Solar business

Curious to know about Solar Business …Let Us Glance
Copyright @ Green Turtles Technologies Pvt Ltd
India’s next source of Energy = SOLAR
India opens door for Solar Business = MONEY
India targets for US$100 billion Solar investment

Agenda
Introduction
Solar Concepts
Solar Businesses
Market Opportunity
Conclusion

About the document
This document aims to touch upon the basic information about solar, solar business opportunities,
solar power projects and solar product manufacturing.
With this information reader will be in the better position to take the next step decision on solar
This document covers following below topics and sub topics
Overview :- Introduction about Solar, Solar energy, Solar products
Solar Business :- Overview of Solar Business Opportunities, Solar Power Projects and Solar
Manufacturing Unit
Market Opportunity :- Details the Revenue, Sales, Market, Skills
Conclusion :- Covers conclusion of overall document
Note :- We request to read this document with “FULL SCREEN”. Thank you for your co-operation.

Solar Concept
What is Solar ?
What is Solar Energy ?
Uses of Solar energy
Solar Products

What is solar ?
Solar is termed for “relating to Sun” or “dependent upon sun”.
Example “Solar Water Heater” :-
Product “Solar water heater” is termed as “Solar water heater” because it depends upon sun to
heat the water
Solar Water Heater

What is Solar energy ?
Solar energy is the energy provided by Sun. This energy is obtained from Sun Radiation.
Use Case :-
Sun radiation is converted to electric energy, which is then used by electric resources like Bulb etc,
as below
Solar Panel : Used to convert Solar Radiation to
electric energy

Uses of solar energy
• Firstly solar energy is renewable energy (renewable energy is the energy from source where the
source will exist infinitely)
• Solar energy is used generate electricity which inturn can be used as home light, electrifying
house, street light etc
• Solar energy can be used to heat the water
• Solar energy can be used to pump the water for irrigation, house etc
• Solar energy can be used for generators for storing electricity to use for later purpose
• Solar energy is used for the creation of power plant in farms, commercial offices, schools etc
• Now a days, Solar energy is used in aero planes, cars, to create chimney etc
• Save amount in the electricity bill by using solar on behalf of govt power supply
• Increases the home value
• Subsidy and incentives from govt

Main Solar Products
Solar home light :- Street Light :- Used as street light Solar Generator : -Used to store electricity
Used to light up your home
Solar water heater :-
Used to heat the water. Solar pumps :- Used to pump the water

Solar Business
1. Business Opportunities
 Types of Solar Business Opportunities
 Revenue Valuation, Sales, Market Opportunities
 Skills required
2. Solar Power Projects
 Types of Solar Power Projects
 Skills required
3. Solar Product Manufacturing
 Steps to Manufacture Solar Product
 Skills required

Business Opportunities
What is Business Opportunity ?
It is the set of products, information, tools, rights, people buy to start the business
Types of Business Opportunities
Franchise
Distributorship
Dealerships
Sub-Dealers
Channel Partners
Types of Solar Business Opportunities
Franchise
Dealerships
Channel Partners

Solar Business Opportunities
Franchise :- It is defined as, Right to sell company product or services in particular area. Below
diagram describes the same
Franchisor :-
Who
provides
Franchise
Customer
willing to
buy
Franchise
Partner with
Franchisor and
provide
Franchise Fee,
Commission
on sales to
Franchisor
Once
Parnetnered,Franchisor
will provide Products,
Right to use there
brand,
Equipment's
Training
Employees
Marketting

Solar Franchise Valuation
Below tables indicates the Solar Franchise Revenue and Market valuation (How worth Franchise is ?)
Investment
(Range)
Avarage Margin ROI Liking Cusotmers Minimum Earning Per Day
50k to 5ak 30% 30% Cities/Villages where power goes off
frequently,
House where sun light reach is low,
Commercial buildings,
Godowns,
Streets where no lights are there,
House where more power is
consumed
Customers interested in saving
electricity bills
If very low cost product is sold
with a min margin of 30% at a rate
of one per day then minimum of
500rp/day can be earned.

