This is the Genesis (framework) Camp talk slides I'll use to talk about closing - specifically when using and leveraging StudioPress' framework for WordPress projects.

1. Coffee is for Closers
A Genesis Camp Presentation

2. Specifically, is there something
about the Genesis Framework that
allows us to close more deals, and
to close them faster?
The answer is yes.

3. Can I tell you a story?

4. Why did this work?
The client was in a rush.
There was an impending deadline.
A lot of time had been wasted already.
They needed a miracle.
I had the knowledge & access to their miracle.

5. A framework, reusable libraries, or code
generator that provides a solution for
speeding up development does two
things at once - it makes development a
commodity and creates a new
opportunity to differentiate on something
other than code.

6. The Expected Way
Plan Construct Test
The Miracle
Plan Construct Test

7. Differentiating Yourself
Plan Construct TestListen
You are not competing with other Genesis developers. You are competing
with inexpensive developers who do the same things over and over in an
undifferentiated way without paying attention to the nuances. You’re
competing with robots who don’t understand exceptions.

8. The
Problem
Space
The
Solution
Space

9. Want to close more deals?
Marinate in the
Problem Space.

10. Ready for another story?

11. Why did this work?
The client was in a rush.
There was an impending deadline.
A lot of time had been wasted already.
They needed a miracle.
I had the knowledge & access to their miracle.

12. Here’s another story?

13. Why did this work?
The client was in a rush.
There was an impending deadline.
A lot of time had been wasted already.
They needed a miracle.
I had the knowledge & access to their miracle.

14. Are you catching the theme?
You Genesis
miracles.

15. CLOSE
EDUCATE
PREPARE
How much do you know about
your prospect’s business?
Can you predict their future? If so,
how can you help them anticipate
the challenges they’ll face?
Can you help them understand, in
business terms why you use the
tools you use?
Can you help them see a future
they may have thought was
impossible?
Can you stop selling features,
stop selling benefits and start
selling destinations?

16. Last story. I Promise.

17. Why did this work?
The client was in a rush.
There was an impending deadline.
A lot of time had been wasted already.
Their selection of a theme was going to cause
them delays and all sorts of problems.
Genesis was the miracle they were looking for.

18. Chris Lema
CTO, Crowd Favorite
chrislema.com
@chrislema