The document discusses plans to achieve double digit growth in Andhra Pradesh's primary sector through various interventions. It notes that the primary sector contributes over Rs. 1.6 trillion to the state's economy and aims to achieve an 18% growth rate. A two-pronged strategy is proposed involving scaling up existing technologies and piloting innovations. Key areas of focus include increasing crop yields through soil health management, mechanization, digital agriculture, and developing public-private partnerships. Pilot sites have been established in various districts to test and demonstrate new practices. The goal is to boost productivity and farmer incomes across agriculture, horticulture, livestock, and fisheries.

1. Transforming Agriculture
26 June 2015
Andhra Pradesh
1
Primary Sector Mission
Suhas P Wani and Team
ICRISAT Development Center

2. Why Double Digit Inclusive Growth?
in Crores in Crores
169552
Primary Sector 143498
50490
Agriculture 44565
42686
Horticulture 35417
44241
Livestock 36798
25834
Fisheries 21325
18% Growth rate
13.3%
20.5%
20%
21.1% 2

3. How We will Achieve Double Digit
Growth
Two Prong Strategy
Scaling-up with low hanging
fruits technologies
Innovation at pilot sites to
sustain growth
Converge Consortium Collective
Action
Capacity
Building
Synergy Partnerships Farmers
Producers
Organizations
Skill
development
Efficiency
(Production)
Value
addition
Profits Employment
3

4. What We will Need to Do to Achieve
Double Digit Growth
Innovate
Technologies
Institutions
Partnerships
Policies
Converge
Schemes
Resources
Departments
Communicate
Efficiency
ICT
Value Addition
Science-led Interventions
Market Linkages
4

5. Major Growth Engine
5
Primary Sector Development
169552 Crores
18% Growth rate
143498 Crores

6. 6
Consortium Approach
 Workplans preparation
 Technical backstopping
 Innovations
 Monitoring indicators
 Enabling PPPs

7. Strategy
 Convergence
 Consortium
 Campaigns for awareness building
 Effective delivery systems
 Value chains and market linkages
 Enabling policies and institutions
 Effective monitoring
Scaling- up with low hanging fruits and
Innovations in Pilot sites

8. 8
Networking and Team Building
 Number of workshops with stakeholders
 Public private partnerships
 State level planning
 District level planning
 Discussions with
 Line departments
 State universities
 Planning department

9. 9
Awareness Building a Must for Successful
Implementation
 Number of workshops with line departments
 Workshop with 200 Officers from 13 districts
 Internalized the APPSM strategy targets and
prepared mandal-wise work plans
 Need to build campaign with farmers

10. Drought Proofing and Crop
Diversification
11
 2000 bore wells to supplement water
needs
 Micro irrigation for intensification and
extensification
 Rainwater conservation and its efficient
use

11. 12
Digital Agriculture
 Data capturing and archiving
 Analysis and decision making
 Planning various interventions
 Knowledge delivery systems
 Monitoring and evaluation thru
Dashboard
 Farmer to farmer videos

12. Energy to Drive Agril. Growth :
Mechanisation
13
Current Rice
Yields
3.4 t ha-1
Achievable
yield 6.5 t ha-1
 Custom hiring centers
 PPP- business model eg.
Mahindra & Mahindra is ready
to establish 15 machinery
hiring centers in 13 districts
 Sumitomo & Kubota is
proposing to establish rice
planting and harvesting
machine centers in three
districts (EG, WG and Krishna)

13. Soil Health Mapping for Nutrient Deficiencies
 Soil sample collection and analyses by DoA
is in progress.
 Soil carbon augumentation
 Incentivised micronutrient supply based on
soil mapping along with targeted awareness
building will increase crop productivity by 10
per cent on 30.6 lakh ha
 Awareness building through direct
campaigning is urgently needed
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14. 15
Skill Development: Capacity Development
 Pilot sites as sites of learning
 Seeing is believing
 Hands on training (Master trainers and
Lead farmers)
 Skill development specialized agencies
 Mechanization
 ICT-enabled extension
 Village seed banks
 Microenterpreunership

