Primary research evaluation

1. Primary Research
Reflections
Name: Alex Westbrook
Candidate Number: 3152
Center Name: St. Andrew’s Catholic School
Center Number: 64135

2. Survey Monkey Results
The age group of this survey is perhaps not particularly useful towards my
survey as the results are purely based off of who completed my survey. That
being said it does fit my target audience as they are between the age of 16-
35 as the Hip-Hop genre was very popular in the 80s and 90s and so those
who were 16 back then would now fit into an older demographic.

3. As you can see 90% of the people who answer the survey are male. This
coincides with the later question ‘Would you consider purchasing a
subscription to a monthly magazine?’ in which 90% of males said that
they would at least possibly consider purchasing a monthly subscription
to a magazine, therefore meaning that my magazine should be
predominantly targeted at a male audience whilst still being appealing to
females.
Survey Monkey Results

4. Survey Monkey Results
My survey result for the question ‘How much money would you
happily spend on a magazine?’ highlights that the majority of people
(56%) would not spend any more than three pounds on a magazine
and therefore my magazine should not be priced higher than three
pounds.

5. Survey Monkey Results
This information is rather irrelevant towards my research as it is purely
based on the individuals that responded to the survey. My primary target
audience is african-american males yet as previously specified it is in no way
specific to this audience, as there are many other ethnic influences within
the Hip-Hop genre.

6. Survey Monkey Results
These results, to little surprise, revealed that the participants of my survey believed
the main image to be the most important feature of a Hip-Hop magazine cover. This
is due to the fact that with Hip-Hop music, as with the vast majority of music, the
artists tend to be the most influential factor of the genre and therefore it is obvious
that the reader is immediately drawn to the main image as it is of a Hip-Hop artist
which exhibits Richard Dyer’s ‘star appeal’ in that on the front cover the largest
feature is often the main image and this image is of a poplar artist which attracts
Hip-Hop fans.

7. Survey Monkey Results
These results as to the celebrities
which my participants ‘would like to
see in a Hip-Hop magazine’ highlight
that there is a wide variety of artists
which they wish to feature in a Hip-
Hop magazine which reveals that
there is much diversity within the
Hip-Hop genre with regards to the
fans as there is an array of different
artists with different takes on the
Hip-Hop genre and from this the
diversity occurs within the genre as
the fans are attracted by a number
of artists. The effects on my
magazine which this will have is that
in order to attract the largest
possible audience I must ensure that
the magazine features a multitude of
Hip-Hop artists. The preferred artist
amongst participants of survey
appears to be ‘Asap Rocky’ which
indicates that I should feature this
artist in my magazine as doing so
could result in an increased
popularity in my magazine.

8. Survey Monkey Results
This question of color scheme that
the participants in the survey would
‘like to see in the magazine’
highlights that the most popular
color scheme is red and black.
Although this may not be my
selected color scheme it is rather
helpful towards discovering popular
colors amongst possible consumers
of my magazine. With respect to the
contribution which this will have
towards my magazine, even
supposing that I do not use this color
scheme in my magazine, it is rather
useful as I may still incorporate these
colors into my magazine, whether or
not they are prominent throughout
my magazine or not. All of this
considered, my chosen color scheme
(being black, purple and white) still
proved a popular option within my
participants as 33% of them showed
preference of my chosen color
scheme in comparison to 44%.

9. Questionnaire Results

10. Questionnaire Results
How old are you?
14 or younger
15-19
As previously mentioned this question regarsing the age of the participant does not
serve much use towards my research as the results which I have gathered are based
solely on those who have completed my questionnaire. Although what I previously
stated remains true, the results do support my primary target audience as they are
between the age of 16-35.

11. Questionnaire Results
Most important feature of a Hip-Hop
magazine
Main Image
Masthead
The results from the questionnaire concerning the aspect of the magazine which the participants
saw to be the most important within a music magazine revealed that , as I expected, the most
important feature (according to these results) is the main image. This is a result of the influence
which Hip-Hop artists have on Hip-Hop music, culture and their fans. With a music magazine
front cover the most noticeable feature is always the main image and therefore those who see
the magazine shall almost instantly be drawn towards the main image and if they are Hip-Hop
fans they may recognise the artist in the main image and so perhaps be convinced to
purchase/read the magazine.

12. Questionnaire Results
Ethnicity
White/Caucasian Black or African American
This information is rather irrelevant towards my research as it is purely
based on the individuals that responded to the survey. My primary target
audience is african-american males yet as previously specified it is in no way
specific to this audience, as there are many other ethnic influences within
the Hip-Hop genre.

13. Questionnaire ResultsArtists
Drake Kanye West Eminem 50 Cent
This question taken from my questionnaire showed varied results from the same question in
my survey. My survey indicated that ‘Travis Scott’ was the most popular artist, yet that being
said there was a much broader range of choices and therefore the results were more
widespread than those of my questionnaire which indicated that ‘Kanye West’ was the most
popular artist yet this is possibly due to the fact that ‘Travis Scott’ was not included in my
questionnaire as if he were to be included as an option then perhaps he would’ve been the
most popular option. As a result of ‘Kanye West’ being the most popular artist within the
questionnaire, and having a 22% vote in my survey, it seems that he should be included in my
magazine as he has proved popular and so could increase the popularity of the magazine.

14. Colour Scheme
Blue and White Black and Yellow Black , Purple and White
Questionnaire Results
This question of color scheme that the participants in the survey would ‘like to see in the magazine’ highlights that
the most popular color scheme are both Black, Purple and White and also Blue and White. Although one of these
may not be my selected color scheme it is rather helpful towards discovering popular colors amongst possible
consumers of my magazine. With respect to the contribution which this will have towards my magazine, even
supposing that I do not use this color scheme in my magazine, it is rather useful as I may still incorporate these
colors into my magazine, whether or not they are prominent throughout my magazine or not. All of this considered,
my chosen color scheme (being black, purple and white) still proved equally as popular.

15. Questionnaire Results
Would you consider purchasing a
subscribtion to a monthly magazine?
No
Possibly
Absolutely
From this question ,regarding whether participants would consider purchasing a
subscription to a monthly magazine, I was able to gather that that least 60% of
participants would at leas posssibly consider purchasing a subscription to a monthly
magazine. These results highlight that the majority of people are likely to consider
purchasing a magazine subscription on the basis that they come across which appeals to
them and therefore I can infer that in order to ensure that the public would consider
purchasing my magazine I must first provide an interesting and appealing magazine.