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HITACHI HOME AND LIFE SOLUTION LTD.
S.V Institute of Management , Kadi Page 1
INDUSTRY ANALYSIS:-
1.1 OVERVIEW OF INDUSTRY
India has been trailing behind Asian neighbors in terms of production, quality and export
of Light Electrical Industry products, performance levels of most of factors of production
such as quality manpower, capital investment, infrastructure, technology etc., need to be
enhanced Throughconscious policy interventions and managerial action to boost
competitiveness of this sector. In this context, an attempt has been made to
understand the productivity and competitiveness of light electrical manufacturing in
India with a view to document identify and recommend policy solutions to make the
sector internationally competitive. The study also attempts to identify the factors
hindering the progress of the sector and suggest measures for enhancing the
competitiveness of the sector.
A wide range of products such as air conditioners, refrigerators, washing machines,
microwave ovens, vacuum cleaners, dish washing machines apart from household electrical
appliances, electrical fans, electrical lamps, storage batteries, dry cells and others are
covered within the ambit of Light Electrical Industry sector. Besides these items, light
electrical industry also covers electric wires and cables industry, transmission line towers,
cranes, lifts
& escalators, dairy machinery industry, food processing machinery, packaging
machinery
industry, water pollution control equipment, air pollution control equipment etc.
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S.V Institute of Management , Kadi Page 2
1.2 GLOBAL SCENARIO OF THE
INDUSTRY:-
While the major home appliance industry remains profitable in the United States, there is not
much opportunity for growth. The industry is mature and saturated and it is estimated that
appliance shipments over the next few years will remain constant or increase very slightly.
Consequently, all the top manufacturers of major appliances are looking to foreign markets to
try to increase sales.
Two important trade agreements will have a direct impact on the major appliance industry.
The Uruguay Round of the trade agreement will reduce tariffs on all goods by about 40% in
developed countries over 10 years beginning in 1995. The North American Free Trade
Agreement (NAFTA) went into effect in 1994 and eliminated or reduced tariffs between the
U.S. and Mexico. Duties charged on shipments between the U.S. and Canada was eliminated
under the U.S.-Canada Free Trade Agreement in 1989 and tariffs between these two countries
are expected to be eliminated completely this year. Asia has become more committed to
open-market economic policies in the past ten years and posted the most rapid growth rate in
the world in 1995. There is also a possibility of a comprehensive free trade agreement with
Chile.
The major export markets for U.S. appliance manufacturers are Canada, Mexico, Japan,
South Korea, and the United Kingdom. These five countries accounted for about 50% of total
appliance exports in 1996. Exports totaled $2.9 billion in 1996, an increase of 7% from 1995.
The U.S. major appliance industry has been fully consolidated since the 1980s, but
consolidation continues in Europe due to a stagnant and increasingly competitive market.
Recently, Bosch-Siemens acquired Gaggenau and Electrolux acquired AEG Hausgerate. The
dominant companies in Europe are Electrolux, Bosch-Siemens and Whirlpool, which
acquired Philips N.V.'s appliance division in the early 1990s. Matsushita and GE are also
global players. There remain, however, nearly 35 other appliance companies on the continent
which could be available for acquisition or joint venture agreements. Consolidation is
expected in other world markets as well, as markets mature and trade and investment barriers
are lifted. Companies which have gained a foothold in these developing markets are
benefiting from a growing consumer demand for appliances and low labor costs. They are
expected to reap the benefits of these new global markets for many years to come.
HITACHI HOME AND LIFE SOLUTION LTD.
S.V Institute of Management , Kadi Page 3
EUROPE
The population of Europe exceeds that of the U.S. by almost 25%, but the saturation levels
for many major appliances are only half of what they are in the U.S. Obviously, Europe
presents a very attractive opportunity for U.S. appliance manufacturers. Central and eastern
Europe, Africa and the Middle East offer immense prospects of growth in the coming years.
However, winning over European consumers is not a simple task and products must be
tailored to fit their needs and desires. For example, induction cooking is popular in western
Europe and horizontal-axis washers dominate the market.
ASIA
Whirlpool and Maytag have begun to penetrate the Southeast Asian market and it is estimated
that in 10 years, this market could consume as many appliances as North America and
Western Europe combined. Joint ventures have provided the quickest and most successful
way to. Enter the Southeast Asian market. Whirlpool entered into four joint ventures in China
in 1994 and 1995. Maytag negotiated a joint venture with a Chinese washer manufacturer in
1996. Maytag is not convinced that sales growth has translated into higher profitability and is
being cautious.
LATIN AMERICA
Shipments to Latin America are expected to increase 6% to 8% over the next decade. The
market is currently highly fragmented with about 65 different home appliance manufacturers.
Whirlpool and its partners control about 25% of the market and 1
is by far the largest major
player.
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S.V Institute of Management , Kadi Page 4
1.3 INDIAN SCENARIO OF THE
INDUSTRY:-
Before the liberalization of the Indian economy, only a few companies like Kelvinator,
Godrej, Alwen, and Voltas were the major players in the consumer durables market,
accounting for no less than 90% of the market. Then, after the liberalization, foreign players
like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these
players control the major share of the consumer durables market.
The market share of MNCs in consumer durables sector is 65 per cent. MNC's major target is
the growing middle class of India. MNCs offer superior technology to the consumers whereas
the Indian companies compete on the basis of firm grasp of the local market, their well
acknowledged brands, and hold over wide distribution network.
MARKET SIZE
Consumer Durables Market Size (2010) Mn units (2011E) Growth (%)
Flat Panel TV 2.8 4.5 61
Refrigerator 9.0 12.0 33
Washing Machines 5.0 6.0 20
Air Conditioners 3.4 4.4 29
Microwave 1.0 1.5 44
India’s consumer electronics devices market, defined as the addressable market for
computing devices, mobile handsets and AV products in 2009–10 is estimated to be US$ 6.28
billion, indicating a growth of 18 per cent over the previous year. It is projected at about
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S.V Institute of Management , Kadi Page 5
US$29.4bn in 2011. This is expected to increase to US$52.6bn by 2015, driven by rising
incomes and growing affordability.
Spending on consumer electronics devices is projected to grow at an overall CAGR of 12 per
cent through 2015, with the key segments including low-cost mobile handsets, colour TVs,
set-top boxes and notebook computers. Only nine out of 1,000 people in India own a
computer, one-fifth of the level in China, while Indian handset population penetration is
about 57 per cent.
Among consumer electronics, 21-inch color TV continues to dominate the market with a 65
per cent share. Computers accounted for about 32 per cent of Indian consumer electronics
spending in 2010. BMI forecasts Indian domestic market computer hardware sales (including
notebooks and accessories) of US$9.5bn in 2011, up from US$8.4bn in 2010. Sales were up
by as much as one-third in 2010 compared with the previous year. With PC penetration of
around 2 per cent, the computer hardware compound annual growth rate (CAGR) for the
2011-2015 will be about 15 per cent.
India’s domestic video, audio and gaming device market is expected to grow to a value of
US$21.7bn in 2015. TV will remain the core product in this category, with sports events such
as the 2011 ICC Cricket World Cup driving demand for TV set upgrades. LCD TV set sales
are projected to pass 3.7mn in 2011, while vendors also report strong growth in the LED TV
set segment.
