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Social Media for Healthcare Marketers

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Lauren Moye
Lauren Moye

Healthcare marketers today are battling several powerful diseases. Apprehensive Social Media Syndrome -- ASMS, and One-Way Social Media Disorder -- OWSMD. And if you're not, your customers are online and hungry for information and engagement with YOU. Here are some insights on how health and wellness marketers can write their own prescription for success in social media marketing.

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Answers. Advocacy. Community. Social Media for Healthcare Marketers April 20, 2011
First, a little introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER Top 5 Top 25 Top 7% Women’s Health & Wellness Site Source: Experian Hitwise Of All Women’s Lifestyle Sites Source: Experian Hitwise (all categories) Of All Health Sites Source: Experian Hitwise
Confidential and proprietary. Do not distribute. © 2011 EmpowHER
[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Confused? ,[object Object],[object Object],[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Conversations & connections online Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Confidential and proprietary. Do not distribute. © 2011 EmpowHER Well…newsflash, it’s no longer about you. It is ENTIRELY and UTTERLY…all about them. Everyone has a voice.
It’s a new world out there … Confidential and proprietary. Do not distribute. © 2011 EmpowHER Old Way Social Media Way Captive audience Audience in control One-way “push” communication Two-way dialogue Brand in control of messages Anyone can take control Publishing was an investment Anyone can publish anything Information: at the ‘speed of print’ Information travels significantly faster
Let’s look at some facts – shall we? Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Percentage of U.S. adults who look for health information on the Web Confidential and proprietary. Do not distribute. © 2011 EmpowHER 76 %
Percentage of women who look for health information on the Web Confidential and proprietary. Do not distribute. © 2011 EmpowHER 92 %
[object Object],[object Object],[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
And here’s a few more stats according to Pew Confidential and proprietary. Do not distribute. © 2011 EmpowHER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
… A lot of different ways! ,[object Object],[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
First, remember that … ,[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Social media is instead… ,[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
So where do we go from here, you ask? Confidential and proprietary. Do not distribute. © 2011 EmpowHER
First and foremost… ,[object Object],[object Object],[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER LISTEN!!!
Here are some “listening” tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Then… Confidential and proprietary. Do not distribute. © 2011 EmpowHER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And… Confidential and proprietary. Do not distribute. © 2011 EmpowHER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential and proprietary. Do not distribute. © 2011 EmpowHER
A good example Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Crisis communication + opportunity Confidential and proprietary. Do not distribute. © 2011 EmpowHER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Here’s who we’ve helped, how can we help you? Confidential and proprietary. Do not distribute. © 2011 EmpowHER
Questions? Confidential and proprietary. Do not distribute. © 2011 EmpowHER Lauren Moye, Director of Marketing EmpowHER [email_address]

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Social Media for Healthcare Marketers

  • 1. Answers. Advocacy. Community. Social Media for Healthcare Marketers April 20, 2011
  • 2.
  • 3. Confidential and proprietary. Do not distribute. © 2011 EmpowHER
  • 4.
  • 5.
  • 6.
  • 7. Conversations & connections online Confidential and proprietary. Do not distribute. © 2011 EmpowHER
  • 8. Confidential and proprietary. Do not distribute. © 2011 EmpowHER Well…newsflash, it’s no longer about you. It is ENTIRELY and UTTERLY…all about them. Everyone has a voice.
  • 9. It’s a new world out there … Confidential and proprietary. Do not distribute. © 2011 EmpowHER Old Way Social Media Way Captive audience Audience in control One-way “push” communication Two-way dialogue Brand in control of messages Anyone can take control Publishing was an investment Anyone can publish anything Information: at the ‘speed of print’ Information travels significantly faster
  • 10. Let’s look at some facts – shall we? Confidential and proprietary. Do not distribute. © 2011 EmpowHER
  • 11. Percentage of U.S. adults who look for health information on the Web Confidential and proprietary. Do not distribute. © 2011 EmpowHER 76 %
  • 12. Percentage of women who look for health information on the Web Confidential and proprietary. Do not distribute. © 2011 EmpowHER 92 %
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. So where do we go from here, you ask? Confidential and proprietary. Do not distribute. © 2011 EmpowHER
  • 21.
  • 22.
  • 23. Confidential and proprietary. Do not distribute. © 2011 EmpowHER
  • 24. Confidential and proprietary. Do not distribute. © 2011 EmpowHER
  • 25.
  • 26.
  • 27.
  • 28. A good example Confidential and proprietary. Do not distribute. © 2011 EmpowHER
  • 29. Confidential and proprietary. Do not distribute. © 2011 EmpowHER
  • 30.
  • 31. Here’s who we’ve helped, how can we help you? Confidential and proprietary. Do not distribute. © 2011 EmpowHER
  • 32. Questions? Confidential and proprietary. Do not distribute. © 2011 EmpowHER Lauren Moye, Director of Marketing EmpowHER [email_address]

Editor's Notes

  1. http://www.marketingcharts.com/direct/adults-look-up-health-info-online-13791/ Three-quarters (76%) of US adults have looked up health information online at some point. Among currently online adults, that figures jumps to almost nine in 10 (88%). Sixty-two percent of online adults have looked up health information online in the past month. By number, about 175 million US adults have looked online for health information at least once.