SlideShare a Scribd company logo
1 of 113
Hannah Kramer
@success4hannah
masterattractionmarketing.net
Attraction Marketing
Have you ever asked
yourself…
Why aren’t more
people interested?
Why aren’t they
buying from me?
Why don’t my customers
tell their friends?
Lisa & Hamish Macqueen
Cleancorp
Meet the Macqueens
The Macqueens were
broke. They started
a business and needed
to grow sales
They used Attraction
Marketing to attract,
sell and wow
Lisa & Hamish Macqueen
Cleancorp
They increased revenue
more than 54%
Lisa & Hamish Macqueen
Cleancorp
They reached No 1 in
Google for their
targeted keyword
Lisa & Hamish Macqueen
Cleancorp
They created
multiple campaigns
Lisa & Hamish Macqueen
Cleancorp
And they got 30% of their
new customers through
referrals Lisa & Hamish Macqueen
Cleancorp
Tools + Process =
Success
Creating a sales and marketing
strategy for your small business
can be daunting
Our Attraction Marketing model
provides a simple framework you can use
to attract customers, grow sales
and deliver a wowing
customer experience
The beauty of Attraction Marketing is the
simplicity of the framework, which can be
applied to any small business regardless of
industry or business model
When put into action, Attraction
Marketing will help you grow sales AND
give you more time to focus on
the things you love
Attracting customers starts with focus
because, let’s face it, most consumers
aren’t actively looking
for your company.
More often than not they’re looking
for a solution that satisfies a particular
need they have and will discover you
either by accident or because you have
a great Attract strategy in place.
Getting noticed in this noisy world is
critical for the success of your
business, but it’s not always easy to
get the word out. The best way to get
noticed is to start with a narrow focus
Define your ideal target by researching
their demographics, attitudes,
behaviors, motivations and favorite
places to hang out, both online and in
person. Then, start engaging with them
in a helpful way, but be sure to have a
way to follow up with them before
they leave.
Attract is comprised of three key stages
If you sell to EVERYONE
you sell to NO ONE
We all think “everyone’s going to
want my product!”. So, we try to
sell to everyone. But, that mindset
ends up costing you a ton of
money and provides little return.
• It’s too expensive to market to the whole world.
• Marketing messages don't resonate with everyone.
• Trying to be everything to everyone doesn’t work.
• Don’t try to sell everyone.
Target
Instead you need to narrow
down your focus and Target
your customers…
If you are clear:
You have more effective
(focused) marketing messages
You can more effectively find
customers of that type
You can design products and
services to meet the needs of
the right customers
You can increase Customer
Satisfaction, and Referrals
Find your customer’s
demographics and
psychographics
Demographics explain
“who” your buyer is, while
psychographics explain
“why” they buy
Now that you know who your TARGET is,
how do you Attract their interest?
In other words
“how do you get noticed”?
“We are the AUTHORITY
in our market. Thousands
of people see the value
in our content, and they
are calling us instead of
us calling them.”
Greg Harrelson
Century 21, Harrelson Group
Content marketing is
an effective way
to build and
demonstrate
authority.
You’re all experts in
your niche, just like
Greg Harrelson.
“We’ve grown our
Facebook page from
300 to more than
14,000 fans. We
CONNECT with our
followers online.”
Lee Richter
Holistic Veterinary Care
Now that you know your TARGET
and you attracted their INTEREST
… How do you collect LEADS?
The web form is the tactic
but without strategy…
it’s just a web form.
You need to go one
step further…
You need to
provide value,
to get value
You want to create
LEAD MAGNETS…
valuable information, insights, tips in
exchange for contact info so you can
follow up
“We have identified
three questions that
allow us to DIVIDE our
leads. This allows us to
spend our time only on
the most qualified and
