The document provides an overview of several major fast food restaurant chains, including McDonald's, KFC, Pizza Hut, and Starbucks. It discusses their founders, locations, products offered, business strategies, and popularity. McDonald's is highlighted as the world's largest restaurant chain by number of locations. The document also briefly mentions some legal issues and controversies faced by McDonald's over the years.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
McDonald's is a global fast food chain that began in 1940s America. It now has over 33,000 locations across 100+ countries. The document outlines McDonald's history, timeline of expansion, mission, vision and values. McDonald's aims to provide quality, service, cleanliness and value to customers through its Plan to Win strategy. Its mission is to be customers' favorite place to eat through excellent customer experience.
McDonald's entered the Indian market in 1996 by opening its first restaurant in New Delhi. It has since grown its business through a franchise model while adapting to the local market by removing beef from menus and re-engineering menu options to attract vegetarian customers. McDonald's segments its customers in India into families with children, urban customers on the go, teenagers, and older people. It uses the 5 P's of marketing - product, place, price, promotion, and people - to target these segments. Moving forward, opportunities exist for McDonald's to expand into smaller cities in India and introduce breakfast items, while threats include changing tastes and increased competition from other fast food chains.
McDonald's began in 1940 as a barbecue restaurant in the United States. In the 1940s and 50s, they pioneered the fast food industry's production line approach. Ray Kroc joined in 1955 and later bought the company, overseeing its worldwide expansion. McDonald's entered India in 1996 as a joint venture and has since adapted its menu and operations to local tastes, becoming one of India's largest restaurant chains. It aims to be the world's best quick service restaurant through quality, service, cleanliness and value.
The document provides an overview of the McDonald's business including its business model, products, marketing strategies, competitors and future plans. McDonald's uses a franchise business model where 85% of restaurants are franchised. It has over 31,000 restaurants worldwide serving over 50 million customers daily. McDonald's adapts its menu to local tastes and continuously innovates products. It focuses on marketing to families and uses promotions like Happy Meals. McDonald's sees opportunities to expand into smaller Indian cities and acquire other restaurants.
McDonald's aims to provide outstanding quality, service, cleanliness and value to customers globally. It entered India in 1996 through a joint venture, localizing products to offer vegetarian and Indian spiced options like McAloo Tikki. Developed in 2001, McAloo Tikki is McDonald's most affordable burger in India, featuring potato patties. It has since launched new Mexican and Lebanese McAloo Tikki variants to appeal to regional tastes. Promotional strategies for McAloo Tikki emphasize affordable pricing and appeal to students and young people.
McDonald's was founded in 1940 in California by the McDonald brothers. Ray Kroc took over the company in 1955 and established McDonald's Corporation, headquartered in Illinois. McDonald's serves over 53 million customers daily worldwide through over 31,000 stores in 120 countries. While both McDonald's and KFC are large global fast food chains that originated in the US, McDonald's focuses more on hamburgers and breakfast, while KFC specializes in chicken preparation methods. McDonald's has a wider variety of menu items and is larger globally but many franchises, while KFC has fewer large franchise groups.
The document provides an overview of several major fast food restaurant chains, including McDonald's, KFC, Pizza Hut, and Starbucks. It discusses their founders, locations, products offered, business strategies, and popularity. McDonald's is highlighted as the world's largest restaurant chain by number of locations. The document also briefly mentions some legal issues and controversies faced by McDonald's over the years.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
McDonald's is a global fast food chain that began in 1940s America. It now has over 33,000 locations across 100+ countries. The document outlines McDonald's history, timeline of expansion, mission, vision and values. McDonald's aims to provide quality, service, cleanliness and value to customers through its Plan to Win strategy. Its mission is to be customers' favorite place to eat through excellent customer experience.
McDonald's entered the Indian market in 1996 by opening its first restaurant in New Delhi. It has since grown its business through a franchise model while adapting to the local market by removing beef from menus and re-engineering menu options to attract vegetarian customers. McDonald's segments its customers in India into families with children, urban customers on the go, teenagers, and older people. It uses the 5 P's of marketing - product, place, price, promotion, and people - to target these segments. Moving forward, opportunities exist for McDonald's to expand into smaller cities in India and introduce breakfast items, while threats include changing tastes and increased competition from other fast food chains.
McDonald's began in 1940 as a barbecue restaurant in the United States. In the 1940s and 50s, they pioneered the fast food industry's production line approach. Ray Kroc joined in 1955 and later bought the company, overseeing its worldwide expansion. McDonald's entered India in 1996 as a joint venture and has since adapted its menu and operations to local tastes, becoming one of India's largest restaurant chains. It aims to be the world's best quick service restaurant through quality, service, cleanliness and value.
The document provides an overview of the McDonald's business including its business model, products, marketing strategies, competitors and future plans. McDonald's uses a franchise business model where 85% of restaurants are franchised. It has over 31,000 restaurants worldwide serving over 50 million customers daily. McDonald's adapts its menu to local tastes and continuously innovates products. It focuses on marketing to families and uses promotions like Happy Meals. McDonald's sees opportunities to expand into smaller Indian cities and acquire other restaurants.
McDonald's aims to provide outstanding quality, service, cleanliness and value to customers globally. It entered India in 1996 through a joint venture, localizing products to offer vegetarian and Indian spiced options like McAloo Tikki. Developed in 2001, McAloo Tikki is McDonald's most affordable burger in India, featuring potato patties. It has since launched new Mexican and Lebanese McAloo Tikki variants to appeal to regional tastes. Promotional strategies for McAloo Tikki emphasize affordable pricing and appeal to students and young people.