15. Agriculture: Growth Engines
16
 Micronutrients
 Rice 3.4 t ha-1
 Maize 3.7 t ha-1
 Village Seed Enterprises
94 Crores
950 Crores
6.5 t ha-1
6.5 t ha-1

16. Widespread deficiencies of Micronutrients
Deficiencies of zinc (Zn), boron (B), sulphur (S) along with low levels of
soil organic C (indicating low nitrogen also), and phosphorus (P)
District Mandal No of samples
% deficient fields
Sulphur Zinc Boron Iron Copper Manganese
Chittoor Chittoor 63 51 41 22 0 0 0
Gudipala 93 38 31 33 0 1 0
Irala 80 85 46 34 1 4 0
Penumur 107 33 35 17 1 2 2
Puthalapattu 102 72 31 50 2 4 0
Bangarupalem 34 65 9 62 0 3 0
Yadamarri 19 79 20 68 0 0 0
Total 498 56 34 35 1 2 0
Prakasam Bestavaripet 38 37 58 8 0 0 0
Padda Araveedu 15 33 71 0 7 0 0
Thripuranthakam 30 20 70 0 10 0 0
Kandukur 35 11 60 3 0 6 9
Lingasamudram 14 71 93 36 0 0 0
Singarayakonda 12 8 25 0 0 0 0
Zarugumalli 30 53 83 53 0 0 0
V.V.Palem 30 27 80 3 0 0 0
Gudluru 15 20 53 0 0 0 0
Total 219 31 67 12 2 1 1
Micronutrients deficiencies in samples collected by DoA during 2015

17. Macro Benefits with Micronutrients
 17 Lakh ha targeted area with yield enhancement by
10% would generate 950 crores additional produce.
 Incentive cost would be ~94 crores.
 District wise targets worked out.
*Miscellaneous costs include incentives to lead farmers as facilitators and training of farmers/stakeholders; 50%
micro- & secondary nutrients costs to be borne by farmers)
Soil test-based fertilizer management and micronutrient during 2015-16: costs & benefits
Area targeted Costs (crores) Addition in value
(L ha) Micro- nutrients Miscellaneous* Total (crore)
Benefits with direct application of nutrients
17 173 7 180 735
Residual benefits in rabi season
5 - 215
Total 173 7 180 950
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18. 19
Horticulture: Growth Engines
 Chillies
 Banana
 Vegetables
 Polyhouses
 Coconut
 Oilpalm
 MI
 Fertigation

19. Fertigation – Efficient Resource Use
for Higher Productivity
About 5.5 L ha implemented under micro-irrigation till 2013-14 has large
scope to improve productivity thru best water practices & fertigation
Area targeted
(L ha)
Costs (Crore Rs.)
Addition in
value
Micro-
nutrients
Miscellaneous* Total (Crore Rs.)
2.97 44 3 47 1300
*Costs on training of farmers/stakeholders, publicity etc.
 2.97 L ha targeted area with yield enhancement by
10% would generate 1300 crores additional produce
 Incentive cost would be ~25 crores.
 District wise targets worked out.
Fertigation during 2015-16: costs & benefits
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20. 21
Livestock: Growth Engines
 Fodder policy
 Sexed semen
 Better management
 productivity enhancement
 Awareness & capacity building measures
 Credit & infrastructure

21. 22
22
Fisheries: Growth Engines
 Cage culture in reservoirs
 Better tank, rivers, lake management
 Improved aquaculture management