How it works :-
Partner with Company which provide franchise. Partnering involves mutual agreement sign off
between company and the person willing to buy franchise. If your firm not registered, company
will provide guidelines on how to proceed
Once partnered, You need to invest to buy some products, for security deposit, Showroom design
and other things
When you buy the products, you will buy the product with 30 percent less than MRP (Maximum
Retail Price) but you will sell the product at MRP price to customer.
Example :-
Suppose a Home Light cost MRP 2000rp, Then a franchise will buy that Home Light at 30% less than
MRP, Which is equal to 1400rp. Then same Home Light is sold to customer at 2000rp. Franchise will
earn a profit of 600rp
Note :- Transport depends on company, they might provide or might not.
Note :- Technicians and Installation help depends on company. Either they may provide technicians
or you may hire. There Salary/Commission depends on company.

Dealership :- It is also similar to franchise and defined as, Right to sell company product or services in
particular area. But some differences are there. Below diagram describes the same
Manufacturer/
Distributor
Customer
willing to
become
Dealers
Partner with
Manufacturer
/Distributor
and buys
product
Once Partnered,
Manufacturer/Distrib
ut will provide only
the products and
sometimes training
(Unlike what
Franchise provides)

Solar Dealership Valuation
Below tables indicates the Solar Dealership Revenue Valuation (How worth dealership is ?)
Investment
(Range)
On need basis
(Means when
customer wants
the product)
15% to 50% 15% to
50%
Cities/Villages where power goes off
frequently,
House where sun light reach is low,
Godowns,
Streets where no lights are there,
House where more power is consumed,
electricity bills
If very low cost product is sold with
a min margin of 15% at the rate of
one per day then minimum of

How it works ?
Partner with Company which provide Dealership. Dealership involves mutual agreement sign off
between company and the person willing to buy dealership. It works like below
If Firm Registered
When you buy the product, you will buy the product with (range 15 to 50) percent less than MRP
but you will sell the product at MRP to customer.
If Firm Not Registered
When you buy the product, you will buy the product with MRP price and sell the product at same
MRP to customer. Your commission or margin will be provided by company at later point of time
through cash or deposit in your personal account.
Note :- Transport, installation depends on how much customer order you have. It also depends on
how much margin/commission company will provide. If they provide more commission like 50%,
then transport and installation should always be taken care by dealers
Note :- Technicians and Installation help depends on company. Either they may provide technicians
or you may hire. There Salary/Commission depends on company.

Channel Partners/Freelancer :- Here you just provide customer lead who is interested in buying solar
product. Once you close that customer you will get the commission through cash or deposit in
personal account
Manufacturer/Distributor/
Dealers
Customer willing to
become Channel
Partners
Partner with
Manufacturer
/Distributor/
Dealers and
provide just
customer
leads
Once Partnered,
Manufacturer/Distr
ibutor/Dealer will
provide the
commission

Solar Channel Partner Valuation
Below tables indicates the Solar Channel Partner Revenue avaluation (How worth channel partner is
?)
Investment
(Range)
Not required or
very minimum
investment
15% to 20% 15% to
20%
Cities/Villages where power problem
frequently,
House where sun light is low,
Godowns,
Sreets where no lights are there,
House where more power is consumed
electricity bills
If low cost product is sold with a
min margin of 15% at the rate of
one per day then minimum of

How it works
Partner with Company which provide channel partner/Freelancer. channel partner/Freelancer
involves mutual agreement sign off between company and the person willing to buy channel
partner/Freelancer.
After you become channel partner. You need to provide customer lead, Company or dealers will
take care of product sale to the customer which you provided. Once they sell the product to the
customer, Your commission or margin will be provided by company at later point of time through
cash or deposit in your personal account.
Note :- No need to worry about transport or installation. This will be taken care by Company or
Dealers

Skills Required
Understand product and its benefit to customers
Understanding the place where generally product can be sold
Understanding the targeted customers
Learn to impressive talk (must imp)
Learn to catch customer attention
Learn to convince the people
Flexible to move around to different areas
Handle technicians and other people come across the business
Need to study complete marketing strategy offline and online
Ready to invest, should have space for showroom
Note :- It is always better to go with channel partner initially to get knowledge about product,
market, customer etc. This will provide a exposer to solar business and you will get good experience
to going forward in this business

Difference Between various Solar Business Opportunities
Attributes Franchise Dealership Channel Partners
Investment & Margin Includes investment (for setup,
products, man power, licensing,
training, marketing) and Margin
is huge
Investment is product purchase
and small setup fee and margin
is huge/good
Almost no/very minimal
investment. And margin is good
Business Model Should fallow same business
model as parent fallows or
suggest
Here different business model
can be followed
One business model which
parent mfr/dis suggest
Fee Franchise Fee needs to be paid
to Franchisor
No fee needs to be paid to Mfr No fee needs to be paid to Mfr
Sale Will be entitled to sell only his
franchisor products
can sell multiple mfr/distributor
products
Can only sell parent company
products but can also become
channel partner for other mfr
or also become distributor
Competition No competitor will be present
within some region for same
company
Competitor might exist for same
company, not garenteed
Competitor might exist for
same company,, not garenteed
Help Mfr will helps wherever it is
required
Not much help from mfr Not much help from mfr