McDonald's was founded in 1940 in California by the McDonald brothers. Ray Kroc took over the company in 1955 and established McDonald's Corporation, headquartered in Illinois. McDonald's serves over 53 million customers daily worldwide through over 31,000 stores in 120 countries. While both McDonald's and KFC are large global fast food chains that originated in the US, McDonald's focuses more on hamburgers and breakfast, while KFC specializes in chicken preparation methods. McDonald's has a wider variety of menu items and is larger globally but many franchises, while KFC has fewer large franchise groups.
McDonalds is the world's leading fast food chain serving over 58 million customers daily in 118 countries. It aims to provide outstanding quality, service, cleanliness and value to customers. McDonalds focuses its menu on beef, chicken, bread, potatoes and milk and uses processes like just-in-time production and technological upgrades to improve food quality and customer service while addressing challenges like changing customer preferences.
McDonald's Corporation is a major global fast food company founded in 1940 in California. It operates over 33,000 branches worldwide and employs over 400,000 people. In the 1960s, Ray Kroc joined the company and helped expand it significantly. While McDonald's saw great success in the following decades, it struggled in the late 1990s and early 2000s due to failures of new products and lawsuits. However, under a new slogan of "I'm lovin' it" and a focus on consistent quality, McDonald's was able to turn things around starting in 2003. It remains one of the largest fast food chains globally.
McDonald's began in 1937 in California and was founded by the McDonald brothers. Ray Kroc joined as a franchise agent in 1955 and later bought out the McDonald brothers, founding McDonald's Corporation. McDonald's pioneered the fast food industry and saw tremendous growth throughout the 20th century, becoming the largest restaurant chain in the world. However, McDonald's faced challenges adapting to the Indian market due to cultural differences around beef consumption and pricing. McDonald's launched vegetarian options and value menus to succeed in India over the past 19 years.
McDonald's began in 1940 and is now located in 122 countries with over 31,000 restaurants serving 51 million customers per day. While over 80% of McDonald's locations are independently owned and operated as franchises, McDonald's has tailored its menu and operations to local cultures around the world. In India, McDonald's entered the market in 1996 and has since opened over 230 locations, focusing on northern and western India and adapting its products to be 40% vegetarian and use only vegetable oils for cooking. McDonald's targets children, teenagers, and young families in India through promotions, advertising, and menu options tailored to each group's preferences.
1. McDonald's is the world's largest hamburger fast food restaurant chain serving over 58 million customers daily.
2. It has revenues of $22.7 billion and operating profits of $6.8 billion, generating total sales across all company-owned and franchised restaurants of $56.9 billion.
3. McDonald's focuses on enhancing its brand positioning through sponsoring major sporting events like the Olympics and World Cup to be seen as a clean, family-friendly environment beyond just burgers and fries.
The document provides a history of McDonald's corporation from its founding in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California. It then outlines key events and expansions in McDonald's timeline from 1954 when Ray Kroc became the first franchisee, to the company becoming a global brand with over 34,000 locations in 119 countries by 2013. The document also includes McDonald's corporate objectives, a SWOT analysis, information on locations and revenues in Pakistan, and the products available in Pakistani McDonald's restaurants.
This document summarizes a case study on McDonald's operations in Greece. It discusses McDonald's global presence with over 30,000 restaurants and 400,000 employees. In Greece, there are 30 McDonald's restaurants. The document then discusses McDonald's vision, corporate profile, current targeting and positioning in Greece, product adaptations to local markets, pricing strategies, distribution channels, and marketing communications approaches. It emphasizes McDonald's strategy of global standardization while also adapting products, prices, and promotions to local customer preferences and market conditions.
Richard and Maurice McDonald started 15¢ hamburger stands with golden arches in California. Ray Kroc, a milkshake machine salesman, bought the world franchise rights from them and spread the golden arches around the globe, building the most recognizable brand in the world. McDonald's fuels its growth through low pricing and intensive marketing campaigns but may face challenges from health-conscious consumers moving toward healthier options, so it needs to introduce healthier menu choices to stay competitive.
McDonald's is the world's largest fast food chain with over 35,000 restaurants in over 100 countries. It is headquartered in Illinois and known for burgers and fries. McDonald's operates primarily through franchising, where franchisees own and operate individual restaurants according to McDonald's standards. Opening a McDonald's franchise requires an initial investment of at least $300,000 and paying monthly service fees and rent to McDonald's. The document provides a detailed history of McDonald's from its founding in 1948 to its current global operations and strategies.
McDonald's has evolved its branding and marketing over time in response to public health concerns and changing tastes. Originally targeting children, McDonald's ads now focus more on convenience and value. McDonald's also sponsors sports events and teams to promote health and fitness. The company aims campaigns at different audiences like students and families to appeal to various demographics. However, some criticize McDonald's aggressive marketing and environmental practices.
McDonald's Corporation was founded in 1940 by brothers Dick and Mac McDonald. It established the principles of fast food restaurants. McDonald's is now the leading global food service retailer with over 30,000 restaurants in 119 countries serving nearly 50 million customers daily. McDonald's focuses on five key areas - McPeople, McProducts, McPrice, McPromotion, and McPhysical Distribution. The presentation discusses McDonald's market segmentation and bases for segmenting customers based on geographic location, psychology, buyer readiness, product use, benefits, consumption, and decision criteria. It concludes that McDonald's is strong enough to withstand economic recessions while continuing to grow worldwide.
