Impact of GST on Parle.
What is GST
GST Introduction
Introduction of Parle Brand
Impact of GST on Parle
Current Market strategy of Parle
Future startegy of Parle
Impact of GST on Parle.
What is GST
GST Introduction
Introduction of Parle Brand
Impact of GST on Parle
Current Market strategy of Parle
Future startegy of Parle
The Espresso Lane to Global markets is the Marketing management case. The power point is an attempt to analyse the case and bring useful suggestions to the company.
This presentation is based on the Harvard Business Case:Procter & Gamble: Marketing Capabilities.It was created by me during a marketing internship by Prof Sameer Mathur IIM-Lucknow
Cottle taylor : Expanding the oral care group in india case studyBonny V Pappachan
This is a case study of cottle taylor discussed in a management class. In this case study , all efforts are being made to solve the case study and all the questions are answered. Hope this would be useful to management students.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
This presentation describes the journey of Louis Vuitton in Japan. It highlights the strategies adopted by Louis Vuitton to beat the competition in the fiercely competitive luxury market of Japan
The Espresso Lane to Global markets is the Marketing management case. The power point is an attempt to analyse the case and bring useful suggestions to the company.
This presentation is based on the Harvard Business Case:Procter & Gamble: Marketing Capabilities.It was created by me during a marketing internship by Prof Sameer Mathur IIM-Lucknow
Cottle taylor : Expanding the oral care group in india case studyBonny V Pappachan
This is a case study of cottle taylor discussed in a management class. In this case study , all efforts are being made to solve the case study and all the questions are answered. Hope this would be useful to management students.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
This presentation describes the journey of Louis Vuitton in Japan. It highlights the strategies adopted by Louis Vuitton to beat the competition in the fiercely competitive luxury market of Japan
Public Rooftop Revolution: Putting the Solar Shine on City BuildingsJohn Farrell
There are many stories on residential rooftop solar but few on what cities are doing to make themselves energy self-reliant by using their own buildings and lands to generate power.
In Public Rooftop Revolution, ILSR estimates that mid-sized cities could install as much as 5,000 megawatts of solar—as much as one-quarter of all solar installed in the U.S. to date—on municipal property, with little to no upfront cash. It would allow cities to redirect millions in saved energy costs to other public purposes.
MALACCA GREEN HOLISTIC TOURISM CITY project has been conceptualized by a group of established businessmen, scientist, entrepreneurs and professionals. The project will be a role model in the promotion of Green, Sustainable , Unity and cultural practices and will indirectly contribute towards nation building efforts. It will in time become a priceless asset to all Malaysians. This project is also expected to assist the State of Malacca to overcome and alleviate some of the social problems among the youths. It is expected to raise the level of awareness among youths on the importance of religion and culture. This project has been fully supported by the Malaysian government on promoting our Malaysian Green and Sustainable Tourism. Many associations in Malaysia have given their support to this Green project. Besides, this project is supported by millions of Green supporters throughout the country. Upon completion, will showcase Malaysia as a multi-national country with a multi-religious cultural society living in peace, harmony and unity.
From Drive Oregon's September networking event, "Driving on Sunshine: Market Opportunities at the Intersection of Electric Vehicles and Solar Power"
Presented by Keith Knowles, Regional Sales Manager in Oregon at SolarCity
Systematic Roadmap Approach on Solar CityVignesh Sekar
The Solar City aims at minimum % of reduction in projected demand of conventional energy through a combination of enhancing supply from renewable energy sources in the city and energy efficiency measures. In a Solar City all types of renewable energy based projects like solar, wind, bio mass, small hydro, waste to energy etc. May be installed along with possible energy efficiency measures depending on the need and resource availability in the city.
November 21, 2013 | Next Steps: Financing solar for your business | James Ton...Fresh Energy
For many businesses and property owners, the high upfront cost of solar photovoltaic systems remains the single largest barrier to adoption. The solution? Solar financing. Fresh Energy’s solar financing event, the final installment of a three-part Solar Opportunities Series, will introduce participants to the range of current and emerging solar-financing options available in Minnesota. Learn more at fresh-energy.org/solarseries.
