Facebook uses a management information system (MIS) to collect, analyze, and present data to help managers make informed decisions. The MIS tracks key metrics like user engagement and ad performance. It also monitors Facebook's finances. This helps managers identify areas for improvement and track progress towards goals. Despite facing competition, Facebook has over 2.8 billion monthly users, giving it an over 80% market share in social media. Its main competitors, like Google and Twitter, have much smaller market shares. Facebook generates most of its revenue from advertising.
Five Tools to Know About When Developing Software for Social NetworksAltoros
Community-driven blogs and social network activities are spreading like wild fire. To remain competitive, both industry leaders and smaller companies are forced to promote within social networks. This white paper will review 5 useful tools and 5 popular social media marketing campaigns.
As technology changes, the way brands interact with social media changes too. Media relations has changed significantly in the past year because of the changing social media landscape and will continue to change as people get more familiar with the digital world. This change doesn’t have to be scary. After all, it is better to embrace change rather than fight it.
Five Tools to Know About When Developing Software for Social NetworksAltoros
Community-driven blogs and social network activities are spreading like wild fire. To remain competitive, both industry leaders and smaller companies are forced to promote within social networks. This white paper will review 5 useful tools and 5 popular social media marketing campaigns.
As technology changes, the way brands interact with social media changes too. Media relations has changed significantly in the past year because of the changing social media landscape and will continue to change as people get more familiar with the digital world. This change doesn’t have to be scary. After all, it is better to embrace change rather than fight it.
This e-book brings together a set of latest data points and publicly available
information relevant for Digital Marketing Advertisement. We are very excited
to share this content and believe that readers will benefit from this periodic
publication immensely.
Social Media App Development An Ultimate Guide 2024.pdfJPLoft Solutions
This development guide will provide you with the information you require before establishing the social media platform of your choice. It will also help you determine whether creating a social media platform is a feasible business option. Let's get right into the specifics.
Business Case #3 Social Media Marketing Between 2004 a.docxRAHUL126667
Business Case #3
Social Media Marketing
Between 2004 and 2014, more than 2 billion people around the world became Internet users.
During that period, mobile applications (apps) became increasingly important as phone and tablet
usage grew. The Google Play store for Android devices and Apple’s iTunes store each offer more
than 1 million apps. In June of 2015, cumulative app downloads from the Apple store totaled 100
billion, compared to just 5 billion app downloads five years earlier. By 2017, more than one-third
of world’s population will own a smartphone. At the same time, companies are facing a more
difficult globally competitive environment and seek opportunities to increase sales or decrease
costs. As a result, companies are exploring how to connect with customers online and through apps
at an increasing rate. Companies using these platforms to connect with customers, potential
customers, and fans has led to the rise of social media marketing.
Social Media Marketing
Social media is “forms of electronic communication (as web sites for social networking and
microblogging) through which users create online communities to share information, ideas,
personal messages, and other content (as videos).” When companies engage in social media to
connect with users and communicate about their brand, they are engaging in social media
marketing.
Social media marketing differs from traditional marketing in many ways, three specifically. First,
social media marketing exists completely online, whether via website or app. This technical no te
will provide further details on numerous popular social media marketing platforms. Second, social
media is available in real time and 24/7. Companies can initiate or respond to live events as soon
as they happen. Third, social media marketing is constantly evolving with technology.
These key differences in the nature of social media marketing provide multiple benefits for
companies and explain why the marketing method has grown so rapidly. Social media marketing
provides companies the opportunity to present more marketing content to more consumers at a
lower cost. Social media’s CPM (advertising dollars needed to reach 1,000 people) is only $2.50
compared to $57 for direct mail, $28 for broadcast TV, $16 for magazine and newspaper, $10 for
radio, and $5 for billboards Most of the apps and websites companies are using are free to start an
account. This places more emphasis on the quality of the content and levels the playing field for
companies. Start-ups with small marketing budgets have the opportunity to gain users and potential
customers for free if they can gain traction with social media marketing. Large companies can also
save money on the free platforms, but face increased pressure to develop content that contends
with the many other brands that have opportunities to market via social media.
Social media marketing also provides opportunitie ...
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
So, there you have it. Everything you need to know to get started on creating your social media app. It’s important to consider all of the features and costs involved, as well as the benefits for both users and businesses before diving in. With the right planning and execution, your social media app can be a huge success. Have you created a social media app? What were some of the toughest challenges you faced? Let us know in the comments below!
The complete social media guide for TikTok, Facebook, Snapchat, Pinterest, Instagram, and Twitter.