2
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1.4 INDUSTRYSTRUCTURE:-
A competitive market is one in which a large numbers of producers compete with each other
to satisfy the wants and needs of a large number of consumers. In a competitive market no
single producer, or group of producers, and no single consumer, or group of consumers, can
dictate how the market operates. Nor can they individually determine the price of goods and
services, and how much will be exchanged.
Here, Hitachi Home and Life Solution (India) Ltd. Is belongs from the competitive market.
Because of in this market there are number of sellers are available and produced the same
product like A.C. and compete to Hitachi in market.
1.5 NATURE OF DEMAND:-
Here, A.C. is luxury goods. If increase in income of people so they can demand this types of
products. The nature of demand is indirect demand because of luxury goods are depending on
the person’s income.
1.6 ENTRY&EXIT BARRIERS:-
Entry Barriers:
Threat of new entrants is very low because heavy investment and sophisticated R&D is
required in appliance market and industry is matured with intense competition, profitability is
not lucrative for the new entrants. Brand loyalty also plays an important role and big
distribution network is required. Due to the intense competition existing players will retaliate
the new entrance. There are many threats for new entrance to enter the home appliance
industry.
Exit Barriers:
Because of the heavy investments in specialized fixed assets and sophisticated machinery, it
is not easy for any existing player to quit the industry. Each product require the special
technology and investment, it is not easy to leave the entire setup
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2.1 HISTORY AND DEVELOPMENT
Hitachi India Ltd. (HIL) markets and sells a wide range of products ranging from Power and
Industrial Systems, Industrial Components & Equipment, Air Conditioning & Refrigeration
Equipment to International Procurement of software, materials and components. Some of HIL's
product range includes Semiconductors and Display Components. It also supports the sale of
Plasma TVs, LCD TVs, LCD Projectors, and Interactive White Boards (Starboard).
 Hitachi first started out as an electrical repair shop for a copper mining company in
Hitachi City.
 Hitachi's first products were electric motors.
 Hitachi, Ltd. has been established since 1910, It took Hitachi 84 years to establish the
4 regional headquarters.
 The inherent meaning of is corporate statement "Inspire the Next" means to breathe
life into the coming age.
 Hitachi is responsible for generating about 50% of Singapore's electric supply.
 The majority of mobile phones in Europe have a Hitachi component in them.
 Hitachi developed the Automated Teller Machine (ATM) which enables bills to be
pressed and disinfected in 1994.
 Hitachi developed the world's 1st 4.7 GB DVD–RAM standard compliant DVD
Camcorder in 2000.
 In the Japanese context, "Hi" means "Sun" while "tachi" means "Rise" which is why
HITACHI is known as "Sunrise" i.e. "ri li" in Chinese/Japanese.
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2.2 VISION & MISSION
VISION
Hitachi Group is doing business in various fields from social infrastructure to home
appliances, materials, logistics, and services. We will always breathe new life into the next
era under a corporate statement "Inspire the Next", aiming at becoming a vigorous company
that continuously grows in the 21st century and contributes to prosperous and comfortable
society.
MISSION

 HITACHI mission is to gear up our infrastructure to meet the requirement of the core
sector industries.
 HITACHI aims to attain paramount market position for its distinguished products.
 HITACHI shall continuously endeavor to seek challenges of meeting the requirements
Pf our customers, by deploying and acquiring modern technologies, processes and
resources.
 HITACHI is dedicated to create increased value for its stakeholders.
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2.3 SIZE OF UNIT & FORM OF ORGANIZATION
SIZE OF THE UNIT
HITACHI is a large scale company because its investment is above 100 crores. Since its
investment is high as well as the company has very large number of employee working in the
company.
FORM OF ORGANISATION BY NATURE
HITACHI was became limited company
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2.4 UNIT AT A GLANCE
NAME OF ENTERPRISE:
HITACHI HOME AND LIFE SOLUTION (INDIA) LTD.
HEAD OFFICE
Hitachi Complex, Karan Nagar Kadi,
Dist. Mehsana - 382727 Gujarat, India
Tel No. 91 - 02764 - 277571
Fax No. 91 - 02764 – 233425
CORPORATE OFFICE
A-15, Mohan Co-operative Industrial Estate, Mathura Road,
New Delhi, India
Tel No. 91 - 011 - 26991366 / 26991360-69
BANKERS
 STATE BANK OF INDIA.
 ICICI BANK
 STANDARD CHARTERED BANK
2.5 QUALITY POLICY
Hitachi is committed to consistently supply air conditioner & freeze to the satisfaction of
customers through continual improvement in methods, processes & resources to comply with
ISO 9001:2001, ape q1 7th edition statutory & regulatory requirements
Hitachi is decided to provide the qualitative products to the customers for maximizing the
market share in the corporate world. It also decides to provide products at a cheaper rate to
the customers.
The core of HITACHI Quality Management System is built on following guiding
principles
 Manufacturing under controlled condition.
 Awareness in the personnel of their responsibility for quality of products and resultant
products.
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2.6 ABOUT "INSPIRE THE NEXT"
 About “ inspire”
The word "inspire" has as its etymology, the Latin preposition in and the Latin verb spirare,
meaning "to breathe." As well as meaning "to breathe in," and "to encourage," it also has
various meanings associated with life itself, such as "to uplift the spirit" and "to invigorate.
 “the next”
Nothing was put after the word "Next" in order to inspire our stakeholders and all those that
read our Corporate Statement to imaginatively fill in the blank that follows with a word like
"Era," "Society," "Idea," "Product," "System" or "Solution." Having others share in the
composition of our Statement is one its primary aims.
2.7 HITACHI FOUNDING CONCEPTS
The Hitachi Spirit is a reflection of Hitachi founder Namihei Odaira's character and derived
from Hitachi Basic Credo and Founding Concepts. It is the spirit that enables Hitachi to respond
flexibly to our rapidly changing and increasingly complex society without losing its identity.
Harmony, Sincerity, Pioneering Spirit.
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AWARDS
Company gets honors for manufacturing products with superior quality and with strict
compliance to the. Company receives many awards and recognitions.
ISO 9001 ISO 14001 OHSAS 18001
MS 1722 Energy Efficiency
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2.8 STRATEGIES
Corporate Strategy
Hitachi announced a new corporate strategy to promote collaborative creation and profits. With
a rigorous focus on a market-oriented approach and profit creation as the basic policy, the aim is
to establish a structure that stably generates high profits by the use of key initiatives such as the
implementation of fully FIV* (Future Inspiration Value) based management, the creation of a
business portfolio with higher profitability, moving forward with group management.
Hitachi Brand Strategy
"Society changes. Hitachi transforms it."
Our vision is to create richer lives and a better society by providing products, systems, and
services with a new level of value and potential based on the latest advances in technology,
especially knowledge and information technology.
Our mission is to identify the real needs of society and our customers and to set and achieve
goals that surpass those needs. We develop and apply new technology without being bound by
traditional thinking. We focus our efforts on the fields of communications and services. We are
willing to venture into new business areas. As a good corporate citizen, our goal is the
harmonious coexistence of environmental preservation and economic growth.