The document summarizes McDonald's work culture from its founding to present day. It describes McDonald's origins in 1940s America, its expansion into a global franchise system, and its emphasis on business values like quality, service, cleanliness, and value. The summary also notes some ethical issues McDonald's has faced over the years and recommends improving awareness of foreign cultures to avoid future blunders.
This document provides an overview of McDonald's operations in India. It discusses McDonald's objectives in India of getting customers in, trading them up to core products, and getting them to return. It outlines McDonald's products, target segments, types of restaurants including drive-thrus and cafes. The document also summarizes McDonald's marketing mix of product, price, place and promotion strategies in India as well as some of its most famous marketing campaigns and achievements. It concludes with some criticism of McDonald's business practices.
This document discusses positive and negative product positioning strategies. It defines product positioning as the image a product creates in customers' minds compared to competitors' products. Criteria for successful positioning include clarity, consistency, credibility, and competitiveness. McDonald's is used as an example of positive positioning, targeting families and different demographics through strategies like Happy Meals and McCafe. The document lists five best positioning strategies and provides an example of a bad strategy where Volvo incorrectly positioned a car as a sports car without changing the product.
McDonald's is the largest fast food company in the world, operating over 36,000 locations across over 100 countries. Founded in 1955 in Illinois, McDonald's has grown significantly over the past 60+ years. It now employs over 1.5 million people worldwide and generated $25.43 billion in revenues in 2015. McDonald's success is built on its low-cost business model, with 85% of locations owned and operated by franchisees rather than the corporation directly. Going forward, McDonald's strategy focuses on continuing to cut costs and open new locations around the world.
The document provides a history of McDonald's, discussing how it was founded in 1937 in California and grew to become a global franchise. It discusses McDonald's expansion to India in 1996 and some of its operations and marketing strategies there. Key facts include that McDonald's now operates in over 120 countries, has over 30,000 restaurants worldwide, and serves over 53 million customers daily. The document also outlines McDonald's 7Ps of marketing - product, price, promotion, place, people, process and physical evidence as related to its operations and strategies in India.
McDonald's is the world's largest fast food chain with over 30,000 restaurants globally. It began in the 1940s in California by Richard and Maurice McDonald and became hugely successful after Ray Kroc joined and established McDonald's Corporation. McDonald's opened in India in 1996 and has expanded to many major cities through joint ventures. It focuses on speed, low prices, and high volumes. McDonald's success is based on its strong brand achieved through franchising, standardized processes, and national marketing without needing to develop products or research markets itself.
This document provides a strategic management case study of McDonald's Corporation. It includes an overview of the company profile, franchise model, products, locations, history, mission, vision, values, and various analyses including Porter's 5 Forces, competitors, brand value, competitive advantages, strategies, services, promotions, global expansion, impact on performance, internal analyses, issues, and recommendations. The key information presented includes McDonald's revenues, profits, employees, competitors, emphasis on quality, service, cleanliness and value, and strategic focus on emerging markets, McCafe, international growth, and menu variety.
McDonald's entered the Vietnamese market in recent years. It uses a standardized approach globally but adapts to local preferences. In Vietnam, McDonald's targets middle-to-high income customers but faces challenges attracting cost-conscious local consumers. It also draws some criticism for potentially contributing to obesity among children, who comprise a major target segment. Moving forward, McDonald's could improve its pricing strategy, customer service quality, and better promote its menu's nutritional information to address these issues in the Vietnamese market.
Group 9 mc donald’s presentation com3110 finalsilvanaxgarcia
McDonald's Corporation is a global fast food restaurant franchise headquartered in Oak Brook, Illinois. It employs over 1.8 million people worldwide and has over 34,000 locations in 118 countries. The company focuses on serving high quality, affordable food through its menu of burgers, fries, drinks, and desserts. McDonald's prioritizes customer experience, commitment to employees, and operating ethically and profitably. Financially, McDonald's has shown steady growth in revenue, net income, stock price, and dividends over time, making it a relatively low-risk and stable investment.
McDonalds is the world's leading fast food chain serving over 58 million customers daily in 118 countries. It aims to provide outstanding quality, service, cleanliness and value to customers. McDonalds focuses its menu on beef, chicken, bread, potatoes and milk and uses processes like just-in-time production and technological upgrades to improve food quality and customer service while addressing challenges like changing customer preferences.
McDonald's Corporation is a major global fast food company founded in 1940 in California. It operates over 33,000 branches worldwide and employs over 400,000 people. In the 1960s, Ray Kroc joined the company and helped expand it significantly. While McDonald's saw great success in the following decades, it struggled in the late 1990s and early 2000s due to failures of new products and lawsuits. However, under a new slogan of "I'm lovin' it" and a focus on consistent quality, McDonald's was able to turn things around starting in 2003. It remains one of the largest fast food chains globally.
McDonald's began in 1937 in California and was founded by the McDonald brothers. Ray Kroc joined as a franchise agent in 1955 and later bought out the McDonald brothers, founding McDonald's Corporation. McDonald's pioneered the fast food industry and saw tremendous growth throughout the 20th century, becoming the largest restaurant chain in the world. However, McDonald's faced challenges adapting to the Indian market due to cultural differences around beef consumption and pricing. McDonald's launched vegetarian options and value menus to succeed in India over the past 19 years.
