Ltc pp mgt330_wk4 Copyright 2013 Edward F. T. Charfauros. Reference, www.Your...Edward F. T. Charfauros
Edward F. T. Charfauros, inspiring author, assists fellow students with their presentation for a successful grade. He also blogs upon his own inspiring blog, where you'll discover life changing stuff. Sign up for his blog by sending him an email~
Copyright 2013 Edward F. T. Charfauros. Reference, www.YourBlogorResume.net.
Ltc pp mgt330_wk4 Copyright 2013 Edward F. T. Charfauros. Reference, www.Your...Edward F. T. Charfauros
Edward F. T. Charfauros, inspiring author, assists fellow students with their presentation for a successful grade. He also blogs upon his own inspiring blog, where you'll discover life changing stuff. Sign up for his blog by sending him an email~
Copyright 2013 Edward F. T. Charfauros. Reference, www.YourBlogorResume.net.
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
A brief project on the marketing analysis of Pakistan Coke (CocaCola), Macro & Micro Analysis, Marketing Mix, SWOT Analysis, Values and Competitors, Marketing strategies, Marketing objectives, Market needs, Market behavior, Market Growth and major segments. Everything you need to know.
McDonald’s is one of the largest chains of hamburger fast food restaurants in the world. Since its foundation in the year 1940, McDonald’s has successfully increased its prominence globally.
For more visit - https://myassignmenthelp.com/case-study/mcdonalds-pestle-analysis-marketing-case-study.html
Research three global companies. Identify what their vision, mission and values are. Develop a 15 PPT slide presentation providing a synopsis of this and also evidence of specific examples of how they are executing on their vision, mission and living their values. Provide specific examples of how they are connecting this to their marketing efforts.
Similar to Group 9 mc donald’s presentation com3110 final (20)
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. INTRODUCTION
• McDonald's Corporation is a restaurant franchise recognized for its
affordability.
• Their menu consists of a variety of fast foods, deserts and drinks.
• Headquarters are located in Oak Brook, IL.
• They employ approximately 1.8 million worldwide.
• Major subsidiaries are Chipotle Mexican Grill Inc. and Boston Market
Corporation.
3. MCDONALD'S CORPORATE
STRUCTURE
Chairman of the Board (11 Directors)
• Chief Executive Officer (CEO)
• Chief Operating Officer (COO)
• Corporate Affairs
• Marketing
• Human Resources
• National Operations
• Regional Managers
• Finance
• Strategic Planning
4. MCDONALD’S ORGANIZATIONAL
PHILOSOPHY
• “If I had a brick for every time I’ve repeated the
phrase Quality, Service, Cleanliness and Value, I think I’d probably be
able to bridge the Atlantic Ocean with them.” —Ray Kroc
• Ray Kroc’s philosophy:
• Serve high-quality food
• Uniform methods of preparation
• Menu; burgers, fries, buns, and beverages
5. MCDONALD’S VALUES
• We place the customer experience
at the core of all we do.
• We are committed to our people.
• We believe in the McDonald’s
System.
• We operate our business ethically.
• We give back to our communities.
• We grow our business profitably.
• We strive continually to improve.
6. MARKETING STRATEGY
• McDonald's marketing strategy starts
by determining key audiences
• Their main focus is on the 4Ps:
•
•
•
•
Product
Price
Promotion
Place
• Goal is to retain as many people as
possible once they become
customers
• Major marketing strategy: association
with athletes and celebrities.
7. KEY AUDIENCES
• Parents with two children: Take
children to get a treat.
• Children: See it as a fun place to
eat and play.
• Business customer: Great food, fast
service, on-the-go.
• Teenagers: Dollar menu and free
Wi-Fi Internet.
8. FINANCIALS
• McDonald’s is a company characterized for providing steady returns and
safe investments; it is a low risk company.
• In the latest 10-K report, we found that McDonald's revenues for 2012 were of
$27.6 billion.
• Total operating costs and expenses were of $19 billion yielding to an
operating income of $8.6 billion.
• Net income for 2012 is $5.5 billion.
• This is a 2.1% increase from the previous year.
10. FINANCIAL GROWTH
• Stockholder's dividends have been
increasing over the last five years.
• Current dividend per share (2012):
$0.77/share.
•
•
•
•
2011: $0.70
2010: $0.61
2009: $0.55
2008: $0.50
11. PROFIT HISTORY
McDonald's had a profit growth from
2007 to 2012 of 128%
In the following chart we can see the
net income for the previous six years:
12. EXPECTATIONS FOR THE FUTURE
• Projected total revenue for 2013 is
expected to be $28.47 billion; a
3.3% growth.