The value we intend to foster and build upon is that of a company trusted by customers and
society, a company fully responsible for its actions. We offer a wide range of complex systems
using our knowledge and technologies to meet specific needs. Our goal is to offer the most
complete systems solutions that will work over the long term for society as a whole. Hitachi
intends to be the catalyst for a changing society. As society changes, so will Hitachi.
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2.9 PROFILLING OF ALL DEPARTMENT
(1) INTRODUCTION OF MARKETING DEPARTMENT:-
The old economy seemed simpler. It was based on industrial revolution and on managing,
manufacturing industries. Manufacturers applied certain principles and practices for the
successful operation of their factories. They standardize products in order to bring down
costs. They aimed to continually expand their market size to achieve economy of scale. They
tended to replicate their producers and policies and every geographic markets. The goal was
efficiency: and to accomplish this firm was managed hierarchically, with a boss on top
issuing orders to middle managers, who in turn guided the workers. A company can list its
product and services and its history, its business philosophy, its job opportunity, and their
other information of interest to visitors.
ORGANISATION CHART OF MARKETING
DAPARTMENT
DIRECTOR
MARKETING
ASSISTANT
MANAGER
SUPERVISOR
WORKERS
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PRICE LIST
Sr. No. TYPE OF AC PRICE IN RS. `
1 SPLIT AC 25000
2 WINDOW AC 35000
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(2) INTRODUCTION OF FINANCIALDEPERTMENT:
“Finance is a blood of the business” without finance no one possible. In every
business having requirement of money and in large scale there are having big
requirements of finance. In HITACHI is running a good financial department,
there is many activities done by organization. There are many skillful and well
knowledge people work under this department.
ORGANIZATIO CHART OF FINANCE DEPARTMENT
MANAGER
ACCOUNT
MANAGER
ACCOUNT
MANAGER
EXECUTIVE
ASSISTANT
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(3) INTRODUCTION OF H.R DEPARTMENT:
Personnel hold a key place in the industry. The success of business enterprise also
mainly depends largely on the quality of the personnel. Moreover, the growth of
business depends on the efficiency and ability of its workers.
In business organization, management for managing the employee faces so many
problems. To create a harmonious relationship between employees and employer,
personnel management is required in every business unit. In this way personnel
management utilizes the human resource with maximum efficiency.
“Human resource management is the art of acquiring, development & maintaining a
competent the function & objective of organization.”
The field of human resources management is one that demands a board background in
psychology, sociology, economics and administration. It deals with issue that
requires analytical study and Sherwood judgment. It requires and ability position
without losing perspective and skill in predicting human behavior and retain.
It is appropriate and to offer at the beginning of the discussion a definition of the
subject to be covered. It will be found that in the following definition in the first
please were dealing with two categories of function managerial and operatives. A
manager is one who exercises authority and leadership over other personnel the
receding of the firm is the department
head or foremen on the other hand, and operative is on who has no authority over
others.
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.
ORGANIZATION CHART OF H.R.M. DEPARTMENT
HUMAN RESOURCE MANAGER
EXECUTIVE
TIME KEEPER
WORKER
JOB DESCRIPTION AND SPECIFICATION:-
JOB DESCRIPTION:-
It is a written record about the duties, responsibilities and requirement of a particular job. “It
is concerned with the job itself and not with the work.”
Job Description containing such items which shows condition in which employee have to
work and what is his/her duties and responsibility with particular job position.
The items included in job description are as under:-
 Job title
 Location
 Job summary
 Duties
 Machinery, tools and equipment
 Materials and forms used
 Supervision given or received
 Working condition
 Hazar
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WAGE AND SALARY ADMINISTRATION:-
Wage:
“Wage means the amount paid to the labor for his service to the employer.”
Salary:
“Salary is defined as the remuneration paid to the clerical and managerial personnel
employed on monthly or annually basis.”
Wages given by company’s management to lower level workers per day Rs.70/- and monthly
they are given Rs.2100/- by getting 08 hours works from them contract system is to be
adopted for lower level workers 240 workers are unskilled. The term salary is defined as the
remuneration paid to the clerical and managerial personal employee on monthly or annual
basis. Salary refers to the monthly rate of pay irrespective of the number of the hours put in
by an employee.
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.
JOB SPECIFICATION:
It shows information about human qualification which need for job. The information which
include in job specification are as under:-
Here, In Hitachi job specification for managerial level are as under:
 Education
 Experience
 Initiative
 Responsibility
 Communication skills
 Emotional characteristics
RECRUITMENT SELECTIONAND INDUCTION:-
RECRUITMENT
Recruitment is a process to discover the source of manpower to meet the recruitments of the
staffing schedule and to employ effective measure for attracting that manpower in adequate
number to facilitate effective selection of an efficient working force.”
SOURCES OF RECRUITMENT:-
INTERNAL SOURCES:-
 Present employees
 Employee referrals
 Former employees
 Previous application
EXTERNAL SOURCES:-
 Employment exchange:-
 Campus Recruitment:-
Here, Company cans uses the two sources are as follows:
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EXTERNAL SOURCES:
 Employment exchange:-
Employment exchange have been set up all over the country in difference to the provision of
the Employment exchanges Act, 1959.The Act applies to all industrial establishment
having 25 workers or more each. The Act requires the entire industrial establishment to
notify the vacancies before they are filled.
 Campus Recruitment:-
Colleges, universities, research laboratories, sports fields and institutes are fertile ground
for recruiters, particularly the institutes. The Indian Institutes of Management (IIM) and
the Indian Institution of Technology (IITs) are on the top of the list of avenues for recruiters.
INTERNAL SOURCES:-
 Present employees:-
Promotion and transfer from among the present employees can be a good source of
recruitment. Promotion to higher position has several advantage which as under.
1. It is good public relations.
2. It builds morale.
3. It encourages competent individuals who are ambitious.
4. It improves the probability of good selection.
Promotion can be dysfunctional to the as the advantage of hiring outsiders who may be better
qualified and skilled is denied. Promotion also results in inbreeding which is not good for the
organization.

 Employee referrals:-
This can be a good source of internal recruitment. Employees can develop good prospects
for their families and friends by acquainting them with the advantages of a job with the
company. Some company even offers “finder’s fees” in the monetary incentives for a
successful referral.


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Former employees:-
Former employees are also internal source of applicants. Some retired employees may be
willing to come back to work on a part-time basis or may recommend someone who
would be interested in working for the company.
Previous application:
Although not truly an internal source, those who have previously applied for jobs can be
contacted by mail, a quick and inexpensive way to fill an unexpected opening are likely to
more suitable for filling unskilled and semi-skilled jobs, some professional openings can be
filled by applicants to previous jobs.
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3.1 INTRODUCTION OF PRODUCTION DEPARTMENT:-
Production plant uses modern plant and machineries, whole production process completed by
new technical machineries and introduction of raw-material in plants and receiving finished
products.
