This document provides guidance on how to effectively lead through social media. It recommends surveying the social media landscape to understand target audiences and competitors. The next steps are to establish objectives and a strategy, select appropriate channels, develop engaging content, actively apply the strategy by posting and engaging, and continuously listen, learn, and measure results. Key metrics for measuring engagement include impressions, interaction rates, follower counts and growth. The takeaways emphasize the importance of having both a personal and professional social media presence, while maintaining boundaries, and adapting the approach over time.
Social Media Introduction, Holistic DigitalSchematiq
This document discusses social media and the importance of having a strategic plan for social media. It provides an overview of major social media platforms and their users. The key benefits of social media for brands are also outlined. The document emphasizes that to maximize success on social media, companies should hold a planning workshop to analyze competitors, understand their audience, define goals and metrics, consider governance and risk, and develop a content plan and reporting structure. This will help companies focus resources effectively and stay on track with their social media strategy.
From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Katie Kerrins of Ford's Theatre. #smwMuseSocial
This document proposes a social media campaign to connect with a wider audience, spread its message and monitor online reputation and trends. It discusses using social media for advertising, reporting, trend analysis and monitoring in Southeast Asia. The proposal outlines digital media advertisement, content creation and administration through status updates, comments, pictures and overseeing design. It also discusses using different levels of influencers for the campaign and provides a campaign sample.
HighRoad U Webinar: Measuring: Using Social Media to Grow MembershipHighRoad Solution
This document provides an overview of using social media to grow membership from a presentation by HighRoad Solutions. It discusses the need for an integrated marketing campaign combining different mediums to reach potential members. Key metrics for social media like reach, frequency, engagement and lead generation are covered. The presentation recommends having a content strategy, calendar and ability to do paid promotion. It also suggests understanding personas and monitoring trends. Types of social media measurements like consumption, sharing and engagement are defined. The importance of applying context to metrics and understanding what they mean for your organization is emphasized. Ways to find metrics from various platforms like Google Analytics and social media advertising are also presented.
1. The document proposes social media strategies to promote a book series and increase sales, including targeting young urban audiences on platforms like Twitter, Facebook, and video.
2. Specific tactics recommended are running a video trailer contest for film students, tweeting as the author to build their brand and buzz, and testing targeted Facebook ads.
3. The strategies aim to engage current and new fans through an interactive online community across multiple social media channels.
This document provides an overview of a webinar on using social media for non-profits. The webinar agenda includes discussing 5 key opportunities for non-profits on social media, defining objectives, developing best practices, activating communities in Hootsuite, and success stories. It also outlines best practices such as using hashtags, rich media, respecting each network's nature, and reporting on progress. The document aims to help non-profits understand how to use social media effectively to tell their story, understand audience sentiment, build closer relationships and find new contributors and volunteers.
Social media has transformed the way we decided. Our purchasing habits can no longer bedepicted as a funnel. Instead it is a dynamic journey where our ‘real life’ experiences, when shared online, significantly impact the purchasing habits of others at EVERY stage of the journey.
Social Media Introduction, Holistic DigitalSchematiq
This document discusses social media and the importance of having a strategic plan for social media. It provides an overview of major social media platforms and their users. The key benefits of social media for brands are also outlined. The document emphasizes that to maximize success on social media, companies should hold a planning workshop to analyze competitors, understand their audience, define goals and metrics, consider governance and risk, and develop a content plan and reporting structure. This will help companies focus resources effectively and stay on track with their social media strategy.
From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Katie Kerrins of Ford's Theatre. #smwMuseSocial
This document proposes a social media campaign to connect with a wider audience, spread its message and monitor online reputation and trends. It discusses using social media for advertising, reporting, trend analysis and monitoring in Southeast Asia. The proposal outlines digital media advertisement, content creation and administration through status updates, comments, pictures and overseeing design. It also discusses using different levels of influencers for the campaign and provides a campaign sample.
HighRoad U Webinar: Measuring: Using Social Media to Grow MembershipHighRoad Solution
This document provides an overview of using social media to grow membership from a presentation by HighRoad Solutions. It discusses the need for an integrated marketing campaign combining different mediums to reach potential members. Key metrics for social media like reach, frequency, engagement and lead generation are covered. The presentation recommends having a content strategy, calendar and ability to do paid promotion. It also suggests understanding personas and monitoring trends. Types of social media measurements like consumption, sharing and engagement are defined. The importance of applying context to metrics and understanding what they mean for your organization is emphasized. Ways to find metrics from various platforms like Google Analytics and social media advertising are also presented.
1. The document proposes social media strategies to promote a book series and increase sales, including targeting young urban audiences on platforms like Twitter, Facebook, and video.
