Traditional marketing is dead. Today's consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation features nine customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zane's Cycles, and Zappos.
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...Preeti Acharya
Marketing, Marketing Strategies, Their Importance, Different Marketing Strategies with Examples, What is Marketing, Why Marketing is Important?, Why Marketing Strategies are Important?, Types of Marketing Strategies, Important and Famous Marketing Strategies, What is Ambush Marketing, Examples of Ambush Marketing, What is Guerrilla Marketing, Examples of Guerrilla Marketing, What is Offensive Marketing, Example of Offensive Marketing, what is Affinity Marketing, Examples of Affinity Marketing, What is Scarcity Marketing, Examples of Scarcity Marketing, What is Cause Marketing, Examples of Cause Marketing, What is Stealth Marketing, Examples of Stealth Marketing
10 Brand Building Strategies You Should KnowSimranBhmara
Know the best and the top 10 brand building strategies that will definitely make your brand unique after applying them. These strategies include generating value for people, testimonial economy, create emotive appeal, target possible clients, authenticity, consistency, use marketing words for the clients, define brand’s DNA, use social media and share brand resources in a campaign. To know more about the brand building strategies, kindly visit: https://www.bintegrators.com/blog/brand-building-strategies
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...Preeti Acharya
Marketing, Marketing Strategies, Their Importance, Different Marketing Strategies with Examples, What is Marketing, Why Marketing is Important?, Why Marketing Strategies are Important?, Types of Marketing Strategies, Important and Famous Marketing Strategies, What is Ambush Marketing, Examples of Ambush Marketing, What is Guerrilla Marketing, Examples of Guerrilla Marketing, What is Offensive Marketing, Example of Offensive Marketing, what is Affinity Marketing, Examples of Affinity Marketing, What is Scarcity Marketing, Examples of Scarcity Marketing, What is Cause Marketing, Examples of Cause Marketing, What is Stealth Marketing, Examples of Stealth Marketing
10 Brand Building Strategies You Should KnowSimranBhmara
Know the best and the top 10 brand building strategies that will definitely make your brand unique after applying them. These strategies include generating value for people, testimonial economy, create emotive appeal, target possible clients, authenticity, consistency, use marketing words for the clients, define brand’s DNA, use social media and share brand resources in a campaign. To know more about the brand building strategies, kindly visit: https://www.bintegrators.com/blog/brand-building-strategies
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
Workshop for Brand Leaders to provide an overall planning process including business review, key issues, positioning and creating the annual Brand Plan
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
We've partnered with industry experts, including MOZ’s David Mihm and Google’s Cecelia Choi to empower attendees to stay abreast of new technology, consumer behavior, and shifts in the digital marketing space, and provide them with actionable solutions. This informative guide features key data, insights, and recommendations from four of our most popular 2014 webinars:
-Maximizing Your Local Search Visibility at Scale
-Driving Local Sales with Video Marketing
-3 Secrets to Converting Visitors
-The New Search Behavior
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
Brand Your Own Business - Opening General Session - PBE 2018Tim Miles
How do you use Facebook for your business?
Should you be using Snapchat?
Wouldn't a virial video be awesome?
Email marketing? Radio? What do we do???
First, breathe, and second, relax. Third, know those aren't the right questions to be asking .. at least, not at first. In order to modernize your marketing, you first need to look inward and not toward another oversimplified sack of magic beans.
For a quarter-century, Tim Miles has been helping family businesses communicate more powerfully by teaching what's important, what's not, and how to prioritize your area of focus.
Hosting is intangible and commodity based. Look at it from your prospects' perspective: there are a lot of choices and everyone seems to look and sound the same. The answer is to stop dumping feature lists, product data and marketing jargon on your prospects.
Knowing what the Buyer experience is, will allow us to market to our prospects better. Sell the emotional benefits of your product. Trust, security, competition, belonging, control, freedom, leadership, assurance, and even fear. B2B buyers innately have a fear of making the wrong decision. How you do that is through visuals, the tone of your copy, and through affirming the buyers decision that you are the right vendor for them.