interested ones.”
Heather Lemere
Salon Success Strategies
Meet Dr. Burleson
Dr. Dustin S. Burleson
Burleson Orthodontics
Dr. Dustin S. Burleson
Burleson Orthodontics
He had Difficulty getting prospects
to sign up for treatment, his
customer lifecycle was too long
Dr. Dustin S. Burleson
Burleson Orthodontics
He says: “List building strategies
have helped us surpass
8,500 contacts
Dr. Dustin S. Burleson
Burleson Orthodontics
“The customer lifecycle is much longer
than we initially anticipated, with
several leads staying in our nurture
sequences for months prior to
scheduling an appointment.”
Dr. Dustin S. Burleson
Burleson Orthodontics
“The leads who have been through
our nurture sequences after we
educated them are also
statistically more likely to say yes
to treatment”
Dr. Dustin S. Burleson
Burleson Orthodontics
Results: His Business Growth from
2009 to 2012 is in the millions,
making him a
multi millionaire
Sell is the second phase in the
Attraction Marketing model
Value plays a vital role in
influencing purchasing decisions
especially for small businesses
that can’t compete on price.
As a small business owner, you
must have a strategy in place that
makes your product or service the
obvious choice when they’re ready
to buy. This is your SELL strategy.
Getting started with your Sell
strategy involves three
unique stages:
Now that you have LEADS
you need to EDUCATE them.
Consumers will only pay attention to
you when they’re motivated to do so,
and the best way to gain their attention
is through interaction and education.
As you build out your content strategy;
consider how your message serves
your target customer’s basic,
psychological or self-fulfillment needs.
Then, build foundational content on
your website, blog, social networks or
other communication platform that
meets those needs.
Building trust is essential
and it takes time
NOT pitching
You’re EDUCATING
Be helpful and the money
will come
Connect with your potential customers by
EDUCATING them on topics they care about
“Our email messaging
is very personal and all
emails are written as if I
were sitting down to
Write an email to an
individual, never a list.”
Nadine Larder
Printer Bees
Now that your leads are EDUCATED
it’s time to provide the OFFER
To determine when to provide an offer
you have to understand your
target customer’s buying process
The best way to do this is to observe
past customers actions and create a
buying process map using past
customer purchase behaviors
Then, match your sales process to
their buying process
If you have a sales team or if you are the
entire sales team you’ll want to optimize
your resources so that you spend your
limited time with consumers
that are qualified.
Lead scoring is a great tactic to use that will
help ensure that you spend your time on
those high converting individuals
Regardless of your tactic, the most optimal
time to make an offer to a consumer is
when they’re evaluating options and before
they finalize recommendations
Offer?
Offer?
Offer?
Awareness Consideration Recommendation Purchase
The process of determining when to provide an
offer is specific to your business
Offer?
Offer?
Offer?
Awareness Consideration Recommendation Purchase
Start by understanding your segmented
customer’s buying process
Offer?
Offer?
Offer?
Awareness Consideration Recommendation Purchase
When in the past have they been most responsive
to an offer? Map this out on a piece of paper
Offer?
Offer?
Offer?
Awareness Consideration Recommendation Purchase
So you can determine the “optimal offer timing”
and then implement, test, evaluate and adjust
A helpful strategy is to use
a lead scoring process to
focus on high converting
prospects
Now that you know a little bit about the OFFER stage,
it’s time to CLOSE the sale
Not just an exchange of money
You’re establishing a relationship
It’s about excellence in delivery,
great communication and
establishing a lasting relationship
“With a small sales team
and hundreds of prospects
to track, AUTOMATION
helps keep any one
prospect from falling
through the cracks.”