Originally posted on: https://issuu.com/netlz/docs/the_complete_guide_to_social_media.pptx
Most of the people spend a lot of time a day on various social media platforms. Social media platforms have become the main part of people’s lives and their daily routines. Some people are so addicted that they log in using their app on the mobile device to check with the various social media feeds. Hence, social media is indeed important in the lives of customers, businesses, marketers, etc.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This e-book brings together a set of latest data points and publicly available
information relevant for Digital Marketing Advertisement. We are very excited
to share this content and believe that readers will benefit from this periodic
publication immensely.
Social Media App Development An Ultimate Guide 2024.pdfJPLoft Solutions
This development guide will provide you with the information you require before establishing the social media platform of your choice. It will also help you determine whether creating a social media platform is a feasible business option. Let's get right into the specifics.
Business Case #3 Social Media Marketing Between 2004 a.docxRAHUL126667
Business Case #3
Social Media Marketing
Between 2004 and 2014, more than 2 billion people around the world became Internet users.
During that period, mobile applications (apps) became increasingly important as phone and tablet
usage grew. The Google Play store for Android devices and Apple’s iTunes store each offer more
than 1 million apps. In June of 2015, cumulative app downloads from the Apple store totaled 100
billion, compared to just 5 billion app downloads five years earlier. By 2017, more than one-third
of world’s population will own a smartphone. At the same time, companies are facing a more
difficult globally competitive environment and seek opportunities to increase sales or decrease
costs. As a result, companies are exploring how to connect with customers online and through apps
at an increasing rate. Companies using these platforms to connect with customers, potential
customers, and fans has led to the rise of social media marketing.
Social Media Marketing
Social media is “forms of electronic communication (as web sites for social networking and
microblogging) through which users create online communities to share information, ideas,
personal messages, and other content (as videos).” When companies engage in social media to
connect with users and communicate about their brand, they are engaging in social media
marketing.
Social media marketing differs from traditional marketing in many ways, three specifically. First,
social media marketing exists completely online, whether via website or app. This technical no te
will provide further details on numerous popular social media marketing platforms. Second, social
media is available in real time and 24/7. Companies can initiate or respond to live events as soon
as they happen. Third, social media marketing is constantly evolving with technology.
These key differences in the nature of social media marketing provide multiple benefits for
companies and explain why the marketing method has grown so rapidly. Social media marketing
provides companies the opportunity to present more marketing content to more consumers at a
lower cost. Social media’s CPM (advertising dollars needed to reach 1,000 people) is only $2.50
compared to $57 for direct mail, $28 for broadcast TV, $16 for magazine and newspaper, $10 for
radio, and $5 for billboards Most of the apps and websites companies are using are free to start an
account. This places more emphasis on the quality of the content and levels the playing field for
companies. Start-ups with small marketing budgets have the opportunity to gain users and potential
customers for free if they can gain traction with social media marketing. Large companies can also
save money on the free platforms, but face increased pressure to develop content that contends
with the many other brands that have opportunities to market via social media.
Social media marketing also provides opportunitie ...
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
So, there you have it. Everything you need to know to get started on creating your social media app. It’s important to consider all of the features and costs involved, as well as the benefits for both users and businesses before diving in. With the right planning and execution, your social media app can be a huge success. Have you created a social media app? What were some of the toughest challenges you faced? Let us know in the comments below!
The complete social media guide for TikTok, Facebook, Snapchat, Pinterest, Instagram, and Twitter.
Originally posted on: https://issuu.com/netlz/docs/the_complete_guide_to_social_media.pptx
Most of the people spend a lot of time a day on various social media platforms. Social media platforms have become the main part of people’s lives and their daily routines. Some people are so addicted that they log in using their app on the mobile device to check with the various social media feeds. Hence, social media is indeed important in the lives of customers, businesses, marketers, etc.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
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How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
MiS Group # 3.pdf
1. Management Information System
Section : (A) Evening
Assignment Topic: MIS in Facebook
Submitted To: Sir Tanveer
Group Member
Sidra Javed (5201)
Shameela Raza (5121)
Ansa Sajjad (5193)
Hijab Fatima (5137)
Faizan Ahmad (5065)
2. Introduction OF Information System
Information system is a set of collecting, storing, and processing data and for providing
information and knowledge. Information systems are used by organizations to support their
operations, interact with their customers and suppliers.
Management Information System
The study of the management information systems involves people, processes and
technology in an organization. MIS helps managers/management to access, manage, and
analyze data that is relevant for their operations and achievements.
Introduction to Company
Facebook
Facebook is a social media platform that connects billions of people around the world.It
allows users/people to express themselves, communicate with others, and discover new
things. Facebook is also used as a businesses, celebrities, and organizations to reach their
audiences and promote their brands.
Company Product
Facebook has several product lines
Facebook: The social media platform where users can connect with friends and family, share
updates, photos, and videos.
Instagram: A photo and video sharing platform that allows users to edit and share their
content with their followers.
