Just gimme my moneh

1. Social Networking
By Group 4
Chapter 8:

2. Social networks are websites
and apps that allow users
and organizations to
connect, communicate,
share information and form
relationships.
WHAT IS SOCIAL NETWORKING SITES?

3. FACEBOOK
• Social networking site for
keeping up with friends,
uploading photos, sharing
links and videos, and
meeting new people
online
• 750 million estimated
unique visitors monthly

4. TUMBLR
• Microblogging platform
and social network Web
site that enables users to
post multimedia and
other content in
shortform blog
• 300 million estimated
unique visitors monthly

5. TWITTER/X
• Real-time information service
for friends, family members,
and coworkers looking to stay
connected through the
exchange of messages that are
a maximum of 140 characters
• 250 million estimated unique
visitors monthly

6. LINKEDIN
• Business-oriented social
networking site used for
professional networking;
users create a network
made up of people they
know and trust in business
• 110 million estimated
unique visitors monthly

7. PINTEREST
• Social networking site that
allows members to pin
photos, videos, and other
items to their pin board to
share with others know and
trust in business
• 86 million estimated unique
visitors monthly

8. MYSPACE
• It allows members to
communicate with friends
via personal profiles, blogs,
and groups, as well as to
post photos, music, and
videos to their personal
pages
• 70 million estimated unique

9. GOOGLE+
• Social network operated by
Google that integrates social
services such as Google Profiles
and Google Buzz, and
introduces new services such as
Circles, Hangouts, Sparks and
Huddles
• 65 million estimated unique
visitors monthly

10. INSTAGRAM
• Online photo-and video-
sharing social
networking service
• 59 million estimated
unique visitors monthly

11. LIVEJOURNAL
• Social network where
users can keep a blog,
journal, or diary; also
widely used to post
political commentary
• 21 million estimated
unique visitors monthly

12. TAGGED
• Social network with a
focus on helping
members meet new
people; suggests new
friends based on shared
interests
• 25 million estimated
unique visitors monthly

13. ORKUT
• Social network for users to
meet new and old friends
and maintain existing
friendships
• 18 million estimated
unique visitors monthly

14. Uses of Social
Networking
Rimberi
o
Presented By Veanne Megh C. Canta

15. 1.Social Network Advertising
Social network advertising, also known as
social media advertising, is a type of digital
marketing, transforming how businesses
reach audiences through social media
platforms like Facebook, Instagram, and
TikTok.
It is estimated that 89 percent of advertisers use
free tools such as Facebook, Twitter, or Pinterest
to promote their products. Additionally, 75
percent of advertisers use paid media such as ads
on Facebook or sponsored blog content.

16. Two significant advantages of social
network advertising over more
traditional advertising media are:
(1) advertisers can create an opportunity
to generate a conversation with viewers
of the ad, and
(2) ads can be targeted to reach people
with the desired demographic
characteristics.
The two primary objectives of social
media advertisers are:
(1) raising brand awareness, and
(2)driving traffic to a Website to increase
product sales.

17. Different Social Network
Advertising Strategies
that Organizations
may employ:

18. 1.Direct Advertising
Rimberi
o
Direct advertising refers to marketing efforts where
businesses communicate directly with their target
audience to promote products or services, without
intermediaries. This approach aims to prompt
immediate action, such as making a purchase or free
trial. Direct advertising can take various forms,
including direct mail, telemarketing, email
marketing, and online ads.

19. 2. Advertising Using an
Individual’s Network of
Friends
Rimberi
o
company can use social networking
web sites to advertise to an
individual’s network of contacts.

20. Rimberi
o
3. Indirect
Advertising
through Groups
This is where an individual or a
group of people are being a fan of a
product. This is where they create a
social networking web site that
interested users can join by
becoming “fans” of that page.

21. A Company-owned Social
Networking Website
A variation on the above approach is for a
company to form its own social networking
Website.
For example, Dell created its own social
networking Web site, IdeaStorm, in February
2007as a means for its millions of customers in
more than 100 countries to talk about what new
products, services, or improvements they would
like to see Dell develop.

22. Viral Marketing
Viral marketing is a strategy that
aims to spread information about a
product or service quickly and
widely, much like a virus. The goal
is to encourage individuals to share
the marketing message with
others, creating exponential growth
in the message's visibility and
impact.

23. 2.The Use of Social
Networks in the
Hiring Process
One key advantage of using social networks
in hiring is the ability to access a vast array
of professional profiles. Recruiters can easily
review a candidate’s professional history and
endorsements, facilitating a more informed
decision-making process.
In addition to LinkedIn, companies also use platforms like Twitter
and Facebook to engage with potential candidates. Furthermore,
companies have begun utilizing social networks to conduct initial
screenings.

