presentazione Sensi Australia (3)

SENSIVINI.COMWINERY PRESENTATION _ 2013

WE ARE HERE
WINERY PRESENTATION _ 2013 SENSIVINI.COM

Vinci
WE ARE HERE
Tuscany
Liguria
Piemonte
Valle
D’aosta Lombardia
Trentino
Alto Adige Friuli
Venezia Giulia
Veneto
Emilia
Romagna
Marche
Umbria
Lazio
Abruzzo
Molise
PugliaCampania
Basilicata
Calabria
Sicilia
Sardegna
Livorno
Pisa
Massa Carrara
Lucca
Pistoia
Prato
FIRENZE
Arezzo
Siena
Grosseto

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ABOUT TUSCANY

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Tuscany, with all its big treasures of art and monuments, represents the cultural roots of Italian history and language and it
is the main destination from tourist coming from all countries.
Also, with its 64.000 hectares of vineyards, Tuscany is the leader region in the cultivation and production of wine which is
about 2.500.000 hectolitres.
Second only to Piedmont, Tuscany is a land of great reds and the production of 7 DOCG and 35 DOC witness that most
of the regional production has a very high average quality.
The most famous wines of Tuscany are: Brunello di Montalcino, very well known worldwide as one of the top 5 best
wines, and the Chianti, which is produced in 7 areas of Tuscany: Colli Senesi, Colli Aretini, Colli Fiorentini, Colline Pisane,
Chianti Classico, Montalbano and Rufina.
ABOUT TUSCANY

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TUSCAN CLIMATE
WINERY PRESENTATION _ 2013
Tuscan climate is normally moderate, but with big differences between all areas,
according to the distance from the sea, the height and location of the hills.
Along the coasts and around the hills, we can record moderate cold temperature in the
winter time and fresh ones in the summer, while towards the Appennines, there are much
bigger differences, closer to the continental climate, with cold winter and very hot
summer. Rainy season are normally concentrated in the Spring and Autumn.
This kind of climate explain the big presence in the Tuscan winemaking of Sangiovese,
the real kind of Tuscan grapes that, in different clones developed along the years, fells
really at home here with its capability to resist either to the very cold and to the real hot
and humid.
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TUSCAN GRAPES
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BLACK GRAPES
Sangiovese, Canaiolo, Colorino, Mammolo, Prugnolo, Malvasia Nera, Ciliegiolo, Aleatico,
Ancellotta, Alicante, Barbera, Gamay, Groppello Gentile, Montepulciano, Merlot,
Cabernet Sauvignon, Cabernet Franc, Syrah.
WHITE GRAPES
Ansonica, Chardonnay, Canaiolo Bianco, Malvasia Bianca, Moscato Bianco, Sauvignon,
Trebbiano Toscano, Vermentino, Vernaccia di S.Gimignano, Pinot Bianco and Pinot
Grigio.
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Soil Character: Most of Tuscan landscape has a hill shape, with hights not higher than 700 mt. Over the sea livel.
Sistem of Growth: Spurred cordon, Guyot.
Density: Minimum 3000 trees per hectares.
Production per Hectare: Average grape production is around 900 kgs. Per hectares,and the average wine production per
hectar is about 70% of the grape picked.
Vinification and Ageing: After a deep checking and analysis of the grapes we determine the best harvest period, which
normally is between beginning of September and beginning of October.
The alcoholic fermentation is driven in stainless steel tanks at a controlled temperature of 26/28° for about 10-12 days, to
make possible to have maceration on the skins using transfers from tank to tank.
After the alcoholic maceration, the wine si aged in stainless steel for the malolactic fermentation and then transferred for
the ageing in wood or stored until the bottling.
CHARACTERISTICS
SENSI VINEYARDS
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VINEYARDS NETWORK
SENSI VINEYARDS
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Tuscany
Veneto
Umbria
Abruzzo
Puglia
Sicilia
To guarantee to our partners a consistent and reliable
quality along the years, we set up a network of
production, where we joint our onwn vineyards in Vinci,
near Florence, with partnered vineyards either in the main
Tuscan areas and in some other key Italian regions, always
carefully supervised by our winemaking team.