2. Specific tactics recommended are running a video trailer contest for film students, tweeting as the author to build their brand and buzz, and testing targeted Facebook ads.
3. The strategies aim to engage current and new fans through an interactive online community across multiple social media channels.
This document provides an overview of a webinar on using social media for non-profits. The webinar agenda includes discussing 5 key opportunities for non-profits on social media, defining objectives, developing best practices, activating communities in Hootsuite, and success stories. It also outlines best practices such as using hashtags, rich media, respecting each network's nature, and reporting on progress. The document aims to help non-profits understand how to use social media effectively to tell their story, understand audience sentiment, build closer relationships and find new contributors and volunteers.
Social media has transformed the way we decided. Our purchasing habits can no longer bedepicted as a funnel. Instead it is a dynamic journey where our ‘real life’ experiences, when shared online, significantly impact the purchasing habits of others at EVERY stage of the journey.
The chapter discusses social and mobile marketing. It introduces the 4E framework for social media marketing: excite, educate, experience, and engage customers. It also provides a 5-step guide to social media marketing planning: identifying the target audience, developing content, determining timing, engaging customers, and selecting tools. The chapter explores social networks, mobile marketing, and how to implement a social media marketing campaign.
Outreach, Bloggers, Influencers, Digital PR, Content marketing, there are many and more tags however how to approach it, there is no one single way. It's an open evolving space and there shouldn't be a defined method however that leaves the vacuum for ambiguity. We @ ARM WorldWide (earlier known as #ARM Digital) had worked to develop a thinking framework to help all 75 of us in the company today to think right when it comes to any outreach effort. This framework is well tested and is now being shared for all to put it to use. This framework will do some magic, it will not let you do wrong, will not let you choose wrong and won't let you execute wrong - ensuring that you do right, creative & measurable.
In 2012 we saw the rise of Pinterest, Facebook go public, the proliferation of niche networks and a growing emphasis on visual content. 2013 is sure to be a year in which social media marketing is redefined and marketers are forced to adapt even more to the constantly evolving landscape.
The rise of visual web, the end of the social silo, the necessity of agile marketing, show vs. tell your brand story in the social space, and more will define social media marketing in 2013. Now is the time to prepare.
My presentation from the 2013 Event Marketing Summit in Chicago. Learn the ins and outs of proper influencer marketing, from influencer identification to validation to collaboration, how to activate and track a campaign, and how "big data" plays an integral role throughout the entire process.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
Marketers are obsessed with Facebook, and with 900 mil+ users, they have good reason to be. Facebook is the dominant social network, but users are increasingly spending time and attention outside of Facebook as they seek niche, interest-based social networks to set their online lifestyles apart from the crowd.
Consumers are looking for something else in their social networking routines, and marketers need to know where consumers are going and why.
This presentation speaks to this important social trend. Please pull up slidecast for full webinar with audio.
Influencers are celebrities, bloggers, journalists or social media personalities who have a highly engaged following. They can influence potential customers and are seen as a trusted source of information (paragraph 3). Brands should work with influencers because consumers increasingly use social media to research products and 88% trust online reviews as much as personal recommendations (paragraph 4). When choosing influencers, brands should understand their target audience, define clear goals for the campaign, and establish a budget (paragraph 5).
Mohammed Akthar Maximized Brand Awareness omairakthar
The document discusses the importance of social media for business promotion and brand awareness. It outlines key statistics about major social media platforms like Facebook, Twitter, Instagram, Google+, and YouTube. It also provides examples of how large companies like Target, Starbucks, and Southwest Airlines effectively use social media for marketing, customer service, and developing customer loyalty. The document concludes that an interactive social media presence is essential for businesses to remain relevant and succeed in today's digital landscape.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Social TV Best Practices for MSNBC Senior Producers Patricia Cesaire
This document provides social media best practices and guidelines for brands. It discusses how consumers shape social media and how their opinions can impact brands. It recommends objectives like cultivating engagement, thought leadership, and reputation management. It outlines major social platforms and stresses engaging audiences across interconnected channels through tools like Twitter, hashtags, and blogs. The document advises providing valuable content, listening to audiences, and protecting professional online presence.
Putting the Social in Social Media: How to Use the Social Web to Network and ...Jacki Halas
The document provides tips for using social media to network and boost business. It emphasizes being social and open on social media to build trust and influence among peers. Some key points include leveraging employee social networks, hosting in-person events, engaging in conversations to move discussions forward, and mixing traditional and new media to spread stories. The overall message is that businesses should get involved in social media conversations to build their brand and gain customer referrals through word-of-mouth recommendations.
This document provides guidance on developing a social media plan for non-profits. It recommends determining objectives and target demographics first. The plan should include a strategy that identifies which platforms to use and what tactics will help meet the objectives. It also stresses measuring results and consistently managing the social media efforts. Key aspects of the plan include creating engaging content and focusing on compelling stories that drive people to take desired actions.
