The document provides tips for journalists on using social media and hashtags to grow an audience and engage with readers. It discusses how half of Twitter and Facebook users get their news on those sites but only 34% of Facebook users like news organizations. It then provides best practices for using hashtags including using popular local hashtags and those used by other local groups. Additional tips include creating valuable content, commenting on relevant topics, and developing relationships with readers.

1. @Called2Connect | Called2Connect.com@Called2Connect | Called2Connect.com
#CAABJ#CAABJ
Digital Marketer & News Junkie
Davida Jackson

2. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Social Media
&
SEO for #Journos!

3. @Called2Connect@Called2Connect
#CAABJ#CAABJ
#DidYouKnow half
of Twitter &
Facebook users get
their news on
those sites?

4. @Called2Connect@Called2Connect
#CAABJ#CAABJ
#DidYouKnow just
34% of Facebook
users like a ‘news’
organization or
journalist?

5. @Called2Connect@Called2Connect
#CAABJ#CAABJ
#DidYouKnow
every audience on
#socialmedia is
different?

6. @Called2Connect@Called2Connect
#CAABJ#CAABJ
#HashtagHistory

7. @Called2Connect@Called2Connect
#CAABJ#CAABJ

8. @Called2Connect@Called2Connect
#CAABJ#CAABJ

9. @Called2Connect@Called2Connect
#CAABJ#CAABJ
DO’S & DON’TS
DON’T: Use Spaces
DO: Use Numbers
DON’T: Use Punctuation
DO: Show your ‘news’
organization’s personality/style

10. @Called2Connect@Called2Connect
#CAABJ#CAABJ
#HashtagParty

11. @Called2Connect@Called2Connect
#CAABJ#CAABJ
How to use #Hashtags to grow an audience.

12. @Called2Connect@Called2Connect
#CAABJ#CAABJ
1) Use #hashtags that your followers already use.
2) Use hashtags that are popular in Charlotte.
3) Use hashtags that other local businesses
and/or organizations are already using.

13. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Examples:

14. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Quick Tips
1) Create Valuable Content
2) Comment on topics relevant to your beat
3) Retweet/Favorite relevant content

15. @Called2Connect@Called2Connect
#CAABJ#CAABJ
4) Develop a relationship with your audience.

16. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Show Your #Selfie
(i.e) The Roland Martin Way

17. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Feed their #Selfieness.

18. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Quick Tips: How to Optimize your Blog

19. @Called2Connect@Called2Connect
#CAABJ#CAABJ
#DidYouKnow that you can now make
your blog post show up in search engines
through simple optimizations?

20. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Quick Tips
1) Know your audience and tailor your
keywords to them (Research)
ToolKit: Google Keyword Planner

21. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Quick Tips
2) Build your content around keywords
Do: Strategically place targeted keywords
Don’t: Stuff your post with keyword

22. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Quick Tips
3) Update the backend
Word of the day: Meta-description

23. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Quick Tips
4) Add keywords to your images

24. @Called2Connect@Called2Connect
#CAABJ#CAABJ
Quick Tips
4) Add internal links to your blog post

25. @Called2Connect | Called2Connect.com@Called2Connect | Called2Connect.com
#CAABJ#CAABJ
Think Through
EVERYTHING!

26. @Called2Connect | Called2Connect.com@Called2Connect | Called2Connect.com
#CAABJ#CAABJ
Questions?