Mario Guerrero
Modern Martial Arts
“Educate: News and
exclusive offers via email.
Our business depends on
reaching as many
prospects as possible
and converting them
to members quickly.
Offer: The typical
prospect will make it
through their trial
stage and convert to
membership
in two weeks or less
Close: We have set
procedures for how to guide a
prospect along at each step of
the way. We have phone
scripts aimed at getting
people to come in and try
us out with as little
resistance as possible, as well
as sales scripts that
guide the prospect into
signing a contract. With
hundreds of prospects at each
location, organization is key
Meet Casey Gaham
Casey Graham
The Rocket Company
He was running out of
money, 80K in debt,
desperately seeking
a solution
Casey Graham
The Rocket Company
His solution:
automation that makes
delivery, upsells and
referrals easier Casey Graham
The Rocket Company
His result:
925% increase in revenue
over 3 years Making him
a multi-millionaireCasey Graham
The Rocket Company
He became the 2014
Small Biz Ultimate Marketer
(ICON) winner
Casey Graham
The Rocket Company
In today’s economy, competition is
fierce. This means that you must
differentiate your business from those
of your competitors
If you’re not differentiating your business
based on price, you must differentiate it
based on value. The best way to do this is
by delivering a consistent Wow experience
to your customers each time you interact
with them
Wow is the third phase in the
Attraction Marketing model. Getting
started with a Wow strategy involves
three key stages
•Don’t just deliver. Deliver with WOW
•Go above an beyond to earn your
customer’s loyalty
•This doesn’t have to cost a fortune
How could you wow for $5?
• lottery ticket
• starbucks gift card
• discount coupon
Can you make it personal?
How about a…
Hand written thank you card
Can you make it personal?
How about a… Note about the house
cleaner who cleans their home and
why he’s passionate about cleaning
homes (if you’re in the house cleaning
business)
Can you make it personal?
How about a…
Magnet that features their dog (if
you’re in the pet industry, landscaping
or house cleaning industry)
Can you make it personal?
How about a…
Bonsai tree with a message that you’re
excited to help them grow their business (if
you’re in the professional services industry)
And many more ideas
“With the use of tags,
we never send spammy
emails and only send
emails to those who
may be interested. ”
Laura Roeder
LKR Social Media
Determine how you can help your
target customers and provide a
solution. Your solution can be as
easy as providing tips and resources
related to their inquiry
Here are three ways to tactfully increase your revenue
while continuing to be helpful:
• Cross Sell: Customers aren’t always aware of the
perfect product or service pairings and may be willing to
purchase related items that enhance their experience.
• Upsell: Listen to your customers and try to understand
their needs. They might be willing to pay extra for special
treatment, warranties or monthly programs.
• New products: Remember to help your customers by
identifying things that will enhance their lives by
notifying them of new products or services.
Up-sell
Cross-sell
New
You’ll spend less money marketing
to existing customers than trying to
attract new ones, so that’s why it’s
so important to wow them
from the start.
Deliver more than what you
promised in either quality, quantity
or by recommending something that
satisfies their needs
Leverage your strengths because
that’s what sets you apart from
your competition
Referrals are one of the cheapest
ways to expand your business;
wowing your current customers is
the fastest way to earn referrals
“We PARTNER with other
businesses who help us
spread the word to more
people than just through
our own efforts”
Tom Force
ICE Keytags
Make referrals EASY!
Attraction Marketing Works
YOU’RE NOT ALONE – we’re here to help
Thank You
Thank You for watching
hannah@masterattractionmarketing.net
+1 845 729 7359
http://masterattractionmarketing.net