Leigh George - Everything You’ve Heard About Influencer Marketing is Wrong. L...Autumn Quarantotto
- Traditional advertising is no longer as effective as consumers actively avoid ads and rely on trusted recommendations from influencers.
- Effective influencer marketing requires developing a strategy that allows for co-branding with influencers whose values align with the brand, not just focusing on popularity.
- An influencer marketing strategy should include measurable goals, understanding the target audience, and collaborating with influencers in a relationship-based approach rather than just one transaction.
ConAgra Foods: Social listening and engagement for consumer insights, present...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, ConAgra Foods' PR/Social Media Manager, Amy Morgan, explains how they are tapping social media and influencers for consumer insights.
Amy goes into detail about specific examples from Chef Boyardee, Slim Jim, Reddi-Whip, and their Healthy Choice brands.
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagementtracx
Everyone’s heard about the success of the #IceBucketChallenge. Now the #22pushupchallenge is storming social media across the globe. Has your nonprofit been able to capture attention by replicating these types of viral campaigns? It’s not easy.
Take a look at our slides to see some of the data behind these campaigns and more!
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
“Using Social Media As ‘The’ Event Measurement Toolkit” presented at EventTech 2014 in Las Vegas by Melonie Gallegos, Chief Social Strategist, of Fandom Marketing.
Social media is measurable as any other marketing tactic. Learn the top social media metrics every event marketer should be tracking and how to define key performance indicators to measure the success of your events. Find out which metrics are best used for event marketing and how to create a measurement plan that fully leverages the reach and power of social to map back to the live event. Without freaking out your executives!
CME Group: Social media and the Global Financial Leadership Conference, prese...SocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, CME Group's Director of Corporate Marketing, Evan Peterson, explains how they use social media to amplify their annual Global Financial Leadership Conference.
Evan shares how they utilize video, interviews, photos, blogs, and articles from the event as content for their social media platforms.
Coffee is a black drink made from roasted and ground coffee beans, which come from the fruit of coffee plants in the genus Coffea. There are two major varieties: Coffea arabica from Ethiopia and Coffea canephora. Arabica is the most appreciated and cultivated type, originating from Ethiopia where coffee plants were first discovered in the Kaffa region and introduced to the Arab world. Instant coffee was first obtained in 1890 by David Strang using a dry process.
The chapter discusses social and mobile marketing. It introduces the 4E framework for social media marketing: excite, educate, experience, and engage customers. It also provides a 5-step guide to social media marketing planning: identifying the target audience, developing content, determining timing, engaging customers, and selecting tools. The chapter explores social networks, mobile marketing, and how to implement a social media marketing campaign.
Outreach, Bloggers, Influencers, Digital PR, Content marketing, there are many and more tags however how to approach it, there is no one single way. It's an open evolving space and there shouldn't be a defined method however that leaves the vacuum for ambiguity. We @ ARM WorldWide (earlier known as #ARM Digital) had worked to develop a thinking framework to help all 75 of us in the company today to think right when it comes to any outreach effort. This framework is well tested and is now being shared for all to put it to use. This framework will do some magic, it will not let you do wrong, will not let you choose wrong and won't let you execute wrong - ensuring that you do right, creative & measurable.
In 2012 we saw the rise of Pinterest, Facebook go public, the proliferation of niche networks and a growing emphasis on visual content. 2013 is sure to be a year in which social media marketing is redefined and marketers are forced to adapt even more to the constantly evolving landscape.
The rise of visual web, the end of the social silo, the necessity of agile marketing, show vs. tell your brand story in the social space, and more will define social media marketing in 2013. Now is the time to prepare.
My presentation from the 2013 Event Marketing Summit in Chicago. Learn the ins and outs of proper influencer marketing, from influencer identification to validation to collaboration, how to activate and track a campaign, and how "big data" plays an integral role throughout the entire process.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
Marketers are obsessed with Facebook, and with 900 mil+ users, they have good reason to be. Facebook is the dominant social network, but users are increasingly spending time and attention outside of Facebook as they seek niche, interest-based social networks to set their online lifestyles apart from the crowd.
Consumers are looking for something else in their social networking routines, and marketers need to know where consumers are going and why.
This presentation speaks to this important social trend. Please pull up slidecast for full webinar with audio.
Influencers are celebrities, bloggers, journalists or social media personalities who have a highly engaged following. They can influence potential customers and are seen as a trusted source of information (paragraph 3). Brands should work with influencers because consumers increasingly use social media to research products and 88% trust online reviews as much as personal recommendations (paragraph 4). When choosing influencers, brands should understand their target audience, define clear goals for the campaign, and establish a budget (paragraph 5).