Employ the ETC Marketing Model to inject emotion into your marketing and connect with your buyer. "E" is for Emotional Benefits, "T" is for Triggers with Association, and "C" is for Content of Value. Learn the strategy and 5 ETC things you can do today to improve return on your marketing.
Ten learnings on thinking small for big impact Wolff Olins
When we take on big challenges, like innovation, it’s tempting to jump to big
solutions. But sometimes, it’s the small things that matter most.
Small is in the detail. And small often requires big thought. But when
creating sustainable systems that support change there is power in small.
Here are ten (tiny) lessons we’ve learned at Wolff Olins
where thinking small can have a big impact.
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
Workshop for Brand Leaders to provide an overall planning process including business review, key issues, positioning and creating the annual Brand Plan
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
We've partnered with industry experts, including MOZ’s David Mihm and Google’s Cecelia Choi to empower attendees to stay abreast of new technology, consumer behavior, and shifts in the digital marketing space, and provide them with actionable solutions. This informative guide features key data, insights, and recommendations from four of our most popular 2014 webinars:
-Maximizing Your Local Search Visibility at Scale
-Driving Local Sales with Video Marketing
-3 Secrets to Converting Visitors
-The New Search Behavior
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
Brand Your Own Business - Opening General Session - PBE 2018Tim Miles
How do you use Facebook for your business?
Should you be using Snapchat?
Wouldn't a virial video be awesome?
Email marketing? Radio? What do we do???
First, breathe, and second, relax. Third, know those aren't the right questions to be asking .. at least, not at first. In order to modernize your marketing, you first need to look inward and not toward another oversimplified sack of magic beans.
For a quarter-century, Tim Miles has been helping family businesses communicate more powerfully by teaching what's important, what's not, and how to prioritize your area of focus.
Hosting is intangible and commodity based. Look at it from your prospects' perspective: there are a lot of choices and everyone seems to look and sound the same. The answer is to stop dumping feature lists, product data and marketing jargon on your prospects.
Knowing what the Buyer experience is, will allow us to market to our prospects better. Sell the emotional benefits of your product. Trust, security, competition, belonging, control, freedom, leadership, assurance, and even fear. B2B buyers innately have a fear of making the wrong decision. How you do that is through visuals, the tone of your copy, and through affirming the buyers decision that you are the right vendor for them.
Employ the ETC Marketing Model to inject emotion into your marketing and connect with your buyer. "E" is for Emotional Benefits, "T" is for Triggers with Association, and "C" is for Content of Value. Learn the strategy and 5 ETC things you can do today to improve return on your marketing.
Ten learnings on thinking small for big impact Wolff Olins
When we take on big challenges, like innovation, it’s tempting to jump to big
solutions. But sometimes, it’s the small things that matter most.
Small is in the detail. And small often requires big thought. But when
creating sustainable systems that support change there is power in small.
Here are ten (tiny) lessons we’ve learned at Wolff Olins
where thinking small can have a big impact.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
WORKBOOK - The Ultimate Indestructible Blueprint For Maximizing Sales in 2017Meredith Oliver
Presented at the 2017 International Builders Show by Meredith Oliver, Evan Carroll, and Stan Phelps. Three hour master session. This session helped attendees recognize and understand the role customer experience plans in the customer buying journey.
Please don’t think we’re presumptuous when we say we know your needs.
We do.
Because they were our needs, too.
As owners of independent retail stores, we walked millions of miles in your shoes. You don’t need to explain how hard it is to raise a family and run the company and pay the bills and hire and fire people - because the soles of our shoes are still dusty from walking down your road.
Today, we only offer services that we already spent our own money on.
Let’s start talking about your better life.
The ultimate guide to successful advertising (updated version)André Skagervik
The media landscape has changed rapidly over last years. You know it. I know it. More brands than ever are competing for seconds of the audience’s valuable attention. 24 hours a day. 7 days a week. The recipient is defining the game rules and the advertising agencies are trying harder than ever before. But hey, it really doesn’t have to be that complicated. Reaching the true success and becoming that kind of brand is really about understanding a couple of basic principles about the game field. May I (have) (steal) deserve your attention for a couple of minutes? I promise I will make it worth your while...
Bree James, founder of Grand Publishing and Andrew Griffiths, Small Business author, hit the road in North Queensland to talk about "Old School Marketing" in a 2 hour workshop. This is the presentation from that workshop.
