My second WordCamp Miami talk - on business models.

1. CHRISLEMA
BUSINESS
MODELS

2. CHRISLEMA
Click & Mortar (Best Buy) Direct (Kirby Vacuums)
Freemium (DropBox) Low Cost Leader (Ikea)
Auction (eBay) System Integrator (IBM)
Network Effect (Twitter) Razors & Blades (Gillette)
Multi-Level (Avon) Subscription (Comcast)
We experience all kinds of
business models

3. CHRISLEMA
What is a business model?
It’s how you make money.
(or plan to)
OFFER
($$)
CLIENT YOU

4. CHRISLEMA
A model makes
assumptions about the
market
CLIENT
High-End Market
Mid-Market
Low-End Market

5. CHRISLEMA
A model makes
assumptions about the
offer
TRADE
SERVICEPRODUCT

6. CHRISLEMA
A model makes
assumptions about
you
YOU
• Your skills
• Your team
• Your finances

7. CHRISLEMA
FIVE
TRUTHS

8. CHRISLEMA
MOST PEOPLE
PREFER DOING
TO PLANNING

9. CHRISLEMA
MOST PEOPLE
DO TOO LITTLE
RESEARCH

10. CHRISLEMA
MOST PEOPLE
GET ANCHORED
TOO EASILY

11. CHRISLEMA
MOST PEOPLE
JUST COPY
OTHERS

12. CHRISLEMA
YOU DON’T
HAVE TO BE
MOST PEOPLE

13. CHRISLEMA
PARTS OF
THE MODEL

14. CHRISLEMA
ModelCustomer
Segment
Offer &
Price
Distribution
Costs
Staffing

15. CHRISLEMA
CHANGE ANY
PART OF THESE
DYNAMICS &YOU
MAYHAVE A
NEW MODEL

16. CHRISLEMA
SCORE
EVERY
MODEL

17. CHRISLEMA
TRADE
SERVICEPRODUCT
MARKETPLACE BROKERAGE
ECOSYSTEM
SUBSCRIPTION http://smarterstartup.org/

18. CHRISLEMA
eCommerce Plugin
eCommerce SaaS
eComm Sites
eComm Market
AN EXAMPLE

19. CHRISLEMA
CUSTOMER
• Unmet need?
• Untapped segment?
• Can you reach them?

20. CHRISLEMA
eCommerce Plugin
eCommerce SaaS
eComm Sites
eComm Market
6
8
8
1
AN EXAMPLE

21. CHRISLEMA
COMPETITION
• Already commoditized?
• Any barriers to entry?
• Can you differentiate?

22. CHRISLEMA
eCommerce Plugin
eCommerce SaaS
eComm Sites
eComm Market
6
8
8
1
5
3
8
2
AN EXAMPLE

23. CHRISLEMA
TIMING
• Validated market?
• Any new innovations?
• Race to zero?

24. CHRISLEMA
eCommerce Plugin
eCommerce SaaS
eComm Sites
eComm Market
6
8
8
1
5
3
8
2
7
9
8
2
AN EXAMPLE

25. CHRISLEMA
TEAM
• Subject matter experts?
• Core competency?
• Supplier relationships?

26. CHRISLEMA
eCommerce Plugin
eCommerce SaaS
eComm Sites
eComm Market
6
8
8
1
5
3
8
2
7
9
8
2
7
4
8
1
AN EXAMPLE

27. CHRISLEMA
FINANCE
• Any upfront costs?
• How much capital float?
• Any economies of scale?

28. CHRISLEMA
eCommerce Plugin
eCommerce SaaS
eComm Sites
eComm Market
6
8
8
1
5
3
8
2
7
9
8
2
7
4
8
1
6
5
4
2
AN EXAMPLE

29. CHRISLEMA
eCommerce Plugin
eCommerce SaaS
eComm Sites
eComm Market
6
8
8
1
5
3
8
2
7
9
8
2
7
4
8
1
6
5
4
2
AN EXAMPLE

30. CHRISLEMA
YOUR SCORING
IS UNIQUE TO
HOWYOU SEE THE
WORLD ANDYOUR
OWN STRENGTHS

31. CHRISLEMA
YOUR SCORING IS
STILLFILLED WITH
ASSUMPTIONS THAT
NEED TO BE TESTED

32. CHRISLEMA
RESOURCES
• The Smarter Startup
• Business Model Canvas
• Clarity.fm

33. CHRISLEMA
CHRIS LEMA
CROWD FAVORITE
CHRISLEMA.COM
@CHRISLEMA