Mohammed Akthar Maximized Brand Awareness omairakthar
The document discusses the importance of social media for business promotion and brand awareness. It outlines key statistics about major social media platforms like Facebook, Twitter, Instagram, Google+, and YouTube. It also provides examples of how large companies like Target, Starbucks, and Southwest Airlines effectively use social media for marketing, customer service, and developing customer loyalty. The document concludes that an interactive social media presence is essential for businesses to remain relevant and succeed in today's digital landscape.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Social TV Best Practices for MSNBC Senior Producers Patricia Cesaire
This document provides social media best practices and guidelines for brands. It discusses how consumers shape social media and how their opinions can impact brands. It recommends objectives like cultivating engagement, thought leadership, and reputation management. It outlines major social platforms and stresses engaging audiences across interconnected channels through tools like Twitter, hashtags, and blogs. The document advises providing valuable content, listening to audiences, and protecting professional online presence.
Putting the Social in Social Media: How to Use the Social Web to Network and ...Jacki Halas
The document provides tips for using social media to network and boost business. It emphasizes being social and open on social media to build trust and influence among peers. Some key points include leveraging employee social networks, hosting in-person events, engaging in conversations to move discussions forward, and mixing traditional and new media to spread stories. The overall message is that businesses should get involved in social media conversations to build their brand and gain customer referrals through word-of-mouth recommendations.
This document provides guidance on developing a social media plan for non-profits. It recommends determining objectives and target demographics first. The plan should include a strategy that identifies which platforms to use and what tactics will help meet the objectives. It also stresses measuring results and consistently managing the social media efforts. Key aspects of the plan include creating engaging content and focusing on compelling stories that drive people to take desired actions.
Leigh George - Everything You’ve Heard About Influencer Marketing is Wrong. L...Autumn Quarantotto
- Traditional advertising is no longer as effective as consumers actively avoid ads and rely on trusted recommendations from influencers.
- Effective influencer marketing requires developing a strategy that allows for co-branding with influencers whose values align with the brand, not just focusing on popularity.
- An influencer marketing strategy should include measurable goals, understanding the target audience, and collaborating with influencers in a relationship-based approach rather than just one transaction.
ConAgra Foods: Social listening and engagement for consumer insights, present...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, ConAgra Foods' PR/Social Media Manager, Amy Morgan, explains how they are tapping social media and influencers for consumer insights.
Amy goes into detail about specific examples from Chef Boyardee, Slim Jim, Reddi-Whip, and their Healthy Choice brands.
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagementtracx
Everyone’s heard about the success of the #IceBucketChallenge. Now the #22pushupchallenge is storming social media across the globe. Has your nonprofit been able to capture attention by replicating these types of viral campaigns? It’s not easy.
Take a look at our slides to see some of the data behind these campaigns and more!
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
“Using Social Media As ‘The’ Event Measurement Toolkit” presented at EventTech 2014 in Las Vegas by Melonie Gallegos, Chief Social Strategist, of Fandom Marketing.
Social media is measurable as any other marketing tactic. Learn the top social media metrics every event marketer should be tracking and how to define key performance indicators to measure the success of your events. Find out which metrics are best used for event marketing and how to create a measurement plan that fully leverages the reach and power of social to map back to the live event. Without freaking out your executives!
CME Group: Social media and the Global Financial Leadership Conference, prese...SocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, CME Group's Director of Corporate Marketing, Evan Peterson, explains how they use social media to amplify their annual Global Financial Leadership Conference.
Evan shares how they utilize video, interviews, photos, blogs, and articles from the event as content for their social media platforms.
Coffee is a black drink made from roasted and ground coffee beans, which come from the fruit of coffee plants in the genus Coffea. There are two major varieties: Coffea arabica from Ethiopia and Coffea canephora. Arabica is the most appreciated and cultivated type, originating from Ethiopia where coffee plants were first discovered in the Kaffa region and introduced to the Arab world. Instant coffee was first obtained in 1890 by David Strang using a dry process.
Google was founded in 1998 and aims to organize the world's information and make it universally accessible and useful. It provides popular services like Gmail, Google Maps, YouTube, and the Android operating system. Financial information includes details on Google's market share, global revenue, advertising revenue, and net income.
El documento describe varios sistemas operativos incluyendo Microsoft, Apple, Linux, Android e IOS. Cada uno facilita el desarrollo de aplicaciones en diferentes plataformas como computadoras, teléfonos inteligentes y tabletas. El documento también menciona BSD y provee enlaces a recursos adicionales sobre los sistemas operativos.
The document is a curriculum vitae for Siddharth M. Pawar that summarizes his professional experience and qualifications. It includes details about his educational background, work history at various companies over 10 years in roles related to quality assurance and inspection, areas of expertise including welding inspection and non-destructive testing, and significant projects he has worked on involving offshore pipelines and platforms.
