Additionally, our Apple story PPT highlights Apples progress as a global leader with substantial brand value. Managing Apples brand performance involves various strategies such as advertising, product development, and marketing mix. Furthermore, it details the close relationship between Apple and its customers, including brand architecture, archetypes, and brand value assessment. Finally, our brand reputation module highlights the critical members associated with the brand and the role of Apples leaders in fostering an environment of consistent innovation. Get access to this powerful template now.
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Due to reduced job satisfaction, low employee productivity, and high-stress levels, many companies are transitioning to flexible work arrangements. Grab our Developing Flexible Working Practices to Improve Employee Engagement template. It can assist companies in increasing employee engagement rates and promoting workplace diversity. Our Flexible working hours deck addresses the issues caused by a rigid work schedule and presents statistics, benefits, trends, and growth drivers associated with hybrid work. Additionally, it provides guidelines and policies for the flexibility of work. Our Telecommuting PPT further showcases employee engagement strategies and productivity software tools for remote teams to achieve flexible work objectives. It also covers common issues managers face when implementing flexible work hours and ways to overcome them. Finally, our Job flexibility module exhibits the critical performance indicators KPIs and dashboards to help companies evaluate the impact of flexible employment strategies on employees and business performance. Download our 100 percent customizable template, also compatible with Google Slides.
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...SlideTeam
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Grab Our meticulously crafted template titled Product, corporate and umbrella branding, a valuable resource for enhancing the overall value of your brand. It assists retailers in refining their product identity and differentiating them from competitors. Our Brand identity deck includes a brand portfolio and Kotlers five-level model for comparative product analysis. It also features tracking of customer service performance, budget analysis for product branding, and a product performance tracking dashboard. Additionally, our Corporate branding PPT emphasizes the significance of leveraging brand value, outlining its benefits and role. It provides insights into implementing corporate branding through critical elements, a deployment checklist, an activity tracking timeline, and significant steps for implementation. Furthermore, our Brand personality module includes a comprehensive overview of Umbrella branding, enhancing overall brand performance by improving brand equity. It also highlights the purpose, importance, advantages, and disadvantages associated with umbrella branding. Finally, the umbrella branding performance is managed through budget assessment for brand maintenance and an activity tracking dashboard for the umbrella brand. Access this powerful template now to augment your brand management strategies.
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...SlideTeam
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...SlideTeam
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...SlideTeam
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
ChatGPT IT Powerpoint Presentation SlidesSlideTeam
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdSlideTeam
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...SlideTeam
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Sports marketing involves promoting goods and services through sporting events, endorsement of athletes and teams, etc. Grab our Comprehensive guide to sports marketing strategy template. Its primary purpose is to promote sporting goods and equipment through multiple channels to improve the overall lifestyle of customers and sporting fans. Our Sports brand advertising deck provides a general overview of sports marketing along with processes, challenges, trends, etc. It offers access to multiple strategies that can help sports retailers increase customer experience, club sponsorships, and overall brand recall these include athlete branding and digital sports brand promotion. Additionally, our Sports marketing programs PPT contains slides that can guide sports brands on utilizing the eSports industry as an opportunity to promote their products. It further helps the firms to sponsor famous eSports teams, host related events, and deploy advergaming for immersive customer experience. Furthermore, our Athlete branding module offers content that can guide marketers to track sports advertising campaigns. Lastly, it can help assess the performance of the above strategies through impact analysis, KPIs, and dashboards. Get access now.
Global Shift Towards Flexible Working Powerpoint Presentation SlidesSlideTeam
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. 2
Agenda
Business Focus
Need for New Product
Competitive Landscape
Strategic Positioning
Brand Development
Brand Positioning
Brand Communication
Budgeting
Value addition due to Branding
Promotional Strategies
Brand Performance Tracking
3. 3
Define the focus of
your business in this
slide High Value Low Value
Low Trust
High Trust
Enhanced
Product &
Better Quality
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
4. 4
Product/ Service 5
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product/ Service 3
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product/ Service 4
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product/ Service 2
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product/ Service 1
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Decide
What
Product
Or Service
You Are
Going To
Offer
Mention the product
or service which you
want to offer the
target audience
5. 5
Growth and Development
Diversification of Risk
Increasing competition
Dynamic Market Conditions
Continuous technological development
To meet seasonal fluctuations in demand
Some general needs
for new products
have been listed
here, you can tailor it
as per your need.