More Related Content

What's hot

A marketing tune up-oct10-revised
A marketing tune up-oct10-revisedA marketing tune up-oct10-revised
A marketing tune up-oct10-revised
LOGO Dynamics, Inc.
 
Prospecting Tips
Prospecting TipsProspecting Tips
Prospecting Tips
Lee Mark
 
Speaker Magazine June 2016
Speaker Magazine June 2016Speaker Magazine June 2016
Speaker Magazine June 2016
Jeff Korhan
 

What's hot (20)

BJ Mannyst b2b b2c marketing in the new normal.
BJ Mannyst b2b b2c marketing in the new normal.BJ Mannyst b2b b2c marketing in the new normal.
BJ Mannyst b2b b2c marketing in the new normal.
 
Changing The Sales Mindset
Changing The Sales MindsetChanging The Sales Mindset
Changing The Sales Mindset
 
A complete Guide to Network Marketing (MLM) 53 Success Tips
A complete Guide to Network Marketing (MLM) 53 Success Tips A complete Guide to Network Marketing (MLM) 53 Success Tips
A complete Guide to Network Marketing (MLM) 53 Success Tips
 
10 Crucial Tips You Need to Learn to Keep Your Customers Happy
10 Crucial Tips You Need to Learn to Keep Your Customers Happy10 Crucial Tips You Need to Learn to Keep Your Customers Happy
10 Crucial Tips You Need to Learn to Keep Your Customers Happy
 
A Guide to Permission Marketing
A Guide to Permission MarketingA Guide to Permission Marketing
A Guide to Permission Marketing
 
Association of Millwork Distributors Millwork & More Magazine
Association of Millwork Distributors Millwork & More MagazineAssociation of Millwork Distributors Millwork & More Magazine
Association of Millwork Distributors Millwork & More Magazine
 
Brand conversation 052714
Brand conversation 052714Brand conversation 052714
Brand conversation 052714
 
Marketing tips by nino joseph mihilli
Marketing tips by nino joseph mihilliMarketing tips by nino joseph mihilli
Marketing tips by nino joseph mihilli
 
Preparing Successful Sales Quotes
Preparing Successful Sales QuotesPreparing Successful Sales Quotes
Preparing Successful Sales Quotes
 
Man 605 group 7 swap shop
Man 605 group 7 swap shopMan 605 group 7 swap shop
Man 605 group 7 swap shop
 
Success in Sales and Marketing Part 1- BASIS Marketing Training
Success in Sales and Marketing Part 1- BASIS Marketing TrainingSuccess in Sales and Marketing Part 1- BASIS Marketing Training
Success in Sales and Marketing Part 1- BASIS Marketing Training
 
A complete Guide to Network Marketing (MLM) 53 Success Tips
A complete Guide to Network     Marketing (MLM)  53 Success TipsA complete Guide to Network     Marketing (MLM)  53 Success Tips
A complete Guide to Network Marketing (MLM) 53 Success Tips
 
Ari Zelmanow Introduction
Ari Zelmanow IntroductionAri Zelmanow Introduction
Ari Zelmanow Introduction
 
A marketing tune up-oct10-revised
A marketing tune up-oct10-revisedA marketing tune up-oct10-revised
A marketing tune up-oct10-revised
 
Prospecting Tips
Prospecting TipsProspecting Tips
Prospecting Tips
 
Speaker Magazine June 2016
Speaker Magazine June 2016Speaker Magazine June 2016
Speaker Magazine June 2016
 
The Complete Guide to MLM/Network Marketing Recruiting
The Complete Guide to MLM/Network Marketing RecruitingThe Complete Guide to MLM/Network Marketing Recruiting
The Complete Guide to MLM/Network Marketing Recruiting
 
How to write a creative brief
How to write a creative briefHow to write a creative brief
How to write a creative brief
 
Infusionsoft Lifecycle Marketing
Infusionsoft Lifecycle MarketingInfusionsoft Lifecycle Marketing
Infusionsoft Lifecycle Marketing
 
20 successful linkedin messages
20 successful linkedin messages20 successful linkedin messages
20 successful linkedin messages
 

Viewers also liked

Viewers also liked (6)

Socialmediastats121010
Socialmediastats121010Socialmediastats121010
Socialmediastats121010
 
Brand - Audience Engagement: The Social Media Conundrum
Brand - Audience Engagement: The Social Media ConundrumBrand - Audience Engagement: The Social Media Conundrum
Brand - Audience Engagement: The Social Media Conundrum
 
Social Media Works - V3 Integrated Marketing
Social Media Works - V3 Integrated MarketingSocial Media Works - V3 Integrated Marketing
Social Media Works - V3 Integrated Marketing
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 

Similar to How To Attract Clients Like A Magnet

Maximize Your Sales Efforts
Maximize Your Sales EffortsMaximize Your Sales Efforts
Maximize Your Sales Efforts
RGI, Inc.
 