3.2 ORGANIZATION CHART OF PRODUCTION
DEPARTMENT:-
PRODUCTION
DIRECTOR
ASSISTANT
MANAGER
SUPERVISOR
WORKERS
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3.3 PRODUCTION PROCESS:-
Introduction to Sheet Metal Shop Fabrication Process
RAW MATERIAL
G.P.Sheet( Z 12, Z 22 )
SHEARING ( NC Shearing )
( 0.6 to 3.0 mm Sheet Shearing )
PRESS OPERATION
 Punching
 Piercing
 Bending
PRE TREATMENT
 Knock-off Degreasing
 Degreasing
 Water Rinse I (RO)
 Water Rinse II (RO)
 Surface Conditioning
 Phosphating
 Water Rinse III (RO)
 Water Rinse IV (RO)
 Di Water Rinse ( Recirculation)
 Di Water Rinse ( Fresh)
POWDER CURING Oven
Temp. 200 To 210 Deg.C
Component Temp. 180 Deg.C for
WELDING
 Spot Welding of Nut for
Compressor Bolt
 Projection Welding of
Compressor Bolt
 ARC / Gas welding
WATER DRYING OVEN
(Temperature 110~130 Deg.C.)
POWDER COATING Layer
thickness - 40 to 80 micron (Dry
Film Thickness)
10 Minutes FINISHED COMPONENT
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3.4 MANUFACTURING PROCESS
Delivering a large number of machines, company is empowered with a state-of-the-
art manufacturing unit. Through efficient production techniques and advanced
machines, company is capable of meeting target production with full accuracy and
quality.
 Quality check 

 Designing 

 Fabrication

 Assembling 

 Finishing 

 Polishing 
Unit is supported with own heat treatment plant where stress reliving and annealing
processes are carried out. Besides all the machines, company is also supported with
latest technology to come up with a range of innovative products.
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3.5 ENGINEERING TEAM
Company has an engineering team, has been an important strength of company’s
success.
Company team comprises of experienced engineers, marketing managers, R&D
specialists, quality experts and packaging specialists. Companies also have a
number of technical staff who functions as helping hands to the engineer to carry
out various production processes efficiently.
Experienced and competent, company’s engineers are capable of executing the
different prestigious projects efficiently within the lead time. Company engineering
wing regularly design and develop superior designs and can easily manufacture
machines that meet the required specifications of the clients.
3.6 CUSTOMER SATISFACTION
Through wide range of machines, companies have been serving a large number of clients
in different countries. Company maintains constant vigilance and come up with high
performing road construction machines that provide maximum benefits to the clients.
Company cost effective rates, transparent deals, quality management approach and ability
to meet the deadlines has led company to establish it’s presence on the global map.
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3.7 PRODUCTS
AC Category Products
Room Air Conditioners Window AC, Split AC,
Packaged Air Conditioners Concealed Splits, Ductable, Ceiling, Cassette
Specific Telecom Cooling
Solution
Spacemaker
Variable Refrigerant Volume
System
Setfree
Chillers Water Cooled Chiller, Air Cooled Chiller
Refrigerator Category Products
Refrigerators 4 Door Refrigerators (Big French)
3 Door Refrigerators
2 Door Refrigerators
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3.8 ROOM AIR CONDITIONAR
Window Air Conditionar
Feature:
 Alarm Function
 Auto Climate Technology
 Auto Fan Speed
 Auto Power Save Mode
 Auto Restart
 Digilock
 Dry Mode
 Extra Heat Exchanger (XHE)
 Filter Clean Indicator
 Kaimin
 Koukin Filter
 Low Derating
 Lower Pull Down Time
 My Mode
 ON /Off Timer With Advanced Start-Up
 Power Index
 Powerful Mode
 Aluminium Fins
 Selectable Fan Speeds
 Silent Cooling
 Supercool Function
 Twin Motor Technology
 Twin Turbo Technology
 Uniform Air Distribution
Splite Air conditionar
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Feature:
 Smart Swing
 Cool Mode
 Auto Restart
 Low Derating (10% Higher Performance in Peak SummerAuto OFF
 Powerful Mode
 Defrosting Sensor
 Stainless Steel Plated Filter
 Dry Mode
 Wireless LCD Remocon
 Precoated Aluminium Fins
 4-Way Air Swing
 One Touch Silent Fan Speed
 Backlight Remocon
 Inner Grooved Copper
 On/Off Timer
 Fan Mode
 Uniform Air Distribution
 Soft Dry
 Auto Power Save Mode
 Auto Fan Speed
 Lower Pull Down Time
 43 Quality Tests
KEY FEATURE
Key Features
Image Sensor
Technology
Air Sleep Cooling Control
Technology
Auto Filter Cleaning
Technology
Tropical Inverter
Technology
Eco Green
Refrigerant
HITACHI HOME AND LIFE SOLUTION LTD.
S.V Institute of Management , Kadi Page 30
Hitachi also Produce Refrigerator.
Side by Side|R-W720FPND1X (Inverter Models)
Feature :
 Water Tank with Filter*
 Tempered Glass Shelves
 LED Light
 Dairy Pocket
 Separate Vege Compartment*4
 Super Moist Drawers
 LED Light*4
 Automatic Ice Maker*3
 Tempered Glass Shelves
 Tank Type Ice and Water Dispenser*3
 Inverter Control
 Dual Fan Cooling
 Eco Thermo Sensor
 Touch Screen Controller
 Moldproof Door Gasket
 No Frost
 CFC Free
 HFC Free
 Nano Titanium
HITACHI HOME AND LIFE SOLUTION LTD.
S.V Institute of Management , Kadi Page 31
3.9 COMPRESSOR
 Scroll Compressor :
Operating Range :
Feature
1. Small torque fluctuation, low vibration and quiet operation.
2. High efficiency due to high-precision process.
3. Wide rotation speed range
.
HITACHI HOME AND LIFE SOLUTION LTD.
S.V Institute of Management , Kadi Page 32
Dimensions
mm(in)
MODEL A B
EU1011,EU1114 307(12.09)
233(9.17)
EU1013 311(12.24)
Specifications of DC Inverter Compressor for HFC407C
Inveter Controlled Compressors
Refrigerant HFC407C
Comp. Type Scroll
Model G234AHD G254AHD G304AHD G404DHD
Nominal Rating HP 2.3 3 4 5
Rated Frequency Hz 75
Cooling Capacity
W 7,360 11,270 13,980 19,090
Btu/h 25,120 38,470 47,710 65,150
Motor Input Kw 2.51 3.54 4.43 5.77
COP W/W 2.95 3.21 3.15 3.31
Sound Level dB(A) 66(max)
Displasement
cm3
/rev
25 37.5 47 64.2
Oil Charge Liter 0.8 1.0 1.0 1.2
Net Weight kg*
23 24 25 31
HITACHI HOME AND LIFE SOLUTION LTD.
S.V Institute of Management , Kadi Page 33
3.10 RESEARCH AND DEVELOPEMENT
Company’s extensive research and development processes have helped to come up with new
machines that are high performing. This unit also helps to adopt various production
management techniques that increase production rate and simultaneously help in
maintaining the quality of products.
The R&D wing often comes up with suggestions to modify the designs and come up with
various compact designs. The frequent researches and surveys have helped to knowing the
quality of products and improve on areas where required.
HITACHI HOME AND LIFE SOLUTION LTD.