6. 6
Growth and Development
Diversification of Risk
Increasing competition
Dynamic Market Conditions
Continuous technological development
To meet seasonal fluctuations in demand
Some general needs
for new products
have been listed
here, you can tailor it
as per your need.
7. 7
Own Company
Competitors
Strategy: Emphasizing the strengths
> Emphasize strengths
> Highlight benefits for customers
> Your Text Here
Strategy: Downgrade/ Devalue
> Evaluate weaknesses as irrelevant
> Devalue importance for customer benefits
> Compensate weaknesses with strengths
Strategy: Downgrade/ Devalue
> Evaluate weaknesses as irrelevant
> Devalue importance for customer benefits
> Compensate weaknesses with strengths
> Your Text Here
Strategy: Emphasizing Weaknesses
> Overemphasize weakness
> Emphasize a disadvantage of competitors in
the market
> Highlight negative impact on customer benefits
Strengths Weaknesses
Compare your
strengths &
weaknesses with that
of others
8. 8
Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Criteria
Revenue Profit Market
Share
Main
Activity
Number of
Employee
Product
Quality
Your Text
Here
Compare your
strengths &
weaknesses with
that of others
9. 9
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market share
Brand Image
Customer Loyalty
Product Quality
Product Range
Distribution
Price Competition
Geographic Expansion
Ratings
Compare your
strengths &
weaknesses with
that of others
10. 10
Financial Position 0.8 4 0.32 3 0.24 3 0.24
Advertising 0.12 4 0.48 4 0.48 3 0.36
Market Share 0.12 4 0.48 3 0.36 2 0.24
Brand Image 0.10 4 0.40 4 0.40 3 0.30
Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20
Product Quality 0.12 3 0.48 4 0.48 4 0.48
Product Range 0.08 4 0.24 4 0.32 3 0.24
Distribution 0.10 3 0.40 3 0.30 3 0.30
Price Competition 0.08 4 0.24 3 0.24 3 0.24
Geographical Expansion 0.10 3 0.40 3 0.30 2 0.20
Total Score 1.00 3.74 3.42 2.80
Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
ScoreKey Success Factors
Own Competitor 1 Competitor 2 Competitor 3
We have listed some
of the key factors to
compare your market
competency, you can
alter them as per the
need
11. 11
Differentiation
Write your strategy based
on product differentiation
Comprehensive Cost Leadership
Write your strategy based on cost leadership
analysis
Focus on priorities
Mention your key focus
areas
Strategic Target
Superior Quality
Moderate Prices
Customer Value
On the basis of the
competitive analysis
carried out, you can
strategically design a
plan to position yourself
in the market
12. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's
attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Mention the Brand
mission in this slide
indicating the Brand’s
purpose
12
13. 13
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Brand Vision
Statement
Brand Vision
Is Encapsulated With Three Main Components
The accepted characteristics.Values
How the world will be A better
place as A consequence of the
brand.
Desired Future
Environment
The whole objective of the
brand.
Brand
Purpose
Mention the Brand
vision in this slide
indicating the
Brand’s future
pathway
15. 15
Name
Mention the name of the Brand
which captures the central
theme around it
Slogan
A short phrase that communicates
information about the Brand
Packaging
Displays the identity of the
brand
Character
A special type of Brand Symbol;
one that take on human or real-
life characteristics
Logo
A short phrase that communicates
information about the Brand
Tone
Musical message written around the
Brand
06
05
0403
02
01
Elements
We have listed down
the relevant elements
of a Brand, you can
customize it basis
your requirements
16. 16
› Brand Audit
› Business Objectives
› Stakeholder
Analysis
› Market Analysis
› Brand Strategy
Analysis
Research
› Managing the assets
› Changing brand identity
› Launching brand identity
› Communicating brand Identity
Assets
› Stationery
› Uniforms
› Digital
› Environments
› Collateral
› Advertising
› Merchandise
› Vehicles
› Signage
Touch points
› Refining the
focus
› Brand Promise
› Positioning
Strategy
› Brand Brief
› Naming
Strategy
› Logotype + Tagline
› Colour
› Typography
› Rules
› Trial applications
Design
Brand
Strategy
It is a framework
indicating all the key
aspects considered
while making a
brand strategy
17. 17
05
August 2018
Brand Logo refresh
01
January 2015
Choose a Brand name,
logo and color
02
December 2015
Consider the slogan of
the Brand
03
March 2016
Development & Execution of
Brand positioning strategies
04
January 2017
Launch of the Brand in
the market
06
November 2019
Extension of the existing brand
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This slide gives a
layout of the timeline
of a Brand, you can
alter it as per your
requirements
18. 18
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Choose A
Brand
Name
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needs and capture your
audience's attention.