More than a by-the-book marketing or sales speaker, award winning independent retailer, Dave Ratner delivers forehead-slapping insights, belly laughs, and inspiration for small business and retail success. He’s a working retailer with 150 employees, who deals with customers on a daily basis.
Dave’s keynotes and trainings provide common-sense, cost-effective strategies in customer service, entrepreneurship, advertising, sales, marketing, management, leadership and human resources programs. All topics are customized to the audience and most topics can be presented as keynotes and expanded into training sessions.
The future of financial services marketing communicationsChristopher Brooks
Lexden's presentation made to the PROTECT (life, health and payment insurance forum) in response to FCA consultation paper. Covering how marketing communications will change to meet consumers changing needs
Enhance the impact of your marketing spend by developing an inspirational selling point and integrate PR, advertising & digital and focus on the influencers and first followers.
Every CEO's Secret Weapon for Growth: Know Your Consumer
November 2013
You've heard the mandate "Know Your Consumer" but do you understand its true value to your company? Leaders who regularly tap consumer insight know that this is the key lever for sustained business growth. In this white paper, we examine methods of closing the company-consumer gap, and dig into examples of well-known companies that have done so successfully.
What I learned by examining 5,000 business case studies?Stan Phelps
What did I learn by examining 5,000 business case studies?
"Black Goldfish" is the culmination of all my work over the last decade. A journey that has included 12 coauthors and 16 Goldfish books.
Here are 10 takeaways from the upcoming book that will launch on 2.22.22:
1. There is one word that comes from New Orleans that epitomizes the need to exceed customer expectations. That word is lagniappe. It is a Creole word meaning “the gift” or “to give more.” It is a signature personal touch by the business that creates differentiation and promotes word of mouth.
2. In business, price is what you pay. And price is only relevant to the value received. Value is what you get. Maintenance represents the business processes you are subjected to. The effort you need to make during an experience. The combination of value and maintenance nets out to be about a feeling.
3. An engaged workforce is key. Because value is created in the last two feet of a transaction—the space between the employee and the customer.
4. Not all of your customers and employees are created equal. Know your "vital few."
5. Companies that have a strong, defined purpose find that it drives employee engagement, connects with customers, and fuels the bottom line.
6. It’s easy to follow the crowd. It feels safe. But it’s not. Successful brands stick out. They are unusual. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your imperfections.
7. There is no black and white approach to leadership. There isn’t a clear-cut path to becoming a great leader. You have to use a variety of techniques to overcome challenges and get the most from five generations of employees.
8. Business is a game. And the key to winning in sales is managing relationships and minimizing pressure.
9. In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Communication occurs when your audience can repeat your message in their language.
10. Your brand today is no longer what you tell people it is. It is the differentiated experience your employees deliver. It is what you stand for and how your customers feel. And most importantly, your brand is what your customers and employees tell others about their experience. All else is derivative of this and only this.
To quote Alecia Beth Moore (aka P!NK), "That's all I know, that's all I know so far."
The Great Resignation - The Top 10 Reason Employees Are QuittingStan Phelps
Why "The Great Resignation?" The Top 10 reasons why employees are quitting at record levels.
Nearly 3% of the workforce quit their jobs in October. That's over 4 million resignation letters. And it is just shy of the record set the month before.
Here are the top 10 contributing reasons and 3 factors that I believe are negligible…
1. Horrible Bosses - 70% of workers who voluntarily resign don't quit their job... they quit their boss.
Here was a comment from the CEO of SHRM Johnny C. Taylor, Jr.,
“People don't leave jobs, they leave bad managers and bad cultures. The pandemic has shown many of us what truly matters, and what truly matters is PEOPLE. Employees want to feel valued and appreciated. They want to feel like they belong. And it's time for workplace leaders to step up.”
2. Lack of freedom - Many workers have been remote over the last two years. They've gotten used to work-from-home. Namely less stress and greater flexibility. Now many are being mandated to go back to the office.
3. Friends - According to Gallup, “Those who [have a best friend at work] are seven times as likely to be engaged in their jobs." The pandemic has weakened work relationships.