Smart Selling NOW Brochure
Smart Selling NOW BrochureSmart Selling NOW Brochure
Smart Selling NOW Brochure
Sherri Winters
 
Valu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneValu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session one
Michael Bowers
 

Similar to How To Attract Clients Like A Magnet (20)

Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
River Mist1
River Mist1River Mist1
River Mist1
 
Developing a digital marketing strategy to drive business growth - LexisClick
Developing a digital marketing strategy to drive business growth - LexisClickDeveloping a digital marketing strategy to drive business growth - LexisClick
Developing a digital marketing strategy to drive business growth - LexisClick
 
Developing a digital marketing strategy to drive business growth - LexisClick
Developing a digital marketing strategy to drive business growth - LexisClickDeveloping a digital marketing strategy to drive business growth - LexisClick
Developing a digital marketing strategy to drive business growth - LexisClick
 
how to choose your customers
how to choose your customershow to choose your customers
how to choose your customers
 
Dynamic Marketing Consultants Solutions
Dynamic Marketing Consultants Solutions Dynamic Marketing Consultants Solutions
Dynamic Marketing Consultants Solutions
 
Marketing, Sales and Business Development
Marketing, Sales and Business Development Marketing, Sales and Business Development
Marketing, Sales and Business Development
 
Door To Door Marketing
Door To Door MarketingDoor To Door Marketing
Door To Door Marketing
 
Maximize Your Sales Efforts
Maximize Your Sales EffortsMaximize Your Sales Efforts
Maximize Your Sales Efforts
 
Moving from NOW to NEXT in the Marketing of Insights
Moving from NOW to NEXT in the Marketing of Insights Moving from NOW to NEXT in the Marketing of Insights
Moving from NOW to NEXT in the Marketing of Insights
 
Presentation Finals
Presentation FinalsPresentation Finals
Presentation Finals
 
1ketoan.com - Khách hàng Marketing trực tiếp
1ketoan.com - Khách hàng Marketing trực tiếp1ketoan.com - Khách hàng Marketing trực tiếp
1ketoan.com - Khách hàng Marketing trực tiếp
 
Sales Sweet Spot Overview
Sales Sweet Spot OverviewSales Sweet Spot Overview
Sales Sweet Spot Overview
 
30 min guide: Discover the ZEN of B2B marketing
30 min guide: Discover the ZEN of B2B marketing30 min guide: Discover the ZEN of B2B marketing
30 min guide: Discover the ZEN of B2B marketing
 
Marketing One Day workshop for Healthcare Providers
Marketing One Day workshop for Healthcare Providers Marketing One Day workshop for Healthcare Providers
Marketing One Day workshop for Healthcare Providers
 
The Role of Marketing in Public Relations
The Role of Marketing in Public RelationsThe Role of Marketing in Public Relations
The Role of Marketing in Public Relations
 
Smart Selling NOW Brochure
Smart Selling NOW BrochureSmart Selling NOW Brochure
Smart Selling NOW Brochure
 
Door To Door Marketing Agency in Mumba1 (2).pdf
Door To Door Marketing Agency in Mumba1 (2).pdfDoor To Door Marketing Agency in Mumba1 (2).pdf
Door To Door Marketing Agency in Mumba1 (2).pdf
 
Valu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneValu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session one
 
Marketing Matters Session 1
Marketing Matters Session 1Marketing Matters Session 1
Marketing Matters Session 1
 

Recently uploaded

Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
yulianti213969
 
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
prakheeshc
 
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di DepokObat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 

