This document discusses social networks and their benefits and risks. It provides an overview of social networking concepts and objectives. Some key types of social networks discussed include Facebook, Twitter, LinkedIn, and Pinterest. For each network, it describes their basic functions and provides an in-depth look at aspects of using them. The document also covers positives of social networking like connectivity and information sharing, as well as negatives like privacy concerns and time consumption. It concludes with tips for safely using social networks.

1. Social Networks
Connecting to the rest of the world

2. Objectives
Objectives:
1. Discuss social networking concepts
2. Brainstorm ways in which online social net-
working may benefit us
3. Compare and contrast several different
types of social networks
4. Discuss privacy in social networks, and
demonstrate ways to improve privacy
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3. Social Networks- Overview
 What is a social network?
 What types of social networks are there?
 What is the function of a social network?
– Personal (casual, nostalgia, fun, find friends, distraction)
– Professional (purposeful, career information, current
events, networking)
– Niche (specialized such as language, collaboration)
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4. Social networking: Positives
 Advantages of social networking:
– Worldwide connectivity (romance, job, assist
ance, referrals, support, advice)
– Finding old friends
– finding people with common interests
– Real time information sharing
– free advertising (promote event and cause)
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5. Social networking: Negatives
 What are some disadvantages of social
networking:
– Lack of anonymity
– Privacy concerns/ frauds and identify theft
– Scams and harassment
– time consuming
– impersonal
– cyber bullying
– Annoying posts
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6. Example 1: Facebook
 Post and view notes to friends
 Post pictures
 Share interesting links
 Send out group messages
 Must ask permission to be “friends”
 Clicking “like” puts them on your page
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7. Facebook in depth
Look at a Facebook account and demonstrate:
 Home Page
 Timeline
 Groups
 Family & friends posts
 Marketing posts
 Friends on Chat and Chat
 Events & Apps
 Notifications
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8. Example 2: Twitter
 Post notes in under 140 characters
 Post pictures
 Share interesting links
 Can categorize followers by topic
 No permissions needed to follow or be followed
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9. Twitter in depth
Look at a Twitter page and demonstrate:
 Home page
 Hash tags and search
 Lists (general)
 A sample of a list
 Trends
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10. Example 3: LinkedIn
 Post and view resumes
 Look for jobs
 Find others with similar occupational goals
 Includes groups, so you can network within
your interest
 Find contacts by e-mail address or name
 Must “invite others” to your network
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11. LinkedIn in depth
Look at Linked in and demonstrate
 Home page: post, recommend
 Profile: Endorsements, Experience, Skills,
Connections,
 Contacts: Connections, Add connections
 Groups: Your groups, groups like
 Jobs: (Also sends to e-mail!)
 Inbox: (Doesn’t release your e-mail)
 Companies: Info on potential employers
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12. Example 4: Pinterest
 Community based bulletin boards to tell what you
want, identify with and recommend
 Create boards on interests
 Pin links to your board
 Find pins and boards which you enjoy
 Repin other pins
 Click on a name and Follow (all or just one board)
No permissions required
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13. Pinterest in depth
Look at a Pinterest page and demonstrate:
 Community board: Categories, Everything,
Popular
 Add a pin: Find URL, click “select image”,
choose board, describe pin
 About: All you need to know!
 Your name: Invitations, Find friends, Profile
 Sample board
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14. Social Networking Safety
 Don’t click on link in post
 Know what you post…always there!
 Don’t trust who it is really from
 Don’t let it scan your email account
 Directly type address into web bar
 Caution about “friends”
 Research the site
 Careful about apps
 Don’t use at work or without a good virus protec-
tion in place
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15. How many social networks are there?
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16. Look for these or find your own
OTHER SOCIAL NETWORKS
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17. PatientsLikeMe
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18. LiveMocha
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19. Meetup
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20. Flickr
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21. Whatever your needs, a network
for you!
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22. Thanks for listening!
Questions? Comments?
mprine@sdccd.edu
Sources:
Bennett, S. (2012, Sept. 21). People use Different Social Networks for Different Reasons. Retrieved fro
m All Twitter: http://www.mediabistro.com/alltwitter/social-mindset-divide_b28812
Eler, A. (2012, January 16). Study: Why do People Use Facebook. Retrieved from ReadWriteWeb: http:
//www.readwriteweb.com/archives/study_why_do_people_use_facebook.php
Roeder, L. (2012, January 1). Why Social Networking. Retrieved from About.Com: http://personalweb.
about.com/od/easyblogsandwebpages/a/whysocialnetwor.htm
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