• Projected stakeholder's share
expected to be $0.89/share
13. CONCLUSION
PROS OF INVESTING
CONS OF INVESTING
• Mature company = low investment
risk
• Stagnant marketing throughout the
years
• Stable rise of profit/ revenue
• Undesired product due to more
health conscious options
• International renowned success
• External Factors
• 118 locations worldwide
14. FINAL DECISION
• The pros greatly outweigh the cons of investing.
• Steady increase will result in safe investment with profitable ROI
16. RECOMMENDATION
The chart above shows how the stock price has
increased in the past 50 years. There have been regular
dividends and a good amount of stock splits. There is no
signs that this steady increase in stock price and
dividends is going to stop. It is definitely a wise
investment choice for the long term investor.
17. RECOMMENDATION
Reasons to Invest
• Strong increase in stock price and dividends
• Strong marketing strategy
• Has withstood the test of time and economy
• Strong fan base
• Endorsed by many celebrities
• Foothold in most countries world wide
• Strong company values
• Low product prices
18. REFERENCES
•
Krock , R. (1977). The ray kroc story. Retrieved from
http://www.mcdonalds.com/us/en/our_story/our_history/the_ray_kroc_story.html
•
McDonalds. (2010-2013). Mission & values. Retrieved from
http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html
•
McDonalds. (2010-2013). Mcdonald's corporate governance. Retrieved from
http://www.aboutmcdonalds.com/mcd/investors/corporate_governance.html
•
McDonald's , C. (2012, Dec 31). Mcdonald's corporation form 10-k. Retrieved from
http://www.sec.gov/Archives/edgar/data/63908/000006390813000010/mcd-12312012x10k.htm
•
NYSE. (2013, November 22). Mcdonald's dividend yield. Retrieved from
http://ycharts.com/companies/MCD/dividend_yield
•
Mcdonald's corp. (2013, November 22). Retrieved from
http://www.marketwatch.com/investing/stock/mcd
•
Science, N. (2013, July 18). Mcdonald's (mcd) earnings expected to rise. Retrieved from
http://www.forbes.com/sites/narrativescience/2013/07/18/mcdonalds-mcd-earnings-expected-torise/
19. REFERENCES CONT.
• McDonald's , C. (2008). Marketing at mcdonald's . Retrieved from
http://www.mcdonalds.co.uk/content/dam/McDonaldsUK/People/Schoolsand-students/mcd_marketing.pdf
• McDonald's (n.d.). Getting to know us. Retrieved from
http://www.aboutmcdonalds.com/mcd/our_company.html
• Mourdoukoutas, P. (2013, April 25). Starbucks and mcdonald's winning
strategy. Retrieved from
http://www.forbes.com/sites/panosmourdoukoutas/2013/04/25/starbucksand-mcdonalds-winning-strategy/
Editor's Notes
McDonald's Corporation is a restaurant franchise recognize for its affordable prices all over the world. The restaurant offers a diverse menu with some slight changes depending on the country. Their specialty is affordable fast‑food but in recent years they have added a new line of specialty coffee and deserts. McDonald’s provides their services to more than 69 million people in 118 countries. About 80% of their restaurants are franchised and it is expected that they will keep growing. McDonald’s headquarters are located in the city of Oak Brook, IL. They employ approximately 1.8 million people worldwide. Their major subsidiaries in the United States are Chipotle Mexican Grill Inc. and the Boston marketCorporation.
McDonalds Executive structure consists of : at the top are the chairman, with 11 directors, chief executive officer, and the chief operating officer. Consequently, under it comes the department of corporate affairs, marketing, human resources, national operations, regional managers, finance and strategic planning. In addition, other functional departments are legal, customer services, franchising, security, hygiene and safety, property and construction, supply chain and restaurant services.
Although it is to say Ray Kroc became an overnight success, he says “30 years, was a long, long night”. –Ray KrocRay Kroc’s philosophy consists of selling high quality food with uniform methods of preparation. He wanted to sell burgers, fries, buns, and beverages. He wanted his food to taste the same everywhere, so he established a standard menu for all of his restaurants.