Wines with higher level of quality, produced within
specific areas whose quality is guaranteed by Italian
Gouvernament.
IGT:
VDT:
DOCG:
Wines with higher level of quality, usually located
close to old historical towns.
DOC:
Wines produced within regional borders, with quality
standards clearly stated by the Authorities.
Wines produced all along Italian land, without any
limit or regional border.
SENSI VINEYARDS
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ITALIAN WINES CLASSIFICATION

D.O.C.G. APPELLATION
A wine is DOCG when its quality is controlled and guaranteed by the Italian
gouvernment. When a winery wants to bottle a DOCG, the local Chamber of
Commerce is called to pick up a bulk sample of from the tank of the wine and a
commission of experts check it by an organoleptic tasting and a chemical analysis, to
make sure that the DOCG parameters are respected.
If everything is in conformity with DOCG requests, the Chamber of Commerce issue
the DOCG certificate together with a number of pink paper seals that will be pasted on
the neck of each bottle, showing the code no. related to the certificate of approval.
Between any DOCG appellation, we can find different wines according to the areas of
production.
SENSI VINEYARDS
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Chianti
Chianti Classico
Vernaccia di San Gimignano
Brunello di Montalcino
Vino Nobile di Montepulciano
Morellino di Scansano
SENSI VINEYARDS
DOCG

Chianti Classico
Chianti Colli Fiorentini
Chianti Rufina
Chianti Colli Senesi
Chianti Colli Aretini
Chianti Montalbano
Chianti Colline Pisane
SENSI VINEYARDS
CHIANTI SUBAREAS

A GROWING BRAND WORLDWIDE

Business Category: Production and bottling of fine Tuscan wines
Establishment date: 1890
Employees: 30
Sales Turnover: € 45 millions
Vineyards owned and managed in Tuscany: Chianti, Bolgheri, San Gimignano, Scansano, Maremma, Montalcino and
Montepulciano
Vineyards managed in other regions: Veneto, Umbria, Abruzzo, Puglia and Sicilia
Number of bottles produced: 20 millions
COMPANY PROFILE

ITALY MARKET 30%
(90% OFF-TRADE)
Main accounts
Coop
Conad
Agorà Group
MD Supermarket
Iges Supermarket
PAM Panorama Group
Carrefour
Bennet Supermarket
WORLD MARKETS 70%
(50% OFF-TRADE, 50% ON-TRADE)
Main countries
Germany (Lidl)
Nederland (Lidl, Jumbo)
U.S.A (Walmart, Kroger, The Fresh Market)
Japan ( Lawson, Coop )
Switzerland ( Lidl )
Australia (Coles)
East Europe (Jeronimo Martins)
Ireland
UK (Asda, Coop, Lidl)
30%
70%
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Mexico
South Africa (Checkers)
Canada
Paraguay
India
South Korea
China (Walmart)
Brasil (Walmart, Zona
Sul)

Between top 30 wineries in Italy
Between top 5 wineries in Tuscany
Ranked n.1 Italian brand in Japan by volume
Market share: 12% of the world Chianti sales = N.1 selling Chianti Winery Worldwide
POSITION ON THE MARKET

MISSION STATEMENT
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Our mission is to develop long term healthy and fair collaborations
with our partners worldwide, making possible that in every Country
we work, we can grow our name and reputation by a perfect
understanding between both parts and making our brand a leader one.
Infact we strongly believe that besides the quality, the consistency,
productivity, the price , and the look of the product, which are always
essential to have a positive performance, a proper understanding of
the mutual needs and objectives and a close and fair relationship are
the real point of strength necessary to bring a Winery to the status of
respected brand.