Emergent Ventures India Solar Consultancy ServicesSourav Adhikari
EVI is an integrated sustainability & clean energy consulting company headquartered in India. The focus areas of its work are Solar, Wind, Sustainable Development and Climate. EVI’s work encompasses advisory services around Policy & Strategy, Technology and Finance. EVI has worked for Governments (Ministries, Departments & Agencies), Development Banks, Donors, Private & Public Corporate and non-profit organizations in more than 25 countries. EVI’s team has a pool of experienced professionals with proven expertise in climate change mitigation & adaptation, NAMA, INDC, Ozone Depleting Substances (ODS), Climate vulnerability & risk assessment, Renewable Energy Project Development, feasibility study, DPR preparation, Corporate Sustainability disclosures & assurance, waste & water management, low carbon transport, GHG management, Smart grids, Smart Cities, Renewable Energy Zones, among others.
Photovoltaic Market with COVID-19 Impact, by Component (Modules, Inverters), Material (Silicon, Compounds), Installation Type (Ground Mounted, BIPV), Application (Residential, Commercial & Industrial, Utilities) and Region
Photovoltaic Market with COVID-19 Impact, by Component (Modules, Inverters), Material (Silicon, Compounds), Installation Type (Ground Mounted, BIPV), Application (Residential, Commercial & Industrial, Utilities) and Region
Photovoltaic Market with COVID-19 Impact, by Component (Modules, Inverters), Material (Silicon, Compounds), Installation Type (Ground Mounted, BIPV), Application (Residential, Commercial & Industrial, Utilities) and Region - Global Forecast to 2025
Photovoltaic Market with COVID-19 Impact, by Component (Modules, Inverters), Material (Silicon, Compounds), Installation Type (Ground Mounted, BIPV), Application (Residential, Commercial & Industrial, Utilities) and Region
Photovoltaic Market with COVID-19 Impact, by Component (Modules, Inverters), Material (Silicon, Compounds), Installation Type (Ground Mounted, BIPV), Application (Residential, Commercial & Industrial, Utilities) and Region - Global Forecast to 2025
Plastics additives are the substances that are added in polymer during reaction in the final stage or in the process of polymer/plastic production. These additives help in improving the characteristics of polymers such as strength, shine, durability and heat sensitivity. The global plastic additives market in this report is estimate in terms of revenue and volume.
The global alternative energy market size is valued at USD 1.34 billion in 2020 and reach USD 2.02 billion in 2027, registering a CAGR of 6.4% during the forecast period (2021-2027). Artificial intelligence is growing exponentially growing in controlling the load and power in alternative energy. Many alternative energy companies focus on integrating advanced equipment to generate a high amount of alternative energy for various end-use industries such as manufacturing and fabrication. Advancement in alternative energy blockchain technologies has avoided many hackers from hacking grid system, which is one of the important aspects of the alternative energy market.
Green Hydrogen Market Industry Trends Share & Size - Recent Developments.pptxKailas S
Green Hydrogen Market by Technology (Alkaline and PEM), Renewable source (Wind, Solar),End-use Industry (Mobility, Power, Chemical, Industrial, Grid Injection) and Region (North America, Europe, APAC, MEA, & Latin America)
Cloud Storage Gateway Market - Outlook (2017-21)ResearchFox
Cloud storage gateways enable organizations to leverage cloud storage while delivering on premise services to remote and branch offices thereby eliminating data silos, reducing reliance on traditional and expensive IT storage. Cloud storage gateways acts a bridge between cloud storage systems and enterprise applications and overcomes incompatibility between the protocols used for public cloud technologies and legacy storage systems. Besides, cloud storage gateway appliances provide data deduplication and compression capabilities to make use of available bandwidth efficiently and move data as quickly as possible. This report presents interpretative and easy-to-understand facts on how the current Cloud Storage Gateway market is segmented based on end users, industry verticals and geographies. It cuts through several facets of the cloud storage gateway market such as market size, market share for each segment, the drivers and constraints of cloud storage gateway marketplace. This report also provides information on the challenges and opportunities that lie ahead for these Cloud Storage Gateways.