This is a summary of the topic "metals" in the GCE O levels subject: Chemistry. Students taking either the combined science (chemistry/physics) or pure chemistry will find this useful. These slides are prepared according to the learning outcomes required by the examinations board.
Guidelines to help you become a better parentRitika Raj
These guidelines provide tips for being a consistent and effective parent. They recommend defining important rules and consequences, understanding what triggers misbehavior, and responding to issues in a calm manner. Parents should also ensure their child gets enough sleep, eats healthy snacks, and plays outside. Consistency is important - children will learn after a consistent number of responses. If repeated discussions don't work, a time-out of one minute per year of age can be an effective discipline tool. It's also important to stay positive and not vent frustrations in front of the child.
This document provides guidance on developing a social media strategy for small businesses. It recommends listening first to understand audience needs before launching a campaign. The key elements of a strategy are to identify objectives tied to business goals, understand the target audience and which platforms they use, and create a content plan. Metrics like followers, engagement, and leads should be used to measure success. Regular posting and integrating social platforms are also advised to build community and drive traffic.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
The document provides a 5-step strategy for prioritizing social networks for a business. The steps are: 1) assess available time and budget, 2) define goals and key performance indicators, 3) research which social networks best connect with the target audience, 4) create a tiered priority system for social networks, and 5) continuously tweak and optimize the strategy based on measurement of goals. The strategy advises focusing efforts where the highest impact can be made for the business and prioritizing value for customers.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Social media marketing 101 and a couple of case studies showing the reach and power of integrating social media with your traditional marketing efforts.
I was invited to speak on the business of social media to the students at John Paul the Great Catholic University. We covered how I got my social media agency off the ground and the day-to-day processes and tools we use at Cosmetic Social Media.
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
The document discusses developing a social media strategy for businesses and organizations. It covers defining what social media is, why organizations should use social media, how social media can be used for marketing purposes, developing a business case for social media, creating a social media strategy, and providing examples of strategy. The key aspects are listening to audiences, creating and sharing engaging content, and joining online conversations while adding value. The strategy should have clear goals, identify target audiences, create a content plan, and include methods to monitor and improve over time.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Developing your Twitter and overall social media strategyLucy Goetz
My presentation from Forward Ladies Positive Women's Day 27th February 2014 - focusing on where to start with social media - including setting objectives, KPIs, choosing platforms and key messages and audiences.
The document discusses the power of social media in marketing and public relations, providing a brief history of social media and its growth, statistics on physicians' use of social media, an overview of social media management tools, and tips for understanding customers and communities as well as resources for using social media effectively. It also includes an agenda for an upcoming meeting focused on discussing social media strategy.
This is an updated version of a previous presentation . Updates include how social media is included in the 2018 NASW Standards of Practice for Technology and Ethical Standards.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Social Media Summer School - Session 2 (social media strategy & voice)Rare Communications
Learn how to create a social media strategy and choose your voice on social media. Learn about what is a social media strategy, which social networks you should be on (Facebook, Twitter, Instagram, LinkedIn, Google plus,
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
This document outlines the requirements for starting a successful social media project. It discusses establishing a social media strategy using the 5Ps framework of plan, position, platforms, people, and performance. It emphasizes listening to social media first to understand audiences and goals. Engaging on social media enables companies to stay close to customers. Key requirements for listening, engaging, and ensuring success are reliable tools, focused team members, clear guidelines, and performance metrics.
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...Lisa Peyton
The document outlines Lisa Peyton's presentation on becoming a social media superhero. It discusses her qualifications and experience in social media. The presentation aims to help busy professionals prove the value of social media, provide a framework for a social media strategy and plan, and leave attendees feeling confident, inspired and supported in their social media efforts. It covers developing goals and objectives, researching audiences, selecting appropriate channels, strategies for listening and engaging on social media, and tracking key performance indicators to measure success.
The document summarizes key findings from a 2011 survey of 3,300 businesses about their use of social media marketing. The top benefits reported were increased business exposure, customer traffic, and search rankings. Facebook, Twitter, and LinkedIn were the most commonly used social platforms. While 90% saw value in social media marketing, measurement and integration were top challenges. Most businesses spent 6+ hours per week on social media and planned to increase their use of platforms like Facebook, YouTube, and blogs going forward.
4. • People want information NOW.. and FAST
• Sense of Community
• Knowledge transfer (Peer to peer (and
industry extension)
• Showcase of skills
• Mechanism for Opinion (good or bad!)
• It’s how we are now marketed too
WHY THE ATTRACTION TO SM?
