The official website for the film Prisoners focuses on the two main characters, Keller Dover and Detective Loki, displaying their images prominently. The images emphasize the characters' importance and show how they will be in conflict as Dover takes matters into his own hands when Loki fails to find a lead on Dover's daughter's disappearance. The website also provides basic information about the film, a synopsis, release date, videos, photos, and soundtrack to engage audiences and promote the film in an efficient way.

1. The very first feature that the audience
sees is the images of the two main
characters that the film focuses on. They
are the most important feature as they
are enlarged and take up the entire
website. You have the character of Keller
Dover, played by Hugh Jackman and
Detective Loki played by Jake
Gyllenhaal. The two images emphasises
the character's importance throughout
the film as no other character is seen.
PRISONERS OFFICIAL
WEBSITE

2. The next image used on the website shows how perhaps these two
characters will have conflict, as Gyllenhaal's character has his
hands on his hips, showing an authoritative position, compared to
Jackman's character who remains seated. As the plot suggest that
Jackman's character will take matters into his own hands when
Gyllenhaal's character fails to find a lead on the disappearance of
his daughter, it allows the audience to understand how these two
characters will be in constant battle with each other.
These two images show the attitudes and behaviour of each character. For
example, this image shows Jackman's characters looking down, portraying a
sense of guilt or regret whereas Gyllenhaal's character is staring straight
forward, showing a more confident side, almost a sense of importance.
Jackman's character is rugged and has a "wild" expression on his face,
whereas Gyllenhaal's character is clean and neater looking. The background
of this image is black and this colour surrounds the characters and only
shows their face, which could suggest that the tragedy that has happened
affects both their lives to a massive extent, as they are surrounded by this
emptiness. The puzzle at the back clearly shows a great importance and will
entice the audience as they will wonder why the maze holds such
significance, perhaps to the missing girls or the suspect.

3. The website also has certain features, such as the basic
information about the film, a short and quick synopsis and the
release date, which is important to the audience as the website
is made to promote the film and entice viewers. You can also
view videos, photos and the soundtrack of the film. This is
beneficial as it allows the audience to engage with the film
better, seeing more clips than just the trailer to build up
excitement and further interest them into watching the film once
it hits the cinemas. This feature is on the website to allow easier
access, instead of having to search for different clips on
YouTube, the audience can view the videos here, the same as
searching for images on Google Images. Everything that the
audience needs is provided here, making it very efficient for
them. Another interesting feature is the soundtrack, which again
makes it easier for the audience to view.