Market Research Reports, Inc. has announced the addition of “Big Data in Global Telecom Market: Key Trends, Market Opportunities and Industry Forecast 2015-2020" research report to their Offering. See more at - http://mrr.cm/oqS
Robotics and automation actuators marketRobotics and Automation Actuators Mar...KiranDeshmukh42
The global robotics and automation actuators market is estimated to be USD 15.8 billion in 2019 and is projected to reach USD 30.9 billion, at a Compound Annual Growth Rate (CAGR) of 14.37% from 2019 to 2024.
Instrumentation Valves and Fittings Marketarchanamohol
Instrumentation Valves and Fittings Market with COVID-19 Impact Analysis by Product (Valves, Fittings, and Actuators), Industry (Oil & Gas, Food & Beverages, Chemicals, Healthcare, Pulp & Paper, and Energy & Power), and Region
Instrumentation valves and fittings marketarchanamohol
Instrumentation Valves and Fittings Market with COVID-19 Impact Analysis by Product (Valves, Fittings, and Actuators), Industry (Oil & Gas, Food & Beverages, Chemicals, Healthcare, Pulp & Paper, and Energy & Power), and Region
Instrumentation Valves and Fittings Marketsagarkangude
Instrumentation Valves and Fittings Market with COVID-19 Impact Analysis by Product (Valves, Fittings, and Actuators), Industry (Oil & Gas, Food & Beverages, Chemicals, Healthcare, Pulp & Paper, and Energy & Power), and Region - Global Forecast to 2025
Energy and utilities analytics market vendors by share & growth strategie...DheerajPawar4
[269 Pages Report] The global market for energy and utilities analytics categorized by solutions, services, deployment mode, organization size, application, vertical, and by region.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
4. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
INDUSTRY ANALYSIS
SolarCity
founded in 2006, headquartered in San Mateo, California
Founders: Peter Rive, Lyndon Rive and Elon Musk
Designing, financing and installment of solar power systems
number one residential solar installer in the U.S. (2013)
Business partners: homeowners, businesses, NPOs, government
Operates in 17 states in the U.S., more than 75 operations centers
Revenue: 255,03 million; EBIT: 8,33 million; equity: 1.342.37 million (USD)
4
1SolarCity
2finanzen.net
5. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
INDUSTRY ANALYSIS
PORTER´S 5 driving forces
Market
Competitors
New
Entrants
Buyers
Substitutes
Suppliers
5
New Entrants (LOW)
High entry barriers
Huge R&D investments
Economies of scale
necessary
Power of Suppliers (LOW)
High number of potential
suppliers
Backward integration
Buyers (MEDIUM)
No brand loyalty
Very price sensitive
Rivalry (MEDIUM)
Strong competition among few
competitors
Few companies that make profits
Substitutes (MEDIUM – HIGH)
Fossil fuels, wind power etc.
Other resources (nuclear power)
are still cheaper
Traditional energy sources do not
generate income
3WikiSolarCity
6. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
INDUSTRY ANALYSIS
PORTER´S 5 driving forces
Rivalry among existing competitors
Strong competition among few competitors due to high innovation pressure
Few companies that make profits
Threat of new entrants
High entry barriers
Huge R&D investments
Economies of scale necessary
6
3WikiSolarCity
7. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
INDUSTRY ANALYSIS
PORTER´S 5 driving forces
Power of Suppliers
High number of potential suppliers
Backward integration
Power of Buyers
No brand loyalty
Very price sensitive
7
3WikiSolarCity
8. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
INDUSTRY ANALYSIS
PORTER´S 5 driving forces
Substitutes
Fossil fuels, wind power etc.