WhatsApp: A messaging app that enables users to send text messages, make voice and
video calls, share media, and join group chats.
Oculus: A virtual reality company that produces VR headsets and accessories for gaming
and immersive experiences.
Workplace: A communication and collaboration platform designed for businesses and
organizations to connect and work together.
Company Competitors in Market
Facebook faces competition different areas of its business. Here are some of its main
competitors
3. Google: Google's social networking platform, Google+, competes with Facebook in the
social media space. Additionally, Google's advertising business, including Google Ads,
poses competition to Facebook's advertising platform.
Twitter: Twitter is a micro blogging platform that competes with Facebook in terms of real-
time updates, news sharing, and user engagement. While Twitter's user base is smaller, it
offers a unique experience for users interested in short-form content and public
conversations.
Snapchat: Snapchat is a multimedia messaging app known for its disappearing content
and augmented reality features. It competes with Facebook, particularly in the realm of
visual communication and sharing.
TikTok: TikTok is a popular short-form video platform that has gained significant traction,
especially among younger users. It competes with Facebook's platforms, particularly
Instagram, in the video-sharing and social entertainment space.
LinkedIn: LinkedIn is a professional networking platform that competes with Facebook's
Workplace. While Facebook Workplace focuses on internal communication and
collaboration, LinkedIn offers a broader scope for professional networking, job searching,
and industry-specific content.
Pinterest: Pinterest is a visual discovery and bookmarking platform that competes with
Facebook's platforms, particularly Instagram. It caters to users looking for inspiration, DIY
projects, and visual content discovery.
Amazon: While not a direct competitor to Facebook's social media platforms, Amazon
competes with Facebook in the advertising space. Amazon's advertising business has
been growing rapidly, offering competition to Facebook's advertising products.
Apple: Apple competes with Facebook in various areas, including messaging and video
calling. Apple's iMessage and FaceTime provide alternative options to Facebook
Messenger and WhatsApp.
Production Line of Competitor
Here are some of the main product lines offered by Facebook's competitors:
Google: A social networking platform that allows users to connect, share content, and
join communities.
Google Ads: Advertising platform that enables businesses to create and manage online
ads across various Google services.
Twitter:
Twitter: A micro blogging platform where users can share and discover real-time updates,
news, and conversations.
Twitter Ads: Advertising platform that allows businesses to promote their content and
reach targeted audiences.
4. Snapchat: A multimedia messaging app known for its disappearing content, augmented
reality filters, and Stories feature.
Spectacles: Sunglasses with built-in cameras that allow users to capture and share
content directly to Snapchat.
TikTok Ads: Advertising solutions that help businesses reach and engage with the
platform's diverse user base.
Pinterest: A visual discovery and bookmarking platform that allows users to find inspiration,
plan projects, and discover new ideas.
Pinterest Ads: Advertising solutions that help businesses reach users with relevant and
visually appealing content.
Amazon Advertising: Advertising solutions that allow businesses to promote their products
and reach customers on Amazon's various platforms.
iMessage: Apple's messaging platform that enables users to send text messages, photos,
videos, and more to other Apple device users.
FaceTime: Apple's video calling service that allows users to make audio and video calls to
other Apple device users.
These are some of the key product lines offered by Facebook's competitors. Each
platform has its unique features and target audience, providing users with a variety of
options for social networking, content sharing, and advertising.
MIS in Facebook
Management Information System (MIS) in Facebook is a system that collects, processes,
and presents data to help managers make informed decisions. The data comes from
various sources within Facebook and is analyzed to identify trends, track progress, and
make data-driven decisions. MIS in Facebook includes tools for tracking user
engagement, analyzing ad performance, and monitoring the company's financials. The
system helps managers identify areas for improvement, track progress towards goals, and
make informed decisions that can improve the company's performance. The system is
designed to be user-friendly and provides managers with the information they need to
make informed decisions.
Company And Competitors Market Share
Facebook is one of the largest social media platforms in the world, with over 2.8 billion
monthly active users as of 2021. The company has a dominant market share in the social
media industry, with a market share of over 80%. Facebook's closest competitor is
YouTube, which has a market share of around 20%. Other social media platforms such as
Instagram, Twitter, and Snapchat have much smaller market shares.
In terms of revenue, Facebook is also one of the largest companies in the world, with total
revenue of $85.9 billion in 2020. The company's revenue comes primarily from advertising,
with over 98% of its revenue coming from advertising in 2020. Facebook's closest
competitor in the advertising industry is Google, which has a market share of around 30%.
5. Despite its dominant market share, Facebook faces competition from other social media
platforms, as well as from emerging technologies such as virtual reality and augmented
reality. The company has invested heavily in these technologies, with the acquisition of
companies such as Oculus VR and the development of its own virtual reality platform,
Facebook Horizon. Facebook's ability to stay ahead of the competition in these areas will
be a key factor in its continued success.
