Wise Energy is a solar energy systems provider and consultant company with the vision to make society energy efficient and minimize losses from insufficient electricity supply. The company aims to provide efficient and affordable energy solutions that are economically, socially and environmentally sustainable while expanding globally. Wise Energy plans to first launch in Karachi to cover costs within two years, then expand to other major Pakistani cities and globally. The company will use competitive pricing and pull marketing strategies like word of mouth. It will target upper middle and upper class customers and industries in Karachi by educating them on the cost savings and environmental benefits of solar energy.

1. WISE ENERGY
PRESENTED TO: SIR ROHAIL TARIQ
MUHAMMAD USMAN RANA

2. "WORKING TOWARDS
A GREENER PLANET"

3. Company Vision
Make the society energy efficient
at all levels and to minimize the
losses
insufficient supply of electricity.
that occur from
And to make the brand well
known at global level
Company Mission
Provide people with efficient
and less expensive energy
solution that is economically,
socially and environmentally
sustainable.
Company Vision And Mission

4. 3
4
Objectives
Provide best solution for load shedding
2
1
Launch in karachi cover cost in first two years
Expand my services in other major cities
of Pakistan
Global expansion

5. Wise-Energies is a solar
energy systems
provider and
consultant
Pull Strategy (word of
mouth, social and print
media)
Karachi because its
pakistan business hub
Product
Promotion Place
Price
Competitive based pricing
strategy and prices
according to system
capacity.

6. Marketing Overview
The market in which I am entering is the technological
and electricity-based market. The competition for
solar providers is high but there are very few
companies which are providing consultancy, expert
installation and maintenance services. Furthermore, I
will be targeting customer by educating them that it
is a cost effective and easy way through which they
can reduce their utility bills. And by telling them that
the supply of fossil fuels is diminishing. So, I must go
for solar energy.

7. Market Segmentation
Geographic: Launching srvice in Karachi at initial stage and will expand to all over the
Pakistan.
Demographic: The upper middle and upper class and the industries. No age and gender
preferences.
Behavioral: As I am offering a great service at lower cost and with more value-added
services. So, I can easily gain customer loyalty.
Psychographic: People are turning towards efficient, smart, healthy, natural and
environment friendly products and services.
Competitors:
• Sky Electric
• Orient Energy Systems (Provides Consultancy)
• Nizam Energy
• Reon Energy

8. Not many big names in
this market
Can expect subsidies and
support that boosts a
renewable and
sustainable solution
IMF demanded to
increase the prices of
electricity, provides
opportunity for us to
enter the market
Government may impose
certain regulations that
can act as roadblocks
highly fluctuating
exchange rate will bring
uncertainty to the prices
of materials
Once the competition
enters the market; the
margins of my business
will be in danger
Lack of awareness,
people will be reluctant to
switch
The initial high cost may
also be a deterrent to the
business model
Low-cost solution to the
energy problem
Provides a green and
renewable solution
One-time initial cost
along with minimum
recurring expenses
Run on natural Source of
energy

9. KEY PARTNERS
Trina Solar
(Supplier)
Investor
Software Company
Logistics Partners.
KEY PARTNERS
R&D
Procurement
Marketing and
Advertisement
Hiring Technicians
KEY RESOURCES
Tech Platform
Technicians
Change
VALUE
PROPOSITION
Easiest way around
Anytime anywhere.
Online platform
Cost effective
No waste
No fuel
consumption
Green,
environment
friendly and
renewable.
CUSTOMER
RELATIONSHIPS
After sales services
and technical
support
Money saving
solution
CHANNELS
Company Website
CUSTOMER
SEGMENTS
Households
Industries
COST STRUCTURE REVENUE STREAMS
Employee Payroll
Legal fees (import duty, taxes etc.)
Marketing and advertisement
Tech platform cost
R&D cost
Raw Material (solar panels, batteries and wires) cost
Complete installation of solar power system
Maintenance and repairing

10. Brand registration
For registration forms (TM1,
TM2, TM3) are collected from
IPO (intellectual property
organization).
Investment: Equipment and
furniture (20%) Warehouse and
Office (20%)
Unique Selling Proposition
Providing online free
consultancy with proper
guidance with just few clicks
1 year free maintenance and a
free visit after three months for
first year
Provision of new inverter to my
customer which can reverse the
electricity

11. Resource Management Plan
Capital and investment arranged: The capital investment from my side is 2.5 million rupees
and I will get financing of 1 million rupees from banks and investors
Liquid cash for operations
15% Office and warehouse
20%
Employee training
5%
Product promotion
10%
Equipment
20%
Research and development
10%
Labor
20%

12. Product marketing
Proper education will be provided to the
potential customers.
Cookies of the customers who’ve visited
the website and later pop up ads will be
sent to their web screen.
Determine distribution channel
The distribution will be done according to
the number of orders we’ll receive.
Technicians will be sent who shall install
the complete setup with providing proper
guidance.
––--––
Arrange Resources
Solar panels and batteries shall be
imported from Trina Solar China and other
materials from local market
Do research and development
10% will be used in Research and
development. R&D will be done in order to
reduce cost, increase efficiency, and
coming up with a new and better
technology in near future.