Film trailers are short advertisements for upcoming movies, shown on websites like YouTube, television, and in theaters, that use clips and footage from the actual film to promote it and attract attention from the intended target audience, usually releasing 5-7 months before a movie's premiere. Trailers highlight entertaining and attractive segments of a film to tease viewers and allow them to identify the genre. They are designed specifically for different target audiences, using visuals and music that will appeal most to groups like children, thrill-seekers, or female viewers.

1. What are Film Trailers and
who are they for?
Fabio Chiarizia

2. WHAT?
What are film trailers?
 - Film trailers are advertisements for feature films due to be released in the near future. These are
displayed through different means of media.
Why are they made?
 - Film trailers are made to promote the film prior to release. This is to ensure that the general public
are aware of the films release, attracting them to purchase viewing tickets.
How do they work?
 - Trailers are made of small parts of the full film, usually extremely attractive and entertaining
segments, condensed down into a short clip, which is then used to tease the target audience.
Who are they for?
 - Film trailers are made for the purpose of attracting the attention of the target audience, which I why
it is easy to identify a films genre by its trailer.
Where do we see them?
 Film trailers are often seen on the internet through social media and websites such as YouTube, as well
as on television. They are even seen before the start of films at the cinema, during the commercials.
When are they released?
 On average, film trailers are released between 5-7 months before the release of a film. However, some
trailers can be seen up to year prior!

3. WHO?
Trailer Target Audience Features Appealing To
Target Audience
Cloudy with a chance of
meatballs
Children 5-11 years old Bright colours, funny
looking characters,
playful music and a
childish, humorous
storyline.
SAW Adults / Thrill Seekers Dark and gothic scenes
with extreme props such
as weapons. Gruesome
story made of
tension/adrenaline
fuelled scenes.
Me before you Females aged 16+ Romance, strong bonds
between characters and
scenes which manipulate
the audiences emotions.