The document outlines 7 things that Chris Lema has repeatedly said about value-based pricing. These include: pricing should increase over time as your experience and value grow; pricing should reflect your experience in saving clients money; pricing should frame you as an accelerator that delivers results quickly; only propose pricing after fully understanding a client's motivations; never propose a single price option without alternatives; maintain a proven track record to justify higher rates; and qualify clients to ensure a good fit that delivers great results.

1. CHRIS LEMA
@CHRISLEMA
YOU CAN QUOTE ME
7 THINGS I’VE SAID
REPEATEDLY ABOUT
VALUE-BASED PRICING

2. CHRIS LEMA
@CHRISLEMA
You will become more
valuable over time.
Your pricing should
increase over time.

3. CHRIS LEMA
@CHRISLEMA
Your experience is
saving clients money.
Your pricing should
reflect that reality.

4. CHRIS LEMA
@CHRISLEMA
People want results &
they want them now!
Your pricing should frame
you as an accelerator.

5. CHRIS LEMA
@CHRISLEMA
Only put a price in front
of a client when you
fully understand what
is motivating them.

6. CHRIS LEMA
@CHRISLEMA
Never put only a single
option / price in front
of your prospect.

7. CHRIS LEMA
@CHRISLEMA
Keep a history of your
proven track record.
It goes a long way to
justifying your rates.

8. CHRIS LEMA
@CHRISLEMA
Qualify your clients.
Be as selective as your
clients are. A good fit
delivers great results.

9. CHRIS LEMA
@CHRISLEMA
a problem well-defined
is a problem half-solved
John Dewey

10. CHRIS LEMA
@CHRISLEMA
CHRIS LEMA
CTO & CHIEF STRATEGIST, CROWD FAVORITE
@chrislema | http://chrislema.com