S.V Institute of Management , Kadi Page 34
Conclusion
The company has made it’s certain and high place in Gujarat, J&K, Bharuch etc though the
company filling high competition with other companies. They are progressing steadying
and firmly with high Speed.The market share of Hitachi India ltd is very good and
increases day by day. I have enjoyed my visit at Hitachi India ltd and got good practical
training I got a new experience of studying the industry and market, which will useful in
my future. Company can well manage the man power into the business.
I got a good response from HITACHI INDIA LTD I feel I was fortunate to get an unique
opportunity to train myself in.”Hitachi India ltd. And wonderful experience which I got in
small period 7 days will have everlasting impact in my academic carrier and also in my self.
I thank this industry for their warm support and trust they put on task, my skill and
me.
HITACHI HOME AND LIFE SOLUTION LTD.
S.V Institute of Management , Kadi Page 35
Bibliography
Book:
“Production and Operation Management” by Thukaram M.E Rao.
“Marketing Management” by Philip kittler, lane Keller, Twelthedition , published by
prentice hall India.
WEBSITES:-
www.hitachi-hli.com

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Hitachi home and life solution

  • 1. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 1 INDUSTRY ANALYSIS:- 1.1 OVERVIEW OF INDUSTRY India has been trailing behind Asian neighbors in terms of production, quality and export of Light Electrical Industry products, performance levels of most of factors of production such as quality manpower, capital investment, infrastructure, technology etc., need to be enhanced Throughconscious policy interventions and managerial action to boost competitiveness of this sector. In this context, an attempt has been made to understand the productivity and competitiveness of light electrical manufacturing in India with a view to document identify and recommend policy solutions to make the sector internationally competitive. The study also attempts to identify the factors hindering the progress of the sector and suggest measures for enhancing the competitiveness of the sector. A wide range of products such as air conditioners, refrigerators, washing machines, microwave ovens, vacuum cleaners, dish washing machines apart from household electrical appliances, electrical fans, electrical lamps, storage batteries, dry cells and others are covered within the ambit of Light Electrical Industry sector. Besides these items, light electrical industry also covers electric wires and cables industry, transmission line towers, cranes, lifts & escalators, dairy machinery industry, food processing machinery, packaging machinery industry, water pollution control equipment, air pollution control equipment etc.
  • 2. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 2 1.2 GLOBAL SCENARIO OF THE INDUSTRY:- While the major home appliance industry remains profitable in the United States, there is not much opportunity for growth. The industry is mature and saturated and it is estimated that appliance shipments over the next few years will remain constant or increase very slightly. Consequently, all the top manufacturers of major appliances are looking to foreign markets to try to increase sales. Two important trade agreements will have a direct impact on the major appliance industry. The Uruguay Round of the trade agreement will reduce tariffs on all goods by about 40% in developed countries over 10 years beginning in 1995. The North American Free Trade Agreement (NAFTA) went into effect in 1994 and eliminated or reduced tariffs between the U.S. and Mexico. Duties charged on shipments between the U.S. and Canada was eliminated under the U.S.-Canada Free Trade Agreement in 1989 and tariffs between these two countries are expected to be eliminated completely this year. Asia has become more committed to open-market economic policies in the past ten years and posted the most rapid growth rate in the world in 1995. There is also a possibility of a comprehensive free trade agreement with Chile. The major export markets for U.S. appliance manufacturers are Canada, Mexico, Japan, South Korea, and the United Kingdom. These five countries accounted for about 50% of total appliance exports in 1996. Exports totaled $2.9 billion in 1996, an increase of 7% from 1995. The U.S. major appliance industry has been fully consolidated since the 1980s, but consolidation continues in Europe due to a stagnant and increasingly competitive market. Recently, Bosch-Siemens acquired Gaggenau and Electrolux acquired AEG Hausgerate. The dominant companies in Europe are Electrolux, Bosch-Siemens and Whirlpool, which acquired Philips N.V.'s appliance division in the early 1990s. Matsushita and GE are also global players. There remain, however, nearly 35 other appliance companies on the continent which could be available for acquisition or joint venture agreements. Consolidation is expected in other world markets as well, as markets mature and trade and investment barriers are lifted. Companies which have gained a foothold in these developing markets are benefiting from a growing consumer demand for appliances and low labor costs. They are expected to reap the benefits of these new global markets for many years to come.
  • 3. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 3 EUROPE The population of Europe exceeds that of the U.S. by almost 25%, but the saturation levels for many major appliances are only half of what they are in the U.S. Obviously, Europe presents a very attractive opportunity for U.S. appliance manufacturers. Central and eastern Europe, Africa and the Middle East offer immense prospects of growth in the coming years. However, winning over European consumers is not a simple task and products must be tailored to fit their needs and desires. For example, induction cooking is popular in western Europe and horizontal-axis washers dominate the market. ASIA Whirlpool and Maytag have begun to penetrate the Southeast Asian market and it is estimated that in 10 years, this market could consume as many appliances as North America and Western Europe combined. Joint ventures have provided the quickest and most successful way to. Enter the Southeast Asian market. Whirlpool entered into four joint ventures in China in 1994 and 1995. Maytag negotiated a joint venture with a Chinese washer manufacturer in 1996. Maytag is not convinced that sales growth has translated into higher profitability and is being cautious. LATIN AMERICA Shipments to Latin America are expected to increase 6% to 8% over the next decade. The market is currently highly fragmented with about 65 different home appliance manufacturers. Whirlpool and its partners control about 25% of the market and 1 is by far the largest major player.
