This document provides an overview of Banfi, a pioneering winery in Montalcino, Italy. Some key details: - Banfi was founded in 1978 and now produces 15 million bottles annually across two wineries and employs 300 people. - It has helped drive the success of the Montalcino region through innovation, a focus on quality, and respect for local tradition. - Banfi's promotion of Montalcino as a wine region globally has benefited the local territory through increasing the number of vineyards, producers, and value of vineyard land over time.

1. Enrico Viglierchio

2. Banfi in Montalcino
A pioneering experience in territorial marketing

3. Banfi: a quick view
1978 the year we were born
15 millions bottles produced
300 employees
2 wineries: Montalcino – Tuscany and Strevi – Piedmont
4 Tuscan Estates in Montalcino, Bolgheri, Chianti, Maremma
91 countries served
A winery borned to be big
The first winery thinked to be “open”

4. Drivers of success
The Pursuit of Excellence
arises from a respect and
love for this territory,
essential elements and
the fundamental starting
points for our adventure
Innovation,
accompanied by passion
and tradition, make our
adventure unique.
Quality is the fruit of our
work, available for the
world to witness firsthand
“Tradition is not about
holding on to the ashes
but keeping the flame
alive.”
Jean Léon Jaurès
No wonderful adventure
could begin or continue
without passion, which
has distinguished our
work here since the
beginning
TERRITORY INNOVATION QUALITY TRADITION PASSION

5. Banfi + Montalcino: a win-win relation
Global Player Role
Branding Innovation
Skills Competitive
Positioning
Benefit for the Territory
Evolution of
Montalcino
System
Montalcino
Local values
Territory
Sangiovese
Knowledge
Unexpressed
and hidden
unique values Banfi had been able to unveil the uniqueness of
Montalcino, and to create a worldwide market for it

6. Evolution of the Montalcino System:
Ha of vineyards and Nr of Producers
0
50
100
150
200
250
300
-
500
1.000
1.500
2.000
2.500
1967
1978
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
n°tot. soci sup vitata a brunello in ettari
Number of Brunello producersHa of vineyard cultivated at Sangiovese for Brunello
Source: Consorzio del Vino Brunello di Montalcino

7. Evolution of the Montalcino System:
Value of Vineyards
Source: Consorzio del Vino Brunello di Montalcino
-
100.000
200.000
300.000
400.000
500.000
600.000
1978
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Vineyards value €/Ha
5.000€/Ha
500.000€/Ha
€/Ha of vineyard

8. Banfi and its territory
L’ENOTECA LA TAVERNA
IL MUSEO DEL
VETRO,
IL CASTELLO,
LA BALSAMERIA IL BORGO
THE
HOSPITALITY
MODEL
THE
TERRITORY IS
OUR IDENTITY
THE
JAZZ & WINE
Festival
Every year we host,
in our structure, 80.000 guests

9. Social – Economic restitution of value
from Banfi to the territory
Benchmark role in terms of innovation in
production, management, marketing
National and international promotion of the wine
vocation of the area for production of iconic wines
Wine Business
Tourism Business
Leading role in promoting the improvement of
tourism services and global offering

10. www.castellobanfi.com