Choose A
Color For
The Brand
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needs and capture your
audience's attention.
Design A
Professional
Logo
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needs and capture your
audience's attention.
Consider A
Slogan
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audience's attention.
Decide On
A Timeline
For Logo
Refresh
We have listed the
common steps which
a company generally
follows to create a
logo and tagline
19. 19
Others
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Self Employed
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Online Design Firm
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Local Design Firm
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Friends/ Relatives
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22%44%
12%
20%
2%
Logo designing
sources have been
listed. You can
choose sources
based on company’s
requirement
20. 20
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Your Text
Here
Integrity
1
Promise
2
Personality
3
Evolution
4 We have listed down
the key factors which
help in developing the
identity of a Brand.
These factors have
been explained in the
subsequent slides.
21. 21
Prioritized Project Development
Form
Brand Integrity Management Program
Program Charter
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Team Assignments
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Policies
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Programs
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Budgeting
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We have mentioned
the key components
of Brand integrity.
You can use/ alter
them basis your
requirements
22. 22
2012
Formula of the product
2013
Product Development
2015
Product Launch
2016
Product Refinement
2017
Extensive Brand Promotion
2019
Extension of the
existing brand
1
3
6
4
2
5
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We have listed
below the evolution
steps of a brand.
You can refine them
bases the
requirements
24. 24
Global
Promise
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Functional
Promise
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Social Promise
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Emotional
Promise
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This slide focuses
on the core Brand
promises, you can
use them as per
your requirements
25. 25
Brand Building Process
Brand
Advantage
Brand
Assessment
Brand
Blueprint
Brand
Promise
Brand
Culturalization
› Internal & External
assessment
› Identify points of
differentiation
› Leverage the Brand
› Create communication
strategies
Crafting the
› Brand essence
› Brand story
› Brand Promise
› Creating visual
representation of
the brand
› Creating brand
identities
› Creating A Corporate
Culture Around The
Brand By Aligning The
Staff With The Brand
Vision & Essence
We have listed the
broad steps involved
in building a brand,
you can enter the
rationale followed
while implementing
the same
26. 26
Logo/Tagline
Website Product's Newsletter Publications Direct Mail PowerPoint Adds Exhibit Booth Environment
Stationary
Package
LobbiesIntranet E-marketing Folder Brochures
Annual
Repots
Video
/DVD
Flyers
Conference
Material
Rooms
Stores
PostersE-newsletters
We have listed a wide
variety of mediums to
build the brand, you
can choose the
relevant platform bases
your requirements
27. 27
A Firm Of May Make Periodic Changes In Product Packaging.
It Is A Kind Of Packaging Strategy In Which Packages Of The Entire
Product Line Closely Resemble One Another.
It Is A Kind Of Packaging Strategy In Which A Formulas Such A
Packaging Strategy As To Protect The Physical Environment
It Is A Strategy In Which The Marketer Offers Product In Such A
Packaging Which May Be Reuses For Other Purposes After The
Product Has Been Taken Out Of The Package Or Exhausted.
It Is A Strategy In Which A Number Of Heterogeneous Product Are
Placed And Supplied In A Single Package.
Brand
Packaging
Strategy Policies
And Strategic
Ecological
Packaging
Family
Packaging
Re-Use
Packaging
Multiple
Packaging
Below are some of
the ways of doing
packaging, you can
use any of them to
Brand your product
28. 28
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52%
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30%
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25%
List down the
regions where
your target
audience is based
29. 29
Brand
Brand Extension
Horizontal B.E Vertical B.E
Downward ExtensionUpward ExtensionLine ExtensionFranchise Extension
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Listed are some of
the methods of Brand
extension, you can
opt any of them basis
your requirements
30. 30
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audience's attention.
Brand Awareness
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Perceived Quality
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Brand Association
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Brand Loyalty
Brand Equity
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and develop
your strategies
31. 31
Brand Awareness
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audience's attention.
Perceived Quality
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audience's attention.
Brand Association
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audience's attention.
Brand Loyalty
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audience's attention.
Brand
Value
03
02
01
04
Ideally, Brand value
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and develop
your strategies
32. 32
01
02
03
04
05
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Dominant
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Top of Mind
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Unaided Awareness
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Aided Awareness
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Unaware of the Brand
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
33. 33
01
02
03
Perceived
Brand
Quality
Reason To Buy
› Customer has not the time or ability to evaluate the quality objectively.
