This document is a retailer survey questionnaire for AMUL retailers. It contains 14 questions regarding retailers' stocking of AMUL chocolates, preferred chocolate brands and varieties, suppliers, satisfaction with distributors, problems faced, consumer expectations, and ratings of AMUL chocolate attributes. The questionnaire aims to collect information from retailers on their perspectives on distributing and selling AMUL chocolates.

1. QUESTIONNAIRE
(Retailer Survey)
For AMUL Retailers
Name of the shop:_____________________________________
Retailer Name : _____________________________________
Contact No. _________________________________
Address __________________________________________________
1) Do you stockAMUL Chocolates ?
a) Yes b) No
2) Which is the most preferable brand of that you stockChocolates?
a) AMUL b) Cadbury
c) Nestle d) Ferrero India
e) Parle f) Others
3) What varieties of AMUL Chocolates do you preferred to store?
a) Milk Chocolates b) Dark Chocolates
c) Fundoo Chocolates d) Fruit & Nut
e)Almond Bar f) All of them.
4) From where do you get AMUL ?
a) Distributors b) Other suppliers
5) Are you satisfied with AMUL distributor?
a) Yes b) No
6) When Salesman visit to your store?
a) Daily b) 2-3 days
c) 4-5 days d) 6-8 days
7) Which problem do you face from distributor side?
a) Irregularity of salesman
b) Availability of Chocolates
c) Margin
d) Advertisement
e) Any other (specify) ________________________

2. 12) What is consumer’s expectation from AMUL Chocolates?
a) Good quality b) Packaging
c) Availability d) Taste
13) Give your ratings to following attributes of AMUL Chocolates.
Very
Good
Good Average Bad Very Bad
Quality
Brand Image
Availability
Packaging Margin
Awareness
Replacement
14) Suggestion (if
any)____________________________________________________
__________________________________________________________________
______