24. 3.The Use of Social Media to Improve
Customer Service
One of the primary benefits of using social
media for customer service is the immediacy
it offers. Platforms like Twitter and Facebook
allow businesses to address customer
inquiries and complaints in real time.
Moreover, social media allows businesses to
reach a broader audience simultaneously.

25. 4.Social Shopping Web Sites
Social shopping refers to the merging of
social media and ecommerce, allowing users
to browse, share, and purchase products
directly within their social media platforms.
Examples of platforms that facilitate social
shopping include Instagram, Pinterest,
TikTok, and Facebook.

26. Social Networking
Ethical Issues

27. Cyberbullying involves harassment, humiliation, or
threats made by one minor or a group of minors
toward another through the Internet or mobile
devices. While ideally, minors would report such
incidents to their parents, this often does not occur.
Schools that attempt to intervene may face legal
issues for infringing on students’ free speech rights,
especially when the behavior occurs off-campus. In
response, some schools have revised their
disciplinary policies to address off-campus incidents
that impact student safety within school grounds.
Cyberbullying

28. Cyberstalking is the adult counterpart of
cyberbullying, involving threatening behavior
or unwelcome advances via digital
communication platforms. Victims often suffer
from severe emotional distress, and incidents
may escalate to phone harassment,
threatening messages, physical stalking, or
even assault. This behavior can cause lasting
psychological harm and poses a serious
threat to personal safety.
Cyberstalking

29. Some social networking sites have been
criticized for insufficient measures in
protecting minors from online predators. One
notable example is MySpace, which undertook
a two-year campaign to remove potentially
dangerous users. In early 2009, the platform
banned 90,000 registered sex offenders in a
significant move to safeguard its younger
users.
Encounters with Sexual
Predators

30. Most social networking platforms maintain strict policies
against uploading violent or obscene content. These are
typically outlined in terms of use agreements, privacy
policies, and content conduct codes. While such rules
prohibit sexually explicit, defamatory, hateful, or illegal
content, enforcement remains a challenge due to the
vast amount of content submitted daily. For instance,
YouTube receives over 100 hours of video uploads
every minute—equivalent to 670,000 full-length movies
per week—making it nearly impossible to monitor all
content manual.
Uploading of
Inappropriate Material

31. ONLINE VIRTUAL WORLDS
AND ITS RELATIONSHIP TO
THE INDIVIDUAL'S SOCIETAL
BEHAVIOR

32. Online virtual worlds are computer-simulated
environments where users (often through avatars) can
interact, play, work, or socialize in real time. These
spaces replicate real-world settings or offer entirely
fictional environments.
What are online virtual
worlds?
Second Life, Roblox, Minecraft, The
Sims Online, VRChat, and Player
Unknowns Battle Ground.
Examples:

33. Characteristics of Virtual Worlds
• Immersive: Users experience a strong sense
of presence in the digital environment.
• Interactive: Real-time communication and
collaboration with others are possible.
• Persistent: The virtual world continues to
evolve even when users are offline.
• Socially Constructed: Users build virtual
identities, communities, and even digital

34. How Online Virtua
Worlds Influence
Societal Behavior?

35. 1. IDENTITY FORMATION AND
EXPRESSION
• Users often create avatars
that reflect their ideal
selves or explore different
identities.
• Offers freedom of
expression, especially for
those who feel limited in

36. 2. SOCIAL INTERACTION AND COMMUNITY
BUILDING
• Virtual worlds enable
friendships,
collaboration, and
teamwork.
• Encourage global
interactions beyond
geographic and cultural

37. 3. IMPACT ON COMMUNICATION
NORMS
• Encourages new ways of
communicating (e.g.,
emoticons, memes, virtual
gestures).
• Changes how individuals
perceive social norms,

38. ETHICAL
AND
SOCIETAL
IMPLICATIO
NS

39. PRIVACY
CONCERNS
Online virtual worlds often
collect personal
information such as user
behavior, communication,
and transactions, which can
lead to privacy issues if
data is misused or shared
without clear consent.

40. Spending excessive time in
immersive virtual
environments can lead to
addiction, where individuals
may neglect real-life
responsibilities,
relationships, and
experience negative effects
ADDICTION RISKS

41. BEHAVIORAL
INFLUENCE
The anonymity and freedom in
virtual worlds can sometimes
encourage toxic behaviors like
cyberbullying, harassment, and
discrimination, which can harm
users emotionally and shape
negative social interactions.