› Perception of quality is the determinant in the buying decision.
Premium Price
› When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher
› Perceived Quality Enhances Profit Growth(premium Price=quality)
Differentiation/Positioning
› Establishing A Specific Image For A Brand (The premium, excellent) In Relation To
Competing Brands And Their Quality
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
34. 34
Basis for Extensions
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Help Process/Retrieve
Information
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Create Positive
Attitudes/Feelings
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Differentiate/Position
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Reason - to - Buy
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Associations
We have listed out 5
different parameters
under brand association.
Prepare your strategies
for each of the
parameter
35. 35
$1.6 Trillion
The potential revenue up for grabs from switching among consumer brands’
Brand advocates spend 2x as much regular customers and have 5x the
lifetime value’
80% of a business’ profits come from 20% of its customers’
A 5% increase in customer retention can result in a 40% lift in profit’
77% of customers still they have no relationship with a brand’
The probability of generating an additional sale from an existing customer is 7xgreater than from a
new prospect’
01
02
03
04
05
06
How much are Loyal
Customers Worth?
Input your inferences
after brand tracking to
provide a better
perspective on how loyal
is your customer base.
36. 36
Committed
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Fence Sitters Considers it a friend
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Passively Loyal With switching coasts
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Satisfied / Habitual Buyer no reason to changes
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Switchers / Price Sensitive No Brand Loyalty
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Identify your
customers in the
brand loyalty segment
and formulate
strategy to move up
the ladder
37. 37
Company & Product Target Customers Key Benefits Price Value Proposition
Quality Conscious
Consumers Of
Chicken
Tenderness 10% Premium
Better Chicken At
Moderate Prices
Safety- Conscious
Upscale Families
Durability & Safety 20% Premium
Safest Most Durable
Wagon
Convenience- Minded
Pizza Lovers
Delivery Speed &
Good Quality
15% Premium
Good Pizza Delivered
Promptly At Your
Doorstep With
Moderate Prices
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements
38. 38
What The Product Does For MeHow The Brand Makes Me Look
How The Brand Makes Me Feel How I Would Describe The Product
Brand
Personality
Symbols
FactsYour Text
Here
Essence
You can decide on the
basis of below
mentioned parameters
how you want to
position the brand in
the minds of the target
audience
40. 40
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Segment Oriented
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Celebrity Oriented
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Symbolism Oriented
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Up-market Technology
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Niche-Oriented
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Change of Image Oriented
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Value Oriented
01
02
03
04
05
06
07
You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in this
slide
41. 41
Symbolism Oriented
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Segment Oriented
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Niche-Oriented
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Value Oriented
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Up-market Technology
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Celebrity Oriented
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Change of Image Oriented
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You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in this
slide
42. 42
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Affordable
01
Easily Available
02
Variety
03
Moderate Prices
04
Personal Service
05
Convenient
06
Accessible
12
Quality
11
Durability
10
Authenticity
09
Customer
Value
08
Latest Technology
07
Choose the
attributes you want
the brand to
communicate to
the target audience
43. 43
Name Development $10,000 $75,000
Brand Mark (logo) creation $3,500 $150,000
Core Brand Presentations
(website and brand marketing materials )
$10,000 $250,000+
Advertising $10,000 Millions Annually
SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly
Social Media Your Time
Hundreds of Thousands
Annually
Signage, Vehicles, Packaging $20,000 $250,000+ Annually
High-End FeeLow-End FeeTask
We have listed various ways
which needs to be kept in
mind while budgeting. We
have categorized Budgeting
in two parts: Low end and
High End. You can choose
based on company’s
requirement
44. 44
$ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2
Cost 1 (Example - Raw Product) Cost 2 (Example – Printing cost) Cost 3 (Example – Factory Cost)
$ 3 - $ 5Total Cost per product
$ 30 - $ 40Sold to You
$ 25- $ 35
Benefits of Branding
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Slide indicates the
price/profit a company can
make as a result of
branding. You can add
your data values to
calculate your profit from
Branding
45. 45
$ 2.5 - $ 3
$ 0.5 - $ 0.80
$ 1 - $ 2
Cost 1 (Example - Raw Product)
Cost 2 (Example – Printing cost)
Cost 3 (Example – Factory Cost)
$ 3 - $ 5
$ 30 - $ 40
Total Cost per product
Sold to You
$ 25- $ 35
Benefits of Branding
Slide indicates the
price/profit a company can
make as a result of
branding. You can add
your data values to
calculate your profit from
Branding
46. 46
Internal television
Teleconferences
Direct Emails
Custom Branded
Apparel
Telephone hotlines or
news lines
Coupons
Booklets, pamphlets,
brochures
Bulletin boards
Displays and exhibits
Free Samples
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Various ways of
Internal promotion
have been listed. You
can choose the
suitable ways as per
your requirements
47. 47
SEO & Content drive Earned Media (sharing) and traffic
Advertising
PPC
Retargeting
Social Media
Paid Influencers
Affiliates
Paid Media Earned Media
Sharing
Mentions
Reviews
Posts
Shares
Owned Media
Web Properties
Site
Blog
Email
Social Channels
Mobile site
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Various ways of
External promotion
have been listed. You
can choose the
suitable ways as per
your requirements
48. 48
20 50
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Customer Recognition
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Enhanced Sales
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Competitive Edge
90
Monitor the Brand
performance on the
basis of below
mentioned parameters,
you can alter them as
per your requirements
49. 49
Ad Awareness
Which mobile brands have you noticed in any advertisement recently?