McDonald’s Values are as following: by placing the customer experience at the core, their customers are the reason of their existing, their most important mission is to apply Ray Kroc’s philosophy of “quality, service, cleanliness and value” for each and every customer. By being committed to their people they provide opportunities to develop leaders, nurture talent and reward achievement. They believe a system of well-trained individuals with different backgrounds fosters respect and drives high levels of engagement. In addition, they believe in the McDonalds system which is their business model portrayed by their “three-legged stool” of owner/operators, suppliers, and company employees, is their foundation, and balancing those interests is key. Operating their business ethically is McDonald’s fourth value, they imply holding their business with integrity, honesty and fairness. Additionally, McDonalds gives back to the community by donating money to better their communities and supporting Ronald McDonald house charities, also they grant scholarships to students with high academic standards who cannot afford Universities' tuitions. “We grow our business profitably” is another McDonald’s value where they state to provide a continuous profit to their shareholders by performing an unceasing attention to their customers and the company’s health. Such value is of our interest since we are considering investing is this company. Last but not least, they strive to improve by constant evolution and innovation.
McDonald’s is one of the best-known brands worldwide. McDonald’s aims to continually build its brand by listening to its customers. McDonald’s rode the baby-boomer trend in the 1960s, the swelling ranks of teenagers and the rising female labor force participation, supplying a fast and inexpensive menu. In the 1970s and the 1980s, McDonald’s rode the globalization trend by transferring the American Way of Life to many countries around the world. At the same time, McDonald’s adapted to the social context of each county by franchising to locals. A company as old and large as McDonald’s must be efficient in their marketing strategy in order to maximize their profits and ensure the durability of their brand.The starting point is to find out who McDonald’s potential customers are, as not everyone will be interested in what McDonald’s has to offer. These potential customers are known as key audiences. The basic marketing strategy focuses on the 4Ps, that is: product, price, promotion, and place. McDonald’s combines this basic knowledge with detailed research on the customers in order to ascertain the correct marketing strategy. They focus on: which products are well received, what prices the consumers are willing to pay, what television shows, newspapers and advertisement customers read and view, and finally which restaurants are visited.
Basic knowledge of economics shows us that there are a limited number of customers in the market. Therefore, in order to build a long-term business, it is crucial to retain as many people as possible once they become customers. However, not all customers are the same. A few examples of McDonald’s customers are: parents with two children, children, a business customer, and teenagers. Each of these respective customers is attracted to McDonald’s for different reasons. A parent with two children visits McDonald’s to give their children a treat. Children want to visit McDonald’s because they view it as a fun place to eat. A business customer eats at McDonalds because the food is great, the service is fast, and the food itself can be eaten on the go. Teenagers are attracted by the Dollar Menu, which is highly affordable, and the Internet access available. By far the most successful marketing strategy that McDonald’s has used is its association with athletes and celebrities. This strategy has translated well not only in the U.S. but also throughout the world as children everywhere idolize superstars such as Lebron James and Kobe Bryant.With all this research in mind, McDonald’s constantly continues to change its strategy to evolve with its ever-changing consumer base. What always remains however is the Golden Arches, a symbol that is associated worldwide with McDonald’s. McDonald’s association with athletes and celebrities, highlights that McDonald’s is hip and fashionable, ensuring that, everyone wants to eat McDonald’s.
McDonald’s is consider a mature company due to its stability and time in the industry.Even though it does not provide excessive returns, it is a company characterized for providing steady returns and safe investments; it is a low risk company.In the latest 10‑K report, which is the annual report with all the financial information, we found that McDonald's revenues for 2012 were of $27.6 billion.Their total operating costs and expenses were of $19 billion yielding to an operating income of $8.6 billion. Including tax expenses and interest expense the net income for 2012 is $5.5 billion. This is a 2.1% increase from the previous year. Details can be seen in the following chart:
As we can see, the highlighted areas indicate McDonald’s revenues of $27,567 billion.
The stockholder's dividends at McDonald's have been increasing over the last five years, which indicates great financial health. The current dividend per share is $0.77, in 2011 was $0.70/share, and in 2010 was $0.61/share, in 2009 $0.55/share and in2008 was $0.50/share.
Over the past six years McDonald's has also increased profit per year. The profit growth from 2007 to 2012 was of 128%. In the following chart we can see the total revenues and net income of the previous six years:
It is expected that McDonald’s continues to grow the way it has being growing for the past years. The projected total revenue for the year 2013 is expected to be $28.47 billion, which is a growth of 3.3%, more than the 2.1% growth from 2011 to 2012. The future projected stakeholder's share is expected to be $0.89/share.McDonald’s offers the perfect stock in a weak economy since they offer very low prices for meals with the convenience of a fast restaurant. In the current economic situation many people may be cutting out on restaurant meals by cooking at home but McDonald’s provides a second choice to American. In addition, they don't only target the low‑income population but now McDonald’s has developed a line of specialty coffee, the McCafé. This new line has help McDonald’s broaden their clientele base but not only offering fast, un‑expensive food but also delicious treats and specialty coffee.