McDonald's began in 1940 and is now located in 122 countries with over 31,000 restaurants serving 51 million customers per day. While over 80% of McDonald's locations are independently owned and operated as franchises, McDonald's has tailored its menu and operations to local cultures around the world. In India, McDonald's entered the market in 1996 and has since opened over 230 locations, focusing on northern and western India and adapting its products to be 40% vegetarian and use only vegetable oils for cooking. McDonald's targets children, teenagers, and young families in India through promotions, advertising, and menu options tailored to each group's preferences.
1. McDonald's is the world's largest hamburger fast food restaurant chain serving over 58 million customers daily.
2. It has revenues of $22.7 billion and operating profits of $6.8 billion, generating total sales across all company-owned and franchised restaurants of $56.9 billion.
3. McDonald's focuses on enhancing its brand positioning through sponsoring major sporting events like the Olympics and World Cup to be seen as a clean, family-friendly environment beyond just burgers and fries.
The document provides a history of McDonald's corporation from its founding in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California. It then outlines key events and expansions in McDonald's timeline from 1954 when Ray Kroc became the first franchisee, to the company becoming a global brand with over 34,000 locations in 119 countries by 2013. The document also includes McDonald's corporate objectives, a SWOT analysis, information on locations and revenues in Pakistan, and the products available in Pakistani McDonald's restaurants.
This document summarizes a case study on McDonald's operations in Greece. It discusses McDonald's global presence with over 30,000 restaurants and 400,000 employees. In Greece, there are 30 McDonald's restaurants. The document then discusses McDonald's vision, corporate profile, current targeting and positioning in Greece, product adaptations to local markets, pricing strategies, distribution channels, and marketing communications approaches. It emphasizes McDonald's strategy of global standardization while also adapting products, prices, and promotions to local customer preferences and market conditions.
Richard and Maurice McDonald started 15¢ hamburger stands with golden arches in California. Ray Kroc, a milkshake machine salesman, bought the world franchise rights from them and spread the golden arches around the globe, building the most recognizable brand in the world. McDonald's fuels its growth through low pricing and intensive marketing campaigns but may face challenges from health-conscious consumers moving toward healthier options, so it needs to introduce healthier menu choices to stay competitive.
McDonald's is the world's largest fast food chain with over 35,000 restaurants in over 100 countries. It is headquartered in Illinois and known for burgers and fries. McDonald's operates primarily through franchising, where franchisees own and operate individual restaurants according to McDonald's standards. Opening a McDonald's franchise requires an initial investment of at least $300,000 and paying monthly service fees and rent to McDonald's. The document provides a detailed history of McDonald's from its founding in 1948 to its current global operations and strategies.
McDonald's has evolved its branding and marketing over time in response to public health concerns and changing tastes. Originally targeting children, McDonald's ads now focus more on convenience and value. McDonald's also sponsors sports events and teams to promote health and fitness. The company aims campaigns at different audiences like students and families to appeal to various demographics. However, some criticize McDonald's aggressive marketing and environmental practices.
McDonald's Corporation was founded in 1940 by brothers Dick and Mac McDonald. It established the principles of fast food restaurants. McDonald's is now the leading global food service retailer with over 30,000 restaurants in 119 countries serving nearly 50 million customers daily. McDonald's focuses on five key areas - McPeople, McProducts, McPrice, McPromotion, and McPhysical Distribution. The presentation discusses McDonald's market segmentation and bases for segmenting customers based on geographic location, psychology, buyer readiness, product use, benefits, consumption, and decision criteria. It concludes that McDonald's is strong enough to withstand economic recessions while continuing to grow worldwide.
The document summarizes McDonald's work culture from its founding to present day. It describes McDonald's origins in 1940s America, its expansion into a global franchise system, and its emphasis on business values like quality, service, cleanliness, and value. The summary also notes some ethical issues McDonald's has faced over the years and recommends improving awareness of foreign cultures to avoid future blunders.
This document provides an overview of McDonald's operations in India. It discusses McDonald's objectives in India of getting customers in, trading them up to core products, and getting them to return. It outlines McDonald's products, target segments, types of restaurants including drive-thrus and cafes. The document also summarizes McDonald's marketing mix of product, price, place and promotion strategies in India as well as some of its most famous marketing campaigns and achievements. It concludes with some criticism of McDonald's business practices.
This document discusses positive and negative product positioning strategies. It defines product positioning as the image a product creates in customers' minds compared to competitors' products. Criteria for successful positioning include clarity, consistency, credibility, and competitiveness. McDonald's is used as an example of positive positioning, targeting families and different demographics through strategies like Happy Meals and McCafe. The document lists five best positioning strategies and provides an example of a bad strategy where Volvo incorrectly positioned a car as a sports car without changing the product.
McDonald's is the largest fast food company in the world, operating over 36,000 locations across over 100 countries. Founded in 1955 in Illinois, McDonald's has grown significantly over the past 60+ years. It now employs over 1.5 million people worldwide and generated $25.43 billion in revenues in 2015. McDonald's success is built on its low-cost business model, with 85% of locations owned and operated by franchisees rather than the corporation directly. Going forward, McDonald's strategy focuses on continuing to cut costs and open new locations around the world.
The document provides a history of McDonald's, discussing how it was founded in 1937 in California and grew to become a global franchise. It discusses McDonald's expansion to India in 1996 and some of its operations and marketing strategies there. Key facts include that McDonald's now operates in over 120 countries, has over 30,000 restaurants worldwide, and serves over 53 million customers daily. The document also outlines McDonald's 7Ps of marketing - product, price, promotion, place, people, process and physical evidence as related to its operations and strategies in India.