  • 4. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 4 1.3 INDIAN SCENARIO OF THE INDUSTRY:- Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwen, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. The market share of MNCs in consumer durables sector is 65 per cent. MNC's major target is the growing middle class of India. MNCs offer superior technology to the consumers whereas the Indian companies compete on the basis of firm grasp of the local market, their well acknowledged brands, and hold over wide distribution network. MARKET SIZE Consumer Durables Market Size (2010) Mn units (2011E) Growth (%) Flat Panel TV 2.8 4.5 61 Refrigerator 9.0 12.0 33 Washing Machines 5.0 6.0 20 Air Conditioners 3.4 4.4 29 Microwave 1.0 1.5 44 India’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products in 2009–10 is estimated to be US$ 6.28 billion, indicating a growth of 18 per cent over the previous year. It is projected at about
  • 5. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 5 US$29.4bn in 2011. This is expected to increase to US$52.6bn by 2015, driven by rising incomes and growing affordability. Spending on consumer electronics devices is projected to grow at an overall CAGR of 12 per cent through 2015, with the key segments including low-cost mobile handsets, colour TVs, set-top boxes and notebook computers. Only nine out of 1,000 people in India own a computer, one-fifth of the level in China, while Indian handset population penetration is about 57 per cent. Among consumer electronics, 21-inch color TV continues to dominate the market with a 65 per cent share. Computers accounted for about 32 per cent of Indian consumer electronics spending in 2010. BMI forecasts Indian domestic market computer hardware sales (including notebooks and accessories) of US$9.5bn in 2011, up from US$8.4bn in 2010. Sales were up by as much as one-third in 2010 compared with the previous year. With PC penetration of around 2 per cent, the computer hardware compound annual growth rate (CAGR) for the 2011-2015 will be about 15 per cent. India’s domestic video, audio and gaming device market is expected to grow to a value of US$21.7bn in 2015. TV will remain the core product in this category, with sports events such as the 2011 ICC Cricket World Cup driving demand for TV set upgrades. LCD TV set sales are projected to pass 3.7mn in 2011, while vendors also report strong growth in the LED TV set segment. 2
  • 6. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 6 1.4 INDUSTRYSTRUCTURE:- A competitive market is one in which a large numbers of producers compete with each other to satisfy the wants and needs of a large number of consumers. In a competitive market no single producer, or group of producers, and no single consumer, or group of consumers, can dictate how the market operates. Nor can they individually determine the price of goods and services, and how much will be exchanged. Here, Hitachi Home and Life Solution (India) Ltd. Is belongs from the competitive market. Because of in this market there are number of sellers are available and produced the same product like A.C. and compete to Hitachi in market. 1.5 NATURE OF DEMAND:- Here, A.C. is luxury goods. If increase in income of people so they can demand this types of products. The nature of demand is indirect demand because of luxury goods are depending on the person’s income. 1.6 ENTRY&EXIT BARRIERS:- Entry Barriers: Threat of new entrants is very low because heavy investment and sophisticated R&D is required in appliance market and industry is matured with intense competition, profitability is not lucrative for the new entrants. Brand loyalty also plays an important role and big distribution network is required. Due to the intense competition existing players will retaliate the new entrance. There are many threats for new entrance to enter the home appliance industry. Exit Barriers: Because of the heavy investments in specialized fixed assets and sophisticated machinery, it is not easy for any existing player to quit the industry. Each product require the special technology and investment, it is not easy to leave the entire setup
  • 7. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 7 2.1 HISTORY AND DEVELOPMENT Hitachi India Ltd. (HIL) markets and sells a wide range of products ranging from Power and Industrial Systems, Industrial Components & Equipment, Air Conditioning & Refrigeration Equipment to International Procurement of software, materials and components. Some of HIL's product range includes Semiconductors and Display Components. It also supports the sale of Plasma TVs, LCD TVs, LCD Projectors, and Interactive White Boards (Starboard).  Hitachi first started out as an electrical repair shop for a copper mining company in Hitachi City.  Hitachi's first products were electric motors.  Hitachi, Ltd. has been established since 1910, It took Hitachi 84 years to establish the 4 regional headquarters.  The inherent meaning of is corporate statement "Inspire the Next" means to breathe life into the coming age.  Hitachi is responsible for generating about 50% of Singapore's electric supply.  The majority of mobile phones in Europe have a Hitachi component in them.  Hitachi developed the Automated Teller Machine (ATM) which enables bills to be pressed and disinfected in 1994.  Hitachi developed the world's 1st 4.7 GB DVD–RAM standard compliant DVD Camcorder in 2000.  In the Japanese context, "Hi" means "Sun" while "tachi" means "Rise" which is why HITACHI is known as "Sunrise" i.e. "ri li" in Chinese/Japanese.
  • 8. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 8 2.2 VISION & MISSION VISION Hitachi Group is doing business in various fields from social infrastructure to home appliances, materials, logistics, and services. We will always breathe new life into the next era under a corporate statement "Inspire the Next", aiming at becoming a vigorous company that continuously grows in the 21st century and contributes to prosperous and comfortable society. MISSION   HITACHI mission is to gear up our infrastructure to meet the requirement of the core sector industries.  HITACHI aims to attain paramount market position for its distinguished products.  HITACHI shall continuously endeavor to seek challenges of meeting the requirements Pf our customers, by deploying and acquiring modern technologies, processes and resources.  HITACHI is dedicated to create increased value for its stakeholders.
  • 9. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 9 2.3 SIZE OF UNIT & FORM OF ORGANIZATION SIZE OF THE UNIT HITACHI is a large scale company because its investment is above 100 crores. Since its investment is high as well as the company has very large number of employee working in the company. FORM OF ORGANISATION BY NATURE HITACHI was became limited company
  • 10. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 10 2.4 UNIT AT A GLANCE NAME OF ENTERPRISE: HITACHI HOME AND LIFE SOLUTION (INDIA) LTD. HEAD OFFICE Hitachi Complex, Karan Nagar Kadi, Dist. Mehsana - 382727 Gujarat, India Tel No. 91 - 02764 - 277571 Fax No. 91 - 02764 – 233425 CORPORATE OFFICE A-15, Mohan Co-operative Industrial Estate, Mathura Road, New Delhi, India Tel No. 91 - 011 - 26991366 / 26991360-69 BANKERS  STATE BANK OF INDIA.  ICICI BANK  STANDARD CHARTERED BANK 2.5 QUALITY POLICY Hitachi is committed to consistently supply air conditioner & freeze to the satisfaction of customers through continual improvement in methods, processes & resources to comply with ISO 9001:2001, ape q1 7th edition statutory & regulatory requirements Hitachi is decided to provide the qualitative products to the customers for maximizing the market share in the corporate world. It also decides to provide products at a cheaper rate to the customers. The core of HITACHI Quality Management System is built on following guiding principles  Manufacturing under controlled condition.  Awareness in the personnel of their responsibility for quality of products and resultant products.
  • 11. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 11 2.6 ABOUT "INSPIRE THE NEXT"  About “ inspire” The word "inspire" has as its etymology, the Latin preposition in and the Latin verb spirare, meaning "to breathe." As well as meaning "to breathe in," and "to encourage," it also has various meanings associated with life itself, such as "to uplift the spirit" and "to invigorate.  “the next” Nothing was put after the word "Next" in order to inspire our stakeholders and all those that read our Corporate Statement to imaginatively fill in the blank that follows with a word like "Era," "Society," "Idea," "Product," "System" or "Solution." Having others share in the composition of our Statement is one its primary aims. 2.7 HITACHI FOUNDING CONCEPTS The Hitachi Spirit is a reflection of Hitachi founder Namihei Odaira's character and derived from Hitachi Basic Credo and Founding Concepts. It is the spirit that enables Hitachi to respond flexibly to our rapidly changing and increasingly complex society without losing its identity. Harmony, Sincerity, Pioneering Spirit.
  • 12. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 12 AWARDS Company gets honors for manufacturing products with superior quality and with strict compliance to the. Company receives many awards and recognitions. ISO 9001 ISO 14001 OHSAS 18001 MS 1722 Energy Efficiency
  • 13. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 13 2.8 STRATEGIES Corporate Strategy Hitachi announced a new corporate strategy to promote collaborative creation and profits. With a rigorous focus on a market-oriented approach and profit creation as the basic policy, the aim is to establish a structure that stably generates high profits by the use of key initiatives such as the implementation of fully FIV* (Future Inspiration Value) based management, the creation of a business portfolio with higher profitability, moving forward with group management. Hitachi Brand Strategy "Society changes. Hitachi transforms it." Our vision is to create richer lives and a better society by providing products, systems, and services with a new level of value and potential based on the latest advances in technology, especially knowledge and information technology. Our mission is to identify the real needs of society and our customers and to set and achieve goals that surpass those needs. We develop and apply new technology without being bound by traditional thinking. We focus our efforts on the fields of communications and services. We are willing to venture into new business areas. As a good corporate citizen, our goal is the harmonious coexistence of environmental preservation and economic growth. The value we intend to foster and build upon is that of a company trusted by customers and society, a company fully responsible for its actions. We offer a wide range of complex systems using our knowledge and technologies to meet specific needs. Our goal is to offer the most complete systems solutions that will work over the long term for society as a whole. Hitachi intends to be the catalyst for a changing society. As society changes, so will Hitachi.
