SlideShare a Scribd company logo
Prepared by 
Jaaved Shaikh
About Macdonald’s 
 Since 1955, we’ve been proud to serve the world 
some of its favorite food. And along the way, we’ve 
managed not just to live history, but create it: from 
drive-thru restaurants to Chicken McNuggets to 
college credits from Hamburger U and much more. 
It’s been quite the journey, and we promise this is just 
the beginning-we’ve got our hearts set on making 
more history.
About Macdonald’s 
 1954 
 Ray Kroc became the first franchisee appointed by Mac 
and Dick McDonald in San Bernardino, California. 
 1955 
 Ray Kroc opened his first restaurant in Des Plaines, 
Illinois (near Chicago), and the McDonald's Corporation 
was created. 
 1957 
 Quality, Service, Cleanliness and Value (Q.S.C. & V.) 
became the company motto.
About Macdonald’s 
 1959 
The 100th McDonald's opened in Chicago. 
 1961 
Ray Kroc bought all rights to the McDonald's concept 
from the McDonald's brothers for $2.7 million. 
Hamburger University opened in Elk Grove, near Chicago. 
 1963 
One billion hamburgers sold. 
The 500th restaurant opened.
About Macdonald’s 
 1959 
The 100th McDonald's opened in Chicago. 
 1961 
Ray Kroc bought all rights to the McDonald's concept 
from the McDonald's brothers for $2.7 million. 
Hamburger University opened in Elk Grove, near Chicago. 
 1963 
One billion hamburgers sold. 
The 500th restaurant opened.
Macdonald’s Supply Chain
Macdonald’s Supply Chain 
 McDonald’s investment in India has changed the entire Indian fast 
food industry: 
 It has raised the standards of food production and increased local 
and international business for Indian companies. 
 Produces over 2,000 pounds of cheese per month. 
 Helped set up 15 bulk cooling centers throughout the district from which it 
purchases milk. 
 Checks fat content. Detects minute traces of pesticides or antibiotics 
administered to cows. 
 This instant rejection forces farmers to follow the best practices in terms of 
raising livestock, using proper feeds, and cutting down on the use of 
pesticides and animal medicines.
Why Was McDonald’s 
So Successful in India?
Why Was McDonald’s 
So Successful in India? 
 The success of McDonalds India was achieved by sourcing all 
its required products from within the country. To ensure this, 
McDonalds developed local businesses, which can supply it 
highest quality products. Today, McDonalds India works with 
38 different suppliers on a long term basis and several other 
stand alone restaurants for its various other requirements. 
McDonald’s distribution centers in India came in the following 
order: Noida and Kalamboli (Mumbai) in 1996, Bangalore in 
2004, and the latest one in Kolkata (2007).
Macdonalds

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Macdonalds

  • 2. About Macdonald’s  Since 1955, we’ve been proud to serve the world some of its favorite food. And along the way, we’ve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history.
  • 3. About Macdonald’s  1954  Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California.  1955  Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created.  1957  Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto.
  • 4. About Macdonald’s  1959 The 100th McDonald's opened in Chicago.  1961 Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. Hamburger University opened in Elk Grove, near Chicago.  1963 One billion hamburgers sold. The 500th restaurant opened.
  • 5. About Macdonald’s  1959 The 100th McDonald's opened in Chicago.  1961 Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. Hamburger University opened in Elk Grove, near Chicago.  1963 One billion hamburgers sold. The 500th restaurant opened.
  • 7. Macdonald’s Supply Chain  McDonald’s investment in India has changed the entire Indian fast food industry:  It has raised the standards of food production and increased local and international business for Indian companies.  Produces over 2,000 pounds of cheese per month.  Helped set up 15 bulk cooling centers throughout the district from which it purchases milk.  Checks fat content. Detects minute traces of pesticides or antibiotics administered to cows.  This instant rejection forces farmers to follow the best practices in terms of raising livestock, using proper feeds, and cutting down on the use of pesticides and animal medicines.
  • 8. Why Was McDonald’s So Successful in India?
  • 9. Why Was McDonald’s So Successful in India?  The success of McDonalds India was achieved by sourcing all its required products from within the country. To ensure this, McDonalds developed local businesses, which can supply it highest quality products. Today, McDonalds India works with 38 different suppliers on a long term basis and several other stand alone restaurants for its various other requirements. McDonald’s distribution centers in India came in the following order: Noida and Kalamboli (Mumbai) in 1996, Bangalore in 2004, and the latest one in Kolkata (2007).