Daelite aims to reduce consumption of non-renewable energy through providing real-time personalized energy use data. Their vision is to broaden access to renewable energy through excellent customer service and preventative maintenance using real-time data. Their team has over 85 years of combined experience and access to a research facility. They analyze residential and commercial energy use, identify efficiency opportunities, and provide solar panel installation and maintenance services. Their target markets are the Midwest and Southeast U.S., focusing on customers who value sustainability and savings. Daelite offers affordable payment plans, top-notch maintenance, and energy use tracking software and aims to change energy consumption habits while helping create a more environmentally conscious society.

1. Daelite
Daelite
Christian Albright, Kane Curtin, Lucas Gagne, Ryan Sousa, Amanda Sullivan

2. Reduce consumer consumption of non-renewable energy like natural gas and oil
by providing comprehensive, real-time data on personalized energy-use
Vision Statement

3. To broaden access to renewable energy, provide excellent
customer service, and offer preventative maintenance
through real-time data in order to eliminate energy
inefficiencies.
Mission Statement

4. Ryan Sousa
CEO
Core Competencies:
● Interdisciplinary founding team members
● 85 years and counting of combined experience
● Access to our own state of the art research facility
Lucas Gagne
Chief Solar Engineer
Amanda Sullivan
Analytics Officer
Kane Curtin
CMO
Christian Albright
CFO

5. Core Need
Residential and commercial sectors were responsible for approximately 40% of
total energy consumption in the U.S. in the year 2016. (U.S. Energy Information
Administration, 2017)
● Primary: access to renewable energy
● Secondary: access to timely and affordable maintenance services as well as
comprehensive data on energy consumption

6. Market Analysis: Core Drivers of Need
1. Solar Panel efficiency
2. Rising prices of Oil and other sources of power
3. Finite world resources
4. Easy to use and accessible tracking technology

7. Macro-Market Demographics
● The U.S. Solar Industry employs
370,000 full and part-time workers
(Rhodes, 2018)
● California is the leading installer of solar
with over 50% of the U.S. market
(Energy Sage, 2018)
● Utility solar makes up almost 75% of the
market (Energy Sage, 2018)
● Federal and State Incentives are
plentiful
● More environmentally conscious society

8. Market Size and Trends

9. Market Size and Growth Potential
● Photovoltaic Solar Panel costs have
decreased 70% since 2010 (Energy Sage,
2018)
● Peer to peer networks allow solar
homeowners to share excess energy
● State and Federal rebates help reduce the
expensive initial costs
● Net metering and advanced storage
technologies make solar a more appealing
option
● Increase in solar installers is making
panels accessible to people in all areas

10. Market Analysis 5 Forces

11. Segmentation
Commercial Residential
● Psychographic
○ Value on
sustainability
○ Value on savings
● Geographic
○ Southeast
○ Midwest

12. Segmentation

13. Targeting

14. Targeting
● Midwest as a primary
target area
● Southeast as another
major target area

15. Consumer Preference Map

16. Product/Service
Usages:
● Power all of your
home/business appliances
Service:
● Real-time tracking of solar
panel efficiency
● High-speed maintenance
based on tracking data

17. Product Features
➔ GPS S5000 solar efficiency
tracking device
➔ Solar Tracking App called
Daelite
➔ 1000 W Solar Panels
➔ 24/7 On site
maintenance and 1-800
number.

18. Fit with Needs
● Daelite allows customers to create custom solutions tailored to their needs
● Customers can organize data in order of importance to them
● Deals for both commercial and residential applications available
● Real time performance feedback
● Maintenance and efficiency tips to enable maximum customer satisfaction
● Customer support helpline with real knowledgeable employees

19. Pricing
Home Solar System Cost
Size
(kW)
Average System
$15,000 4kW
Large System
$29,000 8kW
● Price product at the average in the market
○ Charge a premium for higher quality service packages
○ Charge a premium for different payment plans on solar installations
○ Charge a premium for different quality solar panels

20. Value Proposition & Delivery
● Value proposition: Affordable payment plans, top of the line maintenance
service, and a simplified look at personal energy use data
● Communicating the value proposition: Presentations and pamphlets
● Delivering the value proposition:
● Company representatives to conferences across various commercial sectors
● Partnerships with local service providers and non-profit organizations whose
goals align with our own

21. Communication
Daelite
Call now at: 802-959-6181
❖ Affordable payment plans
tailored to YOUR needs
❖ Top of the line installation AND
maintenance service
❖ Tracking abilities and
application software provide
access to comprehensive data
on personal energy use
Sample Pamphlet

22. Network Partners
Local Organizations With
Related Goals
Conference and Event
Organizers
Local Service Providers
Product Manufacturers

23. Our Value Network
● Build long lasting, meaningful
relationships with our business
customers specifically our solar panel
suppliers
● Build a healthy network of past clients
whose word of mouth advocacy will help
Daelite expand to future customers
● Work with local municipalities to create
an interest in renewable energy for the
entire community (residential only)

24. Sales Channels
● Direct to customers with Daelite
products
● Purchase other manufacturers’
products wholesale and sell these
products retail
● Intent to take ownership of products
● On-site warehouse/showroom for
storage of inventory

25. Sales Management (Competition/Alternatives)
● Daelite differentiates itself from competitors by offering solar panel
trackers
● By offering high service and medium affordability our company has
access to a broader customer base
● More than just installations we provide 24/7 customer service
diagnostics and well trained maintenance technicians
● Solar panels create renewable energy that is good for the environment
compared to fossil fuels

26. Exchange Model

27. Manufacturing Plan
● Research and development of our
tracker
● Develop and update software
● Produce components on site

28. Social Impact
● Change consumption habits
● Helps create an environmentally
public image

29. Environmental Impact
● Reduces carbon footprint
● Creates a more
environmentally conscious
consumer base

30. Economic Impact
● Reduced electricity costs for businesses and households
● Lower demand for fossil fuels and natural gas
● Sustainable power source

31. Questions?