4. Peer Pressure - You can't discount the "knock-on" effect of job-hopping. All of a sudden you start seeing coworkers or friends quitting in droves. You begin to question it yourself.
5. Generational - Millennials and GenZ are now the vast majority of workers. They don't see work the same way as previous generations. Job hopping isn't a black mark any longer.
6. Mo' Money - In the words of Ray DuBeau Jr., "Money is the conduit that allows people to live their lives. Companies and industries that are offering above-market rates aren't experiencing the great resignation."
7. Start-Up Boom - Americans started 4.3 million businesses last year, a 24% increase from the year before and by far the most in the 15 years that the government has kept track. Applications are on a pace to be even higher this year.
8. Childcare - lack of it has forced workers, particularly women, from reentering the workforce.
9. Upskilling - According to Lon Graham, “During the pandemic, a lot of people enrolled in online classes, online training, and other skill-building activities. The one's who did are now worth more to the marketplace and are leaving current jobs for the jobs they qualified themselves to get.”
10. Purpose - According to Margarita Andryushenko, “If an employee doesn’t feel like they’re making a difference or if the work they are doing actually matters, that’s a big deal-breaker right there. People want to feel connected and important to the work they’re doing.”
... and 3 reasons that aren't valid in my view: Vaccine Mandates, Handouts, and Gig Work.
What other factors are contributing? Please share in the comments.
Coming to a city near you this summer. David Rendall and I will be traveling the country to promote the launch of P!NK GOLDF!SH 2.0 - DEFY NORMAL & EXPLOIT IMPERFECTION.
Here is our current route:
JULY 5 - RALEIGH (Book launch)
JULY 6 - CHARLOTTE/ASHEVILLE
JULY 7 - NASHVILLE
JULY 8 - MEMPHIS
JULY 9 - NEW ORLEANS
JULY 10 - NEW ORLEANS
JULY 11 - AUSTIN
JULY 12 - AUSTIN
JULY 13 - DALLAS
JULY 14 - OKC
JULY 15 - ALBUQUERQUE
JULY 16 - PHOENIX
JULY 17 - PHOENIX
JULY 18 - PHOENIX
JULY 19 - PHOENIX
JULY 20 - LOS ANGELES
JULY 21 - LOS ANGELES
JULY 22 - SAN FRAN
JULY 23 - SAN FRAN
JULY 24 - PORTLAND
JULY 25 - PORTLAND
JULY 26 - SEATTLE
JULY 27 - SEATTLE
JULY 28 - BOISE
JULY 29 - SALT LAKE
JULY 30 - DENVER
JULY 31 - DENVER
AUG 1 - OMAHA/LINCOLN
AUG 2 - MILWAUKEE
AUG 3 - CHICAGO
AUG 4 - CHICAGO
AUG 5 - DETROIT
AUG 6 - DETROIT
AUG 7 - DETROIT
AUG 8 - CLEVELAND/CINCINNATI
AUG 9 - PITTSBURGH
AUG 10 - NEW YORK
AUG 11 - PHILLY/DC
AUG 12 - NORFOLK
Interested in hosting us for a keynote, workshop, or book signing?
Let’s talk.
What do you compete on in business? Price or experience?Stan Phelps
What do you compete on? Rewind 17 years and I'm heading up Marketing & Events for the PGA Merchandise Show. That's when I met Rick Summers. Rick is the CEO of PGA Magazine.
He's an extremely smart guy and a successful entrepreneur. Every once in a while Rick would share an article or a book recommendation. One day he shared a cartoon. I wish I would have saved it, but I've recreated it below.
The cartoon showed a handful of coffee shops in succession. The message was simple. Competing on price is pointless. It is a bloody race to the bottom. You need to think differently.
That's exactly what Starbucks did in the coffee business. They shook up the status quo and built their brand primarily through experience.
A decade ago, Gartner reported that 36% of business leaders saw customer experience as the number one thing they’ll compete on. That number is now upwards of 90%. Customer experience is the new battlefield. [Pat Benatar could not be reached for comment]
Takeaway - If all you do is focus on price, then you are setting yourself up to become a commodity. Smart brands will find ways to add signature value to their experiences, enhancing differentiation and giving customers a reason to share their own stories about brands.
