1. Name:________________________________ Trailer Analysis Template
Film title: Harry Potter and the Goblet of fire teaser trailer Duration: 1:21
Micro Features -Describe key features and explain what info this gives the audience: Macro Features - Explain what the micro elements suggest about:
Mise en scene (e.g. setting, costume, performance, colour, lighting, etc.)
The setting that is included in this Teaser trailer is at Hogwarts, which is a school in a n
open wide area with a lot of land around it. They are in their own clothes when we see
them growing up and then they are in uniform when more of the plot is revealed when
they are in Hogwarts school. The lighting changes throughout starting off with a bright
environment suggesting innocence. At school, the lighting of the environment becomes
darker suggesting the more intense and deep park of the storyline because you have to
concentrate more to see what is going on.
Genre
For harry potter and the goblet of fire, the genre which most applies would be
fantasy and children. This is because the film is based around a school with young
characters. The fantasy genre applies here due to the thought of the film having
wizards and magic as part of the storyline, which can interest a wide range of an
audience.
Camerawork (e.g. shot types, angles, movement)
The first shot is of one of the characters and the camera angles are from a high angle
looking down onto the characters. Cuts occur switching to more shots of the same
characters however the character is growing up. These shots are cut and each shot
changes the facial expression of the character as he grows up suggesting the older he
gets, the tougher his life is. The different shots occur from a high angle, mid shots and
slight low angle having the character quite close to the camera allowing the audience
to know who the main characters are. Towards the middle of the teaser trailer, the
movements pick up pace to increase the tension and give the audience the idea that
more is about to happen and it will get a lot more interesting.
Narrative (What events are shown? Are there any conflicts/oppositions? Do you
get a sense of the full film’s beginning-middle-end?)
The narrative in the teaser trailer is each character being introduced to each other
and their friendship displaying a strong connection with protection from what magic
can create. We see oppositions between teams being in competition as apart of a
game, which the school teams have created. In this teaser trailer there isn’t a sense
of the films beginning middle and end because of this being a monta ge trailer. There
are ideas of the beginning and what happens throughout, however there isn’t a
sense of the ending which makes it questionable for the audience.
Editing (Montage? Pace? Reaction shots? FX?)
The editing of the teaser trailer is a montage as it quickly cuts to different parts of the
film making it more of a challenge for the audience to work out what happens and
when. At the beginning the pace of the trailer is quite slow allowing the audience to get
a feel of the trailer. After the first piece of text, the music changes and so does the
pace. The shots cut a lot faster and more montage occurs. As the pace grows
dramatically, the duration of the shots become a lot shorter, which increases the
interest for the audience.
Representation (How are characters, places or events represented?)
The characters are represented from the ages of when they started being in the films
to what they are like now. The trailer starts off with several shots of the each
characters of them growing up being innocent and not as involved and
knowledgeable as we see to when they are older. As the images appear of them
being older we see more reactions and facial expressions displaying how they are
now being represented as more involved in the film and are shown as knowledgeable
due to how involved they were with the magic and wizardry.
2. Name:________________________________ Trailer Analysis Template
Sound (e.g. music, dialogue, voice over, effects)
In this teaser trailer there are a variety of sounds. The two main sounds that occur are
voice overs and non-diegetic sound. It begins with slow paced music which is non
contrapuntal with what’s happening in the frame. The music changes slightly as the
expressions change on the characters faces, which suggest there is a slight change in
what is happening in the storyline. The gradual build up of tension from the music then
quietens very quickly. Once it gets very quiet the music changes again to become
louder, more jumpy and not a slow calm pace. This automatically brings the audience
to concentrate and be more aware of what is going to happen or what bits of the film
they could find out. A voice over is brought into the teaser trailer alongside the build up
of music towards the middle, as that’s when more is revealed. At the end, the music
changes completely to a theme tune to what is associated with the film. At the end
when the name of the film appears, there is a voice over highlighting more about the
film.
Audience (Who is the target audience and how is this evident?)
Harry potter and the goblet of fire have a wide range of target audiences. The
majority of people who it would interest are between 15 year olds and 45+ year olds.
This is evident from the trailer is that it is based in a school so for younger people
their is interest for them however the story behind it with the older teacher being
really involved and storyline including the adventure and figuring out what is going
on makes it target older people.
Credits and titles (Any text elements, don’t forget idents and release info)
Information is revealed in the teaser trailer to express the key parts of what the
audience would need to know such as the production company, name of the film,
when it is out, where they can look more into it and general text between the shots.
This trailer has all of these which give the audience the right information to interest
them enough to look further into it and consider watching it when its out. The name of
the title appears just before the end, which happens just before the release date.
Although it says when its out, it doesn’t give the exact date and just states ‘November’
which means the audience still have to wait for the date in the upcoming month. The
situate this at the end because it means that people will have to watch the rest of the
trailer to find out when they will be able to see the film. Just before the middle of the
trailer, text appears ‘The adventure continues’. The short phrase just keeps the
audience interested and it separates the slow paced introduction of characters to the
main storyline.
USP (Do you think the trailer presents a unique selling point for the film?)
I think this trailer presents a unique selling point as it explores several areas of what
the film will be about with the uniqueness of having wizards and a school especially
for witchcraft and wizardry, which is full of magic and making spells. This
differentiates this film to others. The trailer focuses to the fans which already know
of the films and have ether seen the previous films or read the books. This is because
of the trailer being action packed which allows the audience to get an idea of what
might happen in this film due to knew characters and groups being introduced.
Although it is mainly for the fans that already know the films, it could interest people
who like action films because there was a lot shown which would be happening
which could encourage them to watch the film when its out.