Solar Power Projects
Before going to solar projects, Lets understand some of the terminologies
What is solar power?
Solar power is converting sunlight into the electricity using PV (photovoltaic) panels
What is photovoltaic panels?
Photovoltaic is a method of converting sunlight directly in electricity. Photovoltaic panels is the
product used for this conversation.
What is Solar Projects ?
Solar Projects means the project which involves in electrifying the house/commercial or a village etc
using solar energy
Types of Solar Power Projects
Off-Grid Installation
Grid –Tie Installation

Off-Grid electric Installation
It is one of the schemes used in the solar power generation method. In this scheme, Generated electricity from
solar energy is not supplied to main electric grid or connected to main electric grid. Fig below explains the
same.
Below figure shows how Off Grid Solar Electric Install Works

Products involved in this type of Installation.
Solar panel modules :- These panels are photovoltic panels which convert sunlight into electric
energy.
Battery :- These are rechargeable batteries, That is these batteries can be recharged
Charge controller :- It links solar panel, battery and electric load. It take cares charging or de-
charging the battery
Inverter :- Converts DC currect to alternate current.
AC Loads :- These are the devices which run with AC Current
DC Loads :- These are the devices which run with DC Current

What this business Involves ?
This business involves in electrifying house or commercial using solar energy.
This business works as below,
 If house or any commercial building wants to get electricity from solar panels, first thing you have to do is to
study how much kilowatt hours electricity they use per month
 Next understand how much electric power they want to generate from solar power. Lets say they want 100
percent.
 Then determine how much watt solar panel is required to electrify completely.
 Solar calculators are available to determine how much watt solar panel is required based on there
consumption.
 Based on the calculator result, Need to get help or work under experienced solar grid installaler for few
installation to get practical experience of it. Also you need to get the knowledge about Battery Sizing,
Inverter Sizing and Charge controller.
 Sizing depends on how much voltage and amps the products are using. This experience will come by
experience with installation

Solar Power Project Off Grid Valuation
Investment :-
This can be done in two forms
-Work as channel partner and just provide customer lead who is interested in solar off grid installation.
Manufacturer will take care of installation and provide you the commission out of it
-Purchase all items from manufacturer and take care of installation.
Investment
(Range)
Avg Margin Liking Customer ROI Minimum Earning Per Month
Depends
whether you
install or MFR
install. For
1kw general
cost is
1,20,000
15 to 20% (Depends
whether you install or
MFR install. If you take
care of installation you
can earn more
percentage of margin)
Farm land,
Houses
15% to
20%
(again
depends
on
installati
on)
If minimum one project is done
per month, A min of 15000rp can
be earned. This depends on how
much watt power you install. But
can gain handful of money from
lakhs to even crore with
experience

Grid Tied Solar Power Installation
It is one of the schemes used in the solar power generation method. In this scheme, Generated electricity from
solar energy is supplied to the main electric grid or connected to main electric grid. Fig below explains the
same.
Below figure shows how Off Grid Solar Electric Install Works

Products involved in this type of Installation.
Solar panel modules :- These panels are photovoltic panels which convert sunlight into electric
energy.
Battery :- These are rechargeable batteries, That is these batteries can be recharged
Charge controller :- It links solar panel, battery and electric load. It take cares charging or de-
charging the battery
Inverter :- Converts DC currect to alternate current. This inverter is connected to main grid. When
solar energy is less and not able to charge the battery then battery is charged using main grid. If
excess power is generated by solar panels and battery is fully charged, then excess energy is sent
to grid.
AC Loads :- These are the devices which run with AC Current
DC Loads :- These are the devices which run with DC Current
How this business works :-
It is similar to off-grid installation but necessary arrangements needs to be made such that some
amount of electric energy generated by solar energy can be supplied to Main Grid