Other resources (nuclear power)
are still cheaper
Traditional energy sources do not generate income
8
3WikiSolarCity
9. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
INDUSTRY ANALYSIS
Specific Internationalization drivers
9
Market
drivers
Competitive
drivers
Government
drivers
Cost drivers
Market drivers
Favorable conditions for the
production of energy
Market not saturated at all
Poor competition
Cost drivers
Competitive advantages
through potential cost
leadership
Labor market: Lower wages
than in the US
Government drivers
Support from the government
Possible reduction of import
taxes
Competitive drivers
Low threat through strong
competitors
Advantage through economies
of scale
Full service offering
4bridges-to-brazil.com
10. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
INDUSTRY ANALYSIS
Specific internalization drivers
Market drivers
Favorable conditions for the production of energy
Market not saturated at all
Poor competition
Cost drivers
Competitive advantages through potential cost leadership
Lower wages than in the US
10
4bridges-to-brazil.com
11. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
INDUSTRY ANALYSIS
Specific internalization drivers
Government drivers
Support from the government
Possible reduction of import taxes
Competitive drivers
Low threat through strong competitors
Advantage through economies of scale
Full service offering
11
4bridges-to-brazil.com
12. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
INDUSTRY ANALYSIS
Specific internalization drivers
Conclusion
We believe that Brazil is a very interesting market for foreign entrepreneurs to invest in photovoltaic energy. The
time to build and strengthen business relationships in Brazil could not be better. Sun-kissed Brazil has one of the
highest solar radiation factors in the world and plenty of land for solar farms, plus large reserves of silicon, used to
make solar panels.
12
4bridges-to-brazil.com
14. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
SWOT ANALYSIS: TOWS MATRIX
SWOT Analysis
14
Strenghts
- Large financial Resources
- High Technology
- Backward integration & Economies of scale
- Integrated full value chain process
- Large customers & strategic relationships
Weaknesses
- High dependence on government subsidies
- Not yet profitable
- High costs for acquiring customers
- Customers may not pay
- Limited knowledge of recycling
Opportunities
- Expand internationally
- „Trend to be green“
- World runs out of oil
- Manufacturing costs of panels fall
- Few competition in Brazil
- Knowledge Spillovers through new markets
Threats
- Low-cost competitors from China
- No brand loyalty
- Improving technology of other renewable
energy sources
- Shareholder might lose trust
5WikiSolarCity
15. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
SWOT ANALYSIS: TOWS MATRIX
TOWS Matrix
S W
O
- Multiply cost savings through economies of
scale and falling manufacturing costs
- Use large financial resources to expand
internationally
- Economies of scale, a full service chain
process and economies of scale enable
competitive advantage in Brazil
- Use „Trend to be green“ to decrease customer
acquiring costs
- International expansion reduces dependance on
subsidies in the U.S.
- Knowledge spillover from international workers
should help at recycling issue
T
- Use full service chain as USP
- Large investors bring back trust to
shareholders
- Integrate other renewable energy systems in
portfolio
- Recycling programms must be installed
- Trying to be independent of subsidies
- Care about existing customers to generate
brand loyalty (word of mouth advertising will
then reduce costs for aquiring new customers)
15
17. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
PESTEL analysis: Environmental influences
SolarCity
P
E
S
T
E
L
17
Political
Stable government
Potential solarpower
support in future
Economical
High growth potential
Stable currency
Low labor costs (own
manufacturing facility?)