McDonald's is the world's largest fast food chain with over 30,000 restaurants globally. It began in the 1940s in California by Richard and Maurice McDonald and became hugely successful after Ray Kroc joined and established McDonald's Corporation. McDonald's opened in India in 1996 and has expanded to many major cities through joint ventures. It focuses on speed, low prices, and high volumes. McDonald's success is based on its strong brand achieved through franchising, standardized processes, and national marketing without needing to develop products or research markets itself.
This document provides a strategic management case study of McDonald's Corporation. It includes an overview of the company profile, franchise model, products, locations, history, mission, vision, values, and various analyses including Porter's 5 Forces, competitors, brand value, competitive advantages, strategies, services, promotions, global expansion, impact on performance, internal analyses, issues, and recommendations. The key information presented includes McDonald's revenues, profits, employees, competitors, emphasis on quality, service, cleanliness and value, and strategic focus on emerging markets, McCafe, international growth, and menu variety.
McDonald's entered the Vietnamese market in recent years. It uses a standardized approach globally but adapts to local preferences. In Vietnam, McDonald's targets middle-to-high income customers but faces challenges attracting cost-conscious local consumers. It also draws some criticism for potentially contributing to obesity among children, who comprise a major target segment. Moving forward, McDonald's could improve its pricing strategy, customer service quality, and better promote its menu's nutritional information to address these issues in the Vietnamese market.
Group 9 mc donald’s presentation com3110 finalsilvanaxgarcia
McDonald's Corporation is a global fast food restaurant franchise headquartered in Oak Brook, Illinois. It employs over 1.8 million people worldwide and has over 34,000 locations in 118 countries. The company focuses on serving high quality, affordable food through its menu of burgers, fries, drinks, and desserts. McDonald's prioritizes customer experience, commitment to employees, and operating ethically and profitably. Financially, McDonald's has shown steady growth in revenue, net income, stock price, and dividends over time, making it a relatively low-risk and stable investment.
McDonald's grew its brand using strategies from the Ansoff matrix, including market penetration, market development, product development, and diversification. To penetrate existing markets, McDonald's upgraded facilities, expanded hours, and customized menus to local tastes. It developed new markets by opening over 36,000 restaurants globally in 118 countries. McDonald's revamped menus to add healthier options and address obesity concerns. It also diversified into coffee shops, ice cream shops, and wedding services. McDonald's success stems from strong brand connections and relevant extensions that reduce risk for consumers.
The document contains information from multiple sources about brands, limited service restaurants, and online surveys. It lists the top 10 most valuable brands according to Forbes, showing Apple as number 1. It also shows customer satisfaction ratings for limited service restaurants from 2013 to 1994, with Subway rated the highest. It discusses advantages and limitations of online surveys, noting they are simple, fast and cheap but not random.
McDonald's has seen great success expanding globally through adapting to local cultures and tastes while maintaining quality, service, cleanliness and value. When entering new markets like Europe and Asia, McDonald's tailored its menus and operations based on consumer preferences in each region. Key to McDonald's growth has been its emphasis on training employees according to strict standards and franchising its well-known brand worldwide through strategic partnerships. By understanding customers and competitors in varying environments, McDonald's has established itself in over 100 countries.
Gap analysis of Mc donalds with respect to fast food industryShashi Kumar
Gap analysis of Mc donalds with respect to fast food industry.
Gap analysis helps to identify the gap between the customers expectation and managment perception.
it help company under stand gaps internal and external
McDonald's was founded in 1955 in the United States and has since expanded to over 34,000 locations globally. It pioneered the fast food industry by offering simple, inexpensive burgers. In the 1990s and 2000s, McDonald's lost focus on its core values of quality, value, and convenience as it rapidly expanded. However, it has since worked to restore these values through improved training and quality standards. McDonald's has adapted to different cultures internationally and innovated over time to remain relevant while facing future risks from increasing health consciousness and competition.
This document provides an overview and analysis of McDonald's strategic management. It includes sections on McDonald's problem statement, introduction, vision, mission, history, products, services, competitors, SWOT analysis, financial analysis, and recommendations. The key points are:
1) McDonald's growth has been declining as informal eating out has flattened. Their chief executive stated growth in this industry is expected to continue declining.
2) McDonald's vision is to provide outstanding quality, service, cleanliness and value to make every customer smile.
3) Their strategic recommendations include expanding their influence and presence in Asia by opening one restaurant per day in China and having a diverse menu in India.
4) McDonald's must change
The document provides an overview of McDonald's corporation. It began in 1940 as a barbecue drive-in restaurant in California. By 1958, McDonald's had sold its 100 millionth hamburger. Today it is one of the largest fast food chains worldwide, operating through franchises and corporate-owned restaurants. McDonald's aims to be the leading global fast food provider with a focus on quality, service, cleanliness and value. It has achieved success through low-cost leadership and product differentiation strategies.
Lee Cooper is a 100-year-old UK-based apparel brand known for jeans. It entered the Indian market in 1994 through a joint venture with Future Group. Lee Cooper aims to be seen as a complete lifestyle brand in India and has three product lines targeted at different consumer segments. The company's latest collection, Red Diamond, is designed for trendy consumers. Lee Cooper positions itself as a brand for the working class youth and uses various marketing strategies like collaborations and events to promote the brand in India.