6. • Expectation of social media presence (have
to be on it)
• Use of dedicated hashtags & tweet-ups
• Coordinated targeting of platforms to certain
demographics
• Each platform = different purpose (Feedback,
Engagement, Informing, Experience)
TRENDS
7. • Posted online (website)
• Shared on social media (across various
platforms)
• Top influencers find it & discuss it
• Trending across all outlets- traditional media
outlets (TV, radio, print) and online
GOING VIRAL
9. • 95% use the internet daily
• 4/10 are online multiple times throughout the day
• 79% found out about new agricultural information
through the internet
• 69% have smartphones
• 84% have used social media over past 12 months
• 73% said social media was very important to them
REALITY FOR AG
10. • Having conversations and reaching people
we otherwise would have never been able
to reach
• Hear/see all the discussion (good and
bad!)
• Must build relationships with people and
develop “trust” before we give hard
REALITY FOR AG
11. • ‘You are your social network’
• Community feel, to engage with others
• Provide feedback/thoughts on topics
• Showcasing of skills, interests
• ‘Tweets are my Own’ (Corporate policy?)
You (As a Brand) Goals Execution
FROM A PERSONAL
STANDPOINT
12. • Visit social media sites before website
• Better to be proactive than reactive
• Crisis Communication
• Google Search – Mobile Responsiveness
Brand Consumer Goals Execution
FROM A BRAND STANDPOINT
13. ‘Social’ Strategy
S urvey the Landscape
O bjectives & Strategy
C hannel Selection
I deas & Content
A pply & Engage
L isten, Learn, Measure
14. 1. SURVEY THE LANDSCAPE
• Who is your Target Audience(s)?
• What social media channels are
your target audience(s) using?
• What other audience(s) could
you capture & on what platforms?
• What are your competitors
doing?
Decide what is best for you &
your intended audience.
15. 2. OBJECTIVES & STRATEGY
• What could you do differently for
your audience on social media?
• What sets you apart from
competition?
• What is your overarching strategy
& specific goals depending on what
channels you choose?
• What would you like to achieve by
X date?
• How will you measure success?
Build a solid foundation for your
16. 3. CHANNEL SELECTION
• What channels best suit your
needs (personally, corporately)?
• What channels best suit your
target audiences’ needs?
• What channels are in your short
term and/or long term plan?
• Do you have budget for social
media? Additional help/platforms?
• What resources to you have from
an internal standpoint to manage
social?
17. 4. IDEAS & CONTENT
• Are you using consistent branding
(photos, names, images, colour, wording)
on all social media accounts?
• What original and industry appropriate
content would your audience like to
read/share?
• What should your editorial calendar look
like?
• What platform is best to manage your
social media accounts from?
Curate and populate original
content in an
18. 5. APPLY & ENGAGE
• When should you schedule content
for, for best results? (Mix of
spontaneous & planned content)
• How should you get followers/likes
and reciprocate?
• When is the appropriate time to
officially engage?
Make well educated decisions
on content but remember
to have fun with it.
19. 6. LISTEN, LEARN, MEASURE
• How will you gauge
feedback?
• What analytics and metrics
will you use to measure
success?
• What social media channels
are working? Not working?
• How do you fix
channel/strategy/content and
try again?
21. - # of Impressions
- Impression Ratio
- Retweets/Favourites/Likes
- Following to Followers
Ideal Target = 1 :1
Best = 10 Following / 100 Followers = 10%
ratio
- Click Through Rate
- Conversions (actioned on your request)
- Community Size (# of followers on each
ENGAGEMENT METRICS
22. - Community Size
(# of followers on each channel/month) +/- deviation
- Engagement %
(All interactions / # of community members *100)
ENGAGEMENT METRICS
Facebook Twitter LinkedIn
Month 1 1774 4989 11374
Month 2 1831 5151 11487
Change +57 +162 +113
Facebook Twitter LinkedIn
Week 1 0.79 1.56 0.03
Week 2 0.34 1.74 0.00
23. TODAY’S TAKE-AWAYS
DO’s
• Be on social media
• Have a strategy
• Showcase what you
know/enjoy
• Share & tell
• Use both personally
and professionally
• Know the rules
• Learn and evolve
• Have fun!
DON’TS
• Ignore it
• Not listen/engage
• Think you can’t learn
it
• Ignore the personal-
professional
boundaries
• Not have a strategy
• Exclude audiences
Great to be here! Honour to present in front of my CAMA colleagues
Thank you to Mary and the CAMA executive asking me to be here
Only seems appropriate that after discussing media training this morning with Bern we would discuss another platform of communication that has exploded and that we can’t ignore
And how we an use it to our advantage “Lead by Being Social.”