Social
Economic inequality
Growing middle class that
can afford solarsystems
Technological
Weak tech. infrastructure
Improving IT sector
Ecological
Numerous ecosystems
People are aware of their
environment (good
reputation of green
companies)
Legal
High taxes
Corruption
6pestleanalysis.com
18. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
PESTEL analysis: Environmental influences
Political
Stable government
Potential support through subsidies in the future
Economical
High growth potential
Stable currency
Low labor costs
18
6pestleanalysis.com
19. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
PESTEL analysis: Environmental influences
Technological
Weak technological infrastructure
Improving IT sector
Social
Economic inequality
Growing middle class
19
6pestleanalysis.com
20. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
PESTEL analysis: Environmental influences
Ecological (http://www.iesabroad.org/study-abroad/courses/rio-de-janeiro/fall-2013/es-bl-303)
Richest biodiversity in the world
Numerous ecosystems
People are aware of their environmental richness and green companies have a good reputation
Legal
High import taxes
Potential subsidies and support from the government in the future
Corruption
20
6pestleanalysis.com
21. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
CAGE framework: Distance analysis
Cultural Distance
Brazil
- They speak Portuguese
- Etnicity: white (include Portuguese, German, Italian, Polish) 55%, mixed white and black 38%, and others
- Religion: Roman Catholic 82%
- Family is the foundation of social structure and forms basis of stability for most people (Nepotism)
USA
- English is spoken by about 82% of the population
- Ethnicity: white 81.7%, black 12.9%, Asian 4.2% and others
- Religions: Protestant 52%, Roman Catholic 24%, Mormon 2%, and others
- Individualsm is prized
21
7Pankaj Ghemawat: Distance Still Matters
8kwintessential.co.uk
22. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
CAGE framework: Distance analysis
Administrative and political distance
Brazil
- Corruption
- Institutional weaknesses, high taxes and bureaucratic burdens
- Corporate tax rate 27.5%, sales tax rate 19%
USA
- Head of country: president Barack Obama (Democratic Party)
- Corporate tax rate varies from 15% to 25%
- No national general sales tax (California: highest tax rate at 7.5%)
22
7Pankaj Ghemawat: Distance Still Matters
8kwintessential.co.uk
23. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
CAGE framework: Distance analysis
Geographic distance
Brazil
- Air transport infrastructure is relatively well developed
- Highway system is one of the largest in the world but badly maintained
- Wealthy agglomerated areas as well as lagging areas
- Size of country: 9.511.965 square kilometres, 200.4 million habitants, capital city: brazilia
- Climate: mostly tropical, but temperate in the south
USA
- 318.9 million habitants
- U.S. transportation infrastructure requires substantial capital investments
- Border Countries: Canada, Mexico
23
7Pankaj Ghemawat: Distance Still Matters
8kwintessential.co.uk
24. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
CAGE framework: Distance analysis
Economic distance
Brazil
- Brazilians prefer face-to-face meetings, the individual is more important than the company
- GDP per capita: 11.208 USD
- GDP: 2.2 billion USD
USA
- “time is money”
- GDP: 16.77 billion USD
- Unemployment rate: 5.4%
24
7Pankaj Ghemawat: Distance Still Matters
9nationsencyclopedia.com
25. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
Benchmarking: Main Competitor´s profile
SolarWorld AG, headquartered in Bonn (Germany), was founded in 1988
German solar trading company with own manufacturing facilities
One of the largest solar companies in the world with worldwide locations
(e.g. USA, UK, Spain, Singapore, Japan)
Their main production facilities are located in Freiberg (Germany)
as well as in Hillsboro, Oregon (USA)
The company employs 3.400 people worldwide
SolarWorld AG offers integrated solar value chain process
25
10Solarworld
26. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
Benchmarking: Portfolio Comparison
SolarCity
Custom designs and installation of solarsystems
Free energy efficiency analysis (how to save energy?)