McDonald's focuses on serving quality food and prioritizing customers. It targets teenagers, children and adults through its marketing strategy of the five P's - promoting products at reasonable prices through television and hoardings. McDonald's attracts different income groups by offering a hygienic and family-friendly environment. However, risks in the future include potential health issues like obesity and increased competition from other fast food chains like KFC and Burger King.
The document discusses the Indian travel and tourism market. Some key points:
- India ranks 11th in Asia-Pacific and 62nd globally in tourism competitiveness.
- Tourism is expected to contribute 6% of India's GDP by 2019, up from $67.3 billion in 2009.
- The ministry plans to develop wellness, caravan and helipad tourism to boost the industry.
- Foreign tourist arrivals grew 0.2% in June 2009 after declining in May.
1) McDonald's is celebrating its 25th anniversary in Indonesia and launching an integrated campaign called #KenangBersamaMcD to thank loyal customers.
2) The campaign will include TV, radio, print, digital, OOH, and event activations from January 2016 to December 2016. Key events include a launch event in August and a music concert in November.
3) The target audiences are teens, young adults, and adults who were kids or teenagers in the 1990s and have nostalgic memories of McDonald's from that time period. The campaign aims to trigger nostalgia and memories through shared experiences on social media.
McDonald's At The Receiving End Case StudyPreetam Peeuss
McDonald's is the world's largest chain of hamburger fast food restaurants founded in 1940 in the United States. It now has over 34,000 locations across 118 countries serving over 68 million customers daily. McDonald's emphasizes quality, service, cleanliness and value. It relies on a business model of owner/operators, suppliers, and company employees working together. McDonald's has faced some criticism for symbolizing globalization and standardization of food, but has also found success in strategizing to meet local cultures by introducing customized menu items and practices.
McDonald's was founded in 1940 as a barbecue restaurant and introduced its business as a hamburger stand in 1948 using production line principles. It now operates over 36,000 locations globally serving 68 million customers daily. McDonald's sells hamburgers, chicken, drinks and breakfast items. Over 80% of locations are franchised. Marketing includes television, radio, billboards and niche offerings. McDonald's has 420,000 employees and provides training, health benefits, and savings programs. While criticisms include unhealthiness and advertising, McDonald's continues its success through consumer focus, employee development and technological innovation.
The document discusses operations at McDonalds restaurants in India. It describes key aspects of McDonalds operations including ensuring quality food and beverages through supplier certification and safety checks, customer service operations like home delivery, and housekeeping functions. It also analyzes some shortcomings like space constraints and identifies recommendations such as increasing cleaning frequency and adding more items to value menus.
This document summarizes information about McDonald's operations in Vietnam. It discusses McDonald's founders and products, competitors in Vietnam such as KFC and Lotteria, and challenges in the Vietnam market related to materials sourcing and local tastes. It then analyzes McDonald's strengths, weaknesses, opportunities, and threats, and sets targets for brand awareness and market share over the short and long term. The document also outlines McDonald's strategy in Vietnam regarding employee training, menu localization, store expansion plans, and new product ideas like a shrimp burger and blended sodas.
Merck & Co. developed the drug Mectizan which effectively treats Onchocerciasis (river blindness), an infectious disease affecting over 18 million people. To ensure widespread access, Merck established the Mectizan Donation Program to annually distribute the drug at $30 million, choosing strategic philanthropy over protecting its $300 million veterinary drug business. The program was later expanded through the Mectizan Goodwill Foundation to develop sustainable treatment networks with local healthcare workers and communities.
- MMT can sustain its business model targeting inbound travelers in the medium term due to its focus on the NRI market and room for growth within that segment. However, to succeed long-term it will need to diversify given changes in consumer behavior, competition, and the travel industry.
- The document recommends MMT first target inbound corporate clients and develop loyalty programs within the inbound segment before moving to the outbound corporate segment to achieve volumes more quickly. It also suggests advertising revenues could be pursued if done strategically without diluting the MMT brand.
- For MMT's model to work in other countries like China, Singapore, and Philippines, it would need to adapt to populations with ethnic ties to those countries while
McDonald's has grown significantly since opening its first restaurant in 1940. It now operates over 30,000 locations worldwide. The company works closely with suppliers to ensure quality and efficiency. McDonald's also focuses on customers and franchisees. It has partnered with environmental groups to reduce waste and promote sustainability through initiatives like reusable packaging and recycling programs.
The document provides details about McDonald's history and operations. It discusses how McDonald's started as a hot dog stand in 1937 and later focused on hamburgers. It also outlines McDonald's expansion to over 36,000 restaurants globally, key financial figures, sustainability efforts, and risks facing future growth such as maintaining quality control. The core values of quality, service, and cleanliness lost focus during rapid expansion but were refocused through strategic planning, leading to increased profits and brand positioning.
The document provides a comparative analysis of McDonald's and KFC, two major fast food giants. It outlines the history and operations of both companies. McDonald's began in 1940 and is known for hamburgers, while KFC started in 1930 and is famous for fried chicken. The analysis examines factors like product variety, customer reach, pricing, and supply chain management. It also describes the results of a consumer survey about preferences between the two food joints.
McDonald's is the world's largest fast food chain that began in 1954 when Ray Kroc saw a hamburger stand and envisioned a nationwide chain. It has since revolutionized the restaurant industry and now serves 47 million customers daily in over 100 countries. McDonald's entered the Ukrainian market in 1997 and has expanded to over 50 locations across the country, offering an extensive menu including burgers, chicken, salads, desserts and drinks. Through franchising and a focus on quality, service, cleanliness and value, McDonald's has become one of the most valuable global brands worth over $25 billion.
