The document contains information from multiple sources about brands, limited service restaurants, and online surveys. It lists the top 10 most valuable brands according to Forbes, showing Apple as number 1. It also shows customer satisfaction ratings for limited service restaurants from 2013 to 1994, with Subway rated the highest. It discusses advantages and limitations of online surveys, noting they are simple, fast and cheap but not random.

2. INDE
X

4. RANK BRAND BRAND VALUE
($bil)
BRAND
REVENUE ($bill)
COMPANY
ADVERTISING ($mil)
1 Apple 104.3 156.5 1.100
2 Microsoft 56.7 77.8 2.600
3 Coca-Cola 54.9 23.5 3.342
4 IBM 50.7 104.5 1.339
5 Google 47.3 43.5 772
6 Mc Donald’s 39.4 88.3 788
7 General Electric 34.2 132.1 -
8 Intel 30.9 53.3 2.000
9 Samsung 29.5 181.0 4.398
10 Luis Vuitton 28.4 9.4 4.211
SOURCE: FORBES

6. LIMITED SERVICE
RESTAURANTS
2013 PREVIOUS YEAR %
CHANGE
FIRST YEAR %
CHANGE
SUBWAY 83 1.2 1.2
PAPA JOHN’S 82 -1.2 7.9
LITTLE CAESAR 82 0.0 12.3
DOMINO’S PIZZA 81 5.2 13.9
KFC 81 8.0 20.9
STARBUCKS 80 5.3 20.9
PIZZA HUT 80 2.6 15.9
DUNKIN’ DONUTS 80 1.3 1.3
WENDY’S 79 1.3 9.7
BURGUER KING 76 1.3 15.2
TACO BELL 74 -3.9 12.1
MC DONALD’S 73 0.0 15.9
SOURCE: AMERICAN CUSTOMER SATISFACTION INDEX

7. 0
10
20
30
40
50
60
70
80
90
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2005
2006
2007
2008
2009
2010
2011
2012
2013
SOURCE: AMERICAN CUSTOMER SATISFACTION INDEX
AVERAGE
MC DONALD’S

11. LOW COST
LESS TIME
CONVENIENT FOR RESPONDENTS
DESIGN FLEXIBILITY
LIMITED SAMPLE
RESPONDENT AVAILABILITY
COOPERATION PROBLEMS
NO INTERVIEWER

12. SIMPLE
FAST
CHEAP
NOT RANDOM
NO GENERALIZATION
NOT INFERENCE

31. HAVE YOU EVER FILLED OUT THIS SURVEY BEFORE?
YES NO