22. District Mandals Villages
Pilot Site Area (ha)
Agriculture Horticulture Fisheries Total
Ananthapur 2 13 7472 1127 0 8599
Chittoor 2 18 5968 4417 0 10385
E Godavari 5 77 4371 4791 2163 11325
Guntur 4 18 8226 4761 217 13204
Kadapa 4 14 11000 900 3 11903
Krishna 7 46 9627 350 2000 11977
Kurnool 2 10 9090 337 0 9427
Nellore 3 10 9854 1926 367 12147
Prakasam 8 37 5000 2000 3898 10898
Srikakulam 3 44 6337 3577 154 10068
V.patnam 3 23 7361 3155 360 10876
V.nagaram 2 23 6910 1584 451 8945
W Godavari 2 12 8558 4245 1022 13825
Total 47 356 95226 36521 10481 142228
Andhra Pradesh Primary Sector
Pilot Site Mandals

23. Widespread Deficiencies
of Micronutrients
Deficiencies of zinc (Zn), boron (B), sulphur (S) along with low levels of
soil organic C (indicating low nitrogen also), anD phosphorus (P)
Soil fertility status in selected pilot sites in Andhra Pradesh during 2015
District Mandal No of Org C* P K Ca Mg S Zn B Fe Cu Mn
Guntur Sattenapalli 96 39 3 0 0 0 8 33 2 4 0 0
Anantapur Penukonda 117 91 62 21 34 3 82 93 81 15 33 0
Chittoor Santipuram 295 61 17 20 23 1 50 29 51 2 4 2
Kurnool Devanakonda 241 94 9 4 54 2 70 84 64 2 24 0
W Godavari Kamavarau Kota 154 90 19 14 79 28 71 58 57 1 5 1
Krishna Ghantasala 65 11 0 0 0 0 0 6 0 0 0 0
Grand Total 1389 70 23 12 31 4 53 53 47 3 9 1
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24. Key Interventions at Pilot Sites
Sr No Activity Output Indicators
1 Climate analysis and awareness  Climate databases and variability for all pilot mandals
 Climate wall writings and capacity building activities
 Maps showing potential production zones
2 Socio-economic and agricultural characterization  Baseline report
 Household survey
3 Wastewater reuse system establishment in pilot area  Quantity of wastewater treated and reuse
 Area irrigated using treated wastewater
 Production from wastewater irrigated field
4 Soil health cards  Soil sample collected and analysed
 Soil health card distributed
5 Enhancing Soil Fertility  No. farmers, area, and quantity of input application
 Number of composting units and production
 Yield data
6 Enhancing crop Production: Introduction of new
productive crops cultivars
 Area coverage (crop-cultivar wise for agri and hort)
 Increase in productivity
 Increase in Production
 Percentage of seed replacement
 Commodity based FPOs
7 Sustainable crop intensification through cultivating
post-rainy fallow areas
8 Livestock and feed/fodder production enhancement  Increased production in fodder
 Fortification of fodder
 Fodder banks
 Improvement in indigenous cattle
 Enhanced milk, meat, and eggs production
 Milk and fodder based FPOs

25. Key Interventions at Pilot Sites (Contd..)
Sr No Activity Output Indicators
9 Improved production of inland fish  Increased production of inland fish
 Fisheries FPOs
10 Enhanced Rainwater harvesting  Number of rainwater harvesting structure
 Water storage capacity developed
11 Enhancing water use efficiency  Area coverage
 Increase in productivity
 Quantity of water saved
12 Integrated pest management  Area coverage
 Reduction in cost on pesticide use
 Increase in productivity
13 ICT for Effective Delivery System  Farmer to farmer videos
 Number of Green SIM cards (Krishi Vani)
 Use of Green Phablets (Krishi Gyan Sagar)
14 Capacity building of stakeholders  Number of training/workshop organized
 State level
 Sectorial level
 Pilot site level
 Communication materials produced
 Awareness campaigns

26. Public Private Partnerships
 Mechanization
– Sumitomo & Kubota
– Mahindra & Mahindra
 Seeds
– Nuziveedu Seeds
– Hi-tech Seeds
 Irrigation
– Jain Irrigation
 FPOs
– NABARD
– BASIX
– Vruti
 Fodder Production
– Healthy Farms
– NDDB
– BAIF

27. ICRISAT is a member of the CGIAR Consortium
Thank you
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