The document contains marketing advice and case studies highlighting how websites have increased their revenue through various strategies. These strategies include leveraging exit intent for email signups, integrating sites with online stores, using email automation to repeatedly follow up with leads, and utilizing affiliate links instead of URL shorteners to monetize traffic. The overall message is the importance of ongoing learning and communication to continue improving online businesses.

1. SAVE YOURSELF
$135,549.73
A MILLION DOLLARS
WHEN YOU BUILD
YOUR NEXT SITE

2. IN THE US, OVER
97% OF FEDERAL
CASES ARE
RESOLVED VIA
PLEA BARGAINS.

3. THE FIVE STORIES
I’M GOING TO TELL
YOU HAVE ONE
THING IN COMMON:
INFORMATION
ASYMMETRY

4. LEVERAGE
EXIT INTENT
FOR EMAIL
SIGNUPS.

5. $480,000
ONE SITE
INCREASED THEIR
EMAIL SIGNUPS BY
469% USING
OPTIN MONSTER
$480,000

6. INTEGRATE
YOUR SITE
WITH YOUR
STORE.

7. $324,000
ONE SITE LOST
60% OF ITS TRAFFIC
AT A SINGLE CLICK
& STILL MADE
$18,000/MONTHLY.
$804,000

8. DON’T IGNORE
INDIRECT
& OFF-LINE
REVENUE

9. $102,000
ONE SITE’S
BLOG DRIVES
A COACHING
BUSINESS ON
4 HOURS/WEEK
$906,000

10. USE EMAIL
AUTOMATION
TO “ASK”
MANY TIMES

11. $78,000
A RECENT PRODUCT
LAUNCH ONLY MADE
22% OF ITS REVENUE
FROM THE FIRST
EMAIL PITCH.
$984,000

12. USE AFFILIATE
LINKS FOR
AMAZON.
NOT BITLY.

13. $50,000
ONE SITE WITH
OVER 50,000
OUTBOUND CLICKS
TO AMAZON, LOST
MONEY USING BITLY
$1,034,000

14. THE BIG
TAKEAWAY
IS THIS:
KEEP TALKING
KEEP LEARNING

15. CHRIS LEMA
CROWD FAVORITE
CHRISLEMA.COM
@chrislema