Born with the ‘gift of gab’ and haven’t wanted to do something productive with it… so starting sharing my public speaking skills both in person and social media, behind a computer with others
Side gig of doing public speaking and social media training two incredible platforms and 2 different ways to share what you are passionate about
We’re fortunate that we’re in an industry that we are passionate talking about… this is something that is rare for other industries!
First experience was in University with Owen Roberts
Experienced social media from government when SM was just coming on the scene; at Holstein Canada and now politically
Social media is a lot like the “Learn to do by doing” motto
My two jobs now have counted on me and my social media expertise one at Holstein Canada (where there was no social media) and now as Comms Advisor as Minister Leal
There are definitely “dos” and “don’ts” and some “strong recommendations I’ll share today
Books are being written, but its an ever-evolving, changing platform and medium that changes day-to-day
Starting using social media for both personal AND professional purposes
Social media is an extension of who we are, both as a persona and as a professional brand.. This is where most consumers are going to find you and judge you before meeting you!
So what you say is important and profound… you are leaving an impression whether you intend too or not
Platforms and Trends
Extending your story/brand —personally and corporately
Application of the ‘SOCIAL’ Strategy’
Social Media = 2nd greatest revolution since the Industrial Revolution
When we think of the impact that factories/manufacturing and modern vehicles changed/shaped the landscape, the same can be said for social media
Changing the way in which we process information, access information and is now changing industries due to consumer demands of information (i.e. consumers interest… GMO’s and Chipotle)
While there are many tremendous benefits of social media, it is certainly a scary endeavour to get involved in!
Social media = word of mouth on steroids
86% (29,760,764) of Canadians are Internet users,
56% of Canadians have a Smartphone
We have the highest social media network penetration in the World. 82% of Canadians use a social network by comparison to 75% of Americans.
Who here in the room would consider themselves a:
Beginner (is on at least one platform, more an “observer” rather than a “player”
Intermediate (manages 2+ platforms, engages in conversation but doesn’t lead conversation, understand how things are changing)
Expert (Leads discussion on social media, deals with both personal and corporate social media channels, knows how to engage with audiences, ask and seek out information
The point is that we all have a different purpose or reason to be on social media and a different understanding/comfortability level but the point is that you MUST be on social media.
Whether you are a journalist, looking for interest in stories; a PR professional looking to gauge how your brand is seen; or a company seeing if their product is working, the idea is that we all must be on social media
¼ quarter of the world is using social media (almost 2 billion people!)
Brazil has experienced a growth of 118% in social media usage where as US has decreased 20%
Can’t believe the uptake of social media– there are people probably not purchasing food but have a smartphone and are on social media
Social Media = Word of mouth on steriods
Social media is just that… being social like we would in person but on a “medium” through media and platforms….
Not necessarily the most used but overall, what Big 7 that most corporate brands are incorporating into their social media strategy
Linkedin- 250 million users, used strictly as the “Facebook of the corporate world” but has limited features for free unless you have a paid membership. You become a member but “What now” once you join
Facebook – almost billion people on it, founded in 2004, decline in most countries, millenials leaving, baby boomers joining, becoming a network of community for update, rather than progressive way to engage and find information
YouTube- 1 billion users (1/2 people using the internet visit YouTube), 2004
Twitter- more than 300,000,000 users, founded in 2006, continues to grow, especially from a business standpoint (there is a language factor too to keep in mind.. Quebecors don’t use Twitter because of English-only accounts)- must consider bilingual
Instagram- 100 million users, founded in 2010, integration use/ incorporates the use of “hashtags” which were started by Twitter
Pinterest- 250 million users, founded in 2010. Is used extensively by wedding/home decorating/clothing companies. Why? Because their main demographic is women between ages 25-35, women are 70% users who have children with a disposable income of $75,000 or more (so they have time AND money!)
Snapchat- founded September 2011, 30 million monthly users, largest 70% of users are under the age of 25, send over 700 million photos and videos a day!
In order to have an effective social media strategy, must incorporate the use of some/many/all of these social media platforms (and more!) to truly capture your audience
In agriculture alone
¼ quarter of the world is using social media (almost 2 billion people!)
86% of people are accessing the internet from their mobile devices (which leads to poor etiquette!)
Can’t believe the uptake of social media– there are people probably not purchasing food but have a smartphone and are on social media
¼ quarter of the world is using social media (almost 2 billion people!)
86% of people are accessing the internet from their mobile devices (which leads to poor etiquette!)
Can’t believe the uptake of social media– there are people probably not purchasing food but have a smartphone and are on social media
CropLife has the Top 20 Farm Apps: http://www.croplife.com/editorial/matt-hopkins/20-best-mobile-apps-for-agriculture/
CropLife also produces yearly “Best Apps to Download in 2015” http://www.croplife.com/editorial/matt-hopkins/10-best-new-agriculture-apps-for-2015/
Agronomy Apps, Commodity Price Apps, Precision AG Apps
Farms.com Classified App (http://www.farms.com/agriculture-apps/business/farms-com-classifieds)
Farms.com Classified App = North America’s #1 free buy and sell farm and agriculture classifieds mobile app.