Move over Cinco de May, May 5th is Five by Five DayStan Phelps
Five by Five is a military term for "Loud and Clear." It is the goal of every great speaker and communicator. This deck share the background of why May 5th is "Five by Five" day and it share one of the best speaking/presenting tips from the book "Silver Goldfish."
"You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story." This is my favorite quote from the Foreword to "Pink Goldfish 2.0 - Defy Normal and Exploit Imperfection" by Jay Baer.
You can read the entire Foreword in the carousel post below.
Here are a few other memorable quotes from Jay:
"The fact is that all human beings ignore what is average, and discuss what is different."
"Because after consulting with more than 700 organizations, I have found it to be exceedingly difficult to find lasting success in business without meaningful differentiation."
"You have to stand out in a way that is noticeable enough to create a tsunami of stories about that differentiator."
I am huge fan of Jay's work. If you haven't picked up YOUtility, Hug Your Haters, or Talk Triggers, you should. There is a reason Jay is in both the Word of Mouth and Speaking Hall of Fames.
David Rendall and I are honored he wrote the Foreword. We're excited for the launch on July 5, 2021.
Employee Engagement Matters - Green Goldfish 2.0 Top 11 TakeawaysStan Phelps
"Satisfied employees lead to satisfied customers. Long-term employees lead to long-term relationships with customers." Employee Engagement Matters. This is one of 11 takeaways from the book Green Goldfish 2.0, co-authored with Lauren McGhee.
Here's a handful of others:
NEED TO GO BEYOND DOLLARS
Studies show financial compensation is not a strong long-term motivator for employees. Money can be more of a hindrance than a help.
LEADERS CREATE THE EXPERIENCE
As many as 75% of employees voluntarily leaving jobs don’t quit their jobs … they quit their bosses.
CARING COUNTS IN LARGE AMOUNTS
Of 75 possible drivers of engagement, the ONE that was rated as the most important was the extent to which employees believed that their senior management had a sincere interest in their well-being.
HEED THE 3B's OF BUILD, BELONG, AND BECOME
Green Goldfish fall into three categories:
Building: Creating a stable environment where people can thrive
Belonging: Enabling high functioning teams and recognizing their efforts
Becoming: Empowering employees to learn, give back and take control of their destiny
START SMALL, START NOW
Start small when adding a signature extra and add more gradually. The best brands are those that boast a whole school of Green Goldfish.
Rethinking Marketing - Purple Goldfish 2.0 Top 11 TakeawaysStan Phelps
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0:
1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience.
2. There is no such thing as just meeting customer expectations.
3. Experience design is the next frontier of marketing and brand building.
4. Marketing is about being so remark-able that people can't just help but talk about you.
5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate.
6. Over-deliver on the things that are valued by your customers and create signature elements of added value.
7. Take care of the customers you have . . . they'll bring you the customers you want.
8. The majority of how we judge others and brands comes down to warmth and competence.
9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer.
10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort.
11. You have to give your customers something to talk about.
Pink Goldfish Strengths and Weaknesses AssessmentStan Phelps
Do you really understand your organizational strengths and weaknesses in order to stand out in the marketplace? In the words of Youngme Moon, "The number of companies who are truly able to achieve competitive separation is depressingly small.”
Only about 3% of individuals and organizations have the ability to think and act differently. It's because companies tend to define their strengths and weaknesses using the same measurements and standards as their competitors. This leads to homogeneity, not differentiation. When everyone is trying to build on the same strengths and eliminate the same weaknesses, all companies start to look the same.
It's time to reassess weakness. Your organization’s weaknesses are important clues to your most powerful strengths. In the words of my Pink Goldfish coauthor David Rendall, "What makes us weak can also make us strong.”
I challenge you to take the assessment below and see where your strengths and weaknesses match up.
For example:
•Companies can be seen negatively as small and weak... or positively as quick and responsive.
•Products can be seen negatively as overpriced... or positively as luxurious.
Takeaway - If we truly appreciated our weaknesses, we'd amplify them instead of trying to fix them.