Solar Power Project Valuation
Investment :-
This can be done in two forms
-Work as channel partner and just provide customer lead who is interested in solar off grid installation.
Manufacturer will take care of installation and provide you the commission out of it
-Purchase all items from manufacturer and take care of installation.
Investment
(Range)
Avg Margin Favorable Loc ROI Sale/day/month
Depends
whether you
install or MFR
install. For
1kw general
cost is
1,40,000
15 to 20% (Depends
whether you install or
MFR install. If you take
care of installation you
can earn wtill more
percentage of margin)
Farm land,
Houses
15% to
30%
(again
depends
on
installati
on)
If min one project is done per
month, A min of 15000rp can be
earned. This depends on how
much watt power you install.
But can gain handful of money
from lakhs to even crore with
experience

Skills Required
Skills required to start this business
Thorough knowledge on complete grid installation process
Need to get help or work under experienced solar grid installer for few
installation to get practical experience of it
Customer Convincing capacity
Move around to different areas
Ability to catch the customer attention
Thorough explanation on what customer benefit out of it

Solar Manufacturing Unit
What is Manufacturing Unit ?
Manufacturing unit refers to the organization who is involved in manufacturering
the product.
What is Solar Manufacturing Unit ?
Solar Manufacturing unit refers to the organization who s involved in
manufacturering of solar products.
Pre Condition Before starting Solar Manufacturing Unit
Need to have very good knowledge of solar products and how it is manufactured
It is always better to start with Solar Home Light and Solar Generator
Solar water heater, pumpset, street light requires more investment and complex
dependent products like light pole, tubes, high watt panel etc.
Note :- Here solar products manufacturing refers to assembling the products. It is
not about solar panel manufacturering. Solar panel Manufacturering required
space, chemicals, Govt approvals and other things.

Steps to start Solar Manufacturing Unit :-
Register the firm. Get guidelines from Charted Accountant on how to
register the firm as manufacturing unit
Study the solar products and its dependent products (like battery, charge
controller, inverter etc)
Get knowledge of electrical concepts, wire connections, soldering etc
Once all the things are done, buy the required products from either
manufacturer or distributors at low rate. Even if you buy in bulk rate will still
get lower
After buying the things, start assembling the products to make one solar
product.
Market the product which is obtained by assembling multiple products

Solar home light manufacturing:-
To manufacture/assemble the solar home light, need following below products
(which were used in grid installation)
Battery, charge controller, inverter, panel, box, wires, switches, plugging point,
any other points like chagrin point, unit name, stickers
Once all the above are in place assemble them in box. Panel should be outside
the box as it will be on the top of house
After this, name the box using sticker and test it and then market it
Note :- Take care of “over battery charge”

Solar Home Light Valuation
Investment
(Range)
Average Margin Liking Customers ROI Minimum Earning
Purchase all
the items by
manufacturer
or distributor
at low rate
75% to 100%
depends on where
you buy the
products and how
much you buy
Houses where
sunlight is less,
Village house where
power goes off,
Godowns,
Houses where more
power is consumed,
Customer interested
to save electric bill
75% to
100%
If min one product is sold per
day, A min of 1500rp can be
earned. This depends on how
much watt power you install.
But can gain handful of
money from thousands to
even lakhs with experience

Solar generator :-
Generators are used to generate and store electricity
Solar Generators are used to store the electricity generated by Solar.
You can design generator by packaging following below products under one box
• Battery
• Charge controller
• Inverter
• Plugging points
Solar panel should be outside the box
Note :- Also you need wire connections, soldering, switches as part of generators etc
Note :- Need to take care of “over charging”

Solar Generator
Investment
(Range)
Average Margin Liking Customers ROI Minimum Earning
Purchase all
the items by
mfr or
distributor
at low rate
75% to 100%
depends on where
you buy the
products and how
much you buy
Houses where
sunlight is less,
Village house where
power goes off,
Godowns,
Houses where more
power is consumed,
Customer interested
to save electric bill
75% to
100%
If min one product is solad
per day, A min of 1500rp can
be earned. This depends on
how much watt power you
install. But can gain handful
of money from thousands to
even laks with experience

Conclusion
This document just provides the basic information about solar, solar business
opportunities, solar power projects and solar product manufacturing.
This document highlight the details specific to Karnataka Solar Manufacturers.
Data taken from analyzing within Karnataka
There are lot of solar manufacturers and distributors available in market. Each
one of them will provide atleast one of the business scheme mentioned in the
document
There are lot of other business that can be started with respect to solar energy.
We are coming up with one more document for the same.
Also we are coming up with one more document with respect to Solar, Current
Government and Economy
All the businesses mentioned here are not guaranteed for success, unless it is
executed actively with hard work and passion

Solar business

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