Based on a questionnaire completed by 10 people interested in drama films, the primary target audience for a film trailer are males aged 19-22 from middle-class backgrounds who identify as extroverts. These individuals mainly look for good use of special effects and props in film trailers. Conducting this research revealed that the film trailer should include exciting scenes, different locations, and props to appeal to this target audience and achieve the best reaction.

1. Primary Audience
Research
FABIO CHIARIZIA

2. Questionnaire

3. Results

4. How Old Are You?
1
3
6
0
How Old Are You?
11 to 14 15 to 18 19-22 23+

5. What Class Would You Put Yourself In?
2
6
2
Class
Working Middle Upper

6. What Do You Look For In A Film Trailer?
2
3
1
4
0
Trailer Preferences
Eye Catching Events (Action) Good Storyline Good Editing Good Sound Use Of Props /Special FX Other

7. What Is Your Gender?
6
4
Gender
Male Female

8. Would You Consider Yourself An Introvert
or Extrovert?
2
8
Personality Type
Introvert Extrovert

9. Conclusion & Analysis
Upon analysis of the data collected from asking 10 individuals, with a common interest in Drama
films, to fill out my questionnaire, I have learned that my target audience are; Males aged 19-22
(possibly due to an increased amount of violence and exciting scenes in films with higher aged
ratings) belonging to the Middle Class (more disposable income to spend watching films). They
have Extroverted personality types (potentially due to the exciting scenes in Drama Films) and
mainly look for Good Use Of Special FX And Props (this again adds to the entertainment factor
in dramatic/action films) in film trailers.

10. How Will This Impact My Film?
By conducting this Primary Audience Research, I have gained a good idea of what kind of
features I should include in my film trailer in order to make it appealing to my target audience. I
will aim to include a range of props and different locations, along with interesting and exciting
scenes in order to give my target audience the thrill they look for in film trailers. I am hoping
that by doing this I will achieve the best possible reaction from my target audience.