Recently uploaded (20)

First Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLCFirst Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLC
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Chapter 2 Organization Structure of a Treasury
Chapter 2 Organization Structure of a TreasuryChapter 2 Organization Structure of a Treasury
Chapter 2 Organization Structure of a Treasury
 
Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
A BUSINESS PROPOSAL FOR SLAUGHTER HOUSE WASTE MANAGEMENT IN MYSORE MUNICIPAL ...
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Navigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA FirmsNavigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA Firms
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di DepokObat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 

How To Attract Clients Like A Magnet

  • 2. Have you ever asked yourself…
  • 5. Why don’t my customers tell their friends?
  • 6. Lisa & Hamish Macqueen Cleancorp Meet the Macqueens
  • 7. The Macqueens were broke. They started a business and needed to grow sales
  • 8. They used Attraction Marketing to attract, sell and wow Lisa & Hamish Macqueen Cleancorp
  • 9. They increased revenue more than 54% Lisa & Hamish Macqueen Cleancorp
  • 10. They reached No 1 in Google for their targeted keyword Lisa & Hamish Macqueen Cleancorp
  • 11. They created multiple campaigns Lisa & Hamish Macqueen Cleancorp
  • 12. And they got 30% of their new customers through referrals Lisa & Hamish Macqueen Cleancorp
  • 13. Tools + Process = Success
  • 14. Creating a sales and marketing strategy for your small business can be daunting
  • 15. Our Attraction Marketing model provides a simple framework you can use to attract customers, grow sales and deliver a wowing customer experience
  • 16. The beauty of Attraction Marketing is the simplicity of the framework, which can be applied to any small business regardless of industry or business model
  • 17. When put into action, Attraction Marketing will help you grow sales AND give you more time to focus on the things you love
  • 18.
  • 19. Attracting customers starts with focus because, let’s face it, most consumers aren’t actively looking for your company.
  • 20. More often than not they’re looking for a solution that satisfies a particular need they have and will discover you either by accident or because you have a great Attract strategy in place.
  • 21. Getting noticed in this noisy world is critical for the success of your business, but it’s not always easy to get the word out. The best way to get noticed is to start with a narrow focus
  • 22. Define your ideal target by researching their demographics, attitudes, behaviors, motivations and favorite places to hang out, both online and in person. Then, start engaging with them in a helpful way, but be sure to have a way to follow up with them before they leave.
  • 23. Attract is comprised of three key stages
  • 24.
  • 25. If you sell to EVERYONE you sell to NO ONE
  • 26. We all think “everyone’s going to want my product!”. So, we try to sell to everyone. But, that mindset ends up costing you a ton of money and provides little return.
  • 27. • It’s too expensive to market to the whole world. • Marketing messages don't resonate with everyone. • Trying to be everything to everyone doesn’t work. • Don’t try to sell everyone.
  • 29. Instead you need to narrow down your focus and Target your customers…
  • 30. If you are clear: You have more effective (focused) marketing messages
  • 31. You can more effectively find customers of that type
  • 32. You can design products and services to meet the needs of the right customers
  • 33. You can increase Customer Satisfaction, and Referrals
  • 35. Demographics explain “who” your buyer is, while psychographics explain “why” they buy
  • 36. Now that you know who your TARGET is, how do you Attract their interest?
  • 37. In other words “how do you get noticed”?
  • 38. “We are the AUTHORITY in our market. Thousands of people see the value in our content, and they are calling us instead of us calling them.” Greg Harrelson Century 21, Harrelson Group
  • 39. Content marketing is an effective way to build and demonstrate authority. You’re all experts in your niche, just like Greg Harrelson.
  • 40. “We’ve grown our Facebook page from 300 to more than 14,000 fans. We CONNECT with our followers online.” Lee Richter Holistic Veterinary Care
  • 41. Now that you know your TARGET and you attracted their INTEREST … How do you collect LEADS?