Offers 4 different financing solutions (from leasing to purchasing)
24/7 system monitoring (up to 30 years) and repairs at no added cost
Own solar panel production facilities (backward integration)
SolarWorld
PV plant design and monitoring
Free system insurances
Full integrated service chain
Own solar panel and inverter production facilities
26
11greentechmedia.com
12marketwatch.com
27. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
TARGET COUNTRY MARKET ANALYSIS
Benchmarking: Key Company Figures)
SolarCity
Leading U.S. residential solar installer in 2014
34% market share in USA (residential solarsystems)
Sales in 2014: 255,03 million USD
EBIT: 8,33 million USD
Equity: 1.342,37 million USD
SolarWorld
5% market share in USA (residential solarsystems)
Sales in 2014: 573,38 million € (255,0 million € in the US)
EBIT: 64 million €
Equity: 238,67 million €
27
11greentechmedia.com
12marketwatch.com
30. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
MARKET ENTRY STRATEGY
Market attractiveness / competitive strength matrix
30
Attractiveness Measures Weight Attractiveness
Rating
Weighted
Score
Market size 0.20 4 0.80
Market growth 0.20 5 1.00
Buying structure 0.10 3 0.30
prices 0.10 2 0.20
Buying power 0.05 3 0.15
Market access 0.05 2 0.10
Competitive intensity 0.10 4 0.40
Political / economical risks 0.10 2 0.20
Tax burdens 0.10 1 0.10
Weighted overall competitive strength scores 3,25
Conclusion
Colombia is a very
attractive market
because there are no
fine steak houses and
the costs and the risks
are relatively low
31. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
MARKET ENTRY STRATEGY
Market attractiveness / competitive strength matrix
31
Competitive strength measures Weight Attractiveness
Rating
Weighted
Score
Local experience 0.10 2 0.20
Market knowledge 0.10 4 0.40
Quality of local network 0.15 2 0.30
Products fit to market demands 0.25 5 1.25
Supply Chain Network 0.10 3 0.30
Economies of scale 0.05 5 0.25
Full Service Chain 0.10 5 0.50
Cost advantages 0.15 5 0.75
Weighted overall copetitive strength scores 3.95
Conclusion
Although there is no
real competition in
columbia at the
moment you should
establish quickly the
brand name and the
image of your company
because competitors
will follow
32. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
MARKET ENTRY STRATEGY
Market attractiveness / competitive strength matrix
COMPETITIVE
POSITION
MARKET ATTRACTIVENESS
32
BRAZIL
Invest
Selective strategies
Divest
33. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
MARKET ENTRY STRATEGY
Short list of (top three) entry options
1. Franchising
Minimum risk and quick market entry
Only small profits through franchise fees
Quick geographical coverage in Brazil possible
Potential returns from marketing may be lost
Control over business and technology use is weakened
2. Subsidiaries
Control remains completely at SolarCity
No „sharing“ of profits necessary
Higher costs but potential utilization of economies of scale
Higher market entry burdens
33
3. Joint Venture
Fast market entry through strategic
networks of partner
Knowledge spillover possible
Brazil partner is aware of political and
legal risks
Existing client base of partner
Reduced costs of market entry through
venture capital of both sides
Less profits
34. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
MARKET ENTRY STRATEGY
Scoring model: Evaluation criteria
Criteria Importance of
the criteria
Options
Franchising Sub-
sidiaries
Joint
Venture
Control over marketing 2 2 4 1
Control over after-sales service 2 2 4 2
Required financial resurces 3 4 2 4
Requires management resources 1 3 2 3
Production costs 3 4 1 3
Custom duties to be paid 2 4 1 3
Flexibility to switch entry modes 1 2 3 2
Access to distribution channels 2 4 2 4
Risk of knowledge dissemination 3 1 4 1
Overall evaluation 59 46 49
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Scores: 4=very positive, 3=positive, 2=negative, 1=very negative
Importance of the criteria: 3=high, 2=medium, 1=low
36. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
CONCLUSION
Summary: Best Market Entry Concept
Factors
First high class steakhouse in columbia
Increase the geographical coverage
Strategy
Franchising
19 franchise restaurants allredy exist
Brings an income of $12.0 million for the
company
No developing of a business concept incl.
use of trademarks
Risk
Less customers because of a high price
36
Conclusion
Franchising is on of the best options for rapid
market expansion. It works well for Ruth´s because
they have a repeatable business model that can be
easily transferred into other markets. The business
model of Ruth´s is very unique and has strong brand
recognition that can be utilized internationally and
secondly it worked out well already in 19
restaurants.
37. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
CONCLUSION
Future Options
Expansion strategy nationwide or internationally
Focus on sales and profitability through marketing, cost control, monitoring of
financial statements and quality control
Improvement of customer service and quality improvement through streamlined preparation and presentation
Creating and adding new services like private dining
Increasing the intensity of marketing and sales activities through websites and social media
37
38. Industry Analysis SWOT Analysis: TOWS Matrix Target Country Market Analysis ConclusionMarket Entry Strategy
Sources
1SolarCity: http://www.solarcity.com
2finanzen.net: http://www.finanzen.net/bilanz_guv/SolarCity
3WikiSolarCity: https://sites.google.com/site/wikisolarcity/home/chapter-3/the-five-forces-model
4bridges-to-brazil.com: http://www.bridges-to-brazil.com/en/solar-energy
5WikiSolarCity: https://sites.google.com/site/wikisolarcity/home/internal-analysis/the-swot-analysis
6pestleanalysis.com: http://pestleanalysis.com/pest-analysis-brazil-shows-high-potential-growth/
7Pankaj Ghemawat: Distance Still Matters: the hard reality of global expansion
8kwintessential.co.uk: http://www.kwintessential.co.uk/resources/global-etiquette
9nationsencyclopedia.com: http://www.nationsencyclopedia.com/economies/Americas/Brazil.html
10Solarworld: http://www.solarworld.de/
11greentechmedia.com: greentechmedia.com/articles/read/Here-Are-the-Top-Five-Residential-Solar-Installers-of-2014
12marketwatch.com: http://www.marketwatch.com/investing/stock/scty/financials
38
Editor's Notes
Founded in New Orleans in 1965, Ruth’s Hospitality Group, Inc. is a leading restaurant company focused exclusively on the upscale dining segment. In addition to Ruth’s Chris Steak House, the company owns Mitchell’s Fish Market, Mitchell’s Steakhouse, and Cameron’s Steakhouse concepts. Ruth’s Hospitality Group operates more than 150 company- and franchisee-owned locations around the world.
Internationalization in regions such as South America is a very good option. Not only the same in countries like Colombia tastes are available and the costs are relatively low. it is also an increasingly popular region with tourists. by political changes it is an increasingly attractive market for foreign companies so we should hurry to be the first fine dining restaurant.
SWOT Analysis
Strength
1. Presence in more than 130 locations2. Availability of Reservation facilities3. Presence of both food and beverages in the menu4. Presence of ‘Gift Cards’ feature 5. Availability of ‘Private Dining’ rooms6. Not many players in the market offering a similar product7. Economies of scale due to the niche product offering
Weakness
1. Most restaurants offer only dinner2. Despite a strong presence, the brand recall is restricted owing to low advertising and marketing exercises
Opportunity
1. Inclusion of different kinds of menu for lunch and dinner2. Avail different kinds of combos to attract more of the middle class segment3. Avail online ordering facility
4. Focusing on advertising and marketing & also geographic expansion
Threats
1. People looking to have quick fast food2. Families with kids looking to avoid places with beverages3. People looking to have nutritious food
Strengths and Opportunities (SO) – How can you use your strengths to take advantage of these opportunities?
Strengths and Threats (ST) – How can you take advantage of your strengths to avoid real and potential threats?
Weaknesses and Opportunities (WO) – How can you use your opportunities to overcome the weaknesses you are experiencing?
Weaknesses and Threats (WT) – How can you minimize your weaknesses and avoid threats?
Most of the upscale segment chain restaurants are focused on the expansion strategy nationwide or internationally. Companies strongly believe that one of the best ways to grow the revenue is opening of new units. Another strategy that is common for the segment is focus on sales and profitability through marketing, cost control, monitoring of financial statements and quality control (Del Frisco’s Restaurant Group, LLC, 2012b) (Ruth’s Hospitality Group, Inc., 2012b). One of the future objectives is improvement of customer service that is critical for fine dining overall experience and is a differentiating point in restaurant industry. Close attention to the changes in the customer’s tastes and preferences and adequate reaction to it are critical objectives in order to be attractive to the guest and generate the revenue.