A TUSCAN WINEMAKERS FAMILY
SINCE 1890

A TUSCAN WINEMAKERS FAMILY SINCE 1890
1890
Birth of the Sensi Family business with Pietro Sensi, who takes the initiative to sell the
wine produced from his own vineyards to the local markets in the area.
1916
Pietro’s two sons Armido and Vittorio continue the Family tradition founding the
“Fratelli Sensi”.
1950
Vittorio’s two sons, Pietro and Giovanni, give an immense contribute to the business
growth creating a considerable name for Sensi in Tuscany.

1974
Pietro and Giovanni decide to purchase an estate adjacent to theirs, giving them the
possibility to go beyond and increase production and sales of Chianti not only in
Tuscany but in all the northern part of Italy.
1995
The Family, after the arrive of the fourth generation, purchase a larger estate of about 60 ha in
size, built by the Medici Family in the 15 century, allowing them to expand there wine
production for the near future.
1998
At the end of 90's, after expanding the structure of production and consolidating important
partnership worldwide, the Sensi family started a long term quality improvement project that
allowed Sensi brand to achieve the current worldwide success and credibility.
1986
Massimo and Marco, the Family fourth generation , start working in the Winery and they bring
new inputs and enthusiasm improving and refreshing the look of the brand and starting to add
new varietals to the existing portfolio.

2004
Massimo’s brother Marco passes away at age of 32. This time the Family receives an
important moral support from all their partners worldwide and this pushes the Family to
find new strong inputs to invest in the future growth.
2009
Sensi Family decides to invest into a new large warehousing storage, including a new bulk
storage for 50.000 Hl and an air conditioned bottle storage for 4.500 pallets. This allows
Sensi to follow up the expansion of the turnover , and preparing the Winery to a further
growth.
2005
Sensi Winery becomes the largest Chianti bottler and exporter by reaching the 12 % of the
total Chianti production sold on yearly base. Also, the Family starts a long term exclusive
relationship with Japanese giant Mitsubishi Group, who allows the brand being currently the
best selling Italian brand in Japan by volumes.
2001
Sensi Family improves its relationship with international retail distribution chains; this brings special
results driving Sensi to become bigger wine supplier or 2nd largest german chain Lidl, a status which
is still ongoing.

2016
18K becomes very quickly the most successful product of Sensi and is awarded as Best
Prosecco of Italy by Italian critic Luca Maroni in 2016.
The line reaches 1 million bts sold worldwide, making Sensi brand being perceived as
new and trendy one.
.
2017
Sensi Family is going to release the Anniversary Sangiovese, a special Sangiovese blend into a
beautiful exclusive Sensi bottle , to celebrate the 125th anniversary of the Family History .
2012
After receiving the input of a bottle varnisher, Massimo start thinking to a new sparkling Italian
wine which might have a great appeal , a superior quality and a very affordable price to compete
with French Champagne. Moreover this product aim to promote Sensi brand as a premium and
luxury one. The products is named 18K as reference to the bottle colour , a mirror gold
obtained by a special varnishing process.

SENSI FAMILY TODAY
Pietro Sensi
Pietro, the third generation and Massimo’s Father, started to work at age 16 showing an incredible talent
in business, and kept working hard to raise the name of Sensi to a level of Italian distribution always
bringing on the principle of Integrity. Today he is the Winery C.E.O. and he is leading the purchases for
bulk.
Giovanni Sensi
Pietro’s young brother, he is encharged to follow the vineyards and the managing of the Family Estates,
where the Family also create events and conventions.
Roberta Sensi
She joined the company in 2006 and she overlooks the quality process maintenance of
the Winery after making specific studies.
Massimo Sensi
Pietro’s older son brother and fourth generation of the Family , Massimo started to work in the
Winery officially in 1986 but always was trained since yearly age to grow up as winery manager.
He is encharged to follow the domestic and worldwide markets and also to share the winemaking
guidelines with the oenologist consultant.