  • 42.
  • 43. The web form is the tactic but without strategy… it’s just a web form. You need to go one step further…
  • 44. You need to provide value, to get value
  • 45. You want to create LEAD MAGNETS…
  • 46. valuable information, insights, tips in exchange for contact info so you can follow up
  • 47. “We have identified three questions that allow us to DIVIDE our leads. This allows us to spend our time only on the most qualified and interested ones.” Heather Lemere Salon Success Strategies
  • 48. Meet Dr. Burleson Dr. Dustin S. Burleson Burleson Orthodontics
  • 49. Dr. Dustin S. Burleson Burleson Orthodontics He had Difficulty getting prospects to sign up for treatment, his customer lifecycle was too long
  • 50. Dr. Dustin S. Burleson Burleson Orthodontics He says: “List building strategies have helped us surpass 8,500 contacts
  • 51. Dr. Dustin S. Burleson Burleson Orthodontics “The customer lifecycle is much longer than we initially anticipated, with several leads staying in our nurture sequences for months prior to scheduling an appointment.”
  • 52. Dr. Dustin S. Burleson Burleson Orthodontics “The leads who have been through our nurture sequences after we educated them are also statistically more likely to say yes to treatment”
  • 53. Dr. Dustin S. Burleson Burleson Orthodontics Results: His Business Growth from 2009 to 2012 is in the millions, making him a multi millionaire
  • 54. Sell is the second phase in the Attraction Marketing model
  • 55. Value plays a vital role in influencing purchasing decisions especially for small businesses that can’t compete on price.
  • 56. As a small business owner, you must have a strategy in place that makes your product or service the obvious choice when they’re ready to buy. This is your SELL strategy.
  • 57. Getting started with your Sell strategy involves three unique stages:
  • 58. Now that you have LEADS you need to EDUCATE them.
  • 59. Consumers will only pay attention to you when they’re motivated to do so, and the best way to gain their attention is through interaction and education.
  • 60. As you build out your content strategy; consider how your message serves your target customer’s basic, psychological or self-fulfillment needs.
  • 61. Then, build foundational content on your website, blog, social networks or other communication platform that meets those needs.
  • 62. Building trust is essential and it takes time
  • 63. NOT pitching You’re EDUCATING Be helpful and the money will come
  • 64. Connect with your potential customers by EDUCATING them on topics they care about
  • 65. “Our email messaging is very personal and all emails are written as if I were sitting down to Write an email to an individual, never a list.” Nadine Larder Printer Bees
  • 66. Now that your leads are EDUCATED it’s time to provide the OFFER
  • 67. To determine when to provide an offer you have to understand your target customer’s buying process
  • 68. The best way to do this is to observe past customers actions and create a buying process map using past customer purchase behaviors
  • 69. Then, match your sales process to their buying process
  • 70. If you have a sales team or if you are the entire sales team you’ll want to optimize your resources so that you spend your limited time with consumers that are qualified.
  • 71. Lead scoring is a great tactic to use that will help ensure that you spend your time on those high converting individuals
  • 72. Regardless of your tactic, the most optimal time to make an offer to a consumer is when they’re evaluating options and before they finalize recommendations
  • 73. Offer? Offer? Offer? Awareness Consideration Recommendation Purchase The process of determining when to provide an offer is specific to your business
  • 74. Offer? Offer? Offer? Awareness Consideration Recommendation Purchase Start by understanding your segmented customer’s buying process
  • 75. Offer? Offer? Offer? Awareness Consideration Recommendation Purchase When in the past have they been most responsive to an offer? Map this out on a piece of paper
  • 76. Offer? Offer? Offer? Awareness Consideration Recommendation Purchase So you can determine the “optimal offer timing” and then implement, test, evaluate and adjust
  • 77. A helpful strategy is to use a lead scoring process to focus on high converting prospects
  • 78.
  • 79. Now that you know a little bit about the OFFER stage, it’s time to CLOSE the sale
