The document discusses the role of media in Pakistan through history. It describes how media evolved in Pakistan during different eras - the establishment of Pakistan Television Corporation under Ayub Khan in 1964, the introduction of Islamization policies and censorship under Zia-ul-Haq, and the establishment of the Pakistan Electronic Media Regulatory Authority under Pervez Musharraf in 2002. The document also outlines the main purposes of media as entertaining, advertising, and informing the public. It notes both the positive role of media in informing people as well as some negative impacts like sensationalism, exaggeration, and damaging Pakistan's national image.

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2. Topic: Role of Media in Pakistan

3. Role of media in
Pakistan

4. Quote related to media :
• Robert Scoble :
“The more Zuckerberg knows about you , the more media he will be able to
bring to you.”

5. What is media ?
• Definition :
Communication channels through which news , entertainment ,education
data or promotional messages are disseminated is called media.

6. Media also include following:
• Fax and internet
• Direct mail
• Billboards
• Newspapers
• Magazines
• Telephone
• Radio

7. Three types

8. Evolution in Pakistani media
In Ayub era
In Zia-ul-Haq era
In Pervaiz Musharraf era
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9. At time of Ayub Khan
• Pakistan television cooperation came into existence.
• On November 1964 first official television station PTV and commenced
broadcasting from Lahore.
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10. At the time of Zia-ul-Haq
• Television was brought under Islamization campaign.
• Ban on mushaqat .
• The semi government TV network named People television network later
named STN.

11. At Pervez Musharraf time:
• Issued PEMRA in March 2002.
• Pakistan Electronic Media Regulatory Authority.

12. Purpose of media
There are 3 purpose of media
• To entertain.
• To advertise.
• To inform.

13. To inform
• Media helps us to know many thing like changes in upcoming budgets.
• Helps us to know climatic changes.
• The media plays a common-carrier role by providing a line of
communication between the government and the people.
• The media is the primary source of political information for most people.
• Upcoming elections.
• War on other sides of town
• A house that burns down across street.

14. Entertainment:
• Sports
• Entertainment

15. Advertisements:
• Convince us to buy
• Products
• Services
• Political advertisements

16. Negative impacts of media:
Destroying the nations image:
People in foreign countries are constraints to think that Pakistan is
full of ill cultured people.

17.  Breaking news of News
channels is incomplete
without sensations.
 The already frightened
nation of the country gets
even more frightened when
bomb blasts are
sensationalized by showing
dead bodies of people and
the dramatic background
music.
 Religious impressions(Vulgarity)
 Exaggeration
 Westernization
Sensationalism:
Destructive Media; Sensationalism.

19. Any Question?