Power of Blogs – Blogger and Wordpress – estimate that there are anywhere between 150 million to 200 million blogs worldwide
Month in 2012, OMAFRA through the U of G Knowledge and Translation and Transfer Funding Program (KTTP) conducted a social media survey with wide variety of farmers in Ontario
So we’ve heard that consumers are online looking for information
Farmers are online… where is the disconnect?
It takes time and a plan to effectively execute social media
Reality for AG is that 56% of people go on social media networks to find new food products (Better hope that 56% is on our side!)
Centre for Food Integrity, now working with Farm and Food Care, gave a presentation and it came down to loyalty/trust above all else
Sometimes when we put that we are farmers and then tweet about it, it puts us at a disadvantage because they think we have a secret agenda when we just want to be open/honest… We have to remember as farmers that people don’t “trust” as easy as we do
Have we truly embraced as an industry and personally, all that we can from social media?
Within our own AG community, YES
With consumers, NO
Yes- many great initiatives (#AGChat on Tuesday nights, #Farm#365 which has been incredible) BUT, outside of our agricultural community/social circles.. Do we do a good enough job connecting with consumers on social media networks?
NO- that is why there is so many misconceptions and the wrong people are telling our story!
It takes an army but we all must do our part, both personal and corporately
Disappointing when you meet someone who is NOT like they were online
Tweets are my own- employer policy? The reality of this statement… this reflects poorly on the company you work for, regardless.
Always have to be thinking about what you are putting out and how this would reflect the company you work for
Have an open discussion about what is acceptable and not
Same ends goals both personally and as a brand but you go about them in different ways to achieve same goals
Crisis communications – have to be ready for the complaints!
- You can apply this “Social Strategy” both personally and as a brand if you are working for a company
Every company (and personal if you use your account for business) needs to have a Social media strategy..
Can simply be a document that outlines these 5 social steps..
But it is a reference guide that you refer back too all the time…
ESPECIALLY if you are a company and have many employees managing social media accounts on your behalf… when to post as corporate, when to post as staff “i.e. /AGstaff,” what to do with worse case scenario, how to handle complaints
Keep in mind the bilingual aspect that I mentioned previously.. If you have French clients, important to remember this!
Also keep geography in mind (certain countries and provinces like social media more) and keep time zones in mind when engaging!
80/20 rule--- 80% sharing ideas/curating content.. 20% selling (soft sell on social media)
Develop relationships first, than sell
Editorial calendar- I’ve developed one personally that I use, but there are some online and even just a blank calendar is a good idea… I personally have a Microsoft calendar of all the social media accounts I manage.. That way, you can give access to whomever
Editorial calendars- I have a 12 month calendar did a day-long strategy session to brainstorm ideas/content
Platforms
Tweetdeck/Hootsuite/Buffer (Free)- personally like Tweetdeck because I like the platform visually, user friendly interface, like programming the time of tweets whenever I’d like.. Not on 5 minute intervals, can easily see how tweets are being organized to send out
Paid = SproutSocial
Need to have a platform that works for you while you are not working!
Best time to post on Facebook = Wednesday’s at 3pm, Worst time = Weekends before 8am and after 8pm
Best time to post on Twitter = Monday to Thursday’s (ideally Tuesday’s) anywhere between 9am – 3pm = Worst time = Friday’s after 3pm (BUT there are difference between B2B and Business to Consumers.. Some brands say weekends are best (depending on products) and achieve 20% higher rate on weekends than weekdays
Best to post on LinkedIn =Tuesdays & Thursday’s between noon-1 and 5-6 = Worst time are Monday’s and Friday’s and anytime after 10pm
http://www.fastcompany.com/3036184/how-to-be-a-success-at-everything/the-best-and-worst-times-to-post-on-social-media-infograph#2
http://www.adweek.com/socialtimes/best-time-to-post-social-media/504222
https://analytics.twitter.com/
- An impression on social media is when an ad is seen. Clicking or not is not taken into account.
Top Follower/ Top Tweet / Top Mention/Top Retweet
- An impression on social media is when an ad is seen. Clicking or not is not taken into account.
- An impression on social media is when an ad is seen. Clicking or not is not taken into account.
Proven way to lead… by being social not just in person but on social media!
Get involved today…
Resources Available:
- Do’s and Don'ts
- Social language, lingo & terms (specific for each channel)
- Editorial calendar (hardcopy and online)
- Platforms to manage social media
Scheduling times & tips
Avialable to help so please get a hold of me!
- Metric & measuring formulas