Brand Awareness
Which mobile brands have you heard of?
Preference
Which mobile brand do you prefer? What other brands are interesting?
Latest Purchase
What mobile brand do you own?
Brand performance is
monitored through means
of questionnaire and the
inferences are listed down
in this slide to track the
awareness, experience and
usage of the brand
50. 50
060402
050301
Total Spending
What is the total spending by the
consumer on the product?
Future Purchase Intent
If hasn’t purchased, then what’s the
buying intent of consumer?
Customer Satisfaction & Loyalty
How satisfied is the customer and
how much is he loyal to the brand?
Brand Change Likelihood
What’s the likelihood of changing
brand preference by the consumer?
Brands Purchased
Which mobile phone brand did u
purchased recently?
Purchase Frequency & Amount
What is the purchasing frequency and the
amount spend on the brand purchased?
Brand performance is
monitored through means
of questionnaire and the
inferences are listed
down in this slide to track
the awareness,
experience and usage of
the brand
51. 51
of consumers consider user generated reviews
extremely valuable or valuable
82%
of consumers trust online reviews as much as
personal recommendations
72%
of online reviews have been
pointed out as fake
20%
41%
of consumers read four to seven
reviews before they are
comfortable making a purchase
65%
of consumers read between 2-
1reviews
74%
of consumers look to online
review sites for information
during the buying process
46%
of locations have had no new
reviews in 17 months
Enter the survey/brand
tracking results in this
infographic slide to
create an everlasting
impact on the audience
52. 52
The rest of the brands mentioned in the list have a lower chance of being bought in the end. A
brand that is not included here virtually does not exist in the mind of the consumer.
In Mind (IM)
This is the brand the consumer outs in first position. Often, this
means that this is the most likely candidate fro a later purchase,
which makes this position the most wanted for all brands.
Top of Mind (TOM)
Brand performance is
monitored through means of
questionnaire and the
inferences are listed down in
this slide to track the
awareness, experience and
usage of the brand
55. > This is a representative image, and should be
replaced by your own image. Just right click and
replace image.
> This is a representative image, and should be
replaced by your own image. Just right click and
replace image.
Coffee Break
55
57. 57
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
98%
Column
Chart
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> Product 01
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> Product 02
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it and select “Edit Data”.
> Product 01 > Product 02
58. 58
0
10
20
30
40
50
60
70
80
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Salesinpercentage(%)
Financial years
> Product 01 > Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
59. 59
100%
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
> Product 01 > Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
63. 63
Our Mission
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Vision Mission
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Goal
64. 64
CEO
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Graphic designer
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Manager
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Editor
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Anita
Parker
Jasmin
Smith
John
Doe
John
Parker
65. 65
About
Us
Our Mission
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Preferred by many
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Valued clients
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Premium services
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66. 66
Our Goals
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Awareness
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Quality
Success
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67. 67
40%
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Male
60%
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Female
68. 68
40%
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Minimum
50%
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Medium
60%
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Maximum
70. 70
04
0302
01
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01
02
03
04
05
06
07
08
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72. 72
Text Here
Text Here
Text Here
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Mind Map
73
74. 74
01
0203
Text
Here
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75. 75
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@gmail.com
Thank You