  • 14. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 14 2.9 PROFILLING OF ALL DEPARTMENT (1) INTRODUCTION OF MARKETING DEPARTMENT:- The old economy seemed simpler. It was based on industrial revolution and on managing, manufacturing industries. Manufacturers applied certain principles and practices for the successful operation of their factories. They standardize products in order to bring down costs. They aimed to continually expand their market size to achieve economy of scale. They tended to replicate their producers and policies and every geographic markets. The goal was efficiency: and to accomplish this firm was managed hierarchically, with a boss on top issuing orders to middle managers, who in turn guided the workers. A company can list its product and services and its history, its business philosophy, its job opportunity, and their other information of interest to visitors. ORGANISATION CHART OF MARKETING DAPARTMENT DIRECTOR MARKETING ASSISTANT MANAGER SUPERVISOR WORKERS
  • 15. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 15 PRICE LIST Sr. No. TYPE OF AC PRICE IN RS. ` 1 SPLIT AC 25000 2 WINDOW AC 35000
  • 16. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 16 (2) INTRODUCTION OF FINANCIALDEPERTMENT: “Finance is a blood of the business” without finance no one possible. In every business having requirement of money and in large scale there are having big requirements of finance. In HITACHI is running a good financial department, there is many activities done by organization. There are many skillful and well knowledge people work under this department. ORGANIZATIO CHART OF FINANCE DEPARTMENT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER EXECUTIVE ASSISTANT
  • 17. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 17 (3) INTRODUCTION OF H.R DEPARTMENT: Personnel hold a key place in the industry. The success of business enterprise also mainly depends largely on the quality of the personnel. Moreover, the growth of business depends on the efficiency and ability of its workers. In business organization, management for managing the employee faces so many problems. To create a harmonious relationship between employees and employer, personnel management is required in every business unit. In this way personnel management utilizes the human resource with maximum efficiency. “Human resource management is the art of acquiring, development & maintaining a competent the function & objective of organization.” The field of human resources management is one that demands a board background in psychology, sociology, economics and administration. It deals with issue that requires analytical study and Sherwood judgment. It requires and ability position without losing perspective and skill in predicting human behavior and retain. It is appropriate and to offer at the beginning of the discussion a definition of the subject to be covered. It will be found that in the following definition in the first please were dealing with two categories of function managerial and operatives. A manager is one who exercises authority and leadership over other personnel the receding of the firm is the department head or foremen on the other hand, and operative is on who has no authority over others.
  • 18. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 18 . ORGANIZATION CHART OF H.R.M. DEPARTMENT HUMAN RESOURCE MANAGER EXECUTIVE TIME KEEPER WORKER JOB DESCRIPTION AND SPECIFICATION:- JOB DESCRIPTION:- It is a written record about the duties, responsibilities and requirement of a particular job. “It is concerned with the job itself and not with the work.” Job Description containing such items which shows condition in which employee have to work and what is his/her duties and responsibility with particular job position. The items included in job description are as under:-  Job title  Location  Job summary  Duties  Machinery, tools and equipment  Materials and forms used  Supervision given or received  Working condition  Hazar
  • 19. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 19 WAGE AND SALARY ADMINISTRATION:- Wage: “Wage means the amount paid to the labor for his service to the employer.” Salary: “Salary is defined as the remuneration paid to the clerical and managerial personnel employed on monthly or annually basis.” Wages given by company’s management to lower level workers per day Rs.70/- and monthly they are given Rs.2100/- by getting 08 hours works from them contract system is to be adopted for lower level workers 240 workers are unskilled. The term salary is defined as the remuneration paid to the clerical and managerial personal employee on monthly or annual basis. Salary refers to the monthly rate of pay irrespective of the number of the hours put in by an employee.
  • 20. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 20 . JOB SPECIFICATION: It shows information about human qualification which need for job. The information which include in job specification are as under:- Here, In Hitachi job specification for managerial level are as under:  Education  Experience  Initiative  Responsibility  Communication skills  Emotional characteristics RECRUITMENT SELECTIONAND INDUCTION:- RECRUITMENT Recruitment is a process to discover the source of manpower to meet the recruitments of the staffing schedule and to employ effective measure for attracting that manpower in adequate number to facilitate effective selection of an efficient working force.” SOURCES OF RECRUITMENT:- INTERNAL SOURCES:-  Present employees  Employee referrals  Former employees  Previous application EXTERNAL SOURCES:-  Employment exchange:-  Campus Recruitment:- Here, Company cans uses the two sources are as follows:
  • 21. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 21 EXTERNAL SOURCES:  Employment exchange:- Employment exchange have been set up all over the country in difference to the provision of the Employment exchanges Act, 1959.The Act applies to all industrial establishment having 25 workers or more each. The Act requires the entire industrial establishment to notify the vacancies before they are filled.  Campus Recruitment:- Colleges, universities, research laboratories, sports fields and institutes are fertile ground for recruiters, particularly the institutes. The Indian Institutes of Management (IIM) and the Indian Institution of Technology (IITs) are on the top of the list of avenues for recruiters. INTERNAL SOURCES:-  Present employees:- Promotion and transfer from among the present employees can be a good source of recruitment. Promotion to higher position has several advantage which as under. 1. It is good public relations. 2. It builds morale. 3. It encourages competent individuals who are ambitious. 4. It improves the probability of good selection. Promotion can be dysfunctional to the as the advantage of hiring outsiders who may be better qualified and skilled is denied. Promotion also results in inbreeding which is not good for the organization.   Employee referrals:- This can be a good source of internal recruitment. Employees can develop good prospects for their families and friends by acquainting them with the advantages of a job with the company. Some company even offers “finder’s fees” in the monetary incentives for a successful referral.  
  • 22. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 22 Former employees:- Former employees are also internal source of applicants. Some retired employees may be willing to come back to work on a part-time basis or may recommend someone who would be interested in working for the company. Previous application: Although not truly an internal source, those who have previously applied for jobs can be contacted by mail, a quick and inexpensive way to fill an unexpected opening are likely to more suitable for filling unskilled and semi-skilled jobs, some professional openings can be filled by applicants to previous jobs.