  • 80. Not just an exchange of money
  • 81. You’re establishing a relationship
  • 82. It’s about excellence in delivery, great communication and establishing a lasting relationship
  • 83. “With a small sales team and hundreds of prospects to track, AUTOMATION helps keep any one prospect from falling through the cracks.” Mario Guerrero Modern Martial Arts
  • 84. “Educate: News and exclusive offers via email. Our business depends on reaching as many prospects as possible and converting them to members quickly.
  • 85. Offer: The typical prospect will make it through their trial stage and convert to membership in two weeks or less
  • 86. Close: We have set procedures for how to guide a prospect along at each step of the way. We have phone scripts aimed at getting people to come in and try us out with as little resistance as possible, as well as sales scripts that guide the prospect into signing a contract. With hundreds of prospects at each location, organization is key
  • 87. Meet Casey Gaham Casey Graham The Rocket Company
  • 88. He was running out of money, 80K in debt, desperately seeking a solution Casey Graham The Rocket Company
  • 89. His solution: automation that makes delivery, upsells and referrals easier Casey Graham The Rocket Company
  • 90. His result: 925% increase in revenue over 3 years Making him a multi-millionaireCasey Graham The Rocket Company
  • 91. He became the 2014 Small Biz Ultimate Marketer (ICON) winner Casey Graham The Rocket Company
  • 92. In today’s economy, competition is fierce. This means that you must differentiate your business from those of your competitors
  • 93. If you’re not differentiating your business based on price, you must differentiate it based on value. The best way to do this is by delivering a consistent Wow experience to your customers each time you interact with them
  • 94. Wow is the third phase in the Attraction Marketing model. Getting started with a Wow strategy involves three key stages
  • 95. •Don’t just deliver. Deliver with WOW •Go above an beyond to earn your customer’s loyalty •This doesn’t have to cost a fortune
  • 96. How could you wow for $5? • lottery ticket • starbucks gift card • discount coupon
  • 97. Can you make it personal? How about a… Hand written thank you card
  • 98. Can you make it personal? How about a… Note about the house cleaner who cleans their home and why he’s passionate about cleaning homes (if you’re in the house cleaning business)
  • 99. Can you make it personal? How about a… Magnet that features their dog (if you’re in the pet industry, landscaping or house cleaning industry)
  • 100. Can you make it personal? How about a… Bonsai tree with a message that you’re excited to help them grow their business (if you’re in the professional services industry) And many more ideas
  • 101. “With the use of tags, we never send spammy emails and only send emails to those who may be interested. ” Laura Roeder LKR Social Media
  • 102. Determine how you can help your target customers and provide a solution. Your solution can be as easy as providing tips and resources related to their inquiry
  • 103. Here are three ways to tactfully increase your revenue while continuing to be helpful: • Cross Sell: Customers aren’t always aware of the perfect product or service pairings and may be willing to purchase related items that enhance their experience. • Upsell: Listen to your customers and try to understand their needs. They might be willing to pay extra for special treatment, warranties or monthly programs. • New products: Remember to help your customers by identifying things that will enhance their lives by notifying them of new products or services.
  • 105. You’ll spend less money marketing to existing customers than trying to attract new ones, so that’s why it’s so important to wow them from the start.
  • 106. Deliver more than what you promised in either quality, quantity or by recommending something that satisfies their needs
  • 107. Leverage your strengths because that’s what sets you apart from your competition
  • 108. Referrals are one of the cheapest ways to expand your business; wowing your current customers is the fastest way to earn referrals
  • 109. “We PARTNER with other businesses who help us spread the word to more people than just through our own efforts” Tom Force ICE Keytags
  • 112. YOU’RE NOT ALONE – we’re here to help
  • 113. Thank You Thank You for watching hannah@masterattractionmarketing.net +1 845 729 7359 http://masterattractionmarketing.net