This document summarizes the history and growth of McDonald's. It discusses how Ray Kroc opened the first McDonald's restaurant in 1955 in the US. By 1995, McDonald's had over 18,000 restaurants in 89 countries across six continents. The document also outlines McDonald's vision "to be the best and leading fast food provider around the globe" and its mission "to be the world's best quick service restaurant providing outstanding quality, service, cleanliness, and value." Finally, it discusses some of McDonald's success stories, such as being the first restaurant in Europe to welcome families with children.
McDonald's started as a drive-in restaurant in California in 1937 and has since expanded globally. It now operates in over 100 countries with over 30,000 restaurants worldwide. McDonald's vision is to provide outstanding quality, service, cleanliness and value to customers. To succeed internationally, McDonald's tailors its menu and marketing to local cultures. It conducts market research and adapts offerings based on customer preferences in different regions. For example, in China and India McDonald's replaced beef with chicken on its menu to be culturally appropriate. McDonald's aims to have local relevance while maintaining a consistent brand experience worldwide.
Ray Kroc visited the McDonald brothers' successful restaurant in 1954 and saw the effectiveness of their limited menu and quick service model. He later bought the exclusive rights to the McDonald's name and franchise in 1955. By 1958, McDonald's had sold its 100 millionth hamburger. McDonald's grew to over 35,000 locations globally using a business model focused on quality, service, cleanliness, value, and a three-legged stool of owners, suppliers, and employees. Going forward, McDonald's will need to address risks like changing consumer tastes and increasing health consciousness.
Discussion Questions 1 How has competition to McDonald’s change.docxmadlynplamondon
Discussion Questions:
1 How has competition to McDonald’s changed over its existence?
2 What are the main operations performance objectives for McDonald’s?
3 What are the most important structural and infrastructural decisions in McDonald’s operations strategy, and how do they influence its main performance objectives?
NOTE: 4 pages paper should have abstract, introduction, discussion question, conclusion with no grammatical errors, good sentence formation, APA Format, in text citations, references related to Operational excellence areas only
Below is the notes for the topics
It is loved and it is hated. It is a shining example of how good-value food can be brought to a mass market. It is a symbol of everything that is wrong with ‘industrialized’, capitalist, bland, high-calorie and environmentally unfriendly commercialism. It is the best-known and most loved fast food brand in the world with more than 36,000 restaurants in 117 countries, providing jobs for 1.7 million staff and feeding 69 million customers per day (yes, per day!). It is part of the homogenization of individual national cultures, filling the world with bland, identical, ‘cookie cutter’, Americanized and soulless operations that dehumanize its staff by forcing them to follow ridged and over-defined procedures. But whether you see it as friend, foe, or a bit of both, McDonald’s has revolutionized the food industry, affecting the lives of both the people who produce food and the people who eat it. It has also had its ups (mainly) and downs (occasionally) as markets, customers and economic circumstances change. Yet, even in the toughest times it has always displayed remarkable resilience. What follows is a brief (for such a large corporation) summary of its history.
Starting small:
Central to the development of McDonald’s is Ray Kroc, who by 1954 and at the age of 52 had been variously a piano player, a paper cup salesman and a multi-mixer salesman. He was surprised by a big order for eight multi-mixers from a restaurant in San Bernardino, California. When he visited the customer he found a small but successful restaurant run by two brothers Dick and Mac McDonald. They had opened their ‘Bar-B-Que’ restaurant 14 years earlier, and by the time Ray Kroc visited the brothers’ operation it had a self-service drive-in format with a limited menu of nine items. He was amazed by the effectiveness of their operation. Focusing on a limited menu including burgers, fries and beverages had allowed them to analyse every step of the process of producing and serving their food. Ray Kroc was so impressed that he persuaded the brothers to adopt his vision of creating McDonald’s restaurants all over the USA, the first of which opened in Des Plaines, Illinois, in June 1955. However, later, Kroc and the McDonald brothers quarrelled, and Kroc bought them out. Now with exclusive rights to the McDonald’s name, the restaurants spread, and in five years there were 200 restaurants through the USA. Yet ...
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...Divyapradeep20
1. Daimler-Benz merged with Chrysler in 1998 to form a new global automotive company, combining Daimler's luxury brands with Chrysler's mass market vehicles.
2. The merger was driven by overcapacity in the auto industry and the need for scale to invest in new technologies, as consolidation reduced the number of major automakers expected to survive.
3. As the new fifth largest automaker worldwide, Daimler-Chrysler benefited from the companies' complementary product lines and cultures, but challenges remained in integrating operations across borders.
McDonalds is the world's largest fast food chain serving 47 million customers daily. It began in 1937 as a hot dog stand in California and has since grown into a global brand worth over $25 billion. McDonalds succeeds through consistent quality, service, and value. It adapts to local markets by tailoring menus and promotions while maintaining standardized operations. McDonalds targets families and remains popular through affordable pricing and family-friendly atmospheres including playgrounds and the iconic Happy Meal.
McDonald's began in 1940 as a barbecue restaurant and was franchised in 1955. It has since expanded worldwide to become the largest hamburger fast food chain with over 36,000 locations serving over 70 million customers daily. Ray Kroc grew the small idea into a huge franchise corporation. McDonald's aims to provide quality food, service, cleanliness and value. It has reinforced its brand through Ronald McDonald, targeting children, and campaigns like "I'm lovin' it". Expansion has decreased quality in some locations and health concerns threaten its fat products, posing future risks.