  • 23. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 23 3.1 INTRODUCTION OF PRODUCTION DEPARTMENT:- Production plant uses modern plant and machineries, whole production process completed by new technical machineries and introduction of raw-material in plants and receiving finished products. 3.2 ORGANIZATION CHART OF PRODUCTION DEPARTMENT:- PRODUCTION DIRECTOR ASSISTANT MANAGER SUPERVISOR WORKERS
  • 24. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 24 3.3 PRODUCTION PROCESS:- Introduction to Sheet Metal Shop Fabrication Process RAW MATERIAL G.P.Sheet( Z 12, Z 22 ) SHEARING ( NC Shearing ) ( 0.6 to 3.0 mm Sheet Shearing ) PRESS OPERATION  Punching  Piercing  Bending PRE TREATMENT  Knock-off Degreasing  Degreasing  Water Rinse I (RO)  Water Rinse II (RO)  Surface Conditioning  Phosphating  Water Rinse III (RO)  Water Rinse IV (RO)  Di Water Rinse ( Recirculation)  Di Water Rinse ( Fresh) POWDER CURING Oven Temp. 200 To 210 Deg.C Component Temp. 180 Deg.C for WELDING  Spot Welding of Nut for Compressor Bolt  Projection Welding of Compressor Bolt  ARC / Gas welding WATER DRYING OVEN (Temperature 110~130 Deg.C.) POWDER COATING Layer thickness - 40 to 80 micron (Dry Film Thickness) 10 Minutes FINISHED COMPONENT
  • 25. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 25 3.4 MANUFACTURING PROCESS Delivering a large number of machines, company is empowered with a state-of-the- art manufacturing unit. Through efficient production techniques and advanced machines, company is capable of meeting target production with full accuracy and quality.  Quality check    Designing    Fabrication   Assembling    Finishing    Polishing  Unit is supported with own heat treatment plant where stress reliving and annealing processes are carried out. Besides all the machines, company is also supported with latest technology to come up with a range of innovative products.
  • 26. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 26 3.5 ENGINEERING TEAM Company has an engineering team, has been an important strength of company’s success. Company team comprises of experienced engineers, marketing managers, R&D specialists, quality experts and packaging specialists. Companies also have a number of technical staff who functions as helping hands to the engineer to carry out various production processes efficiently. Experienced and competent, company’s engineers are capable of executing the different prestigious projects efficiently within the lead time. Company engineering wing regularly design and develop superior designs and can easily manufacture machines that meet the required specifications of the clients. 3.6 CUSTOMER SATISFACTION Through wide range of machines, companies have been serving a large number of clients in different countries. Company maintains constant vigilance and come up with high performing road construction machines that provide maximum benefits to the clients. Company cost effective rates, transparent deals, quality management approach and ability to meet the deadlines has led company to establish it’s presence on the global map.
  • 27. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 27 3.7 PRODUCTS AC Category Products Room Air Conditioners Window AC, Split AC, Packaged Air Conditioners Concealed Splits, Ductable, Ceiling, Cassette Specific Telecom Cooling Solution Spacemaker Variable Refrigerant Volume System Setfree Chillers Water Cooled Chiller, Air Cooled Chiller Refrigerator Category Products Refrigerators 4 Door Refrigerators (Big French) 3 Door Refrigerators 2 Door Refrigerators
  • 28. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 28 3.8 ROOM AIR CONDITIONAR Window Air Conditionar Feature:  Alarm Function  Auto Climate Technology  Auto Fan Speed  Auto Power Save Mode  Auto Restart  Digilock  Dry Mode  Extra Heat Exchanger (XHE)  Filter Clean Indicator  Kaimin  Koukin Filter  Low Derating  Lower Pull Down Time  My Mode  ON /Off Timer With Advanced Start-Up  Power Index  Powerful Mode  Aluminium Fins  Selectable Fan Speeds  Silent Cooling  Supercool Function  Twin Motor Technology  Twin Turbo Technology  Uniform Air Distribution Splite Air conditionar
  • 29. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 29 Feature:  Smart Swing  Cool Mode  Auto Restart  Low Derating (10% Higher Performance in Peak SummerAuto OFF  Powerful Mode  Defrosting Sensor  Stainless Steel Plated Filter  Dry Mode  Wireless LCD Remocon  Precoated Aluminium Fins  4-Way Air Swing  One Touch Silent Fan Speed  Backlight Remocon  Inner Grooved Copper  On/Off Timer  Fan Mode  Uniform Air Distribution  Soft Dry  Auto Power Save Mode  Auto Fan Speed  Lower Pull Down Time  43 Quality Tests KEY FEATURE Key Features Image Sensor Technology Air Sleep Cooling Control Technology Auto Filter Cleaning Technology Tropical Inverter Technology Eco Green Refrigerant
  • 30. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 30 Hitachi also Produce Refrigerator. Side by Side|R-W720FPND1X (Inverter Models) Feature :  Water Tank with Filter*  Tempered Glass Shelves  LED Light  Dairy Pocket  Separate Vege Compartment*4  Super Moist Drawers  LED Light*4  Automatic Ice Maker*3  Tempered Glass Shelves  Tank Type Ice and Water Dispenser*3  Inverter Control  Dual Fan Cooling  Eco Thermo Sensor  Touch Screen Controller  Moldproof Door Gasket  No Frost  CFC Free  HFC Free  Nano Titanium
  • 31. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 31 3.9 COMPRESSOR  Scroll Compressor : Operating Range : Feature 1. Small torque fluctuation, low vibration and quiet operation. 2. High efficiency due to high-precision process. 3. Wide rotation speed range .
  • 32. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 32 Dimensions mm(in) MODEL A B EU1011,EU1114 307(12.09) 233(9.17) EU1013 311(12.24) Specifications of DC Inverter Compressor for HFC407C Inveter Controlled Compressors Refrigerant HFC407C Comp. Type Scroll Model G234AHD G254AHD G304AHD G404DHD Nominal Rating HP 2.3 3 4 5 Rated Frequency Hz 75 Cooling Capacity W 7,360 11,270 13,980 19,090 Btu/h 25,120 38,470 47,710 65,150 Motor Input Kw 2.51 3.54 4.43 5.77 COP W/W 2.95 3.21 3.15 3.31 Sound Level dB(A) 66(max) Displasement cm3 /rev 25 37.5 47 64.2 Oil Charge Liter 0.8 1.0 1.0 1.2 Net Weight kg* 23 24 25 31
  • 33. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 33 3.10 RESEARCH AND DEVELOPEMENT Company’s extensive research and development processes have helped to come up with new machines that are high performing. This unit also helps to adopt various production management techniques that increase production rate and simultaneously help in maintaining the quality of products. The R&D wing often comes up with suggestions to modify the designs and come up with various compact designs. The frequent researches and surveys have helped to knowing the quality of products and improve on areas where required.
  • 34. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 34 Conclusion The company has made it’s certain and high place in Gujarat, J&K, Bharuch etc though the company filling high competition with other companies. They are progressing steadying and firmly with high Speed.The market share of Hitachi India ltd is very good and increases day by day. I have enjoyed my visit at Hitachi India ltd and got good practical training I got a new experience of studying the industry and market, which will useful in my future. Company can well manage the man power into the business. I got a good response from HITACHI INDIA LTD I feel I was fortunate to get an unique opportunity to train myself in.”Hitachi India ltd. And wonderful experience which I got in small period 7 days will have everlasting impact in my academic carrier and also in my self. I thank this industry for their warm support and trust they put on task, my skill and me.
  • 35. HITACHI HOME AND LIFE SOLUTION LTD. S.V Institute of Management , Kadi Page 35 Bibliography Book: “Production and Operation Management” by Thukaram M.E Rao. “Marketing Management” by Philip kittler, lane Keller, Twelthedition , published by prentice hall India. WEBSITES:- www.hitachi-hli.com