42. MORAL
DECISIONS
Virtual worlds often
present users with
realistic scenarios that
involve ethical choices,
which can influence how
individuals form their
values and respond to

43. Massively Online
Role-Playing Games
(MORPGs) and
Multiplayer Online
Battle Arenas
(MOBAs)

44. Massively
Online Role-
Playing
Games
(MORPGs)
• Persistent online worlds
with character progression,
quests, and interaction.
• Customizable characters and
classes
• Story-driven quests and
cooperative play
• Real-time multiplayer
interaction
core features

47. Multiplayer
Online
Battle
Arenas
(MOBAs)
• Team-based strategy games where
players control unique heroes with
the goal of destroying the opposing
team’s base.
• 5v5 competitive gameplay
• Unique heroes with specific
roles
• Strategic map objectives
(towers, jungles, etc.)
core features

50. • MORPGs: Customizable avatars and character
classes.
• MOBAs: Control distinct heroes with specific
abilities and roles.
KEY FEATURES
• MORPGs: Focus on long-term character progression,
questing, and team-based activities like dungeons and
guilds.
• MOBAs: Competitive, fast-paced matches that require
coordination and strategy to destroy the enemy’s base.

51. 1. Social Connection
2. Entertainment & Leisure
3. Content Creation & Digital Careers
4. eSports
5. Accessibility
6. Cognitive & Collaborative Skills
RELEVANCE IN TODAY'S WORLD

52. MORPGs and MOBAs
continue to shape digital
entertainment, socialization,
and competitive gaming.
Games are accessible, foster
teamwork, and provide
career opportunities in
content creation and
eSports.

53. Thank You

54. Causes Of Social Change
Increased education and knowledge transmission through
media and communication have an impact on shifts in
societal norms and cultural values, especially views toward
gender equality and diversity.
Cultural Factors
Social media and digital platforms' effects on activism,
information sharing, interpersonal relationships, and
community development. Improved longevity, healthcare,
and the moral ramifications of science and genetic
engineering are all included.
Technological Factors

55. Benefits of Social Change
• Social movements like women's suffrage and racial equality fights
promote social justice by dismantling discrimination and creating a
more equitable society.
• Advancements in technology, healthcare, and education from social
change lead to improved standards of living and better access to
resources and opportunities.
• Expanded rights such as freedom of speech and choice of life path are
examples of how social change can lead to a society that values
individual freedom more.
• Social change drives innovation and problem-solving.
Evolving societal needs lead to solutions for environmental
challenges, like advancements in renewable energy.
• Social change can drive environmental protection through
movements promoting sustainable practices for a
healthier planet.

56. • Rapid social change can trigger social unrest, protests,
and conflict as groups either resist or advocate for
change.
Negative Aspects of Social Change
• Introducing new ideas and customs can clash with
existing cultural values, leading to feelings of alienation
and identity loss.
• Economic changes can lead to job losses in certain
sectors, impacting individuals and emphasizing social
inequalities.
• Major social changes can disrupt established orders,
causing uncertainty, anxiety, and reduced social
cohesion.
• Unsustainable economic growth can cause pollution,
deforestation, and resource depletion.

57. challenges of social change
• Overcoming societal inertia requires clear
communication and sustained effort to advocate for
beneficial changes.
• Those benefiting from the status quo may resist change
to maintain power, requiring coalitions representing the
majority's interests to overcome this resistance.
• Social change movements face challenges due
to limited resources such as funding, media
access, and skilled personnel, impacting
organizational effectiveness and outreach for
implementing change strategies.
• Many social problems are multifaceted and
deeply rooted in historical and systemic factors.

58. Barriers to Social Change
• Advocating for positive change while respecting cultural
values requires a sensitive approach due to the influence
of social norms and traditions linked to cultural or
religious beliefs.
• Social transformation initiatives advocacy against
prejudice may face opposition from individuals who
maintain discriminatory behaviors.
• Laws and policies can hinder change in areas like labor
rights, environmental protection, and healthcare access.
• Technology can drive social change but also pose
challenges like misinformation, social media
manipulation, and job displacement due to automation,
necessitating mitigation strategies.

59. Overcoming challenges and barriers
• It is crucial to bring disparate groups
together around a common goal.
• It is imperative that the necessity of
change and its possible advantages are
communicated clearly.
• It is essential to set clear objectives, think
outside the box, and adjust as conditions
change.
• Social change is rarely a quick fix;
perseverance and sustained effort are
essential for success.