SENSI WINERY IN AUSTRALIA
SENSI FAMILY ARRIVED IN AUSTRALIA IN 2008 WHEN MASSIMO MEET SAM CANTARELLA AND HELEN NOHRA
(FORMERLY STARBEVERAGES), TWO ENTEPRENEUR AUSTRALIANS WITH ITALIAN AND LEBANESE –ORIGIN WHO ARE
VERY SUCCESSFUL IN FOOD MAKING INDUSTRY, WORKING WITH THE BEST NATIONAL RETAILERS.
STARBEVERAGES, TEAMING SAM AND HELEN’S RESPECTIVE FAMILIES, DECIDED THEN TO START SETTING UP A WINE
DISTRIBUTION FOCUSING ON A FEW BASIC FUNDAMENTS :
 CONSISTENT QUALITY
 BRAND BUILDING
 STRONG FIDELITY OF DISTRIBUTORS
 FOCUS OF DISTRIBUTORS ON SENSI PORTFOLIO
 UNDERSTANDING AND ENTHUSIASM TO THE BRAND
 LOGISTIC SUPPORT FROM SYDNEY WAREHOUSE TO ANY DISTRIBUTORS
THIS STRATEGY REQUIRED STRONG EFFORTS FROM WINERY AND IMPORTING SIDE, BUT, YEAR BY YEAR, INCREASED
THE REPUTATION AND THE VALUE OF THE SENSI BRAND IN AUSTRALIA AND, EVEN IF TODAY THE MAP IS STILL TO BE
COMPLETED , WE CAN PROUDLY SAY THAT SENSI WINES ARE ESTIMATED FROM THEIR DISTRIBUTORS AND
CONSUMERS AND WELL KNOWN EITHER AMONG PROFESSIONALS AND COMMON PEOPLE NATION WIDE.
STARBEVERAGES IS TODAY WORKING AS A SENSI FAMILY IMPORTER AND AMBASSADOR , OVERLOOKING ALL SENSI
BRAND DISTRIBUTION AND MAKING SURE IT CAN HAVE AN HEALTHY PROGRESS IN AUSTRALIA.
THROUGH THIS CAREFUL AND PASSIONATED WORK SENSI FAMILY AIM TO COMPLETE THE NATIONAL MAP OF
DISTRIBUTION, BUT MOST OF ALL AIM TO CREATE A SOLID BRAND AWARNESS AND A CLOSE LINK WITH THE
AUSTRALIAN CONSUMERS WHO ARE ALWAYS LOOKING FOR MORE RELIABLE ITALIAN BRANDED WINES.

FROM TRADITION TO THE FUTURE

FROM TRADITION TO THE FUTURE
Together the agriculture research and the oenologic develop, our Family use since it was possible the most modern
technologies about bottling, filtering and storage, to guarantee the best consistance of the quality of each wine and the best
shelf life in the long term.
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WINEMAKING PHILOSOPHY

SENSI FAMILY WINEMAKING PHILOSOPHY HAS BEEN CAREFULLY STUDIED TO CREATE A PORTFOLIO WHICH
COULD EASILY COMMUNICATE TO THE FINAL CONSUMER THE FOLLOWING SENSORIC IMPRESSIONS:
CLEANESS ON THE NOSE AND THE PALATE.
BALANCE BETWEEN ACIDITY , ALCOHOL, SWEETNESS, BODY, COLOR.
NATURAL FRUITNESS/DRINKABILITY
DIFFERENT PERSONALITY OF EACH SINGLE WINE
CONSISTENCY OF QUALITY BY LOT ALONG THE TIME.
THE ABOVE WINEMAKING IS THE RESULT OF A LONG PROCESS WHICH STARTS WITH SELECTING THE BEST
GRAPES, EARLY STORAGE OF JUICES AT PROPER TEMPERATURE AND CONTROLLING REGULARLY THE
CHIMICAL AND ORGANOLEPTIC STATUS OF THE BLENDS , THEN MAKING STRONG CHECKS DURING THE
PRODUCTION PROCESS.
BY TODAY SENSI FAMILY’S OPERATIONS INVOLVE A MAIN SITE WITH 15.000sq. INCLUDING 80.000HL OF BULK
STORAGE, 4.500 PALLETS STORAGE AT CONTROLLED TEMPERATURE , A 10.000 BOTTLES/PH BOTTLING LINE
PLUS ANOTHER THREE EXTERNAL BOTTLING FACILITIES FOR STILL WINES AND TWO MORE ONCE FOR
SPARKLINGS.
SENSI FAMILY IS PROUD TODAY TO GUARANTEE THE BEST SUPPORT ABIUT QUALITY STANDARD ALWAYS
MONITORED BY THE OWNERSHIP IN PERSON.

