The mood board contains images that represent different ideas and moods the creator wants to convey for their music video and album. The red block shows the predominant use of the color red to link the print production to the music video, with red symbolizing love and danger. Books in the mood board represent how each song in the album will tell a story and act as a chapter. Fonts included suggest the text style will be important in setting the mood, while a building image represents the idea of a story being told from two perspectives for the music video.