Diamond Goldfish Book Preview SlideshareStan Phelps
How to Excel Under Pressure & Thrive in the Game of Business. Book is coming January 17, 2020 on Amazon. For more information on bulk buys or booking Stan, Travis or Tony for a keynote or a workshop, reach out stan@purplegoldfish.com or call +!.919.360.4702
Diamond Goldfish MiniBük - Excel Under Pressure and Thrive in the Game of Bus...Stan Phelps
The Diamond Goldfish is about sales and managing client relationships. Co-authored with Travis Carson and Tony Cooper, it is based on the Diamond Rule and it is powered by Market Force principles.
Here's a thumbnail of the minibük:
The beginning shares a story about Andre Agassi and Boris Becker. It illuminates the need to see things with a new set of eyes and that "little things" can make a big difference.
- We share the evolution of the Diamond Rule and the metaphor of the Goldfish.
- We then explore our human biology, examine the impact of pressure and uncover the four behavioral styles (Control, Influence, Power and Authority).
- We provide an overview of how the book explores each stage of the sales process using Market Force principles.
The last section explains the How. Here we share the process of leveraging the Diamond Rule. We’ll uncover how to M.I.N.E. for diamonds with a four-step process.
We conclude with the five biggest takeaways from the book.
Purple Goldfish - Little Things Make The Biggest Difference Minibuk Stan Phelps
The fourth edition of the Purple Goldfish Minibuk. It explores how the little things make the biggest difference in customer experience. For more information about keynotes and workshops by Stan Phelps, reach out to stan@purplegoldfish.com or call +1.919.360.4702.
Less Cow, More Cowbell in Business: The Pink Goldfish Book Executive SummaryStan Phelps
Pink Goldfish is not your ordinary business book. It aims to change the paradigm of how we fundamentally go about positioning our products/services and think about customer experience. Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. This executive summary outlines the Top Five takeaways from the book and the F.L.A.W.S.O.M. framework.
Over 80 percent of the population feels like they have a book inside them. A mere 1 percent will actually publish a book. This slideshare uncovers the four easy steps to writing a book.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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15. “
The more you sell customers, the more you
know about them. The more you know about
them, the easier it is to sell them more
products. The more products customers have
with you, the better value they receive and the
more loyal they are. The longer they stay with
you, the more opportunities you have to meet
even more of their financial needs. The more
you sell them, the higher the profit because
the added cost of selling another product to
an existing customer is often only about ten
percent of the cost of selling that same
product to a new customer.”
80% OF GROWTH COMES FROM
CURRENT CUSTOMERS
[Source: wellsfargo.com 2009]
19. There was an incident that took place at Disneyland during
the early years of the park. Walt decided to hold a
Christmas parade at the new park at a cost of $350,000.
According to Disney historian Les Perkins:
20. Walt’s accountants begged him to not spend money on an
extravagant Christmas parade, because the customers were already
in the park. Nobody would complain, they reasoned, if they
dispensed with the parade because nobody would be expecting it.
21. That’s just the point. We should do
the parade precisely because no
one’s expecting it. Our goal at
Disneyland is to always give the
people more than they expect. As
long as we keep surprising them,
they’ll keep coming back. But if
they ever stop coming, it’ll cost us
ten times that much to get them
to come back.”
“
[Source: John Torre]
23. Examples are Great, But...
THERE IS ONLY
ONE QUESTION
FOR YOUR
CUSTOMER,
[INSERTYOUR BRAND HERE]
“How likely are you to
to a colleague, family
member or friend?”
recommend
24. Examples are Great, But...
WHY ARE REFERRALS KEY?
Because all customers
are not created equal
25. Examples are Great, But...
Customers gained
through referral are four
times more valuable
than ordinary customers
Why?
27. Examples are Great, But...
= 2LTV + 2XR
Up to 2x the average LifeTime Value
compared to ordinary customers
CUSTOMERS GAINED THROUGH REFERRAL
28. Examples are Great, But...
= 2LTV + 2XR
Up to 2x the average LifeTime Value
compared to ordinary customers
Up to 2x the number of Referrals
compared to ordinary customers
29. (IT’S ONLY PART OF THE ANSWER)
MARKETING LESSON #4 - SOCIAL IS NOT ABOUT YOU
31. “
- Peter Shankman
Nice Companies Finish First
Stop focusing on trying
to get new customers.
