The document appears to be a slide deck for a trade promotion presentation. It includes an agenda that covers topics like category strategy, shopper strategy, and customer strategy. There are slides on developing a trade marketing strategy, conducting market research, devising a promotional plan and timeline, and allocating a trade marketing budget. Other slides provide examples and templates for things like mission statements, team profiles, quotes, charts, and graphs. The overall summary is that the slide deck outlines strategies and provides templates for a trade promotion presentation.

1. Trade
Promotion
Your Company Name

2. 2
10:00AM – 10:30AM
Welcome Massage
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10:30AM – 11:00AM
About Us
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11:00AM – 12:00PM
Meet The Team
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Agenda

3. Trade Marketing Strategy 3
1
Category Strategy
2
Shoppers Strategy
3
Customer Strategy
Definition & Segmentation
• Identify the definition and the
segmentation of the category based on
shopper needs
Opportunity Assessment
• Identify opportunities based on shopper
insights that deliver category growth
Shoppers Understanding
• Understand the shopper behavior
including triggers and barriers for the
category at point of purchase in detail
Opportunity Assessment
• Measure POP material’s impact
• Defined ideal message at POP
• Define optimum location of POP
material
Channel Understanding
• Shopper behavior difference by channel
• POP vision by channel
• Ideal range and merchandising by
Opportunity Assessment
• Define excellent in-store execution
standards that will positively influence
shopper behavior

4. 4
Trade shows are the perfect place to carry out trade
marketing efforts
They are a place to put your product on display, draw
attention to it, and get a foot in the door with key supply
chain partners.
Trade shows also offer an opportunity for networking
and can help you form relationships that will benefit
your business
This means targeted messaging and signage, with just
the right amount of decorative material to make you
stand out without overwhelming the passersby
Trade Show

5. Advertisements 5
Marketers
B2B
Marketers
B2C
25%
61%
10%
49% 25%
75%
33%
82%
Others
35%
55%
12%
62% 25%
61%
25%
61%
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6. Developing a Trade
Marketing Strategy
6

7. Market Research 7
Biggest
Competitors
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Most Substantial
Challenges
Competitor 1
Competitor 2
Competitor 3
Competitor 4
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Age Income Gender Region
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Demographic
Does Your
Target
Audience Fit

8. Devise a Plan 8
Using information from your research, figure out what your customer’s needs
are and how you can adjust your marketing strategy to accommodate them
Coming up with a comprehensive outline that
includes what you’re setting out to
accomplish and how will help you stay on
track
How much will you invest in in-person tactics
vs. digital ones
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What are your goals in a month? Six months?
One year?
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9. Promotion Timeline 9
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2018 2019 2020 2021 2022
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10. Trade Marketing Budget 10
Radio / Television Advertising
Online Display Advertising
Direct Mail
Email Marketing
Mobile Marketing
Public Relations
Search (SEO/PPC)
Social Media
Tradeshows & Events
17.82%
7.98%
66.22%
55.24%
40.01%
27.99%
50.5%
15.23
35.23%
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11. 11
Trade
Promotion
Icons Slide

12. 12
Let’s Have a Healthiest
Tea Break!
Let’s Start again in 30 Minutes
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13. 13
Additional Slides

14. Our
Mission
Target Audiences
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Preferred by Many
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Values Client
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14

15. Our Team 15
Name Here
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(Designation)
Name Here
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(Designation)
Name Here
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(Designation)

16. 16
Quotes
“Have the courage to
follow your HEART
AND INTUITION.”
- STEVE JOBS

17. Timeline 17
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2015 2016 2017 2018 2019 2020
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18. Bulb & Idea 18
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19. Post It
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01 02 03
19

20. Target
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21. 21
Charts & Graphs

22. Donut Pie Chart 22
25%
12%63%
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Product 01
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Product 03
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Product 02

23. Bar Graph
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0
10
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Jan Feb Mar Apr May Jun Jul
SalesInPercentage(%)
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Product 01
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Product 02
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24. Area Chart
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InPercentage(%)
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Product 01
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Product 02
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25. Line Chart
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Jan Feb Mar Apr May Jun Jul
salesinPercentage(%)
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Product 01
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Product 02
25

26. 26
Thank
You
Address:
# Street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789