McDonald's began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. In 1948, they reorganized as a hamburger stand using production line principles. Ray Kroc later purchased the chain and oversaw its worldwide growth. With over 34,000 restaurants in 119 countries serving 68 million customers daily, McDonald's is the world's largest food service retailer. It entered India in 1996 through joint ventures and has adapted to local tastes by offering items like Aloo Tikki. McDonald's has been able to sustain its brand image in India by creating value for customers through its 5 Ps of marketing - Product, Price, Place, Promotion, and Packaging.
When we think of the best option of having a quick quality meal at low cost; McDonalds clicks our mind the first. The restaurant is most loved by children & youngster as well.
The document provides an overview of McDonald's business including:
- A brief history of how McDonald's was founded in 1937 in California and grew to become the world's largest fast food chain.
- Details on McDonald's operations globally including having over 36,000 restaurants serving over 69 million customers daily across 121 countries.
- An analysis of McDonald's marketing mix strategies covering their product lines, pricing, placement or distribution channels, and promotional activities.
McDonald's wants to understand factors influencing fast food consumption among college students to develop effective marketing strategies. The literature review summarizes relevant scholarly articles. One study found that university students often snack after school and eat fast food 2-3 times a week due to insufficient time, school schedules, and funds. Another study found that taste is the top priority for both American and Spanish students when choosing fast food, while Americans prioritize value and convenience more than nutrition. The studies show that cultural differences and gender influence fast food opinions. McDonald's survey aims to identify motivations for college students visiting fast food restaurants to help the company adapt to changing attitudes toward food.
Finally, the document discusses McDonald's local market size in Pakistan, with 27 restaurants across 8 cities since opening there in 1998. It also reviews McDonald's marketing mix of product, place, price and promotion elements in their operations.
The Above Slide Describes McDonald's history in creating the brand equity all over the world despite of having so much competition worldwide. It explains how McDonals's as a multinational was able to cater to native interest and hence create customer value.
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docxvannagoforth
Notes: One-inch margins on all sides. Times Roman text (12 pt.). Single line spacing,
Blank lines only for paragraph separations. Separate Title page and Cited References page, MINIMUM of four full discussion (body) pages. Minimum means more is expected.
See Syllabus 3.2 Individual Project for a complete discussion and requirements.
Sample Paper Reference Only
This paper received an B+ grade based on the rubrics noted in the Syllabus 3.2
There are four and one-half discussion (body) pages in this specific document.
McDonald's Globalization Franchising Strategy
By Past Excellent Student
December X, 201X
Introduction: McDonald’s Origin and Background
“The success of McDonald's is the business equivalent of the American Dream” (Home, 1). Richard and Maurice McDonald, the founding brothers of McDonald’s, had a vision in their mind from the beginning. At first in 1940, they came up with the idea to completely move their father’s food stand into a completely new building and renamed it from “The Airdrome” to “McDonald’s Bar-B-Que” with twenty-five items listed on the menu. In October of 1948, after running their restaurant for a few years, they realized that most of their profits were from the hamburgers compared to their other menu items, therefore, they closed down this restaurant to open a more streamline restaurant with a simple menu of hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. After a year, they swapped the apple pie and potato chips with milkshakes and French fries. Eventually after continual improvement, they joined up with Ray Kroc, a seller of Prince Castle brand Multimixer Milkshake Machines, where the McDonald brothers were using eight of his machines, so Kroc went to check out their restaurant.
After visiting, Kroc believed in them and gave them the idea franchise their restaurants throughout the country. They were skeptical at first but eventually agreed with it and McDonald’s first franchise opened in Illinois in 1955. Eventually, Kroc bought out the McDonald brother for 2.7 million dollars and then the fast food restaurant really began to take off. Kroc realized he needed to create an image for the restaurant that would make it stand out compared to others. The main two aspects that McDonald’s adopted early on that made the chain restaurant stand out is the famous double arch “M” was created along with assigning Ronald McDonald to be the face for the restaurant. Nowadays, it does not matter where you are visiting a McDonalds because it will be a very similar experience regardless of the location. With that being said, that highlights the vision of Ray Kroc, which helps with their strategic approach and their global franchising for continuous success and growth within their fast food chain.
McDonald’s Growth
There are thousands of McDonald restaurants around the world, and they are still continuing to grow, which makes them one of the top franchising companies in the world. When Kr ...
McDonald's has served customers around the world since 1955 and helped shape the fast food industry. Key events in McDonald's history include Ray Kroc becoming the first franchisee in 1954 and opening his first restaurant in 1955. McDonald's investment in India raised food production standards and increased business for Indian suppliers. McDonald's success in India was achieved by sourcing all products locally from over 38 long-term suppliers.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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7. In India , there are no Big Macs because the Hindu people don’t eat beef. However, they have the Maharaja Mac, which is a Big Mac made of lamb or chicken meat. There is also a vegetarian burger, the McAloo Tikki. In fish-loving Norway, they have the McLaks, a sandwich made of grilled salmon and dill sauce .
8. In Costa Rica , unsurprisingly, you can order Gallo Pinto, meaning rice and beans Rice-loving Hong Kong , has – of course – Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous rice.
9. Japan totally reinvents McDonald’s with its Ebi Filet-O (shrimp burgers), Koroke Burger (mashed potato, cabbage and katsu sauce, all in a sandwich), Ebi-Chiki (shrimp nuggets) and Green Tea It’s not Greek without pita, so when in Greece, have a Greek Mac, a burger made of patties wrapped in pita.