Focus on the customers
you have. They will bring
you the customers you
want”
33. Zappos CEO Tony Hsieh refuses to
see the experience as an expense:
Our business is based on
repeat customers and word of
mouth. There’s a lot of value in
building up our brand name
and what it stands for. We
view the money that we spend
on customer service as
m a r k e t i n g m o n e y t h a t
improves our brand.”
“
FREE SHIPPING BOTH WAYS,
OVERNIGHT SHIPPING UPGRADES
AND A 365 DAY RETURN POLICY
34. TAKING CARE OF THE ONES IN HAND...
INSTEAD OF THE THOUSANDS IN THE BUSH
36. LIFETIME SERVICE GUARANTEE
Do you know how much each
customer is worth over their
lifetime?
Chris Zane does. Each customer
of Zane’s has a $12,500 lifetime
value. Chris sees the whole
forest and not just the individual
trees.
Zane’s doesn’t sell stuff, they
provide “experiences” that build
relationships. They never sell
anything without sharing a story
of why its important.
37. “
ONE TO ONE TRAINING
The One to One program was created for one
purpose: to build a customer for life. It’s based
on a simple premise—the more a customer
understands and appreciates a product, the
more likely they are to make a deeper,
emotional connection with that product, and to
return or to recommend the product/service to
a friend.”
- Carmine Gallo
Building a customer for life.
39. CEO Ed Clark in an interview with the Financial Post Magazine:
LONGER HOURS AND OPEN 7 DAYS A WEEK
“
Their branch will be closed, they’ll look
across at our store, this beautiful store,
there will be someone giving dog biscuits
to somebody’s dog, they’ll walk in and
there’s a greeter that’s unbelievably
friendly, and they’ll say, ‘So why am I
bankingattheguyacrossthestreet?”
…thegreatthingaboutourmodelisifIputabranchona
corner in New York City, I know five years later I will have
more than 25% of the local business, because at some
timeinthatfiveyearssomeonewillcomebyat4:02pm.
41. “Alotofpeoplehavebeentryingtopickpocketandnickel-and-
dime their customers,’ says Kevin Krone, the company’s
[Southwest]headofmarketing.‘Wedon’tthinkit’sright.”
“The policy turned out to be a good business move. Part of
that growth in sales, Southwest believes, came from new
customersfleeingbagfees.Mr.Kellycallshisrivals’approach
‘agift.”
“The policy yielded another advantage. It allowed Southwest
to subtly shift the focus away from its fares. Although it still
offers low fares to many destinations, Southwest doesn’t
alwayshavethelowestfareseverydayoneveryflight.”
According to Jad Mouawad of The New York Times:
BAGS FLY FREE & NO CHANGE FEES
43. “We figure our best salesman is our customer. Treat that
person right, he’ll walk out the door and sell for you. From
the beginning, I wanted people to know that we put all our
money into the food.
BONUS FRIES, FREE PEANUTS
AND UNLIMITED TOPPINGS
That’s why the décor is so simple — red
and white tiles. We don’t spend our money
on décor. Or on guys in chicken suits. But
we’ll go overboard on food.”
Jerry Murrell
FOUNDER, FIVE GUYS
44. CAN YOU FEEL THE LOVE TONIGHT?
Kimpton Hotels welcomes
pets of the furry variety at all
of their hotels.
For guests in need of a little
extra, but no extra effort,
many of their hotels offer a
special something extra.
45. GIVE A LITTLE UNEXPECTED EXTRA
Guests have the option to
request a live goldfish to
stay overnight in their room.
GUPPY LOVE
46. ARE YOU STANDING OUT
IN A SEA OF SAMENESS?
-Tony Hsieh
The New York Times bestselling
author of Delivering Happiness
and CEO of Zappos.com
"In business you do must do
something that's above and
beyond what's expected.
Phelps shows the ingredients
behind signature extras that
are unconventional and
innovative. Every business
should be asking themselves,
"What's our Purple Goldfish?"
47. - Walt Disney
“The way to get started
is to quit talking
and begin doing”
WHAT’S YOUR
PARADE?