Swot analysis
Strength
There are 3 billions active users on Facebook, which makes it is the largest social media
platform in the world.
Facebook generate their revenue through advertising, fees and payments . Facebook is
a trusted brand and also well known.
Weaknesses
Facebook has faced many privacy scandals.
Declining usage among younger demographics. Younger user is increasingly turning to
other social media platforms such as instagram, TikTok and WhatsApp.
Opportunity
Facebook provide more opportunities. People post their videos and earn money.And
many other people's post other brands products and find customers and also sale their
products.Facebook can continue to grow it's advertising revenue by improving its
targeting capabilities.
Threats
Facebook faced competition from other social media platform such as Twitter's and
Snapchat.
Facebook has faced to negative media attention due to privacy scandals which can
damage its reputation.
Pestle analysis
Political
Facebook is subject to regulation in the countries where it operates. For example, in the
US Facebook is subject to the federal trade commission’s regulation on privacy and data
security.
If any country faced political instability then Facebook operate in that country also affect.
Economic
Economic conditions such as economic downs can affect Facebook advertising revenue.
Facebook generate a significant portion of its revenue outside the US.
Social
6. Changes in demographics such as an aging population or a shift in population from
urban to rural areas can affect Facebook user base.
Changing social norms, such as increase concerned about privacy can effect Facebook
user engagement.
Technological
Technology advancement such as the development of augmented reality and virtual
reality can create new opportunity for Facebook.
Environmental
Facebook data centers consume a significant amount of energy which can impact the
environment.
Climate change can affect Facebook operation such as by creating extreme weather
event that disrupt its data centers.
Legal
Facebook is a subject to intellectual property laws, which can affect its ability to develop
and launch new product. Facebook is subject to data protection laws such as the GDPR
in Europe, which can affect its data collection and processing practices.
Porter's Five Forces
A framework used to analyze the competitive environment of a company. Here's a
detailed explanation of Facebook's Porter's Five Forces analysis:
1) Bargaining power of suppliers: Facebook has a strong bargaining power over its
suppliers because of its large user base and extensive reach. This allows Facebook to
negotiate favorable terms and conditions with its suppliers, such as advertisers and app
developers.
2) Bargaining power of buyers: The bargaining power of Facebook's buyers, primarily its
users, is moderate. While users have many social media platforms to choose from,
Facebook's large user base and extensive network effects make it difficult for users to
switch to other platforms.
3) Threat of new entrants: The threat of new entrants in the social media industry is
moderate. While it is relatively easy for new companies to enter the market, the high costs
associated with building and maintaining a large user base and network effects make it
difficult for new entrants to compete with established players like Facebook.
4) Threat of substitutes: The threat of substitutes for Facebook is moderate. While there are
many other social media platforms available to users, Facebook's extensive network
effects and large user base make it difficult for substitutes to compete with Facebook's
offering.
5) Rivalry among existing competitors: The threat of rivalry among existing competitors is
weak. Facebook's large user base and extensive network effects make it difficult for
7. competitors to gain market share, resulting in a relatively stable and non-competitive
market.
Overall, Facebook's Porter's Five Forces analysis suggests that the company has a strong
position in the social media industry, with strong bargaining power over its suppliers,
moderate bargaining power of buyers and threats of new entrants and substitutes, and
weak rivalry among existing competitors.
BCG matrix
Here's a detailed explanation of Facebook's BCG matrix analysis
1) Stars: Facebook, Instagram, and WhatsApp are all considered stars in the BCG matrix.
These products have high market share and high growth potential. Facebook has a large
user base, and Instagram and WhatsApp have become increasingly popular in recent
years.
2) Cash Cows: Facebook's advertising business is considered a cash cow in the BCG matrix.
This product has high market share but low growth potential. Facebook's advertising
business generates significant revenue for the company, and it has a strong competitive
position in the market.
3) Question Marks: Oculus VR is considered a question mark in the BCG matrix. This product
has low market share but high growth potential. Oculus VR is a relatively new product for
Facebook, and it has the potential to become a significant revenue generator for the
company in the future.
4) Dogs: Facebook does not have any products that are considered dogs in the BCG matrix.
Products that are considered dogs have low market share and low growth potential, and
they typically require significant investment to maintain.
CONCLUSION
In conclusion, Facebook has a strong product portfolio that includes Facebook,
Instagram, WhatsApp, and an advertising business. The company has a dominant market
position and its products have high market share and growth potential. Additionally,
Facebook has invested in a new product, Oculus VR, which has high growth potential
and could become a significant revenue source in the future. Overall, Facebook is a well-
diversified company that is well-positioned to continue its success in the social media
industry.