(1) Winestar is a new brand that packages wine in aluminum cans, aiming to provide convenience for outdoor activities and young consumers. The concept addresses the lack of good quality, small-quantity wine options. (2) The company was launched in 2012 in Paris by Cedric Segal. It has a small team and network of sales agents in Europe and Asia. The brand was introduced at Vinexpo 2013 and received media coverage. (3) Wine in cans provides benefits for consumers, retailers, and hotels/restaurants by allowing for single-serve, portable wine that maintains quality without glass bottles. The target market includes generation Y consumers seeking convenient, sustainable packaging.

1. A NEW BRAND IN WINE INNOVATION
January 18th, 2014

2. Summary
(1) The concept
(2) The team
(3) The benefits of wine in a can
(1) The target consumers
(2) The future…
January 18th, 2014

3. 1 – The concept : Why Winestar?
 Lack of good quality wines in a small packaging (like wine by the glass)
 Half bottles are not convenient (need a cork opener) and large quantity for 1 or 2
 Small plastic (or glass) bottles cannot preserve the wine so producers are reticent
 Glass is heavy and fragile, difficult to carry around (trek, picnic, delivery...)
 Glass uses a lot of energy to be recycled…while aluminium is 100% recyclable,
uses less energy and reduces the carbon footprint
January 18th, 2014

4. 1 – The concept : What is the Winestar® concept ?
 Delicious wines for every occasion
 Designed for young and demanding consumers
 Convenience : perfect for bars, outdoors, transports, hotels (minibars), home
 An innovative technology applied to consumer goods
 Ecological : the aluminium is 100% recyclable and reduces the carbon footprint
 An ambition : create the brand that will lead the growth in wine consumption !
January 18th, 2014

5. 1 - The concept – Wine awareness development
 Unlimited source of great French wines appreciated and famous worldwide
 A concept that revolutionizes the consumption of good quality and affordable
wines.
 An opportunity for small French wine regions to gain awareness worldwide
 A vast potential in Europe and worldwide.
January 18th, 2014

6. 1 – The concept : What’s in a can ?
 We source high quality wines from independent wine makers from various French
regions such as Languedoc, Bordeaux, Bourgogne, Rhone valley, Beaujolais, Loire
valley, Provence, etc. all AOC wines and contest winners
 Our first range is from Chateau de l’Ille, a famous Languedoc Corbières AOC
domain which was awarded over 200 medals in wine competitions…
 We developed a specific coating in the cans that prevent any contact between the
wine and the metal. Protection from light, oxygen and humidity.
 The wines are perfectly preserved and fresh, ready to drink !
January 18th, 2014

7. 2 - Who is Winestar® ? : the origins
 Winestar® is a startup company launched in 2012 in Paris
 Cedric Segal is a not a product of wine education. Paris business school graduate,
followed by 5 years experience in international trade in Japan
 Wine amateur and wine consumer
 Experienced in business development
January 18th, 2014

8. 2 - Who is Winestar® ? : A lean organization
 A network of sales agents :
- Paris : 1 regional sales agent
-
Brittany : 1 regional sales agent
- National : 1 sales agents person for supermarkets
- Sales agents in Ireland, Belgium, Germany, Italy…
We are recruiting more sales agents in Europe !
 International
- Sales office in Shanghai, Asian logistics hub in Hong Kong
We are looking for international distributors worldwide !
January 18th, 2014

9. 2 – Who is Winestar® ? : launched at Vinexpo 2013
Refreshing… Rosé wine in a can
Winestar® booth at Vinexpo
January 18th, 2014

10. 2 – Who is Winestar® ? : Large national media coverage…
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11. 2 – Who is Winestar® ? : and international coverage…
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12. 2 – Who is Winestar® ? : TV coverage…
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13. 3 – Benefits of wine in a can : market information
 Glass bottles are stagnant in the single-serve packaging mix ; cartons are growing from a
small base.
 Real innovation required to encourage new consumers into wine market.
 Supermarkets are the largest channels (about 40% of all wine).
 Retailers looking for single-serve sub category.
 Single serve appeals to a different demographic & creates new usage opportunities.
January 18th, 2014

14. 3 - Benefits of wine in a can : benefits for the consumers
 Singles and young couples at home now have the option to enjoy good quality wine by the
glass, to stay or to go...
 Develops new wine drinking opportunities at home, outside social gatherings
 Alternative to beer, currently the only other alcohol beverage in an individual packaging...
 A simple selection of good quality wines with a brand identity that brings confidence to a
rather complex offering in French wines (Chateaux, appellation, etc.)
 No need to go to the wine cellar for everyday drinking : consumers can fill their kitchen
cabinet and “forget about it...”
January 18th, 2014

15. 3 - Benefits of wine in a can : supermarkets and wine shops
 Additional sales that supplement the wines in glass bottles
 Increase of the basket value (currently around 4€ / bottle in France)
 Take market share to the beer category
 Countries new to wine requiring a smaller, more convenient and accessible entry point, for
example in Asia.
January 18th, 2014

16. 3 - Benefits of wine in a can : HoReCa
 Ideal for outdoor where convenience, safety and speed of serving are important, for
example outdoor concerts, festivals, sporting events, trekking, picnics, etc.
 Where ease of transport, weight and storage as well as safety are important (e.g. airlines,
cruise ships, trains etc).
 Where a tamper-proof container resistant to humidity and varying temperature is important,
such as hotel mini-bars.
 Restaurants avoiding losses from spoilage of partially consumed bottles of wine.
 Countries new to wine requiring a smaller, more convenient and accessible entry point, for
example in Asia.
January 18th, 2014

17. 4 – Target consumers
Based on category channel development to date and market intelligence, Winestar® has particular
appeal to the following market segments:
 Generation Y – a new generation of consumers are driving growth as they seek high quality,
convenient, sustainable packaging formats which fit their on-the-go lifestyles and
consumption habits.
 For the 18-25 demographic there has been an explosion in stylish bars and a demand for
premium quality drinks, including wine.
 Young adults are turning to wine because they perceive it as more sophisticated than beer.
 Women are drinking more wine and driving Rosé sales which they view as an entry point
into the wine category.
January 18th, 2014

18. 5 - The future developments
 Development towards export markets : USA
and Canada, South America, India, Australia,
etc
 The Crus Etoilés, a range of wines in limited
editions from small vineyards of exceptional
quality and prestigious appellations
 Raising funds to develop the range and
approach new markets
January 18th, 2014

19. Why is Winestar® different ?
 We focus on high quality wine instead of the usual entry level wines one
can find in the small packagings
 We aim to create a powerful brand that will introduce wine by the glass in
the homes
 Focus on the brand, not the wine technical details
January 18th, 2014

20. MERCI !
THANK YOU !
DANKE SCHÖN !
January 18th, 2014