BESIDES THE MOST TRADITIONAL LINES, SENSI FAMILY HAS STARTED INNOVATIVE NEW
PROJECTS THAT AIMS TO PROMOTE AN ETHICAL AND SUSTAINABLE APPROACH TO
WINEMAKING.
THE RESULT IS CHIANTI BIO DOCG “CAMPOLUCE” AND A SINGLE VINIFICATION OF
SANGIOVESE, “NINFATO” WITHOUT SULPHITES: A WINE THAT PROPOSES A HEALTHY WAY OF
LIFE IN HARMONY WITH NATURE.
RECENTLY, SENSI FAMILY HAS LAUNCHED A VEGAN WINE TOO: IT’S “VEGANTE” CHIANTI
SUPERIORE DOCG, WITH A PACKAGING THAT GUARANTEES A LOW ENVIRONMENTAL IMPACT.
SENSI CONFIRMS ITSELF A HISTORICAL AND MODERN REALITY ABLE TO SATISFY THE
DEMAND OF A MORE AND MORE EXACTING MARKET, BOTH IN TERMS OF QUALITY AND FOR
WHAT CONCERNS THE ETHICAL PRODUCTION OF ITS WINES.

THE CERTAINTY OF THE QUALITY

THE CERTAINTY OF THE QUALITY
The quality of the company production process is certified following the ISO
9001/9002 standards by DNV, one of the world’s most important institutes of
certification. The best award for us is, more than all, the very high opinion of us that all
our customers and partners keep having for four generations.
Our system of production is certified by the major institutes such as:
Brc Grade «A»
Ifs Major grade
Iso 9001
Iso 14000
Organic Certification
Recently we have been allowed to use the Organic Certification, according to our new
direction of making Organic wines for all our markets.
We recently achieved the Iso 14001 certification, following the new policy of our Family
to improve the care of the land and support the local sunstainability.
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PRESS & RATINGS
SENSI WINES QUALITY HAS ALWAYS RECORDED APPRECIATION NOT ONLY FROM
CONSUMERS BUT EVEN FROM WINE CRITICS.
THERE IS A LONG LIST OF AWARDS AND RATINGS , EITHER ITALIAN AND
INTERNATIONAL ONES WHICH WITNESS THAT MOST OF WINE CONNAISSEURS ARE
AWARE THAT SENSI MEANS RELIABLE TOP QUALITY.
RECENTLY SENSI FAMILY HAS ENFORCED THE RELATIONSHIP WITH ITALIAN WINE GURU
LUCA MARONI, AND WITH THE WORLDWIDE RENOWNED ORGANIZATION GAMBERO
ROSSO, WHILE INTERNATIONALLY IS FOLLOWING THE WAY OF SUBMITTING THEIR
WINES TO INTERNATIONAL WINE CHALLENGES.
RESULTS ARE AVAILABLE ON SENSIVINI.COM.
NEXT GOALS ARE TO IMPROVE A CLOSER DIALOGUE WITH AUSSIE MAIN PRESS AND
BLOGGERS ACCORDING TO THE POSITIVE TREND OF THE SALES EXPANSION .

THANK YOU !

presentazione Sensi Australia (3)

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