This document outlines the agenda for a marketing and branding breakfast event. It includes: - An agenda that divides the event into two parts focused on marketing and branding, with talks, reinforcements, and final remarks. - Marketing is defined as discovering consumer needs and wants through research in order to satisfy them, using Procter & Gamble's development of Pringles as an example. - Branding is explained using the "NAV concept" of brand as a noun, adjective, and verb, and how developing a personal or business brand requires discovering your target market